The Rebirth of the Male God Starts From Playing Games

   Chapter 493 492. Extraordinary meaning

  Li Lanyun went to attend the summit of the game industry and was not in the company, so this meeting was mainly chaired by the head of the department, namely Cheng Xinghua.

   The actual host is Boss Cao.

  The main members of the Ghost Blowing Lamp project team gathered in the conference room. In addition to the main planning, main beauty, main program, and main marketing, there are also some core members of the project.

   Cao Yang from other functional departments did not call them over for the time being.

  Cheng Xinghua did the PPT, but he did not finish it completely.

Hearing that the boss was going to have a meeting, Cheng Xinghua, the main person in charge of the project, complained in his heart and made it clear that something major happened, but unfortunately he was not fast enough to report the situation to the boss at the first time. Asking the guilt, it seems that his identity as a small producer cannot be preserved.

   "Boss, listen to my explanation." Cheng Xinghua grimaced.

  The kind that can squeeze out bitter gourd juice.

   "What's there to explain?" Cao Yang said lightly.

  It's over, it's over...

   All the people present felt a little bit in their hearts.

   I have never seen the boss's face so stinky before, it seems that this time is really bad luck.

  Cao Yang looked at the appearance of these people around him, he was really angry and funny.

   What are these guys thinking?

   And I heard a few people's secret conversation outside, do you think about me in private?

   Just think that the boss is a tyrant who wants to make games according to his own ideas, regardless of the market?

   "Cough cough."

  Cao Yang coughed twice, and a [kind] smile appeared on his face.

   looked even more eerie in the eyes of Cheng Xinghua and Liu Pei.

  Liu Pei kicked Cheng Xinghua lightly with his toes under the table, motioning him to stop saying wrong things later, offended the boss and want to eat good fruit?

  Cheng Xinghua was kicked jio, raised his head and glanced at Liu Pei, he was so bitter in his heart.

   It’s not that I can decide the direction of this project, and it’s not what I want if the online results are not satisfactory.

   "Okay." Cao Yang said to Cheng Xinghua with a smile, "Please tell everyone about the project first, and I'll talk about it later."

Uh……

   It seems that this catastrophe cannot be escaped today.

  Cheng Xinghua originally wanted to say, boss, you give me two days, I will do a good job of the PPT, although the project results are not ideal, at least the old man's PPT did a good job.

   And the relevant data department has no way to divide the pot, which really makes him feel very uncomfortable. Usually the data report is done by the ce department of the project. This time, the boss killed so hastily that they did not communicate and coordinate well.

   "Cough, then I will tell you about the data changes of the Ghost Blowing Lamp game in the past two weeks since its launch."

  Cheng Xinghua bit the bullet and opened his [slightly sloppy] PPT, and began to report the marketing situation in the past two weeks.

   is a bit sloppy because there is only the company's PPT logo in the entire PPT, which is the basic template, plus a bunch of data, and there are many beautiful pictures that you want to beautify and corroborate.

  The content of the data is relatively boring, but it is full of money, so the people here listened with great interest.

  People are such strange creatures. You have to ask them to do math problems and listen to data analysis. Many people can hear them fall asleep, but you only need to associate these data with money——

   Well, who doesn’t like hearing money-related numbers?

   It's just that the numbers given by Cheng Xinghua this time did not meet everyone's expectations.

Of the core members of the scene, only a few people could guess in advance, mainly because the results were not satisfactory, Cheng Xinghua and the insider made an appointment to keep it secret for the time being, so the rest of the people saw the report. Slightly regretful and surprised.

Everyone has a steel scale in their hearts more or less. As a star-level product of the company, the game Ghost Blowing Lamp has nothing to say about its quality, gameplay, etc. Many people are still playing Ghost Blowing Lamp during their lunch break, which means this The game itself wasn't much of a problem, but it's odd that the end result was unsatisfactory.

   Zhao Xiaoguang, the operation director of the Ghost Blowing Lamp Project, had a slightly embarrassed face.

   The performance of the project is not good, half of the pot is divided into the product, and half of the operation is divided.

Considering that the game of Ghost Blowing Lamp is a PC-side stand-alone game, the operations that can be done are relatively limited for the time being compared to online games. It may not be divided into half as much, but at least 30% should be divided, so Zhao Xiaoguang immediately felt as if his **** was on fire. , I can't sit still.

"Boss, there are some differences between this project and previous games," Zhao Xiaoguang explained. "First of all, the game category is different. The game Ghost Blowing Lamp seems to have a huge user base, because the number of readers of the novel is large. , and it is very famous, but in fact, novel users are very different from game users. We found this when we did user research, so the conversion rate of readers is very limited..."

   Zhao Xiaoguang was about to say something when he found that Boss Cao was sitting on a chair looking at him with a half-smile.

   It makes people feel hairy, and I can't say a word of the lines I thought of before.

   "Boss, I, I'm done." Zhao Xiaoguang silently took his voice back.

"Um."

  Cao Yang smiled and nodded, "That's very good."

   He actually praised Zhao Xiaoguang sincerely, but the people around him didn't understand what I meant.

  Hey, is the boss so unreasonable?

   "Everyone has seen and heard the data that Xinghua said just now."

  Cao Yang turned his attention to the PPT, which not only marked the flow of the game, but also some details to explain how much the project was sold in which regions, and what the market feedback was.

  Cao Yang also doesn't like to do those formalistic things, so it doesn't matter whether the PPT looks good or not.

   He turned around and asked Cheng Xinghua, "Based on the current situation, what is the final result of the game Ghost Blowing Lamp?"

  Cheng Xinghua's face was blushing, and Cao Yang poked his heart with eternal pain.

"According to the current situation, it is not expected to exceed 1 million. In fact, the operating classmates have done quite well. After our own investigation, we found that the penetration rate of ghost blowing lamps is at least 60% or more, which means that the target of 60% in the market. Users have at least heard of the game.

Then the operation can do very limited things after that, and now the game has been online for more than two weeks, and the word-of-mouth effect has been exerted almost. The willingness of users who are not willing to play has basically been released, and users who are unwilling to play are still unwilling to play, and the number of users that can be added in the future will be very limited.

   So after discussing with Xiaoguang, I came to the conclusion that the total score of the game Ghost Blowing Lamp should be within 1 million. "

   Cheng Xinghua became more and more frustrated as he talked, but the pressure in his heart decreased a lot.

In fact, it is also normal. Before reporting to the boss before, it is equivalent to a bomb sitting under the butt. I don’t know when it will explode, and I don’t know how to give an explanation to the people below. It's so big that I can't sleep well at all.

   Now that the boss already knows, after frankly and frankly with everyone, it is equivalent to that the bomb has been released, and naturally I feel a lot easier.

   "How much profit can our project make?" Cao Yang continued to ask with a smile.

"Well... our running water is now almost 330 million, and after the split, it is about 230 million to us. The project itself has a lot of expenses, and it has cost about 150 million so far, and then we have to calculate tax deduction...

   The final profit may be very thin. "

   "How much is that?" Cao Yang asked.

   "Well..." Cheng Xinghua gritted his teeth, looked at Zhao Xiaoguang, and the two answered tacitly, "It's almost like more than 20 million."

"fine."

  Cao Yang was very happy to be honest when he heard this number.

   He thought that this project had already lost money, but it was just a matter of thanks to a small amount of money. He never thought that he could still make a little bit of money. It's not easy!

Hey? !

   The others looked at each other, wondering if the boss is crazy?

   Is this still good?

   Or is this a complete irony from the boss that we are doing a really bad job?

The profit of   20 million is not even a month's performance for an online game with a relatively low level of profitability.

   Even if it has been in operation for a long time now, and the company's performance is at the bottom of the Seven Heroes Competition, the monthly profit looks like more than 25 million.

The biggest difference between    stand-alone games and online games is that the level of profitability of this thing is higher, it must be closed for three years, and it must be open for three years, otherwise there will be no next sequel.

   Think about it, the research and development cost of a game like Ghost Blowing Lamp is almost 100 million yuan. If you want to continue to make sequels in the future, you must at least ensure that there is a capital reserve of more than 150 million yuan.

   Now the company doesn’t take any money, just relying on the money earned by the Ghost Blowing Lamp project team, I can’t even pay the first few months’ wages for the sequel, let alone the next work to be launched.

   And if this momentum continues, the future research and development costs will only get higher and higher. Whether the project can make money back is another matter.

   This time I can make a small profit, I am afraid I will lose money next time.

   So when everyone heard that the profit was only about 25 million, their hearts were all wow.

  …

   "Don't be too depressed," Cao Yang clapped his hands and asked everyone to look up.

   "This result is quite good, exceeding my expectations." Boss Cao said with a smile, "I'm telling the truth, I really think so."

Hey? !

   Everyone looked at him in astonishment, thinking—

  Boss, how low are your expectations?

but……

  Why did you have such low expectations for this project at the beginning, and you still have to be a ghost blowing lamp?

  People couldn't understand this.

   "Don't understand?" Cao Yang looked at these people with some amusing.

Speaking of which, the members of the Ghost Blowing Lamp Project are already the elite of the company. They were carefully selected when the project team was formed. Many of them have done Shanhaijing and Assassin's Soul before. It was a relatively successful big project. The results of this ghost blowing lamp must be a very big setback for them. It is normal to not understand why Cao Yang's expectations are so low.

   After all, except for the boss, everyone else is embarrassed to say that they don’t make much money, and our hearts hurt.

"Xiaoguang also said it just now," Cao Yang said, "The project of Ghost Blowing Lantern has some special features. Those who play games and read novels are not the same type of people. The intersection between them is actually very small, not to mention the Ghost Blowing Lamp. Such a relatively niche subject.”

  The subject matter is small, the conversion rate of readers is low, and no one has done it in the domestic market at all. How can it be possible to produce good results without soil?

   So it is inevitable that the domestic results will be bleak.

   It can be sold for 200,000, which is very remarkable for Cao Yang. It shows that there are still many players who have known this game through various channels and have also entered this game. These people are the future user base.

"For foreign countries, the narrative method of ghosts blowing lights, and the sense of the times inside are very different from their cultural cognition, so the acceptance rate is not high, but the quality of our games is good enough, so it can attract people. With fewer foreign users, I can sell 600,000 copies abroad, and I am satisfied."

  Cao Yang said to everyone what he said to the little secretary before.

   After listening to this, everyone looked at each other and nodded suspiciously.

   Although there is not much sense of accomplishment and comfort, but since the boss said so, there is nothing to be sad about.

   "Creating a new category and cultivating a user base is equivalent to reclaiming wasteland, which requires a process."

   "For foreign games, if you want to enter the Chinese market, you actually have to go through such a process. Tomb Raider is a popular game in the world, right?

  The sales volume last year was more than 4 million.

   What about domestic?

   Less than 600,000. "

Cao Yang said, "This is the difference between culture and audience. You can also say that it is because of the issue of its release platform. Before, it was mainly released on XBOX and PS3, but later we cooperated with them, and it was not transplanted to the PC side. AIR game platform released?

On the   AIR game platform, you may not know it, but I can clearly see the background data, the purchase rate of Chinese players is very low.

   But it doesn’t mean that it can’t be done in the future.

   Again, users need to be trained. "

Um……

   Everyone bowed their heads, silently thinking about Boss Cao's words.

   "Also, you may want to ask, since the boss, you knew from the beginning that the audience of ghost blowing lights is so small, and the subject matter is so limited, why should I insist on doing ghost blowing lights?"

  Yeah, why?

   This is also the biggest doubt in everyone's mind.

   Knowing that you can't do it, isn't that stupid?

   Does the company want to generate electricity with love if it doesn’t want to make money?

   Does the boss have a soft spot for horror games like ghosts blowing lights?

  Thinking about the possibility of the latter, after all, the boss's taste is relatively heavy, and the old thief Cao has always played his cards out of common sense.

  Cao Yang paused, glanced at everyone, and laughed, "That's because it has an extraordinary meaning."

  …

   (end of this chapter)