Super Orchard

Chapter 393 Declaring War
When the mangoes in the southern branch were growing rapidly, the [-] mu of dwarf mangoes in the western orchard were already ripe and on the market. Because the output was not much, they were only supplied to a few provinces and cities in the north for sale. As for the markets in more provinces and cities in the south , will be supplied by the southern branch.

Next, the cherries in the eastern orchards were also ripe. Shen Yangguang returned to Jinquan Village after finishing his work in the southern branch to set up the logistics and transportation department.

There used to be only [-] mu of cherries in the eastern orchard, but as early as last year, [-] mu of cherries have been added, and now there are [-] mu of planted area, and now they have all grown and matured at the same time.

It's just that the newly added [-] mu of cherries is the reason for the first year's fruit, so the yield per mu is not high, only about half of the old cherry trees, about [-] catties per mu.

The old cherry tree still maintains a yield of 800 jin per mu, and the total output of the new and old cherry trees has reached 8 million jin. The price of this super cherry is also maintained at 1000 yuan a jin. The total value is as high as 12 million yuan! When the new fruit trees also enter the high yield period, the total output will reach [-] million catties, and the total value will exceed [-] billion yuan!
Before these cherries became super fruits, they were no worse than those big cherries imported from abroad. No matter their size, shape, or taste, they were very good. After these cherry trees absorbed green energy and produced super cherries, the earth-shaking changes happened. The changes, especially the taste and taste, can kill all the big cherries on the market in seconds.

While arranging employees to pick cherries, Shen Yang organized a convoy for transportation. In addition to the hundreds of refrigerated trucks in the southern branch, dozens of trucks from Jinquan Orchard were all transferred for transportation.

The combined area of ​​the Jinquan Orchard in the north is half that of the southern branch, but the number of transport vehicles in the southern branch is several times that of this one. The reason is that the southern branch only grows twelve kinds of tropical fruits, and basically They all mature in summer, so they need a lot of shipping capacity.

The few branch gardens in the north are different. There are more than 30 kinds of fruit trees planted. The time for each fruit to be on the market is different. Fruits are ripe all year round, so you don’t need so many cars. transport work.

As for the southern branch, the logistics and transportation department will also be a relatively special existence, because they are only the busiest in summer, and they have nothing to do most of the rest of the year, so these employees are also assigned to the daily management of the orchard. It's not like the transportation department of the northern branch, all of them are full-time truck drivers.

Although this will dissatisfy many people who just want to drive and don't want to farm, the southern branch park's salary level is considered very high in Daguang City, and it still attracts a large number of people. When recruiting drivers, the former The people who came to sign up almost squeezed their heads.This shows that the salary level of Jinquan Orchard is attractive to employees.

The price of [-] yuan per catty is similar to the price of those imported big cherries, but the quality is very different. Therefore, as soon as the super cherries of Jinquan Orchard hit the market, they immediately exploded the fruit market, attracting countless customers to buy them.

At the same time, other big cherries on the market have also lowered their prices under the stimulation of super cherries. The original high prices have all dropped sharply. The price cut for cherries is even bigger than before.

When the cherries in Jinquan Orchard enter the high yield period in the future, Shen Guangguang believes that the price cuts of other cherries on the market will be even greater. It will reduce income with large orchards abroad, but it is a good thing for ordinary people in China.

Not long after, the 800 million catties of cherries were snapped up by a large number of customers, and Jinquan Orchard also earned 8 million yuan in revenue. Last year, Jinquan Orchard still had 15 billion yuan in its account. Monthly income, and now the total funds have reached 40 billion yuan!
After a period of calm, it entered July, and the wild grapes in the Jinquan Orchard began to mature, which opened the date for the summer fruit to be listed. At the same time, the mangoes in the southern branch of the garden have also matured. The orchard was busy at the same time.

With these two kinds of fruits entering the market, the peak period of fruit sales across the country has officially arrived. Shen Yangguang immediately held a meeting and began to re-price ordinary fruits in fruit shops around the country.

According to Shen Yangguang's plan, he will start an all-out war with the real fresh fruit store this year, and take advantage of the low price to rub the real fresh fruit store on the ground.

This meeting was very simple, but it was very important. Shen Yangguang directly ordered all the ordinary fruits sold in the fruit shops to be sold at half the current market price, which means that they are basically sold with zero gross profit.

The half-price campaign is limited to 720 old fruit shops, and the other more than 1000 newly opened fruit shops are not involved, because there is a real fresh fruit shop next door to these 720 old fruit shops. I went to the real fresh fruit store.

In addition to the half-price sale of ordinary fruits, the super fruits produced by Golden Spring Orchard will not be reduced in price, and will still be sold at the original price, because super fruits and ordinary fruits are completely two concepts, and there is no competition at all.

Among the [-] Jinquan fruit shops, in addition to the self-produced super fruits, there are also a large number of ordinary fruits that are sold as a match to make up for the lack of super fruits.

The price of ordinary fruits is relatively low, but the daily sales are still astronomical. On average, each fruit shop has sales of tens of thousands of yuan per month. There are 1 fruit shops, and the sales of ordinary fruits alone exceed [-] million yuan!
This is still in the case that there are no promotions in all the fruit shops. Now all ordinary fruits are sold at half price, and the daily sales will inevitably increase significantly.

At the same time as the super wild grapes and super mangoes were on the market, the half-price sale of ordinary fruits was carried out, which instantly ignited a fire in the hot summer fruit market, and also made the half-price activity of Jinquan fruit shop spread rapidly.

The reason for doing this is because Shen Yangguang now has money in hand, and he has been suppressed by the real fresh fruit shop for a year, and he can't hold his head up. Among the fruit shops in various places, if you don't count super fruits, they have always been at a loss. Status, now that you have money, of course you have to get back the scene.

In addition, there is another most important reason, that is, Shen Yangguang is going to formally declare war on the Fresh Fruit Store. This is also the strategy he discussed after asking Feng Yuanchao about the situation of the Wu Group.

(End of this chapter)