Recreation Starts From the Heartbeat

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After eating, the two went to the rice soup factory.

First, I watched the production situation of "Xing Yao".

"In order to pay off the debt as soon as possible, we received a lot of orders, which accounted for almost 90% of the entire factory's output. These orders cannot be postponed and have strict contract regulations. Therefore, our own output is very small. "

Su Tang said helplessly: "This has also led to the fact that it has been more than a month since the start of production of Xingyao, and it has only produced less than 2,000 sets. By the time of visual inspection, it was impossible to produce 3,000 sets. The stock is now available, and I hope that the first batch of friends who have not bought it will not curse people..."

"..."

Tang Su smiled without saying a word.

Not cursing?

I waited for a month or two, and finally waited until the new product went online, but it was sold out before the shopping page was opened. If you don’t scold someone, you have to scold you. Those who don’t scold have to be called saints.

"What's your face?"

Seeing his meaningful smile, Su Tang suddenly became unhappy.

"It's okay, it's okay, it's fine."

Tang Su smiled and shook his head, and then asked, "How do you want me to post on Weibo? Just take photos of these containers? Or take some physical objects out of the box? Or I will take some physical photos for everyone to see. ?"

"OK."

Su Tang nodded, thought about it, and said: "If it is a physical photo, then I suggest to find a professional camera to shoot, otherwise, it will look very distorted."

"It seems right."

Tang Su thoughtfully: "There should be renderings in your studio. Just send me a few photos, and then I will take a few photos of these containers and the outer packaging of "Xing Yao". It's almost enough."

Netizens like something mysterious.

If too much information is thrown out at once, then there will be no sense of anticipation, and it would be better to just suspend your appetite a little bit.

Let me reveal a little detail today, reveal a little detail tomorrow, and go live in a few days...

It seems that everyone likes this kind of propaganda method.

…

I took out my mobile phone and simply took a few photos of the production workshop and warehouse, and then added a few renderings sent by Su Tang, and uploaded them all to the new Weibo newsletter, with a side note:

"I heard that everyone is very curious about the progress of "Xing Yao"? I am also very curious, so I will come to the factory today to take a look...

The currently known news is:'Xingyao' already has nearly two thousand stocks. When it is officially put on sale, it should be about three thousand. Compared with the shabby output of'Forest Elk', three thousand. The set is already ideal..."

Check for typos and click send.

Post Weibo.

Tang Su and Su Tang continued to wander around the production workshop.

The last time Tang Su came here, Tang Su didn't really understand it. This time he was able to take a closer look. There was a very patient tourist guide beside him.

He is not too interested in things like mechanical keyboards, but it is always good to know more about it. After all, this is the career of his little girlfriend.

"I suddenly remembered that last time I talked to Zhang Yuning about'entering the pit'."

Tang Su casually said: "At the time, I said that I didn't feel like going into the pit at all, but now I understand what's going on... I used the best products as soon as I got started, and when I looked at other products on the market, of course I didn’t get into the pit. Of interest."

"It's almost like that."

Su Tang nodded: "Many enthusiasts who are interested in mechanical keyboards, when playing at the high-end, will feel that they have spent money in the past. Going directly to the high-end is actually a very cost-effective solution. Of course, they will definitely miss a lot of interesting things. product…

In fact, the keyboard is not necessarily good if it is expensive. It is expensive, but it is not necessarily suitable for you... If you can experience all the distinctive keyboards on the market, you may find the one you like best. Then he has no interest in other keyboards. "

Experience all the distinctive keyboards on the market...

"How much does that cost?"

Tang Su was curious.

"It's hard to say, it depends on the person."

Su Tang shook his head: "If you just bought it for yourself and didn't think about selling it, it would cost you hundreds of thousands... But if you are good at playing this, charge it at a low price, and sell it at a high price after the experience. , Not only does it cost nothing, but can even make money... I know a few interesting key circle players. They have been in the circle for more than three years and have experienced various products. Tens of thousands."

"...Is it all OK?"

Tang Su exclaimed.

"Of course it does."

Su Tang shrugged: "Take our previous "Forest Elk" as an example. The price is less than 9,000 yuan. You can get it out of the box and you can play it for a week and resell it. At the current second-hand price, you will make at least 3,000 yuan. money…"

"Right."

Tang Su nodded.

"Don't talk about others, just Zhang Yuning from your studio, he is a senior fan of keyring, if he wants, he can also make money through this method."

Su Tang continued to give an example: "Just because of his relationship with you, Mitang will release a new product in the future. He said he wants to trade a set of internal transactions. For your face, I can't refuse it? If I refuse, then you will No face."

"Uh…"

Tang Su didn't know what to say for a while.

He wanted to say that Zhang Yuning should not be such a person, but think about that guy’s love for the key ring and his face...

Forget it, Zhang Yuning is just such a person, there is nothing wrong with it.

"If he finds you, just tell me, I will interrupt his dog legs."

Tang Su thought for a while and said.

"Farewell, marking a person as disabled is punishable."

Su Tang shook his head, with a serious face of rejection.

Tang Su:? ? ?

"This is just an exaggeration."

"Prevent trouble before it happens."

Tang Su:? ? ?

Su Tang:? ? ?

Well…

The weather today is really good.

…

Regarding the interruption of Zhang Yuning's dog legs, skip it for the time being.

"Go and see the new product."

Tang Su changed the subject.

"okay."

Su Tang nodded, and then took him to another production workshop.

Here, Tang Su saw a brand new keyboard—

The outer shell is pure white, pure black, light pink, light blue, and light green. There are five kinds to choose from.

It uses the more common 87 configuration. The keycaps are in two color combinations. The keycaps adjacent to the shell have the same color as the shell, with reversed characters. The middle letter area uses a white keycap, which is the same color as the shell. Characters... The overall collocation is relatively simple and fresh, without any fancy design, but it is quite eye-catching.

Of course it's not just that, there are some other designs.

"The lighting is still very beautiful."

Su Tang reminded.

"light?"

Tang Su found a computer for testing.

The light of the new product is not the colorful under-axis lights on the market. The entire keyboard is bright when the power is turned on. It may be amazing at first glance, but after a long time, it feels very boring. There is an inexplicable sense of cheapness. Similar to the old copycat phones...

The lights of this new product are on the front and sides. The front lights are on the logo above the arrow keys. The seven color gradients are red, orange, yellow, green, blue, blue and purple. The light is warm and not dazzling. Tang Su, a person who doesn't understand design aesthetics, thinks that such a design is simple and beautiful, and it looks more elegant.

"Is this a metal + plastic material?"

Tang Su asked.

The upper and lower covers of the keyboard are cold to the touch and full of weight. They should be made of metal, with a hazy plastic material in the middle. This material can highlight the high level of lighting.

"Well, the upper and lower covers are made of aluminum alloy, and the middle is made of plastic specially processed by some processes. The hardness is very high and will not break easily, and the effect of placing lights is also very good."

Su Tang nodded.

"Very beautiful design."

Tang Su was a little surprised: "In terms of appearance design alone, it can almost crush all the mass-produced flagships on the market."

"No matter how beautiful the appearance is, it can only play a decorative role, and the internal structure is the focus."

Su Tang said: "This keyboard uses the structural design you gave me before. I combined the needs of most high-end keyboard users on the market, and then discussed with you for a long time before deciding on such a design plan..."

"The needs of high-end users?"

Tang Su frowned slightly, and asked in confusion, "Didn't you say that you want to build a low-end product?"

When they talked about the first product of ‘Honor Peripherals’ before, Sutang clearly stated that it would build a low-end product, open the market through this product, and then enter the high-end.

But now, why combine the needs of high-end users?

"It's a low-end product."

Su Tang Tan spread his hands: "But the low-end we understand, and the low-end that consumers understand, may not be the same thing."

"Uh…"

Tang Su was stunned, and suddenly thought of something, and asked, "How much is your estimated price for this keyboard?"

"Nine hundred and ninety-nine, three nines."

Su Tang stretched out three fingers and raised it.

It's four digits short of a dollar.

"..."

Tang Su was speechless for a while.

indeed.

The ‘low-end products’ understood by both parties are not the same thing.

If you look at it from the perspective of a customized circle, the finished keyboard for a thousand dollars is already super cheap, and it is also hand-made by a well-known top studio in the circle. The internal structure of the product is absolutely reliable, and the appearance is also super beautiful, and it is still The all-aluminum shell design is fully cost-effective.

But in the mass production circle of ordinary mechanical keyboards...

Well, for most mass-produced players, only three or four hundred mechanical keyboards are cost-effective, which is the so-called entry-level, and further up, five hundred to eight hundred are considered mid-range or mid-to-high-end, one thousand yuan The keyboard is a proper high-end.

As for the higher, more than a thousand keyboards...that is the IQ tax level.

"In the current mass production circle, with the exception of a few niche brands that are positioned at the top, most of the products of the volume brand are around one thousand high-end products, and those with more than one thousand yuan are either brand premium or so-called Of the joint name..."

Su Tang Tan spread his hands and said helplessly: "So, when we are investigating consumer demand, we can only investigate these high-end players. Don’t you think that the first entry-level product of Honor Peripherals? , Will it be the kind of 399 mechanical keyboard?

With all due respect, this is really impossible. No matter how we control the cost, if we want to ensure the current quality and quality control, the single cost will exceed 400. "

‘Then what if quality and quality control are lowered? ’

Tang Su wanted to ask this subconsciously, but when the question came to his lips, he swallowed it back.

For a girl like Su Tang who pays attention to ritual and has severe perfect obsessive-compulsive disorder, she would rather not do it than make such a big compromise in order to make money.

"So, how much does this product cost now?"

Tang Su changed his question: "Aren't you making money at a loss this time?"

The previous ‘Forest Elk’ could reasonably make a lot of money, but because of the output, even the cost of mold opening was not recovered in the end. In fact, it was a loss to make money. The great sage of the key circle...

Of course, that is only temporary.

Su Tang is not a fool, so how can he really make a net loss?

No matter how rich the family is, they can't afford to do charity every day.

The word-of-mouth of "Forest Elk" is very good. When it comes back online next year, the output and word-of-mouth will not be a problem, and it will still be able to make a small profit by then.

at the moment-

This new product that has not yet been named, depends on its appearance and workmanship, and it is still a finished product. It is estimated that the cost of designing and mold-opening alone is not low, and you will have to spend money to advertise or something...

Thinking about it, I feel that the cost is not low.

Seeing that such a beautiful keyboard was only sold for 999, Tang Su had reason to suspect that the girl was doing charity again.

"How can it be at a loss?"

Su Tang is not happy: "After repeated calculations, as long as the sales of finished products exceed 100,000, the cost of a single product can be reduced to less than 700, and if it exceeds 300,000, the cost can be reduced to less than 600. If it exceeds one million, the cost can be reduced to less than five hundred...Of course, this is the limit. No matter how much you buy in the future, the cost of a single product cannot be reduced."

One hundred thousand, three hundred thousand, one million...

This is not a 9.9 package, but a 999 mechanical keyboard.

For the vast majority of ordinary consumers, spending thousands of dollars to buy a keyboard will always hesitate. It is not that there is no money, but that there is no demand.

On demand, an ordinary keyboard of tens of dollars is enough.

In terms of appearance, a small mechanical keyboard of a few hundred can also have a good appearance and experience.

Unless it is a demanding consumer who needs an ‘extreme experience’, or a wealthy person who doesn’t care about money, otherwise...it's estimated that you have to think about it.

"How much do you think this product can sell?"

Tang Su asked.

"Um... domestically, it can sell for at least 100,000 or more, and globally, it should be no problem for three to five million."

Su Tang pondered for a long time and said slowly.

If it can sell for three to five million yuan, a set of keyboards can make a net profit of three to four hundred yuan, and it can definitely become the top hottest key ring.

"So confident?"

Tang Su was a little surprised.

"This is not blind self-confidence, but the conclusion that we have reached after a very detailed investigation and research. Our products have advantages over all products at the same price and higher prices on the market, and not only products have advantages, as One of the world’s largest top-level customized studios, we have a fairly good channel and reputation all over the world."

Su Tang raised his chin: "The name of rice soup may be unknown to outsiders, but in the circle, we are very powerful. If we establish a subsidiary to create a mass product brand, it will still be competitive. A complete product, who do you think will reject us?"

"Don't you worry about being attacked by other mass product brands?"

Tang Su asked.

"Don't be afraid, they don't have the ability to snipe us, and I won't give them this opportunity."

Su Tang hesitated and asked carefully, "Xiaosu, if I want to share the structural design drawings you gave me to other customized studios in the form of copyright royalties... do you think it's okay?"

Share with other customized studios?

Tang Su was startled, after thinking for a few seconds, he understood Su Tang's thoughts: "Do you want to pull everyone to form an alliance to fight against those high-volume product brands? Avoid being attacked by them? Or... let them help "Glory Peripherals" 'Share the pressure?"

"I have this idea."

Su Tang nodded: "The scale of rice soup is already very large now, and many of our patented technologies are ahead of the entire circle. This makes those mass product brands very afraid. Once the news that we are going to join the mass production battlefield comes out, they absolutely We won’t just wait and die. At that time, we will face a lot of pressure, but if we can get these studios, the pressure will be greatly reduced..."

This is simple to say, but in fact the mess is quite complicated.

Many of these domestic customized studios are not operated independently, some are invested and controlled by certain volume product brands, and some are customized teams that are independently opened by volume product brands...

And if Sutang’s strategy works smoothly, then many niche brands targeted by large manufacturers in the mass production circle may also turn their backs and join the ‘rice soup’-led customized alliance.

There is nothing right or wrong about the faction, no matter what morality and honesty, to put it bluntly, everyone comes to this circle to make money, whoever can earn money with, and whoever follows has a brighter future, then choose who to follow. Benefits dominate, nothing else matters.

at the moment-

If'Mitang' decides to authorize some patents to other customized studios in China, then the combined capital energy of this wave of people will not be too small. There must be several billions. Those large mass production manufacturers want to attack them, almost It's just a foolish dream, it's totally impossible.

"Then authorize it."

Tang Su smiled, and said indifferently: "Those structural design drawings are useless if I keep them. Anyway, they are all given to you. Use them as you think is appropriate. After all, I give these to you. The original intention was to help you."

"Well…"

Su Tang was a little moved, lowered his head and said nothing.

"Okay, it's almost time to go shopping now."

Tang Su put down the keyboard in his hand, checked the time, and turned to look at Su Tang: "Where are we going now?"

"Go to my studio."

Su Tang had already planned in his heart: "On the company side, Sister Wang seems to have something to do with you. UU Reading www.uukanshu.com will help you ask questions later. In addition, I want to show you several other models. The prototype of the new product, and...a surprise for you."

surprise?

Tang Su raised his eyebrows, turned his head and glanced at her thoughtfully: "It doesn't matter if you are surprised or not, as long as you are not surprised."

Say so.

But Tang Su was still looking forward to it, very curious what the surprise this girl had prepared for him.

As for Sister Wang looking for something to do with him?

Several new prototypes of Mitang Studio?

He had long been thrown behind his head.