Recreation Starts From the Heartbeat

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March comes.

The popularity of "Plants vs. Zombies: Spring Dawn" has passed.

The world of the sky has opened a new round of submission activities again, this time the theme is: desert.

Seeing this theme, players were a little confused at first, and then became excited.

"The desert theme is too simple, isn't it? Isn't it enough to have a hand?"

"I bet there must be cacti in the desert chapter."

"The prophet belongs to yes."

"In the beginning it was the theme of ice and snow, then the Spring Festival, and then the melting of ice and snow, and now the painting style has suddenly changed to the theme of desert... If we keep doing this, will we come to the theme of the end of the world?"

"Be confident, it may also be a spiritual recovery."

"Tang Su said: Yes, yes, all of you are right, do you have any other ideas? Hurry up and say it and copy it for me."

"Tang Su continued to say: You provide inspiration, I will make the game after copying, and then make your money. After you play the game, remember to continue to provide inspiration, so that we can form a good virtuous circle."

"What a virtuous circle of God..."

""Super Singer" is about to start. Isn't Tang Su going to write songs for Su Tang? Is there still time to copy ideas here?"

"Upstairs, you don't have to worry about it. Compared with making games, it must be the girlfriend's career that is more important. Also, don't you really think that Tang Su is still in charge of the DLC design of "Plants vs. Zombies"? "

"There is also a studio under Sky Games, and the follow-up update of "Plants vs. Zombies" has always been the responsibility of the studio. If you pay attention, you will find that the quality of the follow-up DLC for "Plants vs. Zombies" is in line with the main body of the game. The difference is stark."

"That's right. If you want to play games designed by Tang Su, you can try "Defend the Carrot" and "Angry Birds"."

"Isn't it online yet?"

"There are five minutes left. It will be online at twelve o'clock at noon, and you can download it immediately."

...

Yes.

In order to keep players from staying up late, the launch time of "Defend the Radish" and "Angry Birds" is set at 12 noon.

Many players who are looking forward to the new game are waiting silently, wanting to start the new game for the first time.

"I read the game introduction before, and it seems that "Defend Carrot" is also a tower defense game. I hope it is a new gameplay, not "Plants vs. Zombies"."

"Plants vs. Zombies protects the farmer's brain. Zombies eat their brains if they disagree with each other. As soon as "Defend Radish" hears the name, it is known that it protects radishes. Do you think zombies are tired of eating brains? Want a change of taste?"

"Ah this..."

"It shouldn't be, if that's the case, then it's boring."

"I don't think so. "Plants vs. Zombies" makes a lot of money. It's been online for several months now, and it's still on the bestseller list. Tang Su doesn't need to make another skin-changing game, right?"

"That's hard to say. After all, making money, who would have trouble living with money?"

"It's not clear what "Defend Carrot" is about, but "Angry Birds" doesn't seem to be the same. Tang Su said on Weibo that this game is a brand new gameplay."

"You'll know after a while. Two games are online at the same time anyway."

"I don't understand why I want to go online at the same time. I don't know which one to play is better."

"Anyway, the broadband network is not billed by traffic. Download all of them and try it out. There is always one that you like."

"I'm more interested in "Angry Birds". I've played more tower defense games recently, and I'm a little tired of it."

The players were talking.

"Defend Radish" and "Plants vs. Zombies" are both tower defense games, and both are related to vegetables, which makes it difficult for them not to question whether the former is a skin-changing game.

In today's game market, the operation of changing skins has long been common.

After a game becomes popular, dozens of similar games with similar style and gameplay will soon appear on the market, so that a certain popular trend has become popular in the entire market, just like online novels.

Even, not only peers will copy, if the designer can't create a better game by himself, maybe he will copy his previous game and send it out for bad money, and call it a classic re-engraving.

This is the atmosphere of this market. Even if Tang Su's new game is really a "classic re-enactment" of "Plants vs. Zombies", it is not surprising, because the atmosphere of the entire mobile game circle is so bad now.

Players' expectations for "Defend the Radish" are far lower than "Angry Birds".

Because Tang Su said in a random reply to fans on Weibo before that "Angry Birds" is a brand new gameplay.

Compared with the tower defense games on the bad street now, the new gameplay is obviously more expected by players.

...

Not only these players are curious, but also colleagues in the gaming industry. They want to know what level Tang Su's two new games are, and whether... can they surpass "Plants vs. Zombies"?

"The level should still be online. When it was just a small studio, it was possible to make games like "Plants vs. Zombies", and now I have established a company, which has nearly tripled its size and has more experience than before. , there is no reason to regress."

"I saw many colleagues say that Tang Su's success was entirely due to good luck. They also said that this kind of luck could not last. I hope Tang Su can slap them in the face this time."

"It's just a group of designers. Do they know what a game is? They are jealous when they see others making money. If you have time, you might as well think about how to make yourself successful."

"Even if Tang Su's new games are popular again, they have reasons to say that the reason why these two games are popular is entirely because of the effect of celebrity endorsements. If they have the money to ask celebrities to endorse, they will definitely be popular..."

"Hahahaha, die of laughter."

"I saw that many people on the Internet said that they were looking forward to "Angry Birds", and said that they were tired of tower defense games and wanted to change their tastes, but I am the opposite of them. I am more interested in "Defending the Radish". It can be seen from the design method of the krypton gold point of Plants vs. Zombies. Tang Su is a person who cherishes feathers and attaches great importance to word of mouth. …”

"I think so too. Although "Defend the Carrot" is also a tower defense game, it must be very different from "Plants vs. Zombies". It just so happens that I plan to make a tower defense game recently, and see if there are any lessons that can be learned from it. place."

"What do you think of the new gameplay that Tang Su said?"

"What else can you see? It must be downloaded to the mobile phone to play and see. Tang Su is a bit evil. He is neither a professional game designer nor a music college student. He is just a college student who writes programs. As a result, Whether it's designing games or writing songs, it's unbelievable that he never flips over once."

"Maybe, this is genius."

"I don't think it's surprising that Tang Su can achieve success in the game field. Don't forget, his first game was "Dig to Seek Ascension", and later he released "Cat Leo" and "iwanna". sort of, and Plants vs. Zombies came out after those games were done and updated dozens of times.”

"From the analysis of development time, "Plants vs. Zombies" should be the first game, but it can be seen from the publicity and later updates of "Digging for Ascension" that Tang Su has a strong talent in the field of game design. "

"The thing that I can't understand the most about him being successful in the music field is that he didn't write slobber songs, but high-quality products that only experienced musicians can write."

"When it comes to music, didn't he start with "Ride My Beloved Little Motorcycle"?"

"The first few sand sculpture songs are okay, that is, the level of saliva songs, but what about "Sing as You Want", "My Dream", "Going in the Rain"? It's just gorgeous and advanced, I can only say that this guy It's too deep to hide, try hard secretly, and then kill everyone."

"Didn't Tang Su say before that the reason why he suddenly awakened his creative talent was because he had a steady stream of creative inspiration after being with Su Tang?"

"Su Tang will believe this."

...

Twelve o'clock, coming soon.

Ding dong!

"The "Defend the Radish" you reserved has been officially launched, please click to go..."

"The "Angry Birds" you reserved has been officially launched, please click to go to..."

Players and peers have downloaded it in the first time.

These two games began to be promoted as early as half a month ago. Everyone has been waiting for them for a long time. Now they have finally waited for them to be launched, and their excitement is beyond words.

At this moment.

Xiao Wang, a college student from an ordinary university, was resting in his dormitory when a familiar reminder sounded. He quickly took out his mobile phone and started downloading. At the same time, he did not forget to remind a few roommates: "Tang Su's new game is online."

Roommates are also curious to start downloading.

"Which one are you going to play?"

A classmate asked.

"Why don't you ask? It must be "Angry Birds". I'm curious about the new gameplay he said. It should be interesting."

"Don't you play "Defend the Radish"?"

"A skin-changing game specially made to make money, who plays that?"

"There were so many fun games in the early years, and now they are all starting to make money. It may not be possible to produce a few conscience games in a year. Even if there are, as long as the game is popular, it will be changed to a krypton gold game for you in minutes."

"When Tang Su was working on "Plants vs. Zombies" before, many people guessed when he would update the krypton gold point for this game. Looking at it now, the krypton gold point has not come out, but the skin-changing game has come out, anyway, it is Cut the leeks in a different way."

The students spoke up.

As senior mobile game players, they have played too many mobile games. They know the routines of major mobile game companies to cut leeks. They are more proficient in routines than many senior designers, and they are proficient in them.

Right now, when they saw that Sky Games has made a new game, it is also a tower defense game, and it is also a vegetable + cartoon. They didn't even think about it and thought that this should be a skin-changing game of "Plants vs. Zombies", definitely It was because of the popularity of "Plants vs. Zombies", so I made a similar game to make money. Maybe I will see the familiar recharge and strengthening routine in this game.

Therefore, these senior players sneered a few words, not even interested in downloading.

"It's too arbitrary for you to say that?"

When Xiao Wang heard them say this, he was a little unhappy: "The game has just come out. You haven't downloaded it and watched it, and there is no news on the Internet. You just say it's a skin change, isn't it appropriate?"

"It's also a tower defense mobile game, it's also a cartoon style, and it also uses vegetables as the protagonist. It's already so obvious, isn't it a skin change?"

The roommate shook his head and felt that there was no suspense about this question at all: "If you are interested, you can download it and try it out, and you will know soon if it is a skin-changing game... In fact, I don't dislike skin-changing games. There is such a huge market demand for this thing, I don't play it, others like it, it's nothing."

"I only hope that "Angry Birds" can do a good job, not to be as black-hearted as those games that clearly cut leeks."

Another roommate said.

"..."

Xiao Wang was dumbfounded, knowing that their statement was unreasonable, but for a while he didn't know how to refute it.

Shaking his head, he ignored several roommates.

Focusing back on the phone, Xiao Wang downloaded both games without hesitation.

Downloading the game is free, but some of the content in it will be charged separately.

"Defend the Carrot" and "Angry Birds" were downloaded almost at the same time.

Xiao Wang hesitated, but still clicked on the former.

He still had confidence in Tang Su's character. He thought that it was impossible for the other party to do skin-changing games and copy himself with no bottom line. With his trust in Tang Su, he clicked "Defend the Radish", and then ...

"It's actually this kind of traditional tower defense?"

After seeing the gameplay of this game, Xiao Wang was a little surprised.

It is also a tower defense category, but "Plants vs. Zombies" and "Defense Carrots" are completely different gameplays.

In the casual mobile game market, tower defense games appeared a few years ago and formed a classification, and the gameplay has always been similar to "Defend the Carrot".

It is precisely because of this that when "Plants vs. Zombies" was launched, with the brand-new tower defense gameplay, as well as very high quality and good publicity methods, the explosion model was finally born.

And now.

"Defend Radish" does not follow the gameplay of "Plants vs. Zombies", but returns to tradition.

It seems that Cang Qiong Game Company seems to have abandoned its previous advantages of success and made its new game a little "unremarkable", but... Xiao Wang's heart has a trace of expectation.

Is "Defending the Radish" going to make money to cut leeks?

If it was before, because of the almost certain opinions of several roommates, Xiao Wang was still a little shaken, but now, after seeing that the new game has returned to the most traditional and mainstream tower defense gameplay, Xiao Wang does not think so. .

the reason is simple:

If the emergence of a new game is really to cut leeks, wouldn't it be better to directly do a skin change of "Plants vs. Zombies"? Why do you have to go back to traditional tower defense in an "unflattering" way?

Since this is done, there must be a reason for doing so, and the designer must have his own thinking.

then.

With this mentality, Xiao Wang started the game.

After half an hour.

Several roommates began to exchange their thoughts on playing the game. Xiao Wang came back to his senses from the game. Hearing the voices of several roommates, Xiao Wang suddenly wanted to laugh when he thought about how they complained about Tang Su for making money in the skin-changing game.

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"Didn't you say that "Defending the Radish" is a skin change? Hurry up and take a look."

Xiao Wang said: "You download it and try it out. You will soon know whether this game has changed its skin. Try not to be too arbitrary in your speech in the future, otherwise, it will be easy to make jokes."

Ok?

The roommates were a little dumbfounded. Could it be that "Defending the Radish" was not what they thought it was?

So, they are ready to download and try it out.

after awhile.

"It's not really, I thought "Defend the Radish" followed the design idea of ​​"Plants vs. Zombies", but it turned out to be a traditional tower defense."

"One thing to say, I have played a lot of traditional tower defense games, but it is very rare to be able to achieve the level of "Defend the Radish"."

"Traditional tower defense is about to smash the streets, right? Anyone who dares to be traditional tower defense now is either a street designer or a real big cow. Obviously, Tang Su should be the latter."

It's like writing a novel.

When the waste wood flow and the divorce flow gradually become poisonous from the popular, and the opening chapter is persuaded to quit, there will always be one or two works that have achieved great results, and those who say such settings are very **** will be slapped in the face. The passers-by who watch it~www.readwn.com~ let them know: there are no bad themes, only bad stories.

at the moment.

When the traditional tower defense in the field of casual mobile games was completely broken, Tang Su made "Defend the Radish".

"I said that Tang Su couldn't be so depraved, right?"

Xiao Wang said cheerfully.

"Why do you trust him so much?"

The roommate was curious: "You don't know him."

"Who said I didn't know him?"

Xiao Wang shook his head: "I am his fan, and a loyal audience of "Heartbeat Cabin". The episode of Tang Su and Su Tang is my favorite season. I believe in their love and their character. ... Maybe the mobile game industry has been ruined by capital, but there will always be people who will use their love and persistence in this bad market to make everyone see hope again."

From Xiao Wang's point of view, Tang Su is the one who brings hope to the players.

Is Plants vs. Zombies a commercial success?

No, if Tang Su wants to, he can make this game achieve better commercial results.

You just need to give up your persistence, just like those greedy capitals, use almost exhausted means to force krypton and squeeze the lifespan of the game, and after the game is killed, do a few more 'classic re-encores', you can Achieve at least five times more business results.

But he didn't do this, but for the sake of word of mouth and to make the game well, he gave up a lot of money-making designs, so that players who were used to recharging and becoming stronger once again realized:

There is such a game, you can't buy rare items to increase combat power, you can't buy character cards that destroy the balance of combat power, you can't pass the level by any way of charging money, you can only rely on your own brainpower...