Winning the new financial era

Chapter 14 Investing in Ronghui Financial Supermarket

The next day, Zhang Yida and Gao Tian started a business visit together.

The first one to go was Yiyindai, a fast-growing Internet financial company.Two years ago, it has received a B-round investment from Kleiner Perkins, IDG Capital, and Morgan Stanley, with an amount of US$3000 million.

Under the warm hospitality of the person in charge of the business, Zhang Yida began to boast.

"Manager Fang, we are Ruixiang Technology, which is a typical business model of "Internet + Finance" and a new type of online financial service company. Its financial supermarket platform Touronghui uses big data, search and other technologies to make the financial products of thousands of companies It can be presented intuitively in front of the user.”

……

"CPA cooperation model, a real-name authentication binding bank card user is a valid user, 100 yuan / person."

"Mr. Zhang, your CPA price is a bit outrageous. We really can't afford 100 yuan per user."

Fang Zheng, the business manager of Yiyin Loan, spread his hands helplessly and said.

"Then add another condition, recharge one yuan? The standard is based on the number of valid recharge users."

Zhang Yida also increased the conditions a bit.

"That can only give a user 40 yuan at most, and it's useless for users who just recharge and don't invest."

Fangzheng flicked the cigarette ash, took a puff of cigarette and said.

"Then the user invests 100 yuan?"

Zhang Yida continued to increase the conditions.

"50! This is the maximum limit!"

Fangzheng replied.

"Brother Fang, that's not how the account is calculated! Users who are willing to invest 100 yuan have actually gone through all the processes of the platform, from registration, real name to binding bank card recharge, and finally invested in the target. The user of this entire process has basically understood all the operations of the platform. After the product he invests expires, the principal and the proceeds will be withdrawn together, and the money will be returned to the bank card. 80% of these users will continue to use Investment in the platform is easily transformed into loyal and regular users of your platform!"

Zhang Yida began to fool around.

"Then you make an offer?"

Fangzheng's attitude was no longer as firm as it was at first.

"110 yuan is an effective investment user, the benefits are shared, and the cooperation is win-win! You say yes, brother!"

Zhang Yida said with a smile on his face.

After finishing speaking, he turned his head to look at Fangzheng, waiting for his reply.

Gao Tian on the side was a little confused, why did the quotation keep getting higher and higher!
"Haha, since my brother has said so, let's make it so! Win-win cooperation!"

Of course Fangzheng understood the meaning of Zhang Yida's words, and it was self-evident who the extra 10 yuan was for, so he agreed to cooperate without hesitation.

Both parties happily signed a cooperation agreement. The first phase of the cooperation plan is set at 110 million yuan, and 1 effective investment users will promote it.

Fangzheng signed on behalf of Party A Yiyin Loan Company, Zhang Yida asked Gao Tian to sign on behalf of Party B Rui to Technology, but he himself did not sign.

Fangzheng couldn't help but cast a glance at Zhang Yida. "Sophisticated!" He secretly sighed in his heart.

Gao Tian is very happy. The form he signed, 1% of the cooperation amount, which is 11000 yuan, is his commission.

He also understands, isn't it just a kickback!This is a very common phenomenon in the business field. It is not surprising that there will be no fish in the water!
The next few companies Zhang Yida did not continue to accompany him to visit.Gao Tian followed Zhang Yida's rhetoric, plus the big stick of 10% rebate, and passed the test all the way, and signed five more platforms one after another.

The amount of cooperation varies from large to small, and the strength of the other companies is weaker. The initial cooperation amount ranges from only 50 to [-].

Another businessman, Xie Lei, went to Shanghai, which is also one of the three major Internet financial centers in the country. Guangdong Province, another major mutual financial center, has no manpower to develop it for the time being.

It was not as smooth as Gao Tian, ​​but there were also not small gains. Four platforms were signed, and the initial cooperation amount ranged from 30 to 100.Same as here in Beijing, the contract is also signed on the basis of [-] yuan per effective investment user.

Zhang Yida did some calculations. Gao Tian has a contract of 6 million yuan for six platforms, and Xie Lei has a contract of 230 yuan for four platforms. He has cooperated with a total of 4 platforms, with a contract amount of 80 million yuan, plus the company's 10 yuan. The working capital of 310 is exactly 90 million.

For 400 million, it is necessary to help 10 platforms to complete the effective investment user promotion of each, and to complete the registration of 10 users on their own platforms.

It's a bit brain-burning, so I quickly called all the big guys to have a meeting and make suggestions.There are no people in the technical department, they are still working overtime to do technical docking work with 10 platforms, and jump links for products on the shelves.

After a heated discussion, a group of people formed the final promotion plan, as follows:
"Event funds: 400 million."

"Goal 10: Complete the registration of [-] users of Touronghui."

"Goal 10: Complete the effective investment users of [-] cooperative platforms."

"Register as a Touronghui user, no rewards."

“通过投融汇注册投资10家合作平台任意一家100块钱，奖励现金30元。注册投资10家平台，叠加奖励300元。”

"Invite friends to invest in any of the platforms listed above, and you will be rewarded with 10 yuan. If you invest in 10 platforms, you will be rewarded with 100 yuan. There is no upper limit for invitation rewards, and the more you invite, the more you get!"

"Theoretically, if you invite 100 friends and each friend invests in 10 platforms, you can get a reward of 1 yuan."

"If there are 1 users who have invested in ten platforms, each of them can get a reward of 300 yuan, and they need to spend 300 million yuan. The inviter has to spend 100 million yuan."

"With this operation, all 400 million will be spent. The effective investment user promotion of each platform has been achieved, but the investment and financial exchange has only completed 1 user registrations."

"Actually, burning out 400 million yuan will definitely bring more than 1 users. Because some platforms only give 10 promotion fees, and after pushing 1000 users, they will disappear. So not every user can invest in 10 platforms , unless the partner renews the fee, otherwise the number of promotions reaches the standard and will be taken off the shelves immediately.”

"After the promotion fee is over, it is normal for Party A not to buy it if a few more users come out without taking it off the shelf."

"Basically, only the front users can get the richest rewards, and the more you go to the back, the less room for choice, because many platforms have reached the number of cooperation and are off the shelves!"

After the discussion is over, the operation and marketing departments will start planning the promotional copywriting together, and the technical department will have to connect a payment channel for users to withdraw rewards at that time.

Zhang Yida took out another 20 yuan, which was regarded as a loan to Ruixiang Technology Company, as a fee for the company to connect with third-party payment channels.Third-party payment companies cooperate to open accounts, and users have to spend money to withdraw cash.

After the last few days of intensive work, at the beginning of November, all preparations have been completed, and the event will officially start tomorrow.

Zhang Yida first searched for the Touronghui APP from the Apple Store, and after downloading and installing it, he registered and logged in.

The cooperation platform advertisement on the homepage of Touronghui has been put on the shelf, 10 platforms are impressively listed, and there are reminders such as a limit of 1000 people and a limit of 10000 people.

Zhang Yida clicked on the advertisement page of a platform, and successfully jumped to the registration page of the platform. After registering and investing 30 yuan, he returned to the investment and financing platform, and there was already a balance of 30 yuan in his account.Another 2 yuan was withdrawn, and after [-] minutes, I received a text message that the account was successful.

The APP operation is smooth, the page is simple and elegant, and the withdrawal is fast.Zhang Yida smiled very satisfied, and told everyone:

"Today, everyone go to Post Bar, Weibo, and forums to post soft articles and advertisements, and warm up the activities first! Success or failure depends on one action, come on!"

Then, headline parties appeared one after another.

Such headlines appeared on Weibo, post bars, and forums.

"Teach you how to earn 300 yuan an hour?"

"You can actually earn 10000 yuan by inviting people to sign up for the app?"

"Touronghui, the financial manager by your side."

"Touronghui Financial Supermarket is shocked, and 400 million cash will be given away!"

……

In this way, relying on the eye-catching title, Touronghui APP received thousands of registrations on the first day of its launch.

Zhang Yida looked at the number of registered users "1103" displayed in the background, looked at the crowd celebrating wildly, and said nothing, this was just the beginning!
The next day, the activity officially started at [-] o'clock in the morning. Together with all the staff, we watched the background of the computer and refreshed the data after a while.

"Yiyindai Investment 1 person"

"Renrenxin invests in 1 person"

……

The data has been soaring all the way. At 9:1 p.m., the background shows that the number of registered users of Touronghui has exceeded 500, and the number of investment users has exceeded 10. Most of them have invested in 12 platforms, and a total of [-] yuan in rewards have been issued.

At the same time, Gao Tian and Xie Lei are also contacting the cooperation platform to ask if there is an additional launch.

The major mutual financial companies also observed the diverted data in the background. Most of them invested at least 100 yuan, some just registered an account and gave up investment, and some invested 1000 yuan or more.

In short, from a preliminary point of view, the cooperation with Ruixiang Technology is still very successful.

Several companies that only cooperated with a promotional budget of 20 to [-] yuan all increased their budgets at the same time and sent money quickly.The only requirement is not to remove the advertising diversion service from the shelves, just let us know if the promotion fee is missing, and it is easy to discuss.

The next day, as word of mouth fermented, news spread that there was an Internet platform that was throwing coins!Everyone rush to grab it!Users who have received generous rewards in Touronghui are still inviting relatives and friends to register and invest!
The word-of-mouth fermentation and invitation reward mechanism are two-pronged. The number of users of Touronghui has exceeded 3, the number of investment users has exceeded 3000, and rewards of 96 yuan have been issued.

On the third day, the number of registered users of Touronghui exceeded 8, the number of investment users exceeded 9000, and a reward of 190 million yuan was issued.

On the fourth day, registered users exceeded 16, investment users exceeded 17000, and rewards of 224 million yuan were issued.

……

No.15 days, registered users exceeded 110 million, investment users exceeded 12, and rewards of 90 yuan were issued.

After half a month of coin-spreading activities, the data finally began to drop.

In this event, the 10 platforms were bleeding a fortune, and the total cost of the event was 6000 million yuan, ranging from several million yuan to as much as 1100 million yuan invested by Ruyiyindai.

Of course, each company has also gained a lot. For example, Yiyindai has obtained 10 investment users. Even if the conversion rate in the later stage is almost, only 20%, that is, 2 people become active users of the platform.As long as each person creates a profit of 550 yuan and returns it to Yiyindai Company, it will be considered a return.

Users also get great benefits, 2400 million rewards, and an average of 12 investors can get 200 yuan each.

Ruixiang Technology's Investment Finance Financial Supermarket took this opportunity to build a reputation in the industry, and even financial companies from Guangdong Province came to Beijing to discuss cooperation.

In addition, it also obtained 3600 million profits, 110 million registered users, 12 effective investment users, and 60 fund transactions with a transaction amount of 1.2 million.

The profit of 3600 million is also due to helping 10 platforms complete the promotion of 60 effective investment users.

A user has invested in 5 platforms on average, and 12 people are 60 investments.

The cooperation price given to Ruixiang Technology is 100 yuan, and Ruixiang gives users 30 yuan as an investment reward, plus 10 yuan from the inviter, the cost is 40 yuan.

100减去40元，单个有效投资用户推广量赚60元，60万个就是3600万元。

Zhang Yida didn't intend to make money at first, and planned to use the company's own 95 yuan for promotion, burning money to increase the number of users.

As a result, he accidentally inserted willows and willows into shades, and earned 3600 million in half a month!Find someone to reason with!
In fact, he was not good at mathematics, and made a mistake in his arithmetic, thinking that all the money would be burned.As a result, after the promotion ended, it was only after seeing that there were still more than 3000 million in the company's account that something was wrong.

With this money, I don't know if I should continue to talk to Teacher Xu Xiaoming about life and ideals!

(End of this chapter)