Recreation Starts From the Heartbeat

Popular recommendation:

mid-February.

The new season of "Super Singer" has begun to warm up the publicity. The joining of top singers such as Xu Mengying has made netizens look forward to it.

Su Tang is also actively cooperating.

Although she is only a newcomer, she gained tens of millions of fans with eight consecutive excellent songs on "Sing as You Want" last year. It is no exaggeration to call her the hottest newcomer in the music circle last year. "Super Singer" The show crew will naturally not despise her.

While the entertainment circle is boiling—

On the hot search of game categories, there are also topics that interest the majority of mobile game players.

"Plants vs. Zombies: Spring Dawn" is coming soon.

The new games "Defend Radish" and "Angry Birds" of Sky Games will be launched at the same time in March.

"Good guy! The update of "Plant Zombies" is diligent enough. It's really a monthly update. The rhythm of one DLC a month."

"Tang Su discovered the password for making money in the gaming industry."

"The words upstairs are a bit familiar. When Tang Su released "Dig to Seek Ascension" before, you also said the same."

"'Digging for Ascension' is a lot of fun, with a lot of luck, but 'Plant Zombies' relies on real power, which is different."

"Plant Zombies will continue to develop like this, and it will be popular for at least two or three years. I kind of understand why Tang Su is said to be a genius designer. With such a game alone, you can achieve financial freedom."

"Tang Su is called a genius designer, isn't it because he has never failed? Those few wonderful games... don't look at the wonderful games, look at the list of free platforms, and it's still in the top 20. Well, there are a total of 20 slots, four of which are owned by Tang Su, with just a few games, you can earn more than 10,000 a day..."

"I'm a darling, there are so many people playing such weird games as "Dig for the Ascension", "Cat Leo", "iwanna", "Cat Leo and iwanna"? Don't you mean that only game anchors like to play? "

"Game anchor: You just like to play, and your whole family likes to play."

"Tang Su has proved through personal experience that as long as your game is interesting enough, you can definitely make money..."

"A large part of the reason why these games are still so popular is because of the fame of "Plant Zombies" and the designers themselves, right?"

"I think so too, those famous top designers, they can also make a wonderful game, and a large number of fans pay for it. You say the game bar, they envy you. Designers make more money and say you don't understand. game……"

"What we should pay attention to, isn't it Tang Su's new game? Two new games are online at the same time, I don't know which one to play first."

"Wake up first upstairs, the game hasn't been launched yet, it's just warming up the new game."

"These two games are still in cartoon style. They are exactly the same as "Plant Zombies". They should also be similar casual puzzle games. I don't know if they can reach the height of "Plant Zombies"."

"I think there should be no problem. At this stage, Tang Su is still at the peak of his design ability, and he won't be as bad as some famous game designers..."

"Hahahaha, do you mean the kind of **** designer who makes a game so popular, and then copies himself and launches several skinned versions one after another?"

"That kind of designer's character is really not good, but I think that most game designers should not be able to get out of this vicious circle in the end."

"Jiang Lang's talents are exhausted, no matter how talented people are, there will be such a day."

...

Cang Qiong Game Company, General Manager's Office.

Tang Su sat in front of the computer, drinking his favorite instant coffee, while reading the comments on the Internet.

With the development of "Plant Zombies" itself, as well as the follow-up Ice and Snow and Spring Festival, the players' evaluation of him and the sky game is not bad.

In this era of 'compromising' and 'money misappropriation', such a conscientious company is even rarer than a giant panda.

Few players will complain about the frequent DLC releases of "Plant Zombies" and complain that game manufacturers are cutting leeks and making bad money. Most players think that the content of the ice and snow and the Spring Festival is only 20 yuan for updates of more than two hours. It's so cheap.

so.

It is also because of the reputation of "Plant Zombies" that when "Defend Radish" and "Angry Birds" entered the new game reservation positions on major platforms, players responded positively, and the number of new game reservations was less than half a day. Over a million players are clearly looking forward to it.

"This kind of game ecology is really good."

Tang Su smiled.

Game companies make really good games, and players are willing to pay for good games. This is a truly healthy game ecosystem.

It's a pity, under the coercion of capital, most game companies regard players as leeks, and they cut one crop after another. After this company cuts it, another company cuts it, and cuts it... Players They have long been disgusted and wanted to retire.

Tang Su is not interested in changing the ecology of the entire industry.

He is just a small person. He doesn't want to fight against capital, nor does he want to forcefully reverse the payment habits of mobile game players. He doesn't have the courage and interest to be the enemy of the world. He just wants to live his own life.

Of course, Tang Su was not interested in complicity.

Compared with making money while being scolded, Tang Su hopes that he can earn both reputation and profit, achieve a win-win situation in the true sense, and become a clear stream in the game circle, just like the moonlight in the dark night, maybe not so dazzling. , may not be enough to change the world, but it can make friends who hate the night to see the white moonlight that belongs to them as soon as they look up.

This is Tang Su's bottom line, and it is also the warmth he brings to those players who are desperate for domestic mobile games.

Further down-

Tang Su saw those discussions about 'Jiang Lang's talents are exhausted'.

"Everyone will have a day when Jiang Lang's talents are exhausted."

Tang Su sighed lightly: "When we were young and frivolous, we were warriors, bravely drawing swords to evil dragons, and when we are old, we may also turn into evil dragons, and when we meet the warriors of the next era, we are not just warriors, we are very wise. The emperor of the twilight may also turn into a faint-hearted tyrant in his old age...

Game designers, musicians, novelists, there are no exceptions.

The best way is when you realize that your talents are exhausted, even if you stop, admit that you are old, admit that this is not your era, and admit that this era can't hold you...

But as the so-called authorities are obsessed with bystanders, how many people can always recognize themselves. "

Tang Su was a little emotional.

Although he is just a porter, he can feel a little empathy.

The resources of the earth are also limited, in case the move is finished one day...

Uh……

According to his slow development rhythm, it seems that there will not be a day when the move is completely finished.

Thinking of this, Tang Su's emotions and worries instantly vanished.

...

the second half of February.

The program team of "Super Singer" began to advertise everywhere to prepare for the upcoming new season.

But Tang Su felt that...

He may have become the biggest winner in this half-month period.

Because Miss Su Tang, who is promoting "Super Singer" at the moment, has become the brand spokesperson of Cang Qiong Game Company. In the promotion of the upcoming "Defend Carrot" and "Angry Birds" games , all have the shadow of Su Tang.

Together, the status of these two games has also improved a lot.

The game hasn't been released yet, and I'll be on the hot search list in the game area from time to time.

"I have a hunch that after the launch of "Defend Carrot" and "Angry Birds", the results will definitely be much better than "Plants vs. Zombies" in the first month of launch, at least double."

Tang Su said: "These two new games together, in the first month of launch, might bring us a profit of 100 million."

"Looking on the bright side, maybe... more than 100 million."

Xu Jinyang smiled and said softly.

More than one hundred million?

Tang Su and Zhang Yuning looked sideways.

"The market for casual mobile games is very large. "Plants vs. Zombies" has not tapped the entire market, and there is still a lot of vacancy. Moreover, the two games we are about to launch are not only aimed at the mobile game market, but also in the mobile game market. There are star fans in this area.”

Xu Jinyang said with a smile: "Su Tang's endorsement for our new game will be better than you think... Speaking of which, Mr. Tang should write a few more good songs for her. In this way, "Super Song" "Wang" will use her as the main propaganda force, which will indirectly bring us traffic effects..."

"..."

Tang Su was thoughtful.

"It would be even better if it could be advertised in "Super Singer"."

Zhang Yuning said.

"You're thinking about farting."

Tang Su glanced at him: "The advertising fee for "Super Singer" has already exceeded 100 million yuan. If we sell our company, we may not have this amount of money. Let's talk about it in two years."

Xu Jinyang looked at the two of them and said nothing.

He has also worked hard in the game industry, so he is very aware of the potential of this company. If he continues to develop like this, he will develop into a very powerful company within two years.

"Plants vs. Zombies", "Defend Radish", and "Angry Birds", the three games are running at the same time. As long as the DLC in the later stage is no problem, it will earn tens of millions of net profit in a month, and it will be counted in a year. 100 million.

Moreover, it is impossible for the company to have only these three games. After these three games enter a stable period, Tang Su will start preparing for the next batch... Yes, it is the next batch of games, not the next game. Multiple projects will be carried out at the same time.

According to this trend, within two years, the monthly revenue may be less than several hundred million, and several billion a year. Looking at the domestic game market, this level can properly enter the top five, second only to a few a giant.

And most importantly...

Tang Su may not be willing to stay in the mobile game market all the time, and most likely will not be willing to endure the exploitation of channel dealers.

If you can get rid of the channel business, set up your own game platform, or even successfully enter the terminal game...the future is limitless.

...

"Plants vs. Zombies: Spring Dawn" is officially updated.

Not surprisingly, on the day of the update, it was on the hot search list of the Weibo game channel, and the players were also very enthusiastic.

"One thing to say, just looking at the style of painting, Chunxiao should be my favorite of the three DLCs."

"The ice and snow chapter is also very interesting. Zombies can also throw snowballs."

"I like both the ice and snow chapter and the spring dawn chapter. Only the Spring Festival chapter is not very interesting. The color is too festive."

"The Spring Festival chapter is mainly about a better atmosphere. When you play during the Spring Festival, you will feel a lot, but usually it's just average."

"The Chunxiao chapter this time is really sincere. You can't be fooled if you don't lose 20 yuan."

"I don't usually have much time to play games, and I don't know if I can clear the level at the end of the month. I'm still thinking about playing new games next month."

"I don't know how to charge for new games. I hope it's still this way. It's fun to save money and don't worry about being cut off by black-hearted manufacturers."

"I can accept that the fee is a little more expensive. As long as it is not recharged, the series will become stronger. Everything is easy to say."

"It would be great if there was an online game, or online. It's really boring to play a single-player game for a long time."

"There are so many online games. Anyway, I don't really want to play them anymore. Manufacturers always use their comparisons to make money and force players to make money..."

"It's very frustrating to play without recharging. If you recharge, you won't be able to recharge if you don't have enough. It will cost thousands of yuan to get some equipment."

"I can't afford to play online games, what a concept of thousands of dollars, I can buy the DLC of "Plant Zombies" for ten or twenty years."

"Comparing this way, I suddenly feel that Tang Su is so conscientious that he doesn't cheat the poor."

"If the new game is also like "Plant Zombies", then I will be a diehard fan of Sky Games."

"I hope Tang Su doesn't degenerate. Now the domestic mobile game environment is very disgusting."

...

Of course Tang Su would not fall.

But he also doesn't taunt other game designers.

For many designers who love games, it is more uncomfortable to let him design this kind of game with unconscionable conscience than to kill him, but it is impossible to make a living.

"Whenever you feel like criticizing someone, remember that not everyone has the advantages you have."

Tang Su likes this sentence very much.

The game industry is very cruel and impetuous, which often makes its practitioners unable to distinguish between dreams and reality. Not everyone can have the resources and experience of a world like Tang Su.

Tang Su could keep calm at all times and regard himself as an outsider, but these game designers couldn't do it. They didn't even have the right to express their opinions, because the financially obsessed father of the gold master did not allow them to do so.

"Currently, the number of reservations on the entire platform has exceeded 6 million. According to this trend, it will continue to grow. If the conversion after going online is smooth, the daily activity of the day should exceed one million. For us, this will be a very high starting point."

Xu Jinyang said.

Tang Su and Zhang Yuning both nodded and listened to his report.

Since they have Xu Jinyang, their work has been significantly reduced. Many tasks that do not need to be handled by themselves can basically be left to Xu Jinyang to do. Anyway, the company's affairs are not too much, but they are busy.

"What is the average daily life of the sky world now?"

Tang Su asked.

"The average daily life is about 200,000."

Xu Jinyang said.

Two hundred thousand?

Hearing this, Tang Su frowned and asked again, "What are the daily lives of the mobile game platforms that we cooperate with? If I remember correctly, the minimum is more than 1 million, right? The maximum should be 6,000. Wan Xia, that is to say, the traffic data of the sky game is only one-fifth of the minimum one?"

"After all, there are only a few games in the sky world. At least 80% of them rely on "Plants vs. Zombies" to attract traffic. Most players are used to the original platform, and it is difficult to change their habits in a short period of time."

Xu Jinyang explained.

"We have to find a way to improve the daily activity data."

Zhang Yuning frowned and said: "Not only to improve short-term daily activities, but also to find ways to increase competitiveness, so that players can form a habit and regard Sky World as one of the main game communication communities."

He knew what Tang Su wanted to do, and why this guy frowned.

According to the method they first conceived to break the game, make the sky world a game community. After increasing the daily activity, they will find a way to turn it into their own unique new game channel. In this way, they can get rid of the restrictions of channel providers. , has the qualification to negotiate with the channel business on an equal footing.

At that time, there will be their own channels as their backers, and those channel merchants will be ignored at all, and the relationship between A and B will be tilted.

And now-

When "Defending Carrots" and "Angry Birds" were approaching the launch, the better the market feedback, the more Tang Su felt the loss.

If the new game has good results, you may make more money, but you have to hand over most of the profits to major game channels.

We spend our own money for publicity and promotion, and we make games ourselves. Just to put them on the other side’s platform, we have to give most of the profits to the other side. Why?

If we can build our own channels, all the games will be released on our own platform in the future. In this way, we can keep most of the profits in our hands. If other platforms want to cooperate, they have to change the share ratio and promote them. Resources, it is impossible to eat them as they are now.

Plants vs. Zombies is a battle to fame.

The next "Defend the Radish" and "Angry Birds" are if they succeed again.

Then, with only these three games, the sky game can directly leap to the middle level of the game circle. If the sky world can also make achievements that are comparable to ordinary channels, then the sky game is not far from the upper class.

"Maybe, we can try to be a community for other games?"

Xu Jinyang said: "If it's just our own game, I'm afraid it will be difficult to increase the daily activity in a short time, but if we can build a community of some popular games on the market, then we should be able to achieve good results."

"No, it's hard."

Zhang Yuning shook his head: "We only make our own games now, so it's easy to make some competitiveness, such as the DLC submission activities we have every month, but if we make other games, then we won't be different from the market. Compared with the game community, it will no longer be able to become competitive, and it may even have a negative effect.”

Negative effects?

Xu Jinyang was stunned, but quickly reacted.

What Zhang Yuning means is that Sky Games is only a community for its own games. For players who like Sky Games, they will feel very cordial and have an inexplicable sense of belonging, but if you start to follow the templates of other game communities. , it will make players feel that the sky world is no different from those mature game communities, players will naturally go to those places with many people, and will not continue to stay in the sky world.

"I do have an idea."

Tang Su looked up at the two and said, "How about we make comics?"

comics?

Hearing this, Xu Jinyang and Zhang Yuning were a little confused. Cang Qiong is a game company, what comics are you doing?

"Actually, games and comics are inseparable, and both belong to entertainment."

Tang Su said: "Especially for casual mobile games like "Plants vs. Zombies", we can create a special category, and then invite people to make corresponding comics, plant zombie-themed comics, some people should be interested, right?"

"It's hard to drain, isn't it?"

Xu Jinyang is a little embarrassed~www.readwn.com~ The premise of attracting traffic is that there must be traffic, but will the comics with the theme of "Plant Zombies" really have traffic?

"You misunderstood, I didn't want to drain traffic in this way, I just wanted to add some fun to the world of the sky."

Tang Su shook his head: "If I want to attract traffic, I will find a way to do it myself. Now the most important thing is to find a way to add some interest to the world of the sky, so that players can gradually form a habit. In this way, our user retention ability will be improved. …”

Add fun?

Zhang Yuning and Xu Jinyang looked at each other, feeling quite novel.

"If we do comics, shouldn't we still find people who do comics? Or should we cooperate with comic companies and jointly create an event?"

Xu Jinyang asked.

He did not question the feasibility of this method, after all, he was only an assistant.

"I prefer to cooperate with comic companies to make a guaranteed or buyout type of IP-themed comics. Of course, you can figure it out yourself."

Tang Su thought for a while and said, "I don't know if this method will work, but... the company is now out of poverty, and the cash flow provided by "Plants vs. Zombies" is also good, so we can try it out. There are some possibilities, even if it is a loss, it is nothing."

If a company wants to mature and become strong, it inevitably needs to innovate, explore, and take risks.

The road to success of predecessors has long been crowded. Only by creating new roads can we quickly take shortcuts and overtake on curves.

[The book chasing app recommended to me by an old book friend who I have known for ten years, Mimi read! It's so easy to use, I rely on this reading aloud to pass the time before driving and before going to bed, you can download it here]