Video Game Empire

The most famous leader of Sony is Akio Morita, the current chairman and one of the founders of Sony. He is known as the "Saint of Management" by the Japanese, and Konosuke Matsushita, who is known as the "God of Management", is also known as the two great business wizards of the twentieth century in Japan.

Akio Morita is a well-deserved dictator within Sony. Although Sony's highest authority is the board of directors, 26 of the 30 seats on Sony's board of directors are senior managers on the company's internal executive ladder.

This makes Sony's board of directors almost a rubber stamp for Akio Morita, unable to form an effective restriction on Akio Morita's rights. The reason why Sony's development over the years has been prosperous is, on the one hand, because Morita Akio, the dictator, did not make serious mistakes in his development vision, and on the other hand, it is also because the specific manager of Sony Corporation, Dianxiong Ohga is also an excellent person. entrepreneur.

Norio Ohga was hailed by the Japanese media as "the one who understands art best among technical people and the one who understands technology best among artists". As the CEO of Sony, the top electronics company in Japan and even in the world, Nori Oga is neither a science and engineering, nor a business or economics graduate, but graduated from the Tokyo National University of Arts and Music, and then went to the Munich Conservatory of Music. further study.

Norio Ohga is an artist with a very developed right brain and voice. According to the normal trajectory, he should evolve into a singer or musician. However, he has embarked on a path of ceo thinking with his left brain and dealing with ⊕, w≥ww. reports, stock prices, etc. all day long.

And the magical turning point of Oga Norihiro's life stemmed from a visit to the predecessor of Sony Corporation. A visit to Tokyo Telecommunications Industry Co., Ltd. At that time, Oga Norio was still an art student, but when he visited the Tokyo Communication Industry Association, he was in front of a group of professional engineers in the company. Relentlessly approved a large number of tape recorders they produced.

Of course, the biggest difference between Dianxiong Ohga and ordinary "water blowers" is that while he was explaining, he even drew a precise design diagram of the internal structure of the recorder by himself on the spot. I believe that those who have been exposed to engineering drawing will know what kind of realm this is for an art student!

Therefore, to the management of the company including Akio Morita. They all left a deep impression on this student. However, at that time, Dianxiong Oga's ideal in life was to become a famous baritone singer. Therefore, he was not interested in Morita Akio's poaching, and only reluctantly served as the company's music consultant. Then went to Germany to study abroad.

Later, in Morita Akio, by taking the wife's route, he first persuaded Oga's wife, Matsubara Midi, and finally succeeded in recruiting Oga's. In 1979, Dianxiong Ohga joined Sony at the age of 29. As soon as he came up, he served as the general manager of the professional products department. He also leads Sony's product design department.

In 1964, five years after joining the company, Noga Oga had become a director of Sony's board of directors. This kind of promotion speed is unheard of in Japanese companies with a serious atmosphere of seniority.

In the 1970s and 1980s, Dianxiong Ohga single-handedly promoted the development of two revolutionary products in the field of music audio-visual, the Walkman and the CD player. If the emergence of walkman makes it no longer a dream to listen to music anytime, anywhere, then the advent of CDs and portable CD players makes high-quality music no longer limited to enjoyment on cumbersome vinyl record players.

CD is actually the technology first developed by Philips of the Netherlands. But Nogao Ohga saw at a glance that it could replace traditional vinyl records. So he faced a lot of internal doubts and opposition, and let Sony continue to put pressure on the Dutch. Ultimately forcing Philips to choose to follow his rhythm.

As we all know, a standard CD has a capacity of 75 minutes, which is just enough to hold Beethoven's Ninth Symphony. And this capacity standard was decided by Oga Noir, because the "Ninth Symphony" was his wife's favorite.

In just five years since Sony released its first CD in 1982, the sales of CDs in Japan last year surpassed that of traditional vinyl records, and the way people listen to music has undergone profound changes. Music is moving from the analog age to the digital age, and Nori Oga is also called "the father of cd" by more and more Japanese media.

To a certain extent, vcd is just a technical upgrade variant of cd. From the original compressed storage sound, it can store sound and picture at the same time. Therefore, Dahe Dianxiong's technical understanding of vcd video disc players is more profound than that of other Japanese video recorder manufacturers such as jvc.

The transition from analog to digital in the audio-visual field is an irreversible trend in technological development. Because of this, Dahe Dianxiong recognized the development prospects of CD as early as ten years ago.

And the reason why Sony announced this year that it would give up the production of its own beta format video recorders is not really preparing to bow down to jvc and the Panasonic company behind it in the field of home video. Instead, Sony has shifted its focus to the development of next-generation digital home video playback devices.

However, Dianxiong Dahe did not expect that Dongfang Electronics would take the lead, and was the first to come up with practical digital home video playback equipment. The technical core of vcd is the mpeg1 compression standard. Although the Oriental Group has a lot of right to speak in the formulation of the mpeg1 standard, Sony is also one of the main framers of the mpeg1 standard.

What's more important is that the full name of vcd is videocd, so its reading and recording equipment, as well as the optical disc medium, actually have no technical difference with ordinary cd. The technical standard of CD was jointly formulated by Sony and Philips, and even Dongfang Group relied on it. The two companies wanted to promote CD-ROM in the emerging computer industry and successfully obtained the complete technical authorization.

In fact, Sony has a better technical foundation for launching VCD players than Dongfang Electronics, but it did not choose to do so. Because the technical level of vcd is comparable to that of existing video recorders, Sony's research and development goals in digital imaging equipment have long been aimed at higher standards.

So when the VCD player just started to spread, Norihiro Ohga didn't really pay much attention to it. Because a new technology wants to really spread. It's not a one-time thing. In the absence of any technical advantages, it is not easy for vcd to compete with the video recorder that has been cultivated for more than ten years.

The Oriental Group simply purchased the content copyright for vcd. It will cost a huge amount of money. After the Oriental Group invested a lot of money to develop the market, Sony's more advanced products could just replace the existing video recorder, which made the Oriental Group suffer a big loss.

At the beginning, Sony suffered a loss in content copyright. It is one of the important reasons for the failure of the beta format. Therefore, Akio Morita has the intention to acquire the Columbia (cbs) record company, and after taking this record giant, which ranks among the top three in the world, in the bag, Sony's CD players and other products will have a sufficient supply of content.

In addition to the cbs record company, Morita Shoff is also interested in the entire Columbia group. Its cbs television station is one of the three major public television broadcasting networks in the United States, and the other cbs film industry is one of the eight top Hollywood production companies.

It was only through the acquisition of rca company in Li Xuan. After the successful acquisition of the nbc broadcaster, the vigilance of the American society against the acquisition of TV networks by foreign capital has been greatly increased. And even Li Xuan, in order to show that he has no ambition to control American public opinion, not only took the initiative to split the nbc broadcaster and go public. It also further gave up absolute control.

Therefore, it is not easy for Sony to annex CBS TV, but it is Akio Morita's next goal for CBS Films. Having a library of its own copyrights could give Sony a head start in the format competition for the next generation of video playback devices.

Columbia Pictures is the only one of the eight Hollywood giants that owns full copyright to its nearly 2,700 stock movies. Seize control of upstream content. This is Sony in the beta and vhs video recorder format wars. An important lesson learned.

Stones from other mountains can attack jade, and the Oriental Group has obviously learned from Sony's experience. Therefore, before the official launch of the vcd video disc player, the Oriental Commercial Company almost wrapped up the copyright of the Hong Kong film. This tactic of cutting off food supplies has given vcd an advantage in the competition in the Asian market.

Including Japan, the local film industry in most Asian countries is lackluster. Except for Hong Kong films that have been popular in recent years, Hollywood films are very popular. The Oriental Commercial Company took the lead in seizing the copyright of Hong Kong movies by relying on the advantage of being near the water. But there isn't much of a head start on the rights to Hollywood films.

Because the Hollywood film industry has built a mature global distribution system after decades of development. Industry giants like the Big Eight studios. There is no reason to take the initiative to bend down to cooperate with Oriental Commercial. Dongfang Shoji wants to record vcd discs of European and American movies, unless it invests a lot of money to buy the copyright.

And Japanese manufacturers such as JVC and Sony have close ties and cooperation with Hollywood. As long as a little pressure is exerted here, it can make it several times more difficult for Dongfang Commercial to obtain copyright.

Therefore, although vcd has an exclusive advantage in the copyright of Hong Kong movies, it is not enough to overthrow the market and consumption habits established by video recorders in 15 years.

It's just that Dahe Dianxiong didn't expect Li Xuan to play cards according to common sense. He never thought of obtaining the copyright of European and American films from formal channels, but directly used piracy to solve the problem.

If there are a lot of pirated vcd discs of European and American movies on the market~www.readwn.com~, then the last short board of vcd disc player in content supply has also been filled. It's just that this approach will seriously damage the interests of the entire film industry, and it is simply an enemy of the entire film industry, so the Oriental Group must draw a clear line from piracy.

Dahe Dianxiong looked at the information collected by the company's intelligence department. The pirated videotape of "Da Hu's Diary" first appeared in Kuala Lumpur, Malaysia. According to the evidence provided by Asia Films to the Tokyo Metropolitan Police Department, the provider of the pirated video tapes was a Japanese businessman closely related to the Kuala Lumpur branch of the Sumiyoshi Association.

Sumiyoshi Club has expanded overseas aggressively in recent years, actively infiltrating North America, South America, Europe and Southeast Asia. The Japanese businessman, who is suspected to be a member of the Sumiyoshi Association, directly commissioned a Japanese-owned factory in Kuala Lumpur to produce pirated video tapes.

If it is said that pirated video tapes can be avoided, it is the illegal profit-making of underworld organizations. Then, according to the clues provided by Asian Pictures, a batch of pirated vcd discs seized by the Fukuoka Prefectural Police Department a few days ago made Noga Oga smell a strong conspiracy.

Dongfang Shoji's VCD players have not entered the Japanese market on a large scale, and these pirated VCDs can only be sold overseas. And even in other Asian countries, vcd players have just been put on the market for a while, and the market for vcd discs is actually far smaller than the market for video tapes. Even if you rely on piracy to make illegal profits, choosing a vcd that is still in the promotion period is obviously not a really sensible business choice! (To be continued.)

ps: ps: There is one more chapter to celebrate Hong Gu’s birthday, but it may be late!