Winning the new financial era

Chapter 42
Chen Shaojie thought for a moment, and the four assets selected by Zhang Yida were relatively mainstream, and the difficulty of risk control was relatively easy to control except for the online loan app.

So replied:
"Okay, I will recruit a team as soon as I join the job, and make the product and risk control system as quickly as possible."

Zhang Yida nodded, then continued to smile and said:

"Let's talk about your salary next! We are still a startup company, and the funds are relatively tight.

For the time being, I can only offer you an annual salary of 100 million, plus 3% option treatment.

The option is issued in three years, 1% per year.

After the company completes the B round of financing, it will adjust your salary. "

Chen Shaojie laughed and said:

"No problem! The treatment is very good.

If the company's funds are tight, I can just get an annual salary of 50 for the time being.After the follow-up financing is in place, the salary can be adjusted after the funds are abundant. "

Zhang Yida waved his hands repeatedly and said:

"No, no matter how tight the company's funds are, it can afford to pay wages.

A talent like you is willing to join the company, it really makes us even more powerful, I dare not treat you harshly. "

Then he told Chen Shaojie about the bet with the black shirt and the company's current development.

Chen Shaojie felt that the burden was heavy, but also felt excited.

The heavy burden is that Zhang Yida's strategic concept requires Yimindai to achieve a breakeven in the next year, and even generate part of the profits to support advertising on the fund side.

The excitement is that after the completion of the bet, the valuation soars, which can be quadrupled to 5 million U.S. dollars, and his 3% option will also be worth 1500 million U.S. dollars.

In the following days, Chen Shaojie quickly added Yimindai's products and operations, as well as the risk control team, and quickly devoted himself to the intense product development and risk control system construction work.

Fan Hongyang was promoted to CEO of Yimin Financial Management, responsible for the operation and management of the P2P platform.

Ding Siyao serves as the CEO of Yimin Wealth, and leads a team of financial planners to be responsible for the market development of high-net-worth clients.

Ding Siyao has been a little troubled recently. The "Hujin beauty CEO" who has been banned by the media has become a little popular on the Internet.

People who eat melons on the Internet have mixed opinions. Some say that she is inspirational, while others say that she must be a CEO at such a young age because of her superior body.

Positive comments dominated, but seeing the foul language of a handful of Internet trolls really made her angry.

Zhang Yida looked at Weibo and discussion messages on some forums, and comforted her:
"Don't care about those trolls, do a good job in the company, and slap them in the face with absolute strength and achievements."

Ding Siyao bit her lower lip, and after thinking for a few seconds, she seemed to have made up her mind and said:

"This is actually a good thing. We can use my fame on the Internet to promote our products. If it is done well, it will also be a great boost to the company.

Next, I will participate in several interviews and dialogues of the financial media, and then prepare a public relations draft and send it out to further hype my fame.

I also open a public account in major new media, write some financial and financial articles, answer questions and inquiries from readers and fans, and form an interaction with them.Pull some people to invest in our platform and increase the popularity of our platform. "

Speaking of this, Ding Siyao felt a little embarrassed, lowered his voice, and whispered:
"I am very grateful for your support and trust, allowing me to take the position of CEO from a rural girl who just graduated from college.

Seeing that Mr. Fan is running Yimin Financial Management very well, and Mr. Chen is also an elite from a multinational financial giant, I feel that I am useless. I have not made any decent results and dragged everyone down.

Even the business direction of Yimin Wealth and the cooperation with luxury car 4S stores are all planned by you in advance.

Therefore, I really want to make some achievements for the company!It's also fighting for myself! "

Zhang Yida originally wanted to dissuade him, but then he thought it was a good thing. The era of nationwide marketing has come, and it is also a good thing to be able to transform his fame into real company performance.After all, with the pressure of betting on the back now, a little more performance means more hope of success.

So he smiled and encouraged him:
"This is a good thing! I support you!
If you want to do it, let it go! "

In addition, he changed the subject and said:

"Don't underestimate yourself, President Fan and Chen are always elites from big companies!

But there is specialization in the art field, so you have made very good results in your position!
In the early days of the company's establishment, the myriad of clues were sorted out by you and Lao Fan bit by bit.

There is also the asset side that the company initially connected with. There are so many loan companies that you go to one by one to discuss cooperation.

I see all these things.

You are my choice, I believe in my vision!

Do it on your own terms!
come on! "

After speaking, Zhang Yida made a gesture of clenching his fists to cheer.

Ding Siyao gave a "puhhh" smile, feeling that Zhang Yida only looked like a real person at this time, and at other times he was so sophisticated that he didn't look like a boy at all.

It's rare to be funny.

In the next few days, Ding Siyao asked the public relations department to contact several media and said they wanted to be interviewed.

The media is also very interested in Ding Siyao, who has become popular on the Internet recently, and thinks it is very newsworthy, and the two hit it off.

Ding Siyao first accepted an interview with a person from Beijing TV Station, talked about the hardships and challenges that Yimin Company has developed along the way, and also explained some measures and arrangements for the company to maintain stable operations in the future.

The slogan of "compliance development, let users invest in peace of mind" was chanted.

The platform provides triple guarantees to ensure the interests of investors:
First, the guarantee company: Yimin Company will provide a third-party guarantee for each creditor's right, and the guarantee company will pay after the creditor's right is overdue;

Second, risk reserve: Yimin Company sets up a certain proportion of funds to be custodied in cooperative banks based on the total transaction volume of the platform, which is used to resist losses caused by unforeseen risks;
Third, debt repurchase funds: Yimin Company has set up 5000 million funds, which are entrusted in cooperative banks, and are used to repurchase unrecoverable creditor's rights in the hands of investors.

The measures announced by Yimin Company through several media have undoubtedly improved investors' favorability and trust in the platform.

Investors and investment amount, the total turnover of the platform ushered in a wave of rapid growth.

Then, with her high popularity, Ding Siyao successively opened accounts in major financial media and self-media. While writing some financial articles, she also selected some user questions to respond and answer.

A Weibo fan asked:
"If the money invested in Yimin Wealth or Yimin Wealth Management is used by the platform for lending. What if the borrower doesn't pay back the money? Do users bear the loss themselves?"

Ding Siyao replied patiently:
"The platform has introduced a guarantee company for cooperation, and guarantees every loan and every creditor's right released.

If the borrower is overdue, the guarantee company will first advance the payment, and the advance funds will be given to the investor immediately, and the guarantee party will be responsible for the subsequent recovery of the defaulted claims.

If the guarantee company fails to manage well and goes bankrupt.Yimin Company uses the risk reserves and debt repurchase funds entrusted in the bank to advance to investors to protect the principal and income of each investor. "

This reply was pinned to the top and received tens of thousands of likes.

Someone on Zhihu also asked:

"Who did the investment money lend to? Where did it go?"

Ding Siyao attached the cooperation agreements with more than a dozen loan companies, and replied:
"At present, the funds are provided to some loan companies that have been screened for qualifications by the platform, and the loan companies provide unlimited joint and several liability guarantees for creditor's rights.

In order to diversify risks in the future, the platform will also develop its own asset side, do a good job in risk control, and ensure operational safety. "

There are also some tourists who are not familiar with the platform and ask:
"What's the background of the platform? I think other platforms have state-owned assets or banks, and listed companies have invested in them, and they have big backers behind them."

Ding Siyao attached a photo of the signing ceremony with Blackshirt Capital and a picture of the funds arriving.and replied:
"The platform has received $2500 million in Series A venture capital from Blackshirt Capital, with a valuation of hundreds of millions of dollars.

Blackshirt Capital is the world's top venture capital, and their investment will also open the door to the international capital market for the platform. In the future, the platform will work hard to cultivate the market and expand its scale.To get more venture capital institutions to invest in and get more development funds, the ultimate goal is to go public in the United States. "

Ding Siyao's current accounts in the major self-media are equivalent to Yimin's voice channel, while increasing the popularity of the platform and building the brand.It also made some transparent disclosures about the operation of the platform, so that more users can understand and trust the platform.

In this step, Ding Siyao made the right move.Now many netizens know about this beautiful CEO, and they often come to leave messages to ask for advice. Ding Siyao doesn't put on any airs, and almost answers every question.

To describe it in one sentence, it is very down-to-earth, and many netizens have been transformed into loyal users of Yimin Wealth and Yimin Financial Management.

There are quite a few users in this group, they invest heavily, and they hardly spend any advertising fees on the platform.

Ding Siyao was very happy, which also proved her ability and value.

So when she is not working, she spends time interacting with netizens on major self-media accounts.

After Zhang Yida knew all this, he was also very happy. This is where the self-media big V and Internet celebrities are so powerful.The ability to carry goods is first-class!
"Should I ask her to help me sell dog food? The kind of live broadcast."

Zhang Yida rubbed his chin and thought.

After thinking about it for a while, I felt that this could not be done, and the force level was lowered all of a sudden.

From finance to dog food, this brain hole is too big.

If you think about it carefully, it's not impossible, the main thing is to plan well, and the advertisement can't be too blunt.

Ding Siyao took a video, feeding the dog to eat dog food, the camera inadvertently scanned the "Dogford" logo on the dog food packaging...

Haha, Zhang Yida couldn't help laughing.I feel that my creative idea may still work.

But it's better to let Ding Siyao go!Let her sell wealth management products well!Can't destroy her tall personality.

To sell dog food, you have to find live streaming celebrities.

It seems that live broadcasting will not become popular until 2015 next year.

The short video is also good, but it seems that it will not come out until 16.

Forget it, just honestly invest in search engine advertisements and self-media adverts.

(End of this chapter)