The Rebirth of the Male God Starts From Playing Games

   Chapter 494 493. Games are also cultural carriers!

   So you still don't know me well enough.

   I don't understand what Bomi's corporate culture is.

   "Let me tell you, making money is important, but it's not the most important thing. And if you earn less now, or even lose money, it doesn't mean you won't earn enough in the future.

   Everyone thinks about following others to eat ready-made, waiting for others to cultivate the soil, and then cultivate on it, how can there be such a good thing.

  Since we can achieve the top game companies in China and even in the world, then we should have our own responsibilities and responsibilities.

  Being a wastelander is not an easy task, and more often it is a lonely, forging ahead process.

   It can only be said that our previous projects have been too smooth, and it is possible that the difficulties encountered this time are the norm.

   But that doesn't mean this time is a failure.

   Quite the opposite, I think we did quite well this time around. "

  Cao Yang thought for a while and continued:

   "Think about it, why in this day and age, many Chinese people like to send their children to study in the United States, and many countries like American movies and games?

  Why Europeans are naturally afraid of the Soviet Union?

   You can say that it is because of the United States, the Western countries are very powerful, they are the beacon of mankind, the light of hope, they have the most advanced power in the world, and they also have the freedom of life that everyone yearns for, but is this really true?

   I think everyone can go and see the actual situation.

  Many blacks and Chinese have had a bad experience there.

  The war of public opinion is a very important war, because Western countries have exported their culture and ideas to the world through the news media, through newspaper news, through games and film and television. Over time, some people have been brainwashed.

   To give a very simple example, I used to be a fan of Marvel and DC, and I love watching Batman.

  I always feel that in the entire Gotham City, there is only one hero, Batman, who can sacrifice himself for the poor, for the orphans, and for the people of Gotham City, taking selfless risks.

   But then you think about it, is this really the case?

  If you have seen Su Qier played by Stephen Chow, you will have a deeper understanding——

   Is the beggar in the world decided by the head of the beggar gang? Wasn't it the emperor's decision?

  As long as the world is prosperous, and people can have food, clothes, and houses to live in, who would want to be a beggar?

  The same is true for Batman. The lord can strike hard at the villains, so are these villains really all evil?

   If the gap between the rich and the poor is not too wide due to the exploitation of capitalists, who would be willing to embark on the road of crime?

  The Americans don't understand this, their rulers understand this, so they export their culture to the world to achieve their goals. "

  Mom!

   Everyone's heart skipped a beat.

   Who would have thought that the boss could give a vivid ZZ lesson here today.

   What is even more terrifying is that the words of capitalists exploiting people actually came from the mouths of the boss, the world's number one capitalist.

what the **** is this? !

   It sounds awkward, but after a closer look at the boss's appearance, I don't want to say something against my heart.

   In this way, then Boss Cao is really what the outside world said, which is really a strange thing.

   Red and professional capitalists are really unprecedented.

   But what does what the boss just said have anything to do with making games?

   Everyone vaguely grasped a little bit in their brains, but they didn't fully grasp the core of what Boss Cao wanted to express.

   So I have to listen to what President Cao has to say next.

  Cao Yang laughed, "Actually, this is what I said before. The game itself is also a cultural carrier. When exporting games, don't foreign games also export their culture and ideas?"

   "Any cultural carrier, even if you say that it is art, without spiritual thought, this thing is water without a source and a tree without roots, and it cannot last for a long time."

   "To be honest, our company is not short of money, nor does it say that there is a rigid rule that every game can make money, and failure is not allowed at all.

   Besides, I don’t think making money is the only criterion for judging success.

  Some things you have to look at in the longer term, you can see what it will look like in ten, twenty, or even fifty years from now.

   In just three short years, from birth to three years old, the child can't even speak clearly.

  Many foreign game companies are doing it with the spirit of ten years of sharpening a sword. We also need to have such tenacity. "

Um……

  I don't know why, although Boss Cao took a ZZ class, everyone felt as if something was ignited in their hearts.

  The expression on Cheng Xinghua's face was completely different from when he first entered the conference room, it was already the feeling of another person.

  Before this, his heart was full of guilt and depression, but now all his worries seem to be gone, and instead he has an inexplicable momentum, the momentum ignited by Boss Cao, a force is burning in his chest.

  Other people probably felt the same way, and everyone's face was flushed.

   "Actually up to now, companies like Bomi can live quite well just by relying on the AIR game platform, and the investment cost of ghost blowing lights is not a thing for us at all.

   What I want to say is that when the scale of the company reaches the level of Bomi, we need to shoulder more responsibilities, and we should not only focus on making money.

What I think is that as a cultural carrier, games can promote our Chinese culture and our new thinking of all mankind through games, so that people in the West can also see and see that in the far east, there is still such a family with ethnic groups. Spirit, a company with noble thoughts exists. "

  …

  When everyone heard Boss Cao's words, they bowed their heads in shame, and at the same time felt extremely relieved.

If it is said that everyone here before is because they can join Bomi, the world's largest game company, can become a part of it, can get the top treatment in the industry, enjoy the best working environment, and don't have to work overtime. Proud and happy words.

   So this time, it is really spiritual and heartfelt to be proud and proud of being a Bomi.

   used to be vanity, this time is [self-worth]

   "It's not that I don't know, maybe our games will sell better if we tell the stories they like to hear according to other people's cultural habits, or cater to Omi's preferences.

The quality and gameplay of   Ghost Blowing Lights are many times higher than Tomb Raider.

   But it doesn't seem to be very popular on Omi's side.

  My own conclusion is that it should be similar to what Xinghua said. First of all, the ghost blowing the lantern tells our own story, and the background of the story is also very special.

  The *grandfather's quotations that can be seen everywhere in the game, these dialogues are actually quite annoying to Western countries.

  If they hear the CCP, they will instinctively feel disgusted and scared, which is the result of their long-term brainwashing by Omi's culture.

   Laura's narrative may be more human, for her family, for revenge, for the truth, and for the defense of world peace...

   But heroism and brainless black Soviet Union are also very serious, but because they use universal values ​​and some better packaging methods to tell the story, they have won the welcome of many people.

  These things are actually not important in ghost blowing lamps.

   We think about how to better protect cultural relics, how to prevent them from going abroad, and how to prevent those criminals and tomb thieves from destroying ancient tombs.

   These are actually very anti-human.

  Who doesn't want to make more money, and who doesn't want to get the treasure out and keep it for himself?

   In the ghost blowing lamp, in addition to telling good stories and making players have fun, we also have to pass on our own correct values. "

Cao Yang continued, "Our previous series of "Shan Hai Jing" and "Assassin" have been very successful. These series not only can be recognized by the Chinese people, but also because we have done a good job, whether it is from the gameplay or quality, even if it is The plot and the mysterious culture of the East contained in it can be widely recognized all over the world.

   This is a very good thing.

   is what we really want to do.

   So the difficulties we are currently facing, these are not things, you can totally believe that. "

Uh-huh.

   Everyone nodded in agreement.

   The boss said it really makes sense.

   "And you don't have to belittle yourself at all, this game is quite successful." Cao Yang said with a smile, "Actually, you can check the comments about our game on the Internet, they are basically very positive.

   The main reason other people don't want to play this game is that they are not the audience for the game.

   Not today, but not in the future.

  As I said before, we are now in a wasteland reclamation stage. The game of Ghost Blowing Lamp is different from the previous game categories. The opponents we want to compete with are more powerful, it is Tomb Raider, it is Resident Evil...

Etc., etc.

   They can do it well, and so can we.

   At least in the minds of players who have played Ghost Blowing Lamp, our game has been quite successful.

  You look at foreign websites, how they brag about this game.

  Tomb Raider develops for two more generations, and maybe it can reach our current level. Isn’t this something to be proud of? "

   "The road is difficult, but we must move forward even more."

   After Cao Yang finished speaking, he fell silent for a while.

  He came from 2021, and he knows this truth deeply.

The West has hegemony over the culture of public opinion. These hegemonies cannot be established in a day or two. It is only after decades of continuous efforts and deepening that the public opinion of the world can be controlled by it. So in the future, we will fight them in a public opinion war. always at a disadvantage.

   On the one hand, it is because English has natural advantages. As a universal language in the world, they have a natural communication soil, so they are very good at spreading their ideas through these English channels.

   On the other hand, it is also because we have no awareness of this aspect, and do not know that those things are to be occupied.

   There are some influential public opinion and cultural export platforms in China, such as tiktok, and Weibo... In fact, they have become the lackeys of others.

   And there is also a cultural export platform that everyone can’t see, or is deceptive——

game.

   Basically, few people realize that the game platform is also a very important thing that can export their own culture.

  Cao Yang doesn't want to live like this until 2021. Our country will be bullied by others culturally, so he has to prepare in advance.

   I used to make games to make money.

   Now making games, although it is still for making money, the purpose has changed a bit.

   "Of course, it's better to be able to make money. If you stand and earn money, you can make money while exporting your own culture and ideas. Why not do it?"

  …

   After some encouragement from Boss Cao, everyone present regained their confidence.

   "You think of ghost blowing lights as a wasteland, as a way of cultivating new player groups all over the world, and laying the foundation for future prosperity and rise.

  This process actually takes time, so don’t worry, just take it slow. "

   "Hmmmm. Good boss."

   "Boss, after listening to your speech today, I realized that our cause is so great."

   Liu Pei clenched his fists excitedly.

  Cao Yang:  …

   Do you feel like it went too far and brought all the employees of the company into teenagers with secondary illness?

  …

   "And we didn't get nothing this time. Think about it, if we didn't do ghosts blowing lights, how could we encounter such a difficult subject as the huge underground palace, and we wouldn't make new breakthroughs in technology?"

  Cao Yang looked at the students in the engine group, "Do you think so?"

"Uh-huh……"

   The students in the engine group are embarrassed to say how painful this process is.

   However, from the results, the problems encountered in the ghost blowing lamp did improve the game engine.

"This is actually equivalent to polishing the tools for our future products, and the pits that the ghost blowing lamp lay in the production process can be avoided in the future. You only see that the current ghost blowing lamp's income is very small, but the potential benefits are huge. , These are hidden wealth, although not immediate things, but can make a huge contribution to the long-term development of the company."

  The same is true of many companies. They are short-sighted and can only see immediate benefits, but ignore future cost savings.

   From this perspective, the ghost blowing lamp must have contributed.

Uh-huh……

   Everyone nodded and agreed with the boss's idea.

  Before the meeting, everyone's mood index was negative. After the meeting, they all increased to 100.

   "That's right, boss," the chief planner Cheng Xinghua raised his hand, "Then are we going to continue making this series of games?"

  Cao Yang was stunned for a moment, but did not react at first.

   Then suddenly came to a realization.

​​​

   What kind of demoralization of these people was before.

   Fortunately, I found out in advance, and I could come to the meeting in time to boost morale, otherwise these guys would even have the idea of ​​​​changing jobs in two days?

   I'm a **** genius.

   Cao Yang looked decisive, clenched his fists and said, "Do, of course, continue to do it.

   It's not easy to raise an IP. If you want to raise Ghost Blowing Lamp like a game like Tomb Raider, you can't just do it for one generation.

  The number of fans will gradually increase. "

  Fuck!

Great! ! !

  Cheng Xinghua was so excited that he almost jumped up from his chair when he heard Boss Cao's words.

   He had always been worried that the company would not allow the sequel because of the poor performance of the ghost blowing lamp this time.

   Losing the sequel development is actually quite a pity.

   After all, the ghost blowing lamp condensed all their hard work, and Cheng Xinghua treated it like his own son. If he said that it was gone, it would be false to say that he had no regrets.

   Now I can hear Boss Cao's promise, which is equivalent to taking a reassurance pill.

   And not only can they continue to do it, but Boss Cao also praised them.

   Cheng Xinghua didn't know how to explain to the other members of the project team, and he didn't know how to tell them about the project and future plans. Now he has the confidence to do it.

   And there is a boss backing him, plus he was beaten with blood just now, now Cheng Xinghua is confident to bring the morale of the whole project back, and then devote himself to the development of the sequel to Ghost Blowing Lamp.

  The art students looked at each other and thought—

  Our trip to Yunnan can be carried out as scheduled again!

   Ah, beautiful Yunnan.

   Ah, the majestic Yellow River.

  The great rivers and mountains of the motherland.

   Shouldn’t this be played for two or three months?

Nonsence.

   is to investigate for two or three months to collect some materials.

  …

   (end of this chapter)