Recreation Starts From the Heartbeat

Popular recommendation:

The place where I met Boss Wang was a teahouse.

Since the last time we parted, Boss Wang has been wondering what Tang Su wants to do.

Regarding the fact that Tang Su is the core designer of 'Glory Peripherals', Boss Wang also specifically asked the design team of Mi Tang Studio, and he was shocked when he learned that Tang Su did it independently.

Now, Tang Su is meeting him again.

Although Boss Wang still didn't know what Tang Su wanted to do, he still came as promised. He had a vague feeling that this meeting might change something.

The two are not familiar with each other. If there is no particularly important matter, Tang Su should not be so concerned about himself.

[Recommendation, Mimi reading and chasing books is really easy to use, download it here and you can try it. 】

After Boss Wang came to the appointment place, he saw not only Tang Su, but Su Tang as well, he was shocked, stepped forward quickly, and said with a smile: "Mr. Tang, Mr. Su, long time no see. "

"It's been a long time."

Tang Su greeted him to take a seat, and then asked, "What would you like to drink, Mr. Wang?"

"Tie Guanyin will do."

Boss Wang said casually.

He actually doesn't understand tea, and feels that every tea has the same taste, so he naturally chooses an Internet celebrity model.

The three were drinking tea.

"Mr. Wang, I heard that you are an expert in key circles."

Tang Su smiled and handed over a document: "I recently conceived of a new keyboard design. I don't know if it is feasible. Can you give it to the palm of your hand?"

"Don't dare, you are the expert."

Boss Wang quickly waved his hand.

After learning about Tang Su's level, he didn't dare to pose in front of him.

In this day and age, it is not popular to talk about seniority, and it is about strength that is king.

Tang Su can only be regarded as a rising star in the keyboard circle. He has only been in this industry for less than half a year. However, his knowledge and understanding of keyboard design has far exceeded the level of most professional designers. Boss Wang naturally does not Dare to underestimate.

Seeing the document that Tang Su handed over, Boss Wang was a little surprised, hesitant in his heart, and felt that he should not read it, but he couldn't help but be curious, so he had to reach out and take it, meeting the eyes of Tang Su and Su Tang, also a little uncomfortable. Knowing what to say, I can only smile and look down.

I watched it for twenty minutes.

There is actually quite a lot of content in this document. When Tang Su prepared this document, he thought very simply. If he couldn't shock the other party, how could he talk to him about buying shares?

You know, Tang Su didn't plan to spend money...

If you want to take shares without spending money, if you don’t want to eat shit, you can only rely on other things. Tang Su’s biggest reliance is this brand new design drawing in his hand, not only the internal design, but also the internal design. It contains a lot of exterior designs, etc., in short, the preparation is quite rich.

"Mr. Wang, do you have an opinion?"

Tang Su said with a smile.

Comments?

Boss Wang was silent, Tang Su's design level can directly hang him, what else do you have to say? Are you ugly?

"Mr. Tang, your level is beyond my reach."

Boss Wang smiled bitterly, returned the document in his hand to Tang Su, and said, "If you have any questions, just go straight."

He is very clear.

Tang Su showed him this document, not to find someone to show off his strength. Since he found him, there must be something wrong.

"The document that President Wang just saw contains more than 140 patented technologies, and I am the owner of these patents."

Tang Su said softly, "I want to sell these patents to Wangdao Studio. I wonder if President Wang is interested?"

Interested.

Of course interested.

If you can get these patented technologies, Wangdao Studio will be just around the corner.

Boss Wang was a little excited, but calmed down quickly, thought about it, and asked, "How much is Mr. Tang going to sell me for?"

"I don't want money."

Tang Su shook his head: "If I really want money, I will sell it directly to Mi Tang Studio, or to the top studios overseas with ten-digit market value. The money they can give is definitely not what you can give me. "

Boss Wang did not refute.

His Wangdao studio is just a little famous in China. If it really goes on the international stage... that's what it is, it's normal, it's not comparable to those top studios.

Tang Su said that he didn't want money. Boss Wang was puzzled at first, and then he reacted. He was silent for a long time, his face was gloomy and uncertain, and he was obviously hesitating.

"Please help me refill a pot of tea."

Tang Su did not urge him, but asked the waiter to serve another pot of tea, and he looked very calm and leisurely.

Su Tang glanced at Boss Wang, then turned his head to Tang Su pretending to be casual and said, "At the Astronomy Studio, do you want to meet in the afternoon?"

Astronomy studio?

Tang Su's heart moved, and he smiled: "Let's see, I'm not too interested in them."

Astronomy Studio, one of the top three studios in the domestic customized key circle, is as famous as Wangdao Studio, and the interests of the two companies compete a lot.

in the top studios in the country.

Because of its strong strength and scale, Mi Tang Studio is unique. Most of its products are ultra-high-end, a veritable "Key King" brand.

Under the rice soup, Tianwen and Wangdao are the mainstream brands at the ordinary high-end level. The products of the two are almost the same in terms of design and price, so they will naturally be compared and will form a competitive relationship.

at the moment--

Su Tang deliberately mentioned the Astronomy Studio, which made Boss Wang unable to keep calm.

The two studios were originally on a par with each other. If the Astronomy Studio got the help of Tang Su, the ambition of Wangdao Studio would be completely dashed.

There are not many opportunities left for the king.

"I'll give you a maximum of 20% of the shares."

Boss Wang hesitated for a moment and said.

This is a bit lacking in confidence. As a senior practitioner of the key ring, he is very aware of the value of these patents, and it is a bit less to exchange 20% of the shares.

However--

Tang Su and Su Tang looked at each other, a little surprised.

According to their initial expectations, if the other party agreed to let Tang Su become a shareholder, they would have to fight for at least 15%. As a result, who would have thought that Boss Wang would be 20% as soon as he opened his mouth. Words have not been used yet.

"20%? Mr. Wang is a bit inauthentic."

Su Tang shook his head, pretending to be disappointed and said: "Mr. Zhou from Astronomy Studio told us before that he was willing to exchange 30% of the shares, but we didn't agree at that time, because Astronomy Studio's reputation in the industry was not very good. I was thinking of cooperating with President Wang, but I didn't expect that President Wang would only be willing to give 20%..."

"30% really can't be done."

Boss Wang didn't know whether what she said was true or not. At the moment, she was disgusted by her, and she felt helpless, and said with a wry smile: "Our Wangdao studio already has a plan to distribute shares, but 20% is fine. If there is more, everyone. There will be opinions."

The more shares are distributed to Tang Su, the less shares the founding team of Wangdao Studio can get. Although the addition of Tang Su can bring huge benefits to the studio, if too many shares are taken away, the founder The team will certainly not be happy.

"At least 25%, otherwise we won't talk."

Su Tang said.

"This……"

Boss Wang frowned slightly, a little headache.

Seeing this, Tang Su changed the subject: "The keycaps of "Plants vs. Zombies: Chinese New Year", I saw that you have already started pre-sale, how about the current data?"

"The results are not bad. We have done an analysis based on market feedback and should be able to sell more than 2,000 sets."

Boss Wang said with a smile.

Two thousand sets of keycaps...not a lot.

According to the rough calculation of net profit of 100 per set, 2,000 sets can also earn 200,000.

Just an accidental cooperation, you can make a net profit of 200,000 yuan. If you cooperate a few more times, you can make a net profit of millions or more a year just by relying on IP keycaps.

"In our company's studio, a new chapter has recently been released, called Chunxiao Chapter, which means the melting of ice and snow and the recovery of all things... This theme is quite interesting. If it is made into keycaps, it should be better than the Spring Festival chapter. Better to sell."

Tang Su said lightly: "Oh, by the way, a comic company has found me these days, and wants to cooperate with my company to launch an electronic comic with the same name as "Plants vs. Zombies", I'm still considering whether to agree to it... I'm thinking about it. , This IP is quite profitable, and we will make more new chapters in the future, and it should become an ivy in the mobile game market.”

It wasn't that he was fooling each other.

It is true that a comic company came to the door and wanted to cooperate. Tang Su did not meet in person, but let Zhang Yuning and Xu Jinyang figure it out. In the end, because the price could not be negotiated, they gave up temporarily.

However, the IP value of "Plants vs. Zombies" has attracted some capital's attention. As long as the results of the subsequent new chapters are not bad, the commercial value of this IP will only get higher and higher. Therefore, Tang Su is not in a hurry to sell it. , he was going to put it in his hand and cover it before talking.

"so amazing."

Boss Wang clicked his tongue and wanted to say something, but his mood was a bit complicated.

Their Wangdao studio seems to have a good position in the domestic key circle, with a lot of fans, and many people snap up every time they start a group... But in terms of revenue, I am afraid that the entire studio combined will be no match for it. A game like Plants vs. Zombies.

Take the 'Spring Festival Chapter' released before the Spring Festival as an example, just such a DLC worth 20 yuan, in terms of cumulative revenue, it can even make more money than they make a successful group, and the point earned by IP authorization. Money is really just a drizzle of icing on the cake.

Plants vs. Zombies is still far from its peak.

Last year's Ice and Snow Chapter, this year's Spring Festival Chapter, Spring Dawn Chapter, and new chapters will be launched every month... and new players in the process will definitely not be able to ignore these, after paying for other content and playing customs clearance After that, there is a high probability that the previous DLC will be brushed again, which is all revenue.

Just one "Plants vs. Zombies" makes more money than the entire Wangdao studio, and now there are two new games that are only strong and not weak...

This is definitely a golden thigh.

Even if they can only mix in the IP co-branding of these DLCs, it can make their studio make a lot of money...

thought here.

Boss Wang hesitated and said: "25% of the shares is still too much. If the follow-up DLC of "Plants vs. Zombies" can be licensed to us for free as keycaps or keyboard joint names, I can consider it."

"Subsequent DLC free licenses? Do you mean all?"

Tang Su looked at him with a calm expression.

"..."

Boss Wang felt a pressure.

"How about this."

Tang Su thought for a while and said, "The follow-up DLC for "Plants vs. Zombies" has five free licenses, and the follow-up DLC for "Defend the Carrot" and "Angry Birds", two free licenses, a total of nine free licenses. Other than nine times, at the same price, Wangdao Studio will be given priority, is that okay?"

"Ok, Ok."

Boss Wang quickly agreed.

More than 100 patented technologies designed by Tang Su, as well as nine free licenses for "Plants vs. Zombies", "Defend Radish" and "Angry Birds", are more than enough in exchange for 25% of Wangdao Studio's shares.

Even Boss Wang was a little grateful.

In his opinion, if the two companies had sent professional negotiators to bargain with him, it would have been more than 25%. In comparison, Tang Su was generous enough to offer such conditions.

"Then wish us a happy cooperation."

A smile appeared on Tang Su's face: "Come, drink tea, drink tea."

Boss Wang also breathed a sigh of relief, feeling a little dry mouth, and quickly took a sip of tea, and instantly...

Cool through the heart, the heart is flying.

This is so refreshing.

"Please have another pot of hot tea, thank you."

...

After determining the general intention to invest in shares, the rest is very easy to discuss.

Boss Wang has many small requests. For example, I hope Tang Su can help promote new products on Weibo, take time to visit the studio, and talk to everyone about the design ideas of new products... Tang Su also agreed one by one, which is very happy .

It's almost over.

Tang Su and Su Tang bid farewell, and Boss Wang got up to see them off.

Watching the two leave, Boss Wang couldn't help but sigh, "Boss Tang is really a generous person."

As everyone knows.

Tang Su, who left the teahouse, also sighed: "Boss Wang is really a generous person."

According to their original plan, it was enough to get 15% of the shares, but they never thought that Boss Wang would be so generous. One mouth is 20% of the shares. Tang Su and Su Tang were a little confused and quickly responded. The Su Tang that came over again cut the price, and with the benefits promised by Tang Su, the stake was directly raised to 25%, a full quarter.

"It seems that he did not intend to seek capital for shares."

Su Tang said: "If he wants to find capital to invest in shares, it is impossible to negotiate his intention to invest in shares today, because he must sort out the relationship and think over and over how to price the shares of Wangdao Studio, instead of being so happy and direct. Give us 25% of the shares."

"Don't seek capital to buy shares?"

Tang Su frowned slightly: "Without capital investment, they have the money to do mass production?"

"Doing mass production does not mean a lot of investment, in fact, it can be done with very little investment."

Su Tang shook his head: "If Wangdao Studio just wants to mass-produce/customize the two flowers, and has no plan to dominate the key ring, then you can take it slowly and make some products first to build reputation, just like those smaller ones. Just like many high-end brands, wait until the brand is established first, and then make other plans.”

"That's it."

Tang Su nodded and understood.

"Say..."

Tang Su suddenly thought of something and asked, "Why do you want me to take a stake in Wangdao Studio? Wouldn't it be better for your Mi Tang Studio to take a stake?"

"not good."

Su Tang doesn't think so: "In the domestic key circle, Mi Tang Studio is a company outside its peers, especially now, we have taken out a lot of patented technologies to form a business alliance, if we take the opportunity to invest in it at this time. For some studios, it will make others feel that we have a plan for uniform customization...that's not good."

"Uh."

Tang Su was startled, a little speechless.

"Mitang Studio does not participate in their competition. Our opponents only have three major manufacturers. After we defeat the three major manufacturers, we will become one of the top brands of the key ring and become the benchmark of the key ring, not the overlord. ."

Su Tang said softly: "However, in order to prevent the status of Mi Tang Studio from being subverted by the establishment of foreign capital, we need to do some back-ups. For example, we can support and indirectly interfere with other studios by letting you buy shares. .

After Wangdao Studio rises in the field of mass production, it will become a shield in front of Mi Tang, shielding us from the wind and rain... As long as we continue to improve the keyboard manufacturing process and constantly raise the threshold, outsiders want to enter the industry, just will become more and more difficult. "

"..."

This statement is a bit familiar.

Tang Su suddenly thought of the domestic mobile phone circle in his previous life. It didn't matter if it was useful or not, all the configurations that could be used were piled up, and all those Buddhist brands were abruptly turned over. Under the concept of crazy piles of these domestic brands , even the world's mobile phone giants as strong as before were forced to leave the mainland market...

Just fierce.

Right now, Su Tang is doing the same thing~www.readwn.com~ First, find a way to squeeze all the existing big Buddhist factories out, gain a firm foothold in the market, and have enough right to speak. The whole key circle formulates production standards, so as to continuously raise the threshold of keyboard production and the cost of entry, and we can eliminate most of the brands that cannot keep up with the changes of the times. In the end, the stronger the stronger, the weaker the weaker. Entering the era of polarization...

Of course, increasing the cost of entry does not mean that the product must be made very expensive.

Take a very simple example:

Take the mobile phone as an example, the configuration is directly stacked to the flagship level, the user experience in all aspects is full, and then the price is only one-third of the other party's price... As long as it can survive, I dare not say that the flagship phone with the same configuration will be used. Pull off the horse, but it can definitely sweep out those products of the same price.

As a result, if a latecomer wants to make a mobile phone at this price, the cost will be twice as high as before...

The same goes for the keyboard.

When keyboard players are accustomed to the experience of 100 yuan keyboard and 1000 yuan keyboard, and the experience of 1000 yuan keyboard and 10,000 yuan, those broken plastics of mass-produced factories will naturally be swept out of the game.

There is a premise for cost-effectiveness, that is, there must be a comparison object.

If there is a lack of comparison, the concept of 'value for money' cannot emerge.

And what Su Tang wants to do is to give the whole key ring the concept of 'value for money', and her concept... may be a bit too much.

Take the product "Honor A87" as an example.

Not only the mass production manufacturers were beaten, but also other studios in the field of customization were also panicked.

Looking at other people's 999 products, the appearance, workmanship, and experience are better than their own products of more than 2,000. At this time, their mood is extremely complicated...