Winning the new financial era

Chapter 43 13th Annual Financial Report
Zhao Erya is very happy recently, and finally she is with Zhang Yida.

After work, I occasionally meet Zhang Yida for dinner and shopping.

For example, today Zhang Yida didn't have anything important to do, so he went shopping with Zhao Erya, so he felt relaxed!
After getting in the car, Zhang Yida asked:
"Where are we going today?"

Zhao Erya smiled sweetly and said:

"Let's go to Sanlitun. There's a new Uniqlo store there. I haven't visited yet."

Zhang Yida was drinking water and almost choked when he heard it.I'll go, Sanlitun Uniqlo, I think of the jokes of later generations in my mind.

"Cultivate the same boat for a hundred years, and build Uniqlo for a thousand years."

"The most beautiful thing is not the rainy day, but the fitting room with you."

I couldn't help laughing "hahaha".

Zhao Erya looked at Zhang Yida, who was laughing nervously, thinking that it might be because of too much work pressure recently, he was going crazy!Hearing about shopping, are you so happy?
He hugged Zhang Yida with some distress, and whispered into Zhang Yida's ear:
"You should pay more attention to rest! Don't be too eager for success, just take it slowly step by step.

You are far beyond your peers, don't run so hard anymore.

Even if you do nothing, I still like you. "

Zhang Yida patted Zhao Erya on the back, but said nothing.

The two drove to Sanlitun and walked around with Zhao Erya, instead of going to the fitting room.

The days passed quickly, and the final exam came in a blink of an eye. Zhang Yida also participated in the final exam. Relying on the memory of his previous life, he made a surprise attack before the exam.Zhang Yida himself felt that he should be able to handle it and not fail the exam.

Sharp submitted the financial statements and operating statements of Fintech Group and Yimin Investment Management Company.

The first thing to look at is the operating data. As of now, the total number of users of the Touronghui Financial Supermarket APP has reached 2000 million, and the number of registered users of the 365 Accounting Manager APP has also exceeded 2000 million. It can reach 1200 million.

The Touronghui Finance APP was launched a little later, with only 200 million users, but the cumulative number of followers on Weibo, forums, Zhihu, official accounts and other self-media has reached 500 million.

Of course, it is announced that the total number of users of the entire group has reached 6000 million.

In fact, after deducting some overlapping users, the overall number of users is 4000 million, which is not bad.

Despite this, external mutual fund companies are still rushing to cooperate. After all, Ruixiang’s mutual fund flow is too large, and at the same time it is very precise. The cooperation effect is quite satisfactory to all parties.

Therefore, in the whole year of 2013, in the first year of establishment of Ruixiang Jinke Group, it has already recorded an operating income of 2.56 million.

Among them, wealth management recommendation diversion advertising revenue was 2 million yuan, accounting for 78.1% of the total revenue.

Loan Supermarket recommended diversion advertising revenue of 3000 million yuan, accumulatively matching loans of 30 billion yuan, accounting for 11.7% of total revenue.

Not long after the credit card supermarket section was launched, a total of 10 credit cards were diverted and processed. The average price of cooperation with banks was 100 yuan per card, so it recorded 1000 million revenue, accounting for the smallest proportion of total revenue, only 3.9%.

The income of Mobao payment is more than 1600 million yuan, and the net profit is -900 million yuan, accounting for 6.3% of the revenue.

The gross profit of the entire group is about 1.5 million yuan, but after deducting the group's own advertising expenses of 5000 million yuan, research and development investment costs of 3000 million yuan, office expenses and employee salaries of 2000 million yuan, and Mobao's payment loss of 900 million yuan.

In the end, the company's net profit before tax in 2013 was 4100 million yuan.

In addition, the acquisition of Mobao Payment cost 6000 million yuan, and the capital injection was 4000 million yuan.

A round of venture capital received 5000 million US dollars, equivalent to RMB 3.05 million.

The entire Ruixiang Jinke Group has a total of 2.46 million cash reserves plus short-term wealth management funds.

As for Yimin Investment Management Company, the development is also gratifying.

Up to now, Yimin Wealth Management APP has registered 20 users, including 15 transaction users. The cumulative transaction amount of the platform has reached 12 billion, and the loan balance is 3.3 million.

For Yimin Wealth, the transaction volume has reached 2 million. Because they are all long bids starting from 6 months, the platform is also waiting to receive 2 million.Even if no one invests in the next few months, the pending income will remain at 2 million.

如果按对赌的起始时间1月1号算起，那截止目前1月底那就是益民理财成交总额7亿，待收1.8亿；益民财富成交总额2亿，待收2亿。

The total turnover of the two is 9 million yuan, and 3.8 million yuan is to be received.Complete the goal of the gambling, if there is no problem at present, the basic problem is not big.

Zhang Yida finally breathed a sigh of relief, bet this really put him under a lot of pressure.

However, after reading the financial report of Yimin Company, the financial data is not optimistic, and the funds are consumed quickly.

The income seems to be considerable. First of all, it cooperated with a small loan company to issue 5 million one-year loans, and charged 20 million cooperation fees at an annualized rate of 1%.

However, this 4000 million needs to be distributed to users in succession as user income in the coming year.Only [-] million after deducting user interest can be recognized as profit.

Yimin Wealth raised 2 million yuan in sales expenses and needed to pay 600 million yuan in cooperation fees to major 4S stores.

The sales cost of Yimin Wealth Management is divided into two parts, 3000 million yuan was spent on advertisements such as Ruixiang Technology, and the platform itself issued registration red envelopes to users for activities, and 860 million yuan was spent on investment coupons.

This is the result of adjusting the rules for using the 888 yuan red envelope given to users for registration.

Originally, if you invest 1000 yuan, 3000 yuan, and 1 yuan in one month, you can use three red envelopes of 80 yuan, 258 yuan, and 550 yuan respectively.

现在改为了1000元使用18元红包，3000元使用28元红包，1万元使用68元红包，3万元使用168元红包，5万元使用368元红包，10万元使用668红包。

共计1318元注册红包，6张投资抵用券。并且3个较大的红包需要投资3月标才能激活，3个较小的红包投资1月标就能激活了。

There are many advantages to doing this. First, it reduces operating costs. Second, it guides users to invest in larger amounts and longer targets through red envelopes.

In terms of office expenses, the office space has expanded to 2000 square meters, and the monthly rent needs to be 60 a month, and the half-year rent costs 360 million.

In terms of personnel salary, the team has expanded to nearly 200 people, and the monthly salary is at least 300 million.

The 1.5 million venture capital funds given by the black shirt are currently only 1 million yuan left.

Zhang Yida's scalp was a little numb. If he continued at this rate, he would run out of funds in a few months, and then he would become insolvent and declare bankruptcy.

It’s no wonder that so many P2P platforms ran away in the previous life. The early stage was too expensive, and the cost of raising funds was too high. The interest income from lending could not break even.

Unless the platform operation has entered a mature stage and the annualized cost of capital falls below 10%, then lend out at a compliant interest rate of 24%-36%.

There is an interest rate difference of more than ten to twenty points, and at the same time, the loan scale must be maintained at an annual scale of tens of billions, and the loan period must be one year; or the scale of 200 billion loans, the loan period is 6 months, so analogy……

In this way, the platform will have a gross profit of more than 20 billion yuan a year, and then 5 million yuan will be paid in advance for 5% of bad debts, advertising sales expenses will be several hundred million yuan, staff salaries will be one or two million yuan, and R&D investment will be one or two million yuan.

If bad debts are well controlled, it may be possible to make a profit of several hundred million.If the bad debt exceeds 10%, it is basically likely to lose money.

Take back your thoughts and think far away.Zhang Yida thought to himself: "The first shot has been fired in the early days of the company's establishment, and it has already begun to become famous. Next, it is necessary to control advertising costs. At the same time, it has to set up its own asset-side lending to earn a few percent more points." That's good too!"

Chen Shaojie has been taking the time to develop and polish the risk control system. There are only a dozen days before the Chinese New Year, and it is estimated that he will not be able to launch his own loan products until after the Chinese New Year.

One of Ruixiang Jinke and Yimin Investment Company is rich and the other is poor. They are both engaged in Internet finance, but their circumstances are very different.

Yimin is like a gold digger, and Ruixiang sells water to the gold digger.

Many gold diggers may not have dug gold mines, but those who sell water have already made a lot of money.

In fact, Zhang Yida really wanted Ruixiang to invest in Yimin Company, but there were many overlapping shareholders, which belonged to affiliated financing, and they had not completed the gambling behind their backs. Both shareholders had black shirt capital.

If you want to invest, the black shirt will definitely be the first to jump out and object.

Moreover, as a neutral advertising platform, Ruixiang will alienate its relationship with advertisers of other Internet financial companies if it invests in Yimin.

Can't vote!Hey, a penny beats a hero.

Zhang Yida scratched his hair and rubbed his face. He couldn't think of a better way to increase his income other than lending money to himself.

You can't invest in Yimin, you can invest in other companies!

Zhang Yida called Lei Dongming, and said with a smile:
"Mr. Lei, I read Ruixiang's financial report. Our company's current liquidity is 2.46 million, which can be said to be relatively abundant.

In 14, it is expected that the three major business segments of wealth management supermarket, loan supermarket and credit card supermarket can achieve greater revenue and profits.With the increase of cooperative companies, the payment sector should be able to turn losses into profits.

For the newly established big data credit sector and risk control system technology output sector, I plan to reserve more than [-] million yuan as R&D investment.

The other 5000 million, in addition to the 5000 million promised to the Strategic Investment Department, I also plan to allocate the remaining [-] million to you.

Your task is to spend all the 2014 million yuan in 1! "

Lei Dongming was a little flattered, he knew the company's financial situation better than Zhang Yida.

According to the current trend, the revenue of more than one billion yuan and the net profit of several hundred million yuan in 14 are almost appropriate.

The company currently has more than [-] million yuan in its account, and there is no place to spend it other than buying some short-term financial management from the bank.

Now I heard from Zhang Yida that he added another 5000 million to invest [-] million for himself. I am a little happy and feel that doing so is the right way to use money.

Clearing his throat, he said:

"Mr. Zhang, I very much agree with your wise decision.

Now is the explosive period of Internet finance. The more investment at this time, the greater the return in the future.

Of course, investment is not blind investment.

First of all, it is to make a layout around our upstream and downstream, and it is best to form a linkage with our existing business.

Secondly, we don’t have a lot of funds at present, so it is recommended to focus on angel rounds and A rounds, preferably cash plus a part of the company’s advertising resources.

Finally, it is recommended to invest ahead of VC and PE. After they come in, they usually inflate the price. It is not their money anyway, so it doesn’t hurt to spend it. "

(End of this chapter)