Recreation Starts From the Heartbeat

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"Don't talk for now, talk about something business."

Zhang Yuning woke Tang Su up expressionlessly, and said lightly: "The new game data has been released, are you sure you don't care about it?"

Every time he sees this guy chatting with his girlfriend online during work hours, he gets a little angry.

But he can't show it, otherwise, people will definitely say:

"He's anxious, he's anxious, did you see? This is a single dog without a girlfriend. He is jealous, and his heart is unbalanced. This mentality is undesirable."

Thought of this.

When he reached his mouth, he abruptly held back.

"Caring, this must be caring."

Tang Su smiled, and then said, "Has the data been printed out? Show me."

"The printer is broken, it's in the group, just watch it."

Zhang Yuning said angrily.

What this guy said to protect his eyes, so I try to look at the paper as much as possible... Zhang Yuning couldn’t help but want to complain. When this guy talks with his girlfriend on mobile phones or computers, he never mentions that the screen damages his eyes. Such words.

Hypocritical.

"alright."

Tang Su didn’t care about him. While reading the chat records of the studio group, he said casually: “If the printer is broken, fix it quickly. By the way, I think you seem to be quite proficient in these things. You can buy some tools later. Fix it, don’t call someone to fix it, it’s very expensive."

Zhang Yuning:? ? ?

His hands are used to set up the keyboard, not to repair the printer.

At this moment, Zhang Yuning just wanted to say: Thank you, I was offended.

Tang Su is no longer interested in continuing to talk to him. Looking through the chat history, he quickly found the statistics of the new game——

117 million!

"Did I earn one hundred million so quickly?"

Tang Su was a little dazed, thinking that the speed of making money was a bit too fast.

I know that the game industry is extremely profitable. Even today’s richest man started his career as a game player. He is at the helm of one of the world’s largest game empires, but I also know that most game practitioners are not mixed up. It is a drought of drought. , Waterlogging death.

Tang Su didn't want to be the latter, and knew that he would never be the former in a short time or even forever.

Therefore, according to his idea, it is very good that ‘Simi Game’ can become the mainstay or middle and upper reaches of the game industry.

When the giant is too tired, he really has no ambitions.

Well……

He doesn't have too high aspirations. He doesn't catch a cold at all, such as the richest man in China or the richest man in the world. According to Tang Su's idea, he can make a billion or so in the next year... Right?

But it's fine now.

The first game made 100 million in ten days after it went online. This made him a little surprised. Is it too easy to achieve his ‘small goal’?

"Wake up, you don't have a billion."

Zhang Yuning very ruthlessly awakened him from fantasy: "These ten days are almost the peak period of "Plants vs. Zombies", and then it will begin to decline, and then enter a period of stability. The future is not counted, just say this. In ten days, 117 million revenue, almost 60% will be allocated to the platform business, and then part of the operating cost will be deducted, and then part of the tax will be deducted, game development costs, staff costs, etc., can be allocated to the work It’s probably only more than nine million."

"What the hell?"

Tang Su's whole person is not good: "More than nine million? Are you serious?"

"Of course."

Zhang Yuning nodded helplessly: "I know this is cruel, but there is no way, this is reality."

"..."

Tang Su was silent for a long time, this reality...he didn't want to accept it.

Actually, really--

One to say one-

Closer to home——

The new game has earned more than nine million yuan in ten days, which is almost equivalent to making one million yuan a day.

Even if it enters a ‘stable period’ later, the income will not be as high as it is now, but it will not drop to six figures in one day. At least a few million in a month will be earned, and tens of millions in that year...

For a casual mobile game that has undergone a ‘conscience revision’, this benefit is already very good, and it has far exceeded the initial psychological expectations of Tang Su, Zhang Yuning and others.

but.

I'm afraid of comparison.

When I think of the new game's revenue of more than 100 million, there is only a fraction left when I get it. No one feels comfortable.

"These gaming platforms are simply crazy."

Tang Su sighed: "The average revenue is 60%, not even the operating cost, even this has to be shared on the head of the game manufacturer... you really deserve to be a black-hearted capitalist."

When it comes to paying taxes, even if paying taxes in accordance with the highest standards, Tang Su has no complaints.

After all, the money I earn is indeed a huge profit. It is handed over to the country and used to build the motherland. It is a glorious taxpayer...

But 60% is drawn directly by the game platform, this Nima is really disgusting.

What did the platform business do?

It's nothing more than capital throwing money to create a platform, and then you can lie down and collect money, and the initial investment can be easily recovered.

Moreover, this can't even be said of what it means to bring benefits.

In the early stage, one billion was invested, and at least it would have to return to the original tens of billions, or even tens of billions, hundreds of billions...

"It's really uncomfortable."

Tang Su's mood is a bit complicated.

I made 9 million in ten days. It stands to reason that this should be a very happy thing.

However, at this moment, Tang Su was totally unhappy, and even a little depressed.

"Most colleagues come here like this."

Zhang Yuning did not ridicule any more this time, but sat on a chair next to him and said softly: "When I first entered the industry, no one was willing to accept such exploitation, but there is no way. The reality is like this. Small game manufacturers, how? Maybe you can fight for capital? Of course, some game companies are unwilling to accept such exploitation and choose to go out alone, but what will happen to them?"

Among the 100 game companies that go out on their own, at least ninety-nine will be dumped, and the remaining one may still have capital to invest in...

The person at the helm of each company thinks that he will be the most unique, but the reality is cruel.

If you are unwilling to accept exploitation, you have to take huge risks. This is a gamble.

Although I am willing to accept the bet, and if I lose, I will die, but the price is too high, and not everyone can afford it.

"There is no shortage of people who have gone out to work alone and can achieve results, but there are too few such companies, and their lives are not that easy, at least in the circle. Anyone who has a better understanding of the game industry basically Everyone knows these things."

Zhang Yuning continued: "For example, take "Plants vs. Zombies" as an example. If you operate on your own channel, you make one million a month, but you operate on these mainstream capital holding platforms and are exploited by layers. After that, you can earn 3 million or 5 million a month, how would you choose?"

One is to be the master and earn meager profits.

One is to be exploited by various sources of capital, but can get several times the profit of the former.

How to choose this on earth does not seem to be something to consider.

"This world is very realistic. For the vast majority of practitioners, they may be very upset that they have been exploited so badly, but if you want them to choose, they would rather be exploited than run out on their own. Go it alone..."

Zhang Yuning said indifferently: "Spine is not important. What everyone enters into the game is to make money. As long as you can make more money, as long as you can maximize your benefits, does it matter whether you are exploited?"

"..."

Tang Su was silent.

"And those stars, although you have entered the music circle now, but your starting point is too high, you have directly become an S-level contracted musician under Dream Entertainment, enjoying a lot of resources and initiative... This also leads to, You can't see how cruel the bottom of the entertainment industry is."

Zhang Yuning sighed: "Just some singers I know, they can create millions of profits for the company, but the ones that can be allocated to their own hands may only be tens of thousands of dollars... This exploitation is comparable to our game circle. Much more serious.

Look at these people who work for us again...Who doesn't know that working for others makes less money, but working for yourself makes more money?

But why don't they choose to start their own business?

Because there is no opportunity, because there is no courage, because there is no courage, and because of fear of failure, success will never be possible. "

"But it's their choice."

Tang Su turned his head to look at him, and said lightly: "What most people do does not mean that I have to do it. Everyone is an independent individual and has the right to choose. Some people choose to be safe, others choose to take risks... …It is precisely because everyone’s choices are inconsistent that this world has become so exciting, and if everyone’s ideas are the same, then this world would be too boring."

He knew that most practitioners would be exploited by capital.

He also knows that most people are willing to yearn for a stable life and are not willing to take risks easily, especially in this...without any certainty, or even without any hope.

A person's power is destined to be unable to fight against powerful capital.

but--

This does not mean that he has to choose such a lifestyle.

‘If there is no system, I might really compromise and tolerate it, but now I am sitting on a treasure trove of games in the entire world. If I are still threatened and exploited by these capitals, would my host be too useless? ’

Tang Su thought to himself.

Well……

Distressed about the exploited profit is certain, but it's not just that.

Maybe, it's just a bit uncomfortable.

In life, the pursuit is nothing more than ‘chance and freedom’ and ‘happy life’. It would be too boring if you were afraid of everything.

Tang Su doesn't have much ambition, and he doesn't want to be an entrepreneur or capitalist, but he still hopes that he can live according to his own ideas in this life.

"So... what do you think?"

Zhang Yuning squinted his eyes and asked softly, "Why do you leave these channel vendors and then run out by yourself?"

"I have this idea."

Tang Su nodded: "Of course, I know that there is no such possibility in a short time, and I am not in a hurry to tear my face with these channel and platform companies in the short term. It doesn't make sense. We are just a small studio, even others. My fingers can’t match, and I’ll be crushed easily... But if I have the right time in the future, I’ll try."

"It's fine if you can figure it out."

Zhang Yuning retracted his gaze and said nothing more.

...

When eating together at noon.

Tang Su talked about this with Su Tang, and didn't complain about it. He didn't like to vent any negative emotions, especially in front of people he liked.

He just briefly talked about his thoughts, and some expectations and goals for the future.

"It's disgusting."

When he heard that "Plants vs. Zombies" was exploited by distributors to reach 60% of the profit, Su Tang was even more angry than him, clenching his fists: "Sooner or later, we will leave them and go out alone. It is best to become a family. Channel dealers, grab food from them and let them return the exploited money even with the profits."

She is serious, but angry.

She was not so angry when she was brought to the rhythm by Guangrong Entertainment, Tao Hong and others in "Sing as You Want" before.

"Uh……"

Tang Su was a little surprised, thought for a while, and comforted: "Don't worry, it's just temporarily exploited. After all, our studio is just a newcomer in the game circle. The tuition fee is normal. When we grow up, we will directly set up our own channel. , Specialize in operating their own games, as long as our game is on fire, players will come to their door, and there is no need to pay attention to them...

Even if it is possible, we can directly set up a platform when the time comes, and then draw a large number of game companies to form an alliance, and disgust them severely, it is not impossible. "

Having said this, Tang Su suddenly felt a little emotional.

Originally, I was the one who was most angry. After all, I was the one being exploited. It would be difficult for other people to empathize without experiencing this kind of thing.

But now, he actually wants to comfort Xiao Tang because of this kind of thing...

This is quite amazing.

"If there are 100 million, we can buy a house."

Su Tang put her chin in her hand, pouted, and said unhappily.

"..."

Tang Su was startled, and grinned reluctantly, but felt a little guilty in his heart.

Buying a house...Does it need 100 million?

Isn't this special about buying a villa?

It's totally different from the "buying a house" in my imagination.

but--

Think about it.

People Xiao Su Tang originally lived in villas, and there are still several villas, so you can live in any one you want.

After being with yourself, you can't make people feel wronged, right?

"Then what..."

Tang Su changed the subject: "You said before that the new product has been made? Is it so fast?"

"Actually, it's not fast anymore."

Su Tang shook his head and explained in earnest: "We have done a lot of design work for new products before. It can be said that we have already had many plans before this. It is only because of cost and market. There is no result for a long time, but after you have the design drawings you provided before, combine the two, and you can directly make the prototype of the new product..."

"Understood."

Tang Su nodded and suddenly realized.

According to Su Tang, Mitang Studio has already had design ideas for these new products, such as appearance design, consumer market research, and even sales channels. They have all done their homework, but only in the structural design of the new products. Encountered a problem...

Due to cost constraints, many great structures and materials cannot be used. How to design a new product that can crush all competing products on the market from inside to outside within a limited budget... It's hard.

It is precisely because of this--

After Tang Su handed over several very suitable structural design drawings to them, these designers one after another screamed, expressing their sudden enlightenment, so after ten days of hard work, the prototype of the new product was born.

"Let's go over and take a look after dinner."

Tang Su smiled: "I am looking forward to your new product."

"No need to expect."

Su Tang shook his head: "If you have never used a good keyboard, you may find it amazing, but the keyboards you use now are all very good. If you touch this kind of... I think it’s very cheap, and I won’t be surprised."

"Well……"

Tang Su thought for a while, and it seemed to be right.

It's the same as a car.

If you haven’t driven a good car, just a so-called cost-effective car with less than 100,000 will feel very comfortable to drive. But if you are used to driving a luxury car of several million, then you will be exposed to tens of thousands or hundreds of thousands of cars. , You will feel all kinds of awkwardness, the design is not good, the performance is not good, the material is not good, and it is particularly low...

This is probably the so-called: it is easy to change from frugality to luxury, and it is difficult to change from luxury to frugality, right?

"Then, how do you think this new product compares with most of the mass-produced products currently on the market?"

Tang Su thought for a while and asked such a question.

"Is there any better?"

Su Tang shrugged and said lazily: "We are a top-level customized team. From high-dimensional to low-dimensional, we have advantages that they cannot match, plus some mature and unique patented technologies, and you The structural design drawings provided, and our own mature production chain...If you look at the value of the face alone, I dare not pack the ticket. After all, everyone's aesthetics are different, but if you talk about workmanship and experience, you are welcome In the same price range, there is not one that can be hit on the market."

In the same price range, there is not a single player on the market.

This could be called a very arrogant evaluation, but Tang Su felt that Su Tang was qualified to say this.

In the mass production keyboard circle, it can be said that these years are really not enterprising. It seems to be upgrading new products every year, but in fact, apart from the appearance, there is almost no change, nothing more than a combination of some popular elements. , Make some joint models of cutting leeks...

On the contrary, it is a customized circle.

This small circle, which is not valued by mass production manufacturers, has a bit of strength. In order to maintain competitiveness, they continue to introduce new ones, making their production level and design level far exceed those of mass production manufacturers.

Under such circumstances, it is reasonable for Sutang to be confident that it will not consider these quantity product brands in terms of ‘product power’.

but--

"The product is done well ~www.readwn.com~ does not mean that it will sell well."

Tang Su gently shook his head: "The results of'Forest Elk' were pretty good before. That was the result of being recognized by high-end users. This is also something that'Mitang' is very good at, but the low-end...that should be another world."

"We are studying in depth."

Su Tang smiled: "Wait later, go to the factory, and then go to the studio to have a look, then you will understand."

She seems to be deliberately trying to lose her appetite.

Tang Su was really curious about this, so he nodded: "Okay, then go and take a look after dinner."