Rebirth of the Official Business Route

"What are you discussing?" Xie Wanqing opened the door and saw the prototype and projector on the black panel on the conference table. "This is the new prototype recently developed by the Technology Center?"

"Yes, I was listening to Lao Ding introducing the functions of the new prototype. I am not proficient in technology. Lao Ding took a lot of effort to introduce it. Why did you come here so early?" Zhang Ke wants to discuss the spin-off of the technology research and development center. For the establishment of the company, I asked Xie Wanqing and Zhou You to have dinner with them at night. I didn't expect Xie Wanqing to come over in a blink of an eye.

"I received your call, I was planning to go back to the city, so I came here," Xie Wanqing pulled out a chair, "New models, Lao Ding is waiting for you to come back to offer treasures, Lao Ding is hiding it. It's been a while, and other people wanted to appreciate it in advance, and they asked him to call back under the pretext of technical secrecy. After watching it, how did it feel?"

Ding Huai said discouragedly: "With so much energy and funds, there is still a big gap between what Ke's little expectation has been developed..."

"Who said that?" Zhang Ke said with a smile, "My expectations are not that high. I was quite surprised to see the R&D department come up with this, but I didn't show it with an exaggerated expression."

"You said it's impossible to replace DVDs?" Ding Huai said puzzledly.

"There is still some gap between technology and DVD," Zhang Ke nodded and said, "To be precise, it should be a transition technology between DVD and DVD..."

"The DVD format standard was put forward by Toshiba, Sony and other companies at the end of last year. Mature models will be launched as soon as next year. We have invested so much money to develop transitional technology. The life cycle is so short, there should not be much value." Ding Huai said.

"From a technical point of view, I can't judge how much value it has; when it comes to potential commercial value, it is still considerable," Zhang Ke said with a smile. "Although there will be mature DVD players coming out next year, the promotion of DVDs When it comes to the large-scale application of DVD digital video disks, even if they are jointly promoted by the current international giants, it will not be promoted until 1998 at the earliest. According to past practice, these international giants must first invest huge amounts of research and development in the early stage. All the funds have been recovered, the price of DVDs in the early stage will not be too low, and the focus of the early stage should be the European and American markets..."

"...During this period of time, what will be the situation in China?" Zhang Ke continued, "From my personal point of view, the influx of many complete machine manufacturers and the rapid expansion of production capacity will eventually give rise to the domestic video disc player market. Disordered and chaotic, this point in time should be around mid-1997. The whole machine manufacturers all produce homogeneous products, and there is no obvious technological gap between them. In a disordered and chaotic market, there is no dependence. There is the possibility of technological competition. In order to survive longer, there is only one way to go. That is the way to induce poisons to quench their thirst..."

"Price reduction?" Xie Wanqing asked.

"Yes, price reduction, knowing that the price reduction is to quench thirst, but you can't avoid it. You die immediately. It's never better than living two more days and then dying," Zhang Ke said. "Why can other brands of DVD players survive in the market? Those brand-name disc players are cheaper than brand-name disc players. At present, the market for brand-name disc players is not fully saturated, so they can maintain a higher price. Now, in order to establish the brand of Aida, we have almost ignored the market promotion in the early stage. We are very fortunate to have some success with the investment of cost. What is certain is that our success will greatly inspire the latecomers, and the market means are convenient for reference. I believe that it will not take long for more disc player brands to emerge. The brand disc player market is saturated, and if the secondary brands want to survive, or if the main brands are competing for market share, they may actively reduce prices. This is an endless loop. Because of the homogenization of products, one price reduction will have to be done by other manufacturers. Following the price reduction, we are no exception. The convergence of prices will quickly induce the second round of price reductions. The complete machine manufacturers that cannot effectively control the cost will be the first to expel the market, and the complete machine manufacturers that can survive can only remain meager. The profit... This process is very fast, and the time point is almost around the beginning of 1998. At this time, large-scale complete machine manufacturers will actively seek upstream components in order to pursue more profits and greater living space. The price drop, the price of the movement will continue to drop, and the monopoly of decoder board technology is likely to be broken. These will lead to the continued decline in the price of disc players... Let’s analyze these points in time. DVD players will be promoted in overseas markets until 98 In the middle or end of the year, and at a relatively high price; and before that, in the domestic market, due to price wars, the price will drop to a relatively low position. The price gap between the two , The process of eliminating DVDs in the domestic market will be relatively slow, and there will be a relatively long life cycle, not only in the domestic market, but also in developing countries. Of course, the survival of the disc drive does not mean that the complete machine manufacturer will It’s very nourishing to survive. Intervening in the production and sales of DVDs and sharing the high profits in the early stage of DVDs is a more appropriate path that a capable disc player manufacturer can choose, but in terms of time, it will be delayed to nine at the earliest. In the middle of eight years, the production of DVDs can be involved, and it may not be until the end of 1998 or even later before the products can be introduced to the market, because the cultivation of the peripheral disc market is required. Since mid-1997, the profit margin has been already It is very narrow, but it will not be until mid-1998 or even later to find a new profit point, but the profit scale will not be too optimistic at the beginning. This year and a half, as long as the timing is good, super commercial value It can be fully discovered..."

"It's so..." Ding Huai said with emotion, "It's not in vain!"

"Even from the perspective of technology accumulation, any technological breakthrough is of great value," Su Jindong said. "According to Ke Shao's analysis, this year's R&D center will come up with mature models. When the price war starts, all manufacturers will inevitably be dragged into the mud. At that time, we focused on pushing new disc players, taking super as our new profit point, and then actively waiting for the arrival of the DVD era... "

Zhang Ke nodded and said: "There may be errors in the specific time point, and the market trend is not bad. I really look forward to the market. In order to prevent other disc player manufacturers from worrying about us, we must do it before the launch of the super market. Good confidentiality work... Also, the technology of video disc production should also mature at the same time. There are disc players, no discs, or no market! Piracy has the advantage of piracy. In China, a brand-new disc player is introduced, which is better than the European and American markets. Several times faster..."

In the original historical trajectory, the emergence of super can only be regarded as a tasteless one, and it has not brought much profit to the disc player manufacturer. The main reason is the problem of time. For the issue of standards, the Ministry of Information Industry of the People’s Republic of China formulated a unified standard in mid-1998. Although this standard later became a global unified standard, there was nothing to be proud of. It was indeed eliminated at that time. Technology only. Super and DVDs were launched at the same time. Even Super CDs are rare on the market (due to compatibility, Super can read CDs). How much value is there? In the end, it can only be sold at the price of the disc player, and cannot compete with the DVD in the high-end market. Waiting for the price of the DVD to come down, Super and the disc player will slowly be driven out of the market.

Zhang Ke also didn't expect that the R&D department could come up with a super prototype two years in advance. In half a year, he would be able to come up with a mature model, so he had enough time to operate.

As for the issue of standards, Aida currently occupies 40% of the disc player market. Aida’s technical specifications represent at least a sub-standard form, not to mention that Shao Zhigang and Sheng Qing directly control the development and development of huge pirated discs. Production and sales network.

When Zhou You, Cai Yujuan and others came over, they did not mention this topic again, but discussed the spin-off of the technology center.

Authority is not formed in a day. Zhang Ke has enough prestige in this small circle at this time, which is proved by the miraculous achievements in the past two years. Zhang Ke stated his intentions, although he could not clearly state nine. After the fall of seven years, the Asian financial turmoil is about to break out. Xie Wanqing, Su Jindong, Ding Huai and others still support his plan ~www.readwn.com~ The technology research and development center was spun off and a specialized technology company was established. The research and development of the machine will also be undertaken by the technology company in the form of commission.

In addition, Aida Electronics has 50% of the shares in the research and development of a joint venture to establish a special research and development DVD movement, and will also be placed under the name of the technology company.

The shareholding ratios of Zhang Ke, Xie Wanqing, Su Jindong, Ding Huai, Zhou You and others in technology companies remain unchanged.

After dinner, the discussion ended. Zhang Ke and Wan Qing went back in the same car. In the car, Zhang Ke said to Wan Qing, “It seems that the price war of disc players is inevitable. My original plan, Even if it is unavoidable, it is necessary to delay the time as much as possible. After all, the feeling of enjoying high profits is quite good. Even if Kewang Electronics, a joint venture between Chint and Jincheng, will make money from it, there is no way, after all. In business, you can’t hurt yourself for the sake of hurting others. I didn’t expect Lao Ding to be able to make a super show. It’s really amazing. My crooked mind can’t be confessed in front of Su Jindong and Ding Huai. Now it looks like the price. The earlier the battle, the more tragic, the more it will be suddenly super valuable. It is really quite anticipated. Now I am worried that Chint and Jincheng are not investing enough here..."

(To be continued) ()