Super Orchard

Chapter 394 The Butterfly Effect
The half-price activities of ordinary fruits in Jinquan Fruit Store are simple and rude. There are no restrictions such as instant discounts, and no restrictions on buying gifts, or designated products or restricted purchases, etc. that merchants like to play. Small tricks, all at half price, no matter how much you buy.

The [-]% off price is very low in the eyes of ordinary people, but it is not a big deal in Shen Yangguang's view. Even if it is [-]% off or even [-]% off, he can still afford it.

The reason why the [-]% off price is set is because this price is completely the purchase price of the fruit. No matter how much it sells, Jinquan Fruit Store will not suffer losses because of this, but will only lose a certain amount of labor costs, logistics costs and storefront costs. It's all controllable.

In addition, this price will not attract a large number of second-hand dealers, because the price they buy fruit from here is similar to that from wholesalers, and there is no profit to be found, so they will not come to disturb the market.

If the price is lower, these second-hand traffickers will use all means to come to Jinquan Fruit Shop to buy fruits and sell them to earn the difference.

In addition to the loss of fixed costs, Jinquan Fruit Store also has a loss in the purchase price and selling price of fruits. This part of the loss is uncontrollable. Unless the daily shipment volume is limited, it cannot be controlled at all.

Not long after the half-price activity for all ordinary fruits started, Wu Zhennan got the news. He was always paying attention to the movement of Jinquan Orchard and Jinquan Fruit Store. They are all next door to Jinquan Fruit Shop, and they all got the news early.

Su Li, who was inseparable from Wu Zhennan, also got the news. His office was only separated from Wu Zhennan by a wall, and he came to Wu Zhennan in three steps and told him about it.

Wu Zhennan's face was calm, he couldn't tell whether he was happy or worried, and after a while he said, "They can't take it anymore, haha!"

True Fresh Fruit Store launched a low-price campaign a year ago, and wanted to fight a price war with Jinquan Fruit Store, but Shen Yangguang did not take up the challenge, so Wu Zhennan would not keep the low price foolishly, but kept The price of the fruit is slightly lower than that of Jinquan Fruit Shop, robbing Jinquan Fruit Shop of customers.

At this price, the True Fresh Fruit Shop is actually somewhat profitable, but because the selling price is relatively low, the profit is very limited.

However, this price difference has gradually caused a large loss of customer flow in Jinquan Fruit Store. If it is not considered as a special existence of super fruit, Jinquan Fruit Store has also gradually entered a loss period under this influence. continues until now.

In fact, Shen Yangguang can lower the price in the same way to attract customers back, but he knows that as long as he lowers the price, the True Fresh Fruit Store will immediately lower the price again, maintaining their price advantage to attract customers.

If Shen Yangguang followed up again, Wu Zhennan would continue to lower the price. In this way, he would fall into the opponent's trap and unknowingly entered a price war.

Therefore, Shen Yangguang has been holding back for a year, preferring not to sell the ordinary fruits in his store, and not to lower the price, because he knows that price reduction is useless unless he is determined to fight a price war with the other party, but in his plan Among them, the time for a price war has not come yet.

Now the right time has come, so Shen Yangguang made the move without hesitation.

Su Li thought more, he was not as optimistic as Wu Zhennan, and said: "Although they can't help it, we can't take it lightly, you must know that they should have made a lot of money this year, and they will be next The days when our super fruits are on the market one after another, there will be more and more funds, and we have to be careful, otherwise the billions on hand may not be enough."

Wu Zhennan waved his hand and said: "There is nothing to worry about. Basically every move of Jinquan Orchard is under our surveillance. We estimate that they have made a lot of money in the past year. Now they should have 40 [-] million? Adding in summer fruits, I guess they can make up to [-] billion, right?"

Su Li frowned and said, "We only have billions of funds. Besides, they also have autumn fruits and winter fruits, which are super fruits that cause headaches."

Wu Zhennan smiled and said: "It's only 100 billion, what are we afraid of? Wait until the billions in hand are spent, and then ask the company for it. Anyway, the company has already passed a resolution and agreed to give us a lot of financial support."

After a pause, Wu Zhennan continued: "As for their autumn and winter fruits, huh, don't forget that our [-] mu orchard will bear fruit next year, and the fruits in the laboratory will be able to bear fruit this fall." Changcheng, if our experiments are successful and super fruits are also bred, then I'm afraid he will ask for it!"

If the situation is really as Wu Zhennan expected, relying on imitation super fertilizers to cultivate super fruits, then the top management of the entire Wu Group will be shocked, because the super fertilizers required for such super fruits are not expensive, and the fruit trees are also expensive. For ordinary varieties, the various costs are not much higher than ordinary fruits, but the selling price is ridiculously high.

Such a huge price difference means extremely high profits. With such a high profit rate, as long as the senior management in the Wu Group is not a fool, they will agree to use the strength of the whole company to cooperate with Wu Zhennan, because this is comparable to any hotel, real estate or other Make money much faster.

Of course, these are all based on the success of their imitation fertilizers. If the final result is not satisfactory and super fruits cannot be produced in the laboratory, then everything is out of the question. Su Li is also worried about this, but now So when Wu Zhennan decided to immediately follow up and launch promotional activities in all fruit shops at the same time, Su Li didn't say anything, but cooperated with all his strength.

The next day, Shen Yangguang got the news that hundreds of his "old neighbors" fresh fruit shops also began to cut prices sharply, and the final price was even lower than his own.

However, Shen Yangguang did not continue to follow up on the price cuts, because to this extent, both parties have already begun to lose money. What he has to do is to keep the real fresh fruit store in a state of loss, and firmly clamp the other party. Destroy the opponent all at once.

In this way, the True Fresh Fruit Store must have a large amount of funds ready to deal with the losses of each store. Jinquan Fruit Store only needs to pay a fixed loss every month to contain the other party's large amount of funds. This is exactly Shen Yangguang's goal. The first ring of the plan, and this "half-price fruit" activity is like a butterfly, although it is insignificant in the eyes of the big family, but who can guess what kind of power this butterfly will eventually trigger?

(End of this chapter)