Recreation Starts From the Heartbeat

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March.

"Defend the Radish" and "Angry Birds" are officially launched.

On the same day, it rushed to the hot search list of Weibo game channel, and it also attracted the attention and hot discussion of most of the game circle.

Players have given high scores after experiencing these two games.

"Defend the Radish" comment area:

"This is an 'unremarkable' traditional tower defense mobile game. I came here because of "Plants vs. Zombies". When I first opened it, I was a little disappointed, because this kind of gameplay has been popular for many years. It was impossible to get me interested until I started playing... When I reacted from the immersion state, it had been more than an hour, and at this moment I just wanted to shout: Tang Su Niubi."

- Star rating.

"Boss Tang's new game, I've been looking forward to it since the gossip came out last year, and I've been looking forward to it for more than two months now. As soon as the game is online today, I'll download it and try it out... The game doesn't exist. I was disappointed. Although I still used the most traditional tower defense gameplay, I could see the sincerity and interest contained in it. I can say with my conscience that this is not just a game of conscience, but also a game of conscience. A great game that lets you redefine 'traditional tower defense' (especially in today's market environment)."

- Star rating.

"I am an old player of "Plants vs. Zombies". I have bought every DLC and I like it very much. I am here to support Boss Tang's new game. I also hope that "Defend Radish" will have some more interesting DLCs. Many people It is said that "Defend Radish" is a skinned version of "Plants vs. Zombies", I hope you can download it and play it, the game is not expensive, only a few dozen dollars."

- Star rating.

On the other hand, the comment area of ​​"Angry Birds":

"Tower defense games are not played less often. This is the first time I have seen this kind of reverse tower defense. In recent years, the game market has been like a stagnant pool. It has not been such an interesting mobile game for a long time. After "Plants vs. Zombies" After that, I liked Boss Tang for the second time, and I hope to see Boss Tang's masterpiece of endgame one day."

- Star rating.

"I like the style of painting, the music, and the gameplay. The only thing I don't like is that there are too few recharge items, which affects the experience of local tyrant players. Do you understand? Of course, this is just a joke. Thank you very much Boss Tang for bringing us. This kind of fun and conscience game, I will always support your girlfriend, Tangtang, come on, come on!"

- Star rating.

"I haven't been shocked by mobile games for a long time. When I played "Plants vs. Zombies" before, I just found it interesting, but this game really gave me a great shock. I hereby predict that "Zombies" Angry Birds will win this year's Best Mobile Game Creativity Award, and if I can't win it, I'll scold the organizer with you for being shady."

- Star rating.

...

before the game's official debut.

There are expectations, there are doubts, there are ridicules...

And when the game was released, when a senior mobile game player gave a very high evaluation, when "Defend Carrot" and "Angry Birds" rushed to the new game list without many recharge items , the best-selling list, and the praise list, when they were among the best on the lists of major mobile game platforms, the entire game industry was silent.

The colleagues were all shocked and speechless.

"When Tang Su was doing "Plants vs. Zombies", I laughed at him. I said at the time, what era is this, and he still pays attention to word of mouth, and he is also doing a 'conscience' mobile game, he will soon be brutalized I woke up from the reality, but now it seems... Hehe, the clown is actually me."

Some fellow designers shook their heads and laughed at themselves.

At that time, I thought I was very wise. At that time, as a 'senior', I used a condescending attitude to evaluate Tang Su's actions. But now, look at "Plants vs. Zombies", "Defend Radish" and "Angry Birds" , he felt like a wobbly clown.

"I seem to see the new king ascend to the throne."

Some people sighed: "I guess no one thought that Tang Su's understanding of casual mobile games could be so profound, right? If he can maintain this state of creation, maybe in a few years, he will become the only myth in this field. ."

Although casual mobile games are only a small branch in the game industry, even a small branch is enough to give birth to a god-level existence that moves the entire industry. Right now, Tang Su has made his debut, and has a faint momentum of reaching the top.

"If "Defend the Carrot" and "Angry Birds" also continuously update the DLC like "Plants vs. Zombies", relying on these three mobile games alone, the net profit of the company's annual net profit will not be less than a few With the addition of Tang Su, a talented young designer, the market valuation of this company is at least five billion yuan..."

Some capital institutions are studying the market value of Qiong Game Company and believe that this is a very potential company.

...

There was a lot of disturbance from the outside world, but Tang Su sat quietly on the boss chair in the office, drinking his favorite instant coffee, holding a mobile phone, and making a video call with Su Tang.

"How are you feeling? Are you stressed?"

Tang Su asked.

Today, Su Tang is recording a show on "Super Singer". Tang Su wanted to watch it, but because the two games are online, he, the boss, needs to stay in the company and keep in touch with his colleagues to avoid any unexpected emergencies. Unable to get in touch by accident.

[To tell the truth, recently I have been using Mimi to read and read books to keep up with updates, switch sources, and read aloud tones, which can be used by Android and Apple. 】

So, there is no way to go.

After finally waiting for the two games to be launched successfully and all tests were all OK, several hours have passed. "Super Singer" has finished work today, and Su Tang has already got in the car and is ready to return to the company.

"It feels good."

Su Tang nodded: "The pressure is still a little bit, after all, it's the first time I've been on such a big stage, and at first glance, it seems that I'm the weakest... But fortunately, there is Mr. Xu covering me, she is one of the four One of the mentors has the right to speak."

Xu Mengying, a popular first-line singer, is a very talented group. Even if it is a top music variety show like "Super Singer", she still needs to give her face. Even if the big director comes, she has to laugh and call Teacher Xu.

With Xu Mengying covering her, as long as she wasn't an idiot, she wouldn't dare to target Su Tang, not even a competitor like Tao Hong.

"That's fine."

Tang Su nodded: "Do you have any plans when you come back? Have a meal together? Let's talk about the new song by the way."

The "One Million Possibilities" given to Su Tang before was used up when she debuted today. Judging from Su Tang's state, her grades should be pretty good. She also entered Xu Mengying's team as she wished. Then, what is the next step? Write a new song.

There is no need to pay special attention to Xu Mengying's side, because Xu Mengying's "emperor musician" is not only herself, in addition to Tang Su, there is also an ace musician who is Xu Mengying's friend for many years.

The opponent is the main force, and Tang Su is almost a supporting role.

Of course, even though he is an assistant, he still can't take it lightly, and the ace musician is not invincible. Once he encounters a subject he is not good at and doesn't have the confidence to compete with the musicians behind other mentors, Tang Su will succeed.

Therefore, Tang Su is mainly responsible for writing songs for the contestant Su Tang, and then "occasionally" responsible for writing songs for the mentor.

Thankfully, he thought he was responsible for all Xu Mengying's songs on stage, but after calming down and thinking about it, he realized that it was impossible. Xu Mengying is a person who seeks stability, and she would not accompany her to do such a risky thing.

Tang Su did not feel lost, but heaved a sigh of relief.

In Sister Wang's words, he doesn't need to strive to be the only musician Xu Mengying works with on this variety show, he just needs to be the only musician in the company 'qualified' to cooperate with Xu Mengying, and compare all the signed musicians of the music department. Go down and that's enough.

Thinking about it, I think that's fine.

...

After Su Tang returned to the company, he held another small meeting.

At the same time she held a small meeting, Tang Su was also holding a meeting. The content was some small problems encountered after the two games were launched today, as well as some 'reasonable' opinions put forward by the first players.

Cang Qiong Game Company is a company that respects and understands players very well. Of course, it will also attach great importance to the many opinions put forward by players.

"It is impossible to engage in social networking in a stand-alone game. This is a way of putting the basics at the bottom. We cannot ignore the core interests of the majority of players for the needs of a small number of players."

Tang Su shook his head: "However, we really need to try to make online games. Although there is a market for stand-alone mobile games like "Plants vs. Zombies", the market is actually very limited. It has a lot to do with what we do is an unpopular game."

Yes, unpopular games.

This is Tang Su's evaluation of this type of stand-alone casual mobile game.

Both Zhang Yuning and Xu Jinyang nodded and did not refute.

The three games of "Plants vs. Zombies", "Defend the Carrot", and "Angry Birds" can easily net nine figures a year, is that much?

Compared with most of the peers who don't make much money, and even lose money, it is indeed more.

Even this income is enough to make most of the same jealous, so that the Internet keyboard warriors are full of sour water, and they use their membrane keyboards of dozens of dollars to type frantically and ask why they don't donate it...

But...is it really that much?

Looking at the video game market, which creates trillions of GDBs every year, is it really much more than a nine-digit annual revenue?

Not much, not even a drizzle.

"Also, as long as we do the follow-up DLC updates for these three games, then in a short period of time, most of the casual mobile game market will be ours. There is no point in continuing to make games of this type."

Tang Su spread his hands and said, "I plan to reorganize the structure of the company's development department, and then consider new game plans. This time, I want to make some more interesting games and continue to consolidate our voice in the stand-alone game market. At the same time, we should also try to develop an online game with social attributes..."

"Do you already have a plan in mind?"

Zhang Yuning asked directly.

"There are just some rambling thoughts and no detailed plans."

Tang Su shook his head: "So, I will express my thoughts, and you can also express your own thoughts. We will try to discuss a plan that is most suitable for the company's next development, and then implement it according to this plan."

Zhang Yuning was lost in thought.

"Am I not participating?"

Xu Jinyang smiled helplessly: "Both of you are the founders of the company, and I'm just an assistant, which is a little inappropriate. I'd better record it better."

"Xu Zhu doesn't need to be humble."

Tang Su smiled: "At the moment when the company is employing people, Xu Zhu must let me see your abilities, so that I can decide which project to entrust you to do in the future, is that the reason?"

"Oh well."

Xu Jinyang thought about it for a while, but did not refuse again.

Thinking of what Tang Su had just said, he asked, "Mr. Tang, you said just now that you want to rearrange the company's development department. What do you mean?"

"Related to some of the issues I've discovered recently."

Tang Su's face became serious, and he said lightly: "During this time, many players have been talking about the four games, "Dig to the Ground", "Mao Leo", "iwanna", and "Mao Leo and iwanna". The update content of the game is becoming more and more routine, and it is not challenging for old players... Even many people say that the content of the Spring Festival chapter of "Plants vs. Zombies" is far inferior to the ice and snow chapter, and the quality has declined. The latest Spring Dawn chapter, In terms of playability, it can't reach the level of the main body of the game... Have you ever thought about what the problem is?"

"This……"

Xu Jinyang hesitated, and said, "It should be because the company and the studio are managed separately. Most of the elites are in charge of new projects in the new company, and the studio's capabilities are not enough to deal with "Plants vs. Zombies". The DLC of the blockbuster game, and... when you specified the production and release time of each DLC, the cycle was too tight."

"you are right."

Tang Su nodded, not denying that he also has a lot of things he didn't do well, but now is not the time for self-examination.

"For the time being, let's not count the games of "Dig to Seek Ascension", let's just say "Plants vs. Zombies", as one of the company's current main revenue sources, should it be left to the studio to continue running in, or will it be adjusted with some employees back office?"

Tang Su said lightly: "And what should we do with the follow-up DLC updates of "Defend Carrot" and "Angry Birds"? If we start new games, how should we arrange the weight of these old games and new games? Negotiate the good things as soon as possible, otherwise, the company will become a mess sooner or later."

"Yes."

Xu Jinyang nodded, agreeing with Tang Su's opinion.

"Then what..."

Zhang Yuning said helplessly: "If you want to discuss matters related to the previous games such as "Plants vs. Zombies", shouldn't you call the person in charge of these projects? We decide these things behind others' backs, right? Great? After all, he is also one of the founders of the company."

Xu Huahua: Meow meow meow?

"Yes, it's time to call the relevant person in charge to discuss it together."

Xu Jinyang nodded in agreement.

"I didn't plan to decide these things behind her back. I was just hesitating whether to move "Plants vs. Zombies" to the company's side... It was because I didn't think it through clearly, so I discussed it with you."

Tang Su explained calmly: "If you guys think it's necessary, then I'll go talk to Huahua about it, if it's not necessary, then we'll discuss a solution...

Oh, by the way, let me tell you in advance, Huahua just asked me for a design draft of a small game from me not long ago, and if nothing else, the studio, which was already under manpower, is even more nervous now..."

original.

The follow-up updates of games such as Digging for Ascension, Cat Leo, iwanna, Cat Leo and iwanna, and Plants vs. Zombies are all placed on the studio side, led by Xu Huahua himself maded.

The studio has limited manpower, and it is already a bit stretched to be responsible for the update and production of so many games at the same time, and not long ago, Xu Huahua took the design draft of "Abby" from him...

If the studio continues to operate in its current state, it may collapse all over the world one day.

Therefore, a solution must be found as soon as possible.

"I don't recommend moving the design of Plants vs. Zombies to a company to do it."

Zhang Yuning shook his head: "This is not just about a game, if we really do this, it will deny the efforts of Huahua and the entire team of the studio. All the games are brought back and handed over to the company to reduce the pressure on the studio, and at the same time, I hope to adjust the update frequency of "Plants vs. Zombies" from once a month to once in March."

"Can."

Tang Su thought for a few seconds, then nodded: "Then let's just do it, the follow-up DLC updates of the two games "Defend the Carrot" and "Angry Birds" have also been changed to once every three months, and the three games are spaced apart. ~www.readwn.com~ is updated once a month.

And the four games of "Dig to Seek Ascension" have been changed from the original daily to weekly updates, two on Saturday and two on weekends... What do you think of this frequency? "

The questions just summarized by Xu Jinyang:

The studio is understaffed and the frequency of updates is too high.

Therefore, Tang Su and Zhang Yuning thought about bringing back those unimportant small games, and at the same time reducing the update frequency, reducing the pressure on the studio, giving them time to make new games, and truly developing the studio independently.

"After lowering the update frequency, what are you going to do next?"

Zhang Yuning asked.

"Continue to recruit people, expand the development department, add 20 employees to each of the first development team and the second development team, and change the name of the third development team to the sky world project team, not participating in game development... Oh, by the way, by the way, I will add 20 employees to "Dig the Earth". Let’s stuff them with those little games of “Living”, they will be idle when they are idle... At the same time, they will set up three development teams, four development teams, five development teams, and six development teams, and the scale will be on par with the first and second teams.”

Tang Su said lightly, "This time, I plan to make six games at the same time."

Do six games at the same time?

hiss!

Zhang Yuning and Xu Jinyang gasped at the same time.

"Doing six games at the same time, are you busy?"

Zhang Yuning frowned.

Perhaps because of the success of the two games "Defend the Carrot" and "Angry Birds", he did not deny or question Tang Su, but...

Six games were produced at the same time, and Tang Su was the designer of these games.

It's a lot of work.

As a boss, it is good for Tang Su to be ambitious and enterprising, but he is not so desperate.

What was it that inspired this?