Rebirth of the Official Business Route

The success of Aida Electronics is destined to be very lively in the CCTV bidding competition in 1997, and the great success of Aida Electronics this year has a stronger demonstration effect for the video disc player assemblers of the same industry. The competition for hot spots should be carried out among DVD player brand manufacturers. Last year, the one-time hidden bid quotation was adopted. There is not much room for price competition. Everyone just speculates on the reserve price of others and then quotes their own prices in one go.

This year, the advertising and information department of CCTV is likely to adopt the form of open bidding, and the scene will be extremely tragic.

Zhang Ke predicts that starting from November, the DVD player market will start a war of smoke and smoke, and the second phase of the Philips Shanghai factory and the commissioning of the Sony movement factory will no longer have the most important bottleneck in the production capacity of the DVD player. The war will explore this market as much as possible, but the market capacity cannot be expanded unrestrictedly. The rapid increase in the assembly of DVD players will quickly change the balance of supply and demand. Then, there will be a price war of survival of the fittest and competition for market share. The golden period of ultra-high profits for DVD players may only last until the autumn of next year, and before that, the selling price will gradually fall.

Once the price war starts, no whole machine manufacturer can stay out of the matter, nor can Aida Electronics, only follow the price reduction promotion, and the advertising war will extremely increase the marketing cost, the two-phase squeeze, and the profit margin will become very small. From prosperity to decline, it directly enters the dark period of meagre or unprofitable.

Of course, the situation of Aida Electronics will be much better. With continuous and advanced investment in technology, when other manufacturers are still pondering the entry technology of DVD players, Aida Electronics has already developed high-definition playback according to the selected menu. In addition, it also provides technical support to spare parts manufacturers to continuously improve the quality of spare parts and reduce production costs. Up to the benefits of electronics). Aida Electronics has no competition on high-end DVD players. Low- and mid-range DVD players have lower production costs than others. The most important point is that as long as the technological monopoly of the upstream Scooper and decoder boards is not broken by a third manufacturer, the Hong Kong company You can also enjoy a monopoly profit that accounts for about 20% of the entire decoder board market.

Aida Electronics can still enjoy stable profits when others are hit hard, but it can’t be compared with the previous windfall profits.

Zhang Ke's plan is to package and sell Aida Electronics' DVD player business to Schwab before the fall of next year and the DVD player industry declines. At this time, the DVD player industry is entering a stage of overall prosperity, but it is over-prosperous. Aida Electronics has performance and ultra-high profit support. When the maximum profit has been extracted, it can still sell at the best price. Why not do such a thing?

Zhang Ke controls the most equity of Aida Electronics, and is naturally the biggest beneficiary of this transaction.

Schwab Industrial itself does not have enough funds to complete such an acquisition, and it is a relatively feasible way to raise funds by issuing shares in the stock market.

In terms of timing, the fall of next year will be the time when the Asian financial turmoil has fully erupted. Prior to this, the Hong Kong stock market was experiencing its biggest boom since the 1987 stock market crash due to its return to the theme. Chinese red chips were highly sought after in the Hong Kong stock market. . At this time, stocks were issued at a high price to raise funds for the acquisition of Aida Electronics’ DVD player business. It only needs to transfer a smaller share of the company, but it can raise more funds.

Zhang Ke actually controls a quarter of Schwab's shares. Schwab has issued shares at high prices in the Hong Kong stock market. Zhang Ke is also the biggest beneficiary.

To complete this plan, it is necessary to separate Aida Electronics' DVD player business in advance.

Although Aida Electronics put forward the concept of diversified operation years ago, it has not yet taken that step in reality. The initial stage is only technological expansion, and the main business is still video disc players. In Zhang Ke's view, the most important asset is technology research and development. Center, how much development Aida Electronics can have in the future depends on how much achievements can be made after the technology research and development center has invested so much.

Business separation is mainly to separate the technology research and development center.

After visiting the electronics industrial park in the morning, Zhang Ke had lunch, went to the factory of Kewang Electronics, a joint venture between Jincheng and Chint, and went directly to the component branch company on Chengshan Road. The technical research center was still there. There, the original triangular scientific research building is now all used by the technical center.

Before the fall of next year, the entire DVD player business will be sold to Schwab, and the time will be arranged before the beginning of summer as much as possible.

At present, the Asian financial turmoil has begun to take shape in Thailand, the Philippines, etc., but it has not attracted enough attention. Zhang Ke cannot explain that the timing of choosing to sell the DVD player business is closely related to the Asian financial turmoil, especially in terms of time. Be accurate. Too much advance, Chinese red-chip stocks have not reached historical highs, unable to dig the maximum profit; postponed for too long, the Asian financial turmoil broke out, the stock market panicked, and Schwab's plan to publicly issue new shares is very likely to be aborted.

In the established plan, Zhang Ke met at the technical center in the afternoon. The technical center developed the latest generation of DVD players. He went to listen to Ding Huai’s gift. However, after arriving at the technical center, he gave Wan Qing, Zhou You, Cai Yujuan, and Jiang Wei , Lu Qingsheng, Yang Yun, and Zhou Yiping made a phone call, had dinner together at night, and discussed the spin-off of the technology research and development center during dinner.

"Compared with the latest prototype, there is a significant improvement in function. It can be said that there is a qualitative leap on the original basis." For Xiangxuehai's affairs, Zhang Ke traveled between Hong Kong and Huishan for two months. Before, he was busy planting forests in the upper and middle reaches of the Xiaojiang River, and completely ignored Aida Electronics. Ding Huai wanted to shock Zhang Ke with the work of the R&D Center this time. “This improvement is very big. The biggest improvement is that, different from the use of mpeg-1 as the video storage format, the new model uses mpeg-2 as the video storage format. Compared with the horizontal resolution of the line, the new model has increased to more than 350 lines.... We have developed Smartstream smooth technology not only has more powerful playback capabilities, but in view of the current chaotic situation of the domestic pirated disc market, this technology is also super-strong in error correction capabilities for discs; it adopts variable rate encoding to optimize the image decoding system to eliminate the past The Marseille defects caused by the fast moving images of the product, the clarity has been improved by a step; in the playback function, there are more ways to slow down, fast retrieval, frame-by-frame playback, and nine-screen preview and The screen is zoomed, and the entire disc or the single song or single segment content can be played repeatedly and has the function of random or loop playback. The main control software of the latest prototype can recognize java and html computer languages, which is greatly enhanced Two-way interactive performance, reserved software and hardware interfaces, coupled with corresponding external equipment, can also become a learning platform and game platform for human-computer interaction..." Ding Huai paused for a while, although he explained while demonstrating, but many terms, As well as the improvement of subtle functions, Zhang Ke has to understand it carefully. There are still certain difficulties. Finally, he proudly said, "The new model is not much worse than the DVDs that are being developed abroad. As long as they are implemented first, they can replace DVDs. It's not impossible..."

"Super..." Zhang Ke remembered that in the second half of 1997, domestic video player manufacturers such as Shinco Electronics and Aido launched a dispute with the two new video disc player standards of cvd. It was not until 1998 that the National Information Industry The Ministry has formulated a unified super standard. Obviously, Ding Huai and his team developed this new type of video disc player, which is significantly better than one year in advance. The technology research and development center is indeed doing a good job. They are willing to invest in technology in the country, and the return is still considerable.

Such a word suddenly appeared in Zhang Ke's mouth~www.readwn.com~ Ding Huai and Su Jindong were also taken aback. At the beginning, they were worried that technical things were a bit confusing, but he didn't expect him to immediately come up with a name suitable for the new model, Su Jindong. Said: "The name Super fits the characteristics of the new model. We have researched internally. Super can be completely replaced. Moreover, the smartstream technology and variable rate coding are our unique patented technologies... As for whether it can replace DVDs, it is worth it. Study carefully."

Zhang Ke shook his head and said: "The standards for DVD discs were formulated by Sony, Toshiba and other companies at the end of 1995. International giants in the electronics industry, such as Philips, Pioneer, and Thomson, are all involved in the development of DVD models, not to mention super technology. It’s worse than DVDs. Even if it’s more advanced than DVDs, it’s impossible to replace DVDs. In addition to the advancement of technology, market competition is also one of the most critical factors. Technicality, so we won’t discuss it. In terms of market competitiveness, even if you gather all the electronics industry manufacturers across the country, they will not be able to compete with those international electronics industry giants... Instead of DVDs, don’t bother to think about it..."

With what Zhang Ke said, Ding Huai and Su Jindong couldn't help being a little discouraged. They were still excited for a while when they made a technological breakthrough.

(To be continued) ()