Winning the new financial era

Chapter 15 Valuation of $2 Million

In the evening, all employees of the company had a dinner to celebrate the success of the company's coin throwing activity.

Everyone is very proud. After all, all the staff participated in this operation and witnessed the birth of the miracle together.

After this battle, the company's centripetal force and cohesion have been further strengthened.It turned out that the few technical experts who still had some small thoughts temporarily cut off other thoughts and focused on developing the company.Now he was asking Zhang Yida for a new task, and Zhou Feng, the manager of the technical department, was sent to speak.

Zhou Feng drank some wine, blushed and said:
"Mr. Zhang, the growth rate of users of the Touronghui APP has also slowed down recently! Everyone has nothing to do, so I want to ask if you have any new tasks to issue?"

Zhang Yida is a little confused, these honest boys are too cute!I have nothing to do and I don't want to take a break, but I still have to ask for instructions.So he smiled and said:

"The new task is to add the financial information section and the forum section to me, plan the page layout well, and put the user experience in the first place!"

"But don't worry about it. Your team has been busy for a month from software development to operation and maintenance of this event, and you haven't had a day off. Take the holiday first and rest!"

Zhou Feng said stubbornly:
"There is no need to rest, they are all young people, this is a case of low work intensity."

Zhang Yida shook his head and said:

"This is impossible! You are all talents in the company. If you are exhausted, who will help me type the code? I will grant you three days off, and you will all go home to rest, get enough mental and physical strength, and come back to work in three days. You must combine work and rest. , what should I do if I am bald early?"

Zhou Feng was about to speak again, but Zhang Yida waved his hand to stop him.

"Yida, you have exceeded 110 million registered users in the past half a month? Isn't that an increase of 10 to 10 per day?"

Zhou Chengdong looked at the data in the background of the computer and asked in shock.

Zhang Yida came to find Zhou Chengdong today, and even logged in his administrator background account on Zhou Chengdong's computer, presenting all kinds of data in the background for Zhou Chengdong to check and watch.

"Now the growth rate has slowed down, and the activity is not so strong. It increases by about 110 users every day! The previous 6000 million users were obtained by spending [-] million promotion fees!"

Zhang Yida started pretending again.

Zhou Chengdong was drinking tea, and immediately spewed out the tea when he heard it.

I thought about it again, no, how could Zhang Yida have 6000 million!He was looking for himself to help introduce financing, where did the 6000 million come from?He became more and more confused, and was almost fooled by this kid.

Seeing Zhou Chengdong's disbelief, Zhang Yida carefully explained the cooperation with 10 mutual financial companies.

"Haha, so to speak, you kid is showing generosity to others! This trick is also a thief 6."

Zhou Chengdong couldn't help laughing out loud after hearing the cause and effect.

Then Zhou Chengdong dialed a phone and said:

"Old Xu! Our Beijing University has produced a business genius!"

"One month after the establishment of the company, the company's revenue reached 6000 million."

"The APP has been online for half a month, and the number of registered users has reached 110 million."

"Oh, are you coming here now?"

"Okay, okay, he's right here, I'll keep an eye on him for you, he won't run away."

Zhang Yida was also dumbfounded beside him, the old man Zhou spoke very well, and Xu Xiaoming was also taken aback for a while.

"Wait, Old Xu is already on his way!"

Zhou Chengdong hung up the phone, humming a little song proudly.

After a while, a middle-aged man in a black suit and gold-rimmed glasses, smiling like a Maitreya Buddha, came to the door.

"Come on, let me introduce you. This is Teacher Xu Xiaoming. He also taught at Peking University before. You can call him Teacher Xu."

Zhou Chengdong introduced it to Zhang Yida.

"Hello, Mr. Xu, I'm Zhang Yida from the History Department of Peking University."

Zhang Yida introduced himself with a smile.

"Student Zhang Yida, young and promising! Come, introduce your project to me."

Xu Xiaoming's eyes narrowed into slits with a smile.

Sitting on the sofa in Zhou Chengdong's office, Zhang Yida introduced him in detail.

"The future prospects of Internet finance are infinitely bright..."

"Since the establishment of the company, we have achieved good results of 110 million registered users, 12 investment users, 1.2 million turnover, and 3600 million net profits."

"Next, we will improve the functions of the product and launch consultation and forum sections. While attracting new users to register, we will also increase the stickiness and activity of old users."

"At the same time, we will increase cooperation with major financial companies and launch more and richer financial products. Covering wealth management, loans, funds, insurance, trusts, banks and other financial products, we will become the largest financial supermarket in China!"

Zhou Chengdong was shocked when he heard it from the sidelines. In just one month, such a good result has been achieved, with millions of users and tens of millions of profits.This kid set off a cannonball battle!
On Xu Xiaoming's side, with a faint smile on his face, he waited for Zhang Yida to finish introducing the project before he said:
"Millions of registered users have spent tens of millions of promotion fees. Is this model sustainable?"

"In addition, new users are almost always attracted by rewards. If the activity will decrease in the future, will users still maintain an active investment status?"

"At present, only Internet financial products are launched. When will other financial products be launched? How to promote them?"

The three questions raised by Xu Xiaoming are very targeted, and they are all aimed at the uncertainties faced by Ruixiang Technology in the process of continuous development.

Zhang Yida smiled sarcasticly and said:
"Mr. Xu, you asked these questions well."

"First of all, at present, the first phase of our cooperative promotion with the top 10 mutual financial companies is 6000 million. According to the situation reflected, the 10 partners are very satisfied, and they have actually exported tens of thousands to 10 Various investment users."

"Also, the good cooperative relationship with 10 companies is still maintained. After digesting this batch of users, they will continue to launch in the future. For mutual gold companies, the desire for new users is endless. In order to quickly scale up, to raise funds, to go public, no matter how much they invest in acquiring customers, they will persist.”

"One more thing, the 10 partners we are cooperating with are all from Beijing and Shanghai. Now the mutual financial companies in Guangdong Province have also come to cooperate with us. In the future, we will have more and more financial suppliers. It won't be long before customers are all over the country."

"The future trend of the industry will be better and better, and entrepreneurial mutual fund companies will spring up like mushrooms after rain. More capital and resources will enter this industry, competition will become more intense, and customer acquisition costs will also rise. But if you want to develop, you can only choose to burn money.”

"Compared with keyword search engines and building advertisements, the price of our investment in Ronghui Financial Supermarket is more affordable and the effect is better!"

After speaking, he paused and looked at Xu Xiaoming.

Xu Xiaoming couldn't help nodding, indicating to continue.

Zhang Yida continued:
"It's true that new users are attracted by rewards! But we also have the ability to keep them and stay on our platform to become long-term users."

"Currently, the investment and financial exchange platform only provides the functions of searching for financial products, comparing prices and applying for services. The functions are indeed very single and cannot attract users for a long time."

"But in the future, we will focus on the development of financial information, forums and other sections, and invite some financial experts to settle on the platform to answer users' questions. At the same time, we will guide users to spontaneously post on the forum to exchange investment and financial management experience, forming a good community atmosphere. This will further increase the stickiness of the platform to users.”

"In the future, Ruixiang Technology will also develop two major tool software for personal accounting and credit card management, and operate multiple product lines."

"After the three softwares are completed, Ruixiang will also establish a financial media, create a new media financial account, and produce high-quality financial content."

"Eventually form the four core business matrix of financial traffic intermediary + bookkeeping + credit card management + financial media."

"Touronghui platform is responsible for traffic output business."

"Billing and credit card management software takes care of the incoming traffic."

"Financial media produce content and rely on content operation to retain traffic."

"Eventually form a good ecological closed loop."

Xu Xiaoming's eyes lit up when he heard it, and said:
"According to your prediction, how many users can be covered by the three major software and financial media when they reach their peak?"

Zhang Yida thought for a while and said:
"Each of the investment and financing platform, the credit card management platform, and the accounting software platform has the potential to reach more than 1 million users, and the financial media has tens of millions of users! Excluding overlapping parts, it should not be a problem to reach 2 million users. "

Xu Xiaoming pondered for a long time after hearing this, but did not speak, and waved his hand to signal Zhang Yida to continue.

Zhang Yida continued to analyze:
"It is the time when Internet finance is exploding, so our products focus on Internet wealth management, and then we will launch Internet loans. After the credit card management software is launched, we will continue to deploy online credit card applications. Funds, insurance, bank wealth management, and trusts will be delayed. "

"Only we hold the entrance of financial flow, and some companies will come to discuss cooperation at that time."

"The current number of users is not particularly large, and users do not have so many financial needs for the time being."

"Concentrate on thoroughly grasping the Internet financial business first, and then slowly infiltrate into traditional financial business."

Xu Xiaoming nodded in satisfaction, and said with a smile:

"Student Zhang Yida, you have successfully convinced me. Tell me about your valuation of the company and your share of the financing!"

"Valuation of 2 million U.S. dollars, A round of financing of 5000 million U.S. dollars, release of 20% of equity, post-investment valuation of 2.5 million U.S. dollars."

Zhang Yida said in surprise.

Zhou Chengdong stared wide-eyed, Zhang Yida gave him too much shock today, the old man has a bad heart.

Xu Xiaoming didn't mean to laugh at anything, and asked calmly:

"How did you get the valuation of 2 million US dollars?"

"This year we have achieved a net profit of 3600 million. We will hold this kind of event at least once this year. To be precise, it is already under planning. We have already negotiated with several customers in Guangdong Province. The total promotion cost budget is 1. million, and the net profit that Ruixiang Technology can obtain is roughly 4000 million.”

“保守估计，今年的净利润不会低于6000万。按20倍PE估值就是12亿人民币，现在的美元对人民币汇率在6.13，2亿美刀也就是12.26亿人民币！这是按PE估值模型算的！”

"Based on the number of users, a user is worth 1000 yuan, and more than 110 million users are almost 12 billion yuan!"

Zhang Yida explained.

(End of this chapter)