The Richest Man Yang Fei

After Yang Fei's exaggeration, Wei Xinyuan and others felt the crisis involuntarily.

He Hongzhe said: "Boss, you just said that P&G is our biggest competitor. Did you mean that our goal is to defeat P&G?"

Yang Fei smiled slightly: "It's not a defeat, but a catch-up. No matter whether it's a dream, goals and dreams are still necessary. What if it is realized? We often say that catching up with the Premier League is not a long-term goal? Who? Dare to say that in a few decades, our country will not be able to achieve this goal?"

Seeing the boss smiled, everyone relaxed a little and showed a smile.

Yang Fei said, "However, this is a long-term goal. Our top priority is to survive in the cracks. This is the best era and the most challenging era. It is best because there are infinite possibilities, and the challenge is because of competition. The opponent is too strong."

"Unilever has a mystery. This brand entered the Chinese market last year and developed rapidly. It is our strongest competitive brand in the high-end market. P&G has Tide, and this brand enters our country this year. Our goal is not to beat Who, but want to make our clean white, become a big international brand like Tide and Omo, can enter dozens of countries around the world to sell and make money."

"The goal has been put forward, and the situation has been analyzed for everyone to listen to. Next, please talk about the countermeasures. Any good suggestions can be put forward."

After Yang Fei finished speaking, he sat down, opened the notebook on the desktop, and looked at everyone: "Who said first?"

Wei Xinyuan said: "Let me say a few words. The boss just mentioned that our goal is to develop and strengthen ourselves, not to defeat our opponents. I think this formulation is very good. The ultimate goal of business competition is not to develop. Own? Defeating opponents, that's incidental."

Everyone smiled.

Wei Xinyuan said: "The biggest advantage of large companies like Unilever and Procter & Gamble is technology. They completely crush us in research and development. The best way for us to survive is to come up with better and newer products. , Whoever can win the favor of consumers can occupy the market."

He Hongzhe said: "I agree with Mr. Wei. Our manufacturer's main task is to produce products that are more high-quality, more environmentally friendly and more usable. The previous Vigor factory succeeded because it was the first to launch. Super concentrated washing powder. Our current success is due to the introduction of natural soap powder. This is a brand new category, and we have taken advantage of it. It is difficult for latecomers to imitate and surpass us."

Yang Fei took it seriously and said, "So, what do you think about this? What kind of products should we develop and produce next?"

Wei Xinyuan said: "Washing powder is nothing more than several functions, one is whitening, the other is stain removal, and the third is sterilization. We can launch an all-round washing powder that has these three powerful effects."

Yang Fei nodded: "This is a good idea."

He Hongzhe said: "Urban people and rural people have different requirements for the efficacy of washing powder. The clothes of urban people are relatively clean. What they want is sterilization and non-damaging clothes, but also long-lasting fragrance. Rural people remove stains and decontamination. The capacity requirements are much higher. We should launch two different washing powders for different users."

Others also put forward many opinions, and Yang Fei recorded them one by one.

Finally, Yang Fei made a summary, saying: "From a technical point of view, a good washing powder should have the following effects. First, it dissolves quickly, and it can be quickly dissolved in cold water, fully releasing clean power."

"The second is super-strong stain removal. It only needs a short soak to effectively remove general stains, without laborious scrubbing, and can also remove daily stubborn stains such as dirt on the mouth of the clothes.

"The third is outstanding whiteness, even the white clothes that are most prone to yellowing and becoming old can remain translucent and white after repeated washing."

"Fourth is to glow as new, so that colorful clothes always remain bright and vivid."

"Fifth, it is easy and easy to rinse. The easy-to-rinse formula is adopted to help customers save water, electricity, and time. Rinsing is more thorough and clothes cleaner."

"Sixth, it doesn't hurt your hands. The super cleaning power does not require laborious scrubbing. Even if you wash by hand, your hands will not be irritated after washing."

"Seven is the long-lasting fragrance, which not only feels refreshing scent when washing, but also leaves a pleasant fragrance after drying, and you can smell it clean."

"If a washing powder can meet one of these seven items, it will already have the ability to compete in the market. The direction of our research and development should also be carried out in these seven directions."

"I suggest that we produce detergent that doesn't hurt our hands in the next step! The price shouldn't be too high. We are targeting people who wash by hand, such as people in rural areas who don't have washing machines, and people in cities who use it to wash infant clothes and underwear. This is A huge market!"

Wei Xinyuan said: "I agree."

Everyone has no objections.

Yang Fei said: "Mr. He, tell me, is it technically easy to implement? It requires easy hand washing, gentle hand protection, convenient machine washing, and water and energy saving. These four requirements must be met."

He Hongzhe said: "If machine washing is convenient, water-saving and labor-saving, low foaming is required, because low-foaming technology is more suitable for machine washing, and the foam can quickly dissipate during rinsing. Then the addition of foaming agent should be stopped in an appropriate amount."

Yang Fei said, "Doesn't it hurt your hands?"

He Hongzhe said: "The washing powder is basically alkaline formula, which is more or less harmful to the skin. When we hold a handful of washing powder in our hands, there will be a burning sensation. The worse the washing powder, the burning sensation. The stronger. The washing powder can wash the clothes very clean~www.ltnovel.com~ because it contains strong alkali and bleach. If you can do it without hurting your hands, you can also do it without hurting your clothes. At this point, in fact, our natural soap powder has done a good job, but the price is relatively high."

Yang Fei said: "Is there a more economical way?"

He Hongzhe said: "In the washing powder formula, it is surfactants that can produce side effects such as thickening of hands. And surfactants play a huge role in washing powders. They can make washing powders soluble and emulsified. , Soaking, cleansing, sterilizing, softening, foaming, preventing static electricity on clothes, etc. In addition, chemical substances such as phosphorus, aluminum, and alkali hurt your hands and the environment. If we want to produce a better washing powder, we must Do not add these kinds of harmful substances, and replace them with more expensive ingredients. The products produced in this way will definitely be more expensive than ordinary flour."

Yang Fei said, "Mr. He, you will develop a new formula as soon as possible, and give me the relevant test report. Please speak up if you need it."

He Hongzhe raised his eyelids, coughed lightly, and said, "Boss, let me be honest. The conditions in our current laboratory are too crude. I still remember that when you promoted me to vice president of R&D, you said that this year It will establish its own R&D center. When can it be completed?"

(=)