Rebirth of the real estate speculator

Chapter 142 144. Take the initiative to reduce the price (fourth update, first order!)
"Idiots talking about dreams!" It was none other than Zhang Lucheng who spoke this time!
He said angrily: "Not to mention whether he has the ability to do what he said, are we powerless to deal with this situation?"

"Call Xiao Zhou in!" Zhang Lucheng pressed the intercom on the table and ordered the secretary outside.

A few minutes later, there were several knocks on the door, and then an unremarkable man walked into the conference room.

The person who came was Zhou Bo. Although his name was ordinary, he was a high-ranking figure in the Lucheng Group!
Because he is the vice president of Lucheng Group and also in charge of the sales department of Lucheng Group!

"Chairman, did you call me?" Zhou Bo asked.

"Yes. What do you think about the Yixian City project?" Zhang Lucheng asked.

Zhou Bo nodded, thought for a while, and said, "I have read all the reports about the Yixian City project. In fact, Director Zhang Qi's execution is very strong. All the marketing strategies formulated by the marketing and sales departments and sales The policies are well implemented.”

"The reason why the results of this opening are not so good is mainly due to the impact of the general environment! Moreover, at the time point of December, buying a house is not the main direction of consumers."

Zhang Lucheng nodded. He also understood that as soon as December entered, although there was still a long time before the New Year, Chinese people were like this. Every year at the end of the year, they began to collect their own cash to prepare for a decent New Year!
Moreover, the New Year's Eve is also the peak time for many units and individuals to collect debts or be debt-collected!Chinese people are not accustomed to spending the New Year with debts, so much of the cash that could have been used as capital for house purchases will also become money for repaying debts!
So at the end of the new year, it is the most bleak season for the real estate market, and this year we also encountered such a big mountain as the "Purchase Restriction Order"!

"However, if the Yixian City project cannot be sold according to the sales plan, it may cause immeasurable losses. Do you have any good solutions?" Zhang Lucheng asked.

Zhou Bo shook his head, and said very seriously: "Unless the board of directors can accept reducing the profit rate to 10% or even lower, and stimulate purchases with low prices, it may be possible to preserve capital. Other than that, there is no other way!"

Zhang Lucheng frowned, and asked again: "Can we build schools in the community like Wantai Group to solve the schooling problems of customers' children? There are only two schools near the Yixian City project, and this area is blank!"

The Lucheng Group already has an education sub-group. It is very normal and the most convenient to have this idea!

"This plan was actually studied when the Yixian City project was established!" Zhou Bodao: "At that time, there was a very detailed social survey. Our Lucheng School is a private school. Judging from the consumption level and consumption ability of the residents of Santun District , Lucheng School will not be popular there, on the contrary, it may have counterproductive effects! So this plan was finally cancelled!"

"So, besides lowering the price, is there really no other way?" Zhang Lucheng said.

Zhou Bo replied: "Chairman, in fact, I did not approve of starting the Yixian City project so early. You know that. After all, the environment this year is really bad! But since the marketing department has given a feasibility report, It is also very normal to start the project. But for now, the situation of the Yixian City project is very passive."

Zhou Bo is in charge of the sales department. What he pays attention to is pragmatism and real performance!He himself also grew up from an ordinary salesman in the Lucheng Group.And the market that Market Bo is doing is research and the like, which in his opinion is too ethereal!

The two already had disagreements on many things, and they didn't fight each other. This time it was a rare opportunity, so he naturally wanted to hit his opponent!
Zhang Lucheng is such a shrewd person, how could he not know Zhou Bo's thoughts?It's just that he is too lazy to think about these things now, he waved Zhou Bo out, and then supported his head with his hands, struggling in his heart...

Seeing that he was silent, the others had no choice but to keep quiet and wait for the helmsman's decision!

"So what is the profit margin of the Yixian City project?" Zhang Lucheng raised his head and asked.

Zhang Qi replied: "According to the original sales plan, about 25%-28%."

"So much difference?" Zhang Lucheng frowned, and finally said to everyone: "15%! Let's vote!"

After all, he took the lead and raised his hand, followed by Ai Jianye!

After thinking about it, the others raised their hands one after another!After all, although there are people with a profit margin of more than 25%, the house must be sold to make a profit!If you can't sell it, everything is empty!
In comparison, although 15% is small, it is better than no money at all, right?
Zhang Lucheng looked at everyone, nodded and said, "Okay! The vote is passed, Qiqi, let's execute it!"

Zhang Qiru got an amnesty, stood up and bowed slightly to everyone, and then left the meeting room.

The 15% profit margin is also the result of Ning Feng's proposal and Zhang Qi's communication with his father!That's why Zhang Lucheng gave such a number!
"If it's a 15% profit margin, we can lower the price to between 85% and 9% off, so that we can drive some sales no matter what!" On the elevator, Zhang Qi thought to himself.

According to Ning Feng's method, she lowered the profit margin and lowered the price to promote sales. In her mind, this was not a solution!
From the bottom of her heart, she doesn't believe that Ning Feng has more ways to boost sales!Buying and selling, in the final analysis, are all about price!

Speeding all the way, Zhang Qi returned to the sales office!This time the performance of the salesmen was slightly better, and finally they were not blatantly lazy.

"Gong He, come to my office." Zhang Qi greeted Gong He.

Seeing Zhang Qi's displeasure, Gong He thought he must have been ridiculed at the board meeting, so he followed Zhang Qi into the office cautiously.

"Mr. Zhang, what's your order?" He asked.

"You draw up a sales plan! The minimum discount is 88% off." Zhang Qi said.

"88% off?" Gong He was stunned.

"Yes, 88% off." Zhang Qi knew that Gong He would have doubts, so he said directly: "This is decided by the board of directors, and we can implement it."

"But, even the previous real estate speculators got a 91% discount..." Gong He said weakly.

"One moment and another moment! Hey..." Zhang Qi said helplessly.

"Okay, I understand Mr. Zhang!" Gong He said and left the office.

In fact, for Gong He and the first-line salespersons, whether it is 9% off or 88% off, the commission they get will not differ much, but the sales success rate will be significantly improved!

After all, when the market opened, except for the real estate speculators, the lowest discount was 98% off!All of a sudden, the 1% discount is reduced. For customers, that is more than a dozen or 20 real money!
In view of this, Gong He was also a little excited!In the past, it was the most difficult to apply for discounts from the leaders. Now the leaders take the initiative to offer discounts. If you don’t close a batch of customers well, you will be sorry for our face, right?

However, no matter Zhang Qi, Zhang Lucheng or others, they never imagined that their countermeasures had already fallen into Ning Feng's calculations!
(End of this chapter)