Recreation Starts From the Heartbeat

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The matter of becoming a shareholder in Wangdao Studio was smoother than expected.

It only took less than five days before and after.

Because the size of the studio is small, the structure is very simple, and there is no intricate equity agreement, so after a simple investigation, it is confirmed that the partnership is officially confirmed.

It was also at this time that Tang Su didn't know Boss Wang's real name.

Wang Qingfeng.

A name that seems to be a bit immortal.

"Do you only have more than thirty people in your studio?"

Tang Su was a little surprised when he learned about the staff composition of Wangdao Studio.

Isn't it the top three studios in the domestic customized key circle?

That's it? That's it?

"Customization is a very unpopular niche. There can be more than 30 people in a studio, which is already a large scale."

Wang Qingfeng reluctantly said: "Most studios of the key circle have no more than ten members, and even many small studios may not even have a customer service. Front desk, after-sales, product design, negotiation and cooperation with manufacturers... all are The boss is busy alone, so you will see that some groups obviously only have two or three hundred sets of keyboards, but it takes more than a year to complete."

"Is it so miserable?"

Tang Su was a little surprised: "When I was in the Mitang studio before, I saw that their studio only had more than 200 people, and the Mitang factory had less than 500 people. I thought other studios were similar."

Wang Qingfeng: "..."

If you take the rice soup studio as a standard, it would be a bit too much.

...

Because the entire cooperation process is basically led by Cangqiong Game Company, and Mi Tang Studio helped to complete it. Therefore, Tang Su really doesn't know much about Wangdao Studio, and now he knows the specific employees of this studio. The number is really embarrassing.

"In other words, you don't have your own factory?"

Tang Su asked strangely: "You are only responsible for designing the keyboard. After you design it, you will start a group to cut leeks, and then use the money you collect to find those factories to make products? It's really worthless."

He was amazed and felt that everything was new.

But Wang Qingfeng had silently clenched his fists, suspecting that he was being mocked by this guy.

Have your own factory?

What a joke, looking at the entire custom key ring, there are several studios that have their own factories.

"The cost of making a factory is very high, and it is impossible for a general studio to have it."

Wang Qingfeng shook his head.

"its not right."

Tang Su frowned: "I remember that there are several custom studios in China that have their own factories. Although I have only been in the keyboard circle for half a year, I have never bought a keyboard, but don't fool me."

Wang Qingfeng: ? ? ?

What is the keying circle? It's only been half a year, and you haven't bought a keyboard?

Is this what a qualified key ring leek should do?

It's been half a year since you entered the circle, can't you just rush, rush, rush?

Forget it, now is not the time to talk about that.

Although a little speechless, his new shareholder is a novice in key circles, but Wang Qingfeng still explained: "Those studios with their own factories have a relatively average level of craftsmanship, and their own keyboards rarely exceed 2,000 yuan. Basically, it’s less than 1,000, or less than 2,000… For more than 2,000, most of them belong to cutting leeks, or find those more powerful factories for OEM.”

[To tell the truth, recently I have been using Mimi to read and read books to keep up with updates, switch sources, and read aloud tones, which can be used by Android and Apple. 】

"You mean that the level of these small factories is similar to that of small and medium-sized mass manufacturers?"

Tang Su raised his eyebrows.

"On the bright side, maybe these studios with small factories started out with mass production."

Wang Qingfeng said quietly.

"Uh……"

Tang Su was startled: "Since they all started out in mass production, why do they have to go to the customization circle to make so much money? Isn't it better to make money in the mass production market?"

"Mr. Tang, do you think it's easy to make money in the mass production market?"

Wang Qingfeng shook his head.

"I don't think the 'Honor A87' from Mi Tang Studio is very easy."

Tang Su said casually.

Wang Qingfeng: ? ? ?

Why do you use Mi Tang Studio as the standard for everything? That's your home... it seems to be true.

"Mitang Studio is just an example. Their level of integration from design to production is very strong, and they can control costs to the maximum extent. In addition, they have the internal structure provided by Mr. Tang as support, and they have a luxury brand from a certain luxury brand. The designers invited to do the appearance design can naturally make products that swept the entire industry..."

Wang Qingfeng shook his head: "But in fact, the mass production industry is actually very difficult to survive, and consumers are between fools and non-fools. They like to search for reviews everywhere, and when they see a seemingly professional review, they believe it. Then you will be easily bewitched by those big capital factories, blindly advocating big factories and looking down on small factories, and small factories will not talk about the quality of their products.

The customization circle is different.

In the past two years, the customization circle has gradually become famous. Many new enthusiasts have fallen into this pit. They want to play customization, but they are reluctant to spend money, and they will naturally be caught by those jobs under the banner of cost-effectiveness. They are easily deceived, they only need to say 'We have our own factory, those XXX don't even have a factory, they are all OEM workers, and the quality is difficult to guarantee', and naturally they can fool these newcomers...

That's why this weird ecosystem is formed.

It is extremely difficult for customized brands to enter mass production. Small mass production factories cannot survive in the mass production circle, and they go to the customization circle to cut leeks. "

"So this is ah."

Tang Su suddenly realized.

"What about your Wangdao studio?"

Tang Su asked again, "I heard that you also have plans to enter the mass production market. You don't have your own factory, so will you still have to find another factory to do it?"

"It's still under consideration."

Wang Qingfeng shook his head: "We already have a small factory, but we can only process keycaps, so we plan to make more money by making keycaps, and then customize the corresponding equipment for the production of keyboards. Mass production of products, so the cost will be lower, if you go to a foundry, the cost is too high.”

"..."

Tang Su was speechless for a while.

Is this why the other party negotiated the price very seriously with him because of the game IP authorization issue?

"I suddenly regret taking a stake in your studio."

Tang Su sighed, "You have nothing."

"...It's not like there's nothing at all."

Wang Qingfeng felt that his blood pressure was rising, took a deep breath, and explained calmly: "Let's not mention our small factory that processes keycaps, let's talk about our studio, we have five years of keyboard design experience, We have also made several well-received products, and our accumulation in various aspects... This potential value is very high, and we are also confident that after entering the mass production market, as long as we do not delay in marketing and promotion, we will definitely be able to sell it. If the product is sold, it will definitely become an excellent mass-produced brand.”

As the top three studios in the domestic customization circle, this confidence is still there.

"That's it."

Tang Su touched his chin, thought for a moment, then raised his head and asked, "Is there any product you designed in the past that can beat the 'Xingyao V87'?"

Hanging Xingyao V87?

Wang Qingfeng felt a little suffocated. He didn't want to answer this question, but looking at the other party's firm and persistent inquiring eyes, he had to say: "No, our best product is only 80% of the standard of Xingyao V87."

"what?"

Tang Su was immediately disappointed: "The Xingyao series should be considered the lowest-end among all the product lines of Mi Tang Studio, right? Your most powerful product can't even beat this one? They are also the top three in China, and this gap is also very high. Is it too big?"

"..."

Wang Qingfeng gritted his teeth, endured humiliation, clenched his fists, and said in a low voice, "Can you stop asking?"

He thought this guy was just thinking about shit.

If Wangdao Studio really has a level comparable to Mi Tang Studio, would it be his turn to get this guy to become a shareholder?

"Ok."

Seeing that the other party was angry, Tang Su shook his head: "I originally thought that even if there is a gap between the three major studios in China, there should not be a big gap, but I didn't expect that the gap has reached the fault level. already."

"That's because when Mi Tang Studio made a fortune, it took advantage of the right time, place and people."

Wang Qingfeng explained: "If you know the history of Mi Tang Studio, you should know why they have such a strong strength and heritage. At that stage, 80% of the studios in the customized circle were destroyed. Designers who have invested in this industry are almost forced to jump off the building by those large-scale production factories.

Mi Tang Studio was born at that juncture, directly absorbing 90% of the talents of the key circle, plus a lot of capital behind the support, so it has established an unparalleled advantage in just three years, and these are our kingly ways , Astronomical big opportunities missed by these studios...

We also thought about getting started quickly while taking advantage of the troubled times at that time, but we had no money. At that time, the entire customization circle was about to collapse. We had no ability to support this circle at all. Otherwise, it would not be Sutang’s turn. Outsiders came to take advantage.

Of course, I don't mean anything else by saying this. I also know that she is well-intentioned. In fact, if she hadn't entered the market with capital and propped up the customized circle, our studios such as Wangdao and Astronomy would have been too early. Disbanded. "

Speaking of the end.

Wang Qingfeng was a little emotional.

Three years ago, he sat and watched the entire customization circle about to flourish, and then saw that the entire circle was almost destroyed, saw a big opportunity in the 'chaotic world', and watched Su Tang, an outsider in the circle, who had just entered the pit for a short time. Bai, enter the market with capital, and take away all the big opportunities...

Look at the development of Mi Tang Studio in the past three years, from the temporary establishment of the studio at that time, and even the name was randomly chosen, and now the market value is one billion...

The mood is very complicated.

"This kind girl is really lucky."

Tang Su sighed lightly: "Sure enough, people who love to laugh will not have bad luck."

When the two were still chatting in "Heartbeat Cabin" last year, Su Tang once told him what happened here.

At that time, the reason why Su Tang established the Mi Tang Studio was not because he saw any opportunities, nor did he think about it at all. It was purely because he felt that those big factories with insidious minds were too bullying and forced these young people who love to design keyboards. I was homeless, so I went home and cried with my father. I had to leave 10 million to set up Mi Tang Studio...

Now think about it, if Su Tang hadn't been so enthusiastic at the time, and if there was no help from Tang Xiaolin, a good best friend, how could it be possible to establish the huge industry of Mi Tang Studio.

"Because people with bad luck can't laugh at all."

Wang Qingfeng shook his head: "If I had the capital back then, maybe Wangdao Studio would be standing at the top now."

"Maybe not?"

Tang Su didn't believe it: "I remember when Su Tang founded Mi Tang Studio, he only had ten million in his pocket."

"Do you think ten million is rare?"

Wang Qingfeng pouted.

"A lot indeed."

Tang Su said with emotion: "Plants vs. Zombies only earns 10 to 20 million a month."

Wang Qingfeng: ? ? ?

Sorry for disturbing you.

"Do you know why I am so afraid to enter the mass production market? I am afraid that entering the mass production market will cause heavy losses, but I am not convinced, and I feel that I must enter this market, so I am seeing Mi Soup Studio using a product station After gaining a firm foothold, I can't wait to hug the thigh of rice soup, and then enter the mass production market."

Wang Qingfeng said lightly: "In the accident three years ago, our Wangdao studio was also sued by those mass-produced brands with patents. At that time, my pocket was cleaner than my face, and there was not much left on my body. Eight thousand yuan, and even the wages of the employees cannot be paid."

"..."

Tang Su was silent for a few seconds, then patted him on the shoulder: "It's not easy."

He knew what the other person meant.

You were bullied so badly three years ago, and now you have the opportunity for 'revenge', how could you not be tempted?

and.

Not only Wangdao Studio, but those studios who responded positively at the previous rice soup factory meeting, are also a member of this vengeful army.

"Thinking about it this way, the appearance of the 'Honor A87' is really meaningful."

Tang Su said softly, "It's like a gunshot, awakening the enthusiasm of the entire customization circle."

before.

Tang Su has always felt that the customization circle is a small circle belonging to a very small number of people. A keyboard sold is very expensive, and it is completely unsuitable for "poor critiques" like him, so he keeps it at a distance.

But now, after seeing the development history of the entire circle, Tang Su suddenly felt that this was really an interesting circle, with its ups and downs, its glory, its demise, its unwillingness, and its passion...

"Yeah, it has awakened the blood of the whole circle."

Wang Qingfeng nodded with a smile, and then shook his head: "It is estimated that it can only awaken the blood of those old people. Most of the people who entered the circle later just watched the fun, they only care about whether the circle is rotten or not. If you care about whether the product is good or not, you don’t care about the development history of these studios and this circle, and you can’t empathize with it.”

"I agree with most of your points, but you're wrong about one thing."

Tang Su shook his head and said lightly, "They are still very good at eating melons, and there is even a place called the melon field on the Key Circle Forum, where there are traces of them left everywhere. If there is disagreement, we will start a war, and the people who eat melons are talking about which of these two sides is the fool..."

"Ha ha ha ha……"

Wang Qingfeng was stunned for a moment, then couldn't help laughing.

It’s hard to say anything else about the key circle, but the foolishness is a lot of sincerity. After watching it a lot, I can’t help shaking my head and sighing. Human beings are really amazing, and there are all kinds of things…

"What are your plans next?"

Tang Su changed the subject: "Continue to make keycaps?"

"That's it for now."

Wang Qingfeng nodded: "We originally planned to make keyboards, but to be honest, we really dare not hire people to do things like mass-produced keyboards that are stuck in budget. After smashing the signboard, I plan to wait for more money in the studio, and then set up my own factory, and then I can firmly control the entire production process, so I don’t have to quarrel with those black-hearted factories every day.”

Tang Su didn't understand this process, but listening to Wang Qingfeng's meaning, it was very risky to find someone to manufacture the keyboard for mass production.

After thinking for a while, he asked, "Why not find a rice soup factory? I have been to several production workshops of the rice soup factory, and their craftsmanship and quality control are very strict."

"Yes, the reputation and level of the rice soup factory can be ranked in the world."

Wang Qingfeng sighed helplessly: "But do you know how high the OEM fee for the rice soup factory is? It's more than double that of ordinary factories outside. Unless it's a flagship product priced at more than 4,000, who has the money? Go to the rice soup factory to place an order."

It's expensive, so there's no way.

"Let's not talk about that."

Wang Qingfeng shook his head and changed the topic: "When will your company's new game be launched? I can wait to produce keycaps with IP. Seriously, your company's co-branded keycaps are really selling well. "The theme of the production of 200 sets, sold out in less than a day, the keycaps of "Plants vs. Zombies: Chinese New Year" are also very popular, I opened a pre-sale on the online shopping platform, and it is almost over 3,000... I quickly ordered another batch of keycap raw materials, and I'm still waiting for delivery."

"But don't wait."

Tang Su shook his head: "I told you in advance that the IP joint name of the two games "Defend the Carrot" and "Angry Birds" is impossible for me to give you, this is what I reserved for Mi Tang Studio, for the 'Honor A series' 'Make a joint name. Even if you want it, you have to wait for the DLC in April or May. I can give you "Plants vs. Zombies: Spring Dawn" first. With your output, at least three months are enough. ."

"Why do we have so little output? I don't understand that."

Wang Qingfeng was unhappy: "Our efficiency in processing keycaps is not low. If it wasn't for the material manufacturer holding back, two or three thousand sets of Spring Festival theme keycaps ~www.readwn.com~ would have been produced long ago."

"Ok?"

Tang Su was startled and thought of a possibility: "Which keycap manufacturer are you looking for?"

For these studios, making keycaps is usually a two-step process: one is producing the material, which is the quality and shape of the keycaps themselves, and the other is coloring the keycaps.

Many studios buy a batch of materials from familiar manufacturers, and then use their own equipment to color the keycaps. Of course, it is not as simple as painting, but also requires some more complicated processing.

For keycaps like Wangdao Studio, they basically only have the technology of coloring keycaps, and they do not have the ability to produce materials, so they need to buy them from outside, and then process them according to the theme they want.

"Rice soup."

Wang Qingfeng sighed: "Their family is really expensive and slow, but there is no way, the quality of the products they produce is good, and the most critical customers will buy it, so they can only wait. It would be nice to be able to compete with the rice soup... In this way, the rice soup will actively increase the production, and then we can get the goods quickly."

Tang Su: ? ? ?

Have you considered the psychological feelings of that 'Niubiandian factory'?

"Just think about it, it's impossible with a high probability."

Wang Qingfeng shook his head: "In this circle, the rice soup factory is recognized as a god, not only because of their excellent production technology and quality control, but the most important thing is... the person in charge of this factory has a good character, even if It's because the company has grown bigger, and it won't bully customers or cheat people...

The price is not the main factor in many cases, and the price/performance ratio is not always affordable. "