36 Strategies Vernacular Full Translation

Chapter 42
The first thing Ebos did after he became the boss was to remake the "Beatles".This business-savvy boss knows that the image of the band is directly related to the economic benefits of the show.Therefore, the boss designed a unique shape for each boy, making them all handsome, eye-catching and extremely attractive.At the same time, Ebos also organized the first "Beatles" fan club to increase performance remuneration and find sales for records.

At the beginning, because the "Beatles" were not well-known in the UK, they were rejected by several big companies.Fortunately, they later met George Martin, a subsidiary of EMI Records.He was very optimistic about the prospect of "The Beatles" records and signed a contract with them.

In September 1962, the album "Must Love Me" produced by "The Beatles" for this company became a hot seller, and the band's reputation also increased.The press quickly became interested in the four boys, and the sponsors took the opportunity to organize "fans' carnival concerts", which made "The Beatles" appear in British newspapers for the first time a year later.

Due to the success of "The Beatles", the British music scene has become unprecedentedly active, and major record companies have followed suit, launching various rock bands one after another.The "explosion" of the music industry had great economic effects, and modern music quickly became Britain's number one export "commodity".In view of the outstanding contribution made by the "Beatles" to the balance of British foreign trade, Queen Elizabeth II specially awarded them the Royal Medal.

In 1963, the "Beatles" targeted the United States.At this time, their album "I Want to Hold Your Hand" ranked first on the sales charts of all major pop songs in the United States.After the first performance in the United States, the sales volume of the record soared, setting off a frenzy of "The Beatles" in the United States.

A small band can be popular in Europe and the United States in such a short period of time, to a large extent, it should be attributed to the careful planning of the manager Ai Bosi.Aibosi "False Road Fighting", taking advantage of the great fame of "The Beatles" in Germany, through a series of suitable packaging and planning, has created a timeless mythical band for the UK.Those who can use this strategy in this way are those who are well versed in the essence of "false way to attack Guo".

By cleverly borrowing lures and becoming famous in one fell swoop

The "false way to attack Guo" strategy, the final effect is often to kill two birds with one stone.Of course, the result of business wars is often a double win.

At the end of 1988, Beijing Yadu Artificial Environment Technology Co., Ltd. boldly developed a very risky project - the production of civil ultrasonic humidifiers.Although it is very risky, Yadu people have their own ideas about the sale of this product.

Knowing that the domestic people cannot recognize and accept this new product for a while, Yadu people believe that someone must take the lead in using it before the domestic market can be gradually launched.At the same time, they also know that many Chinese people have the idea of ​​"worshiping foreigners". The things used by "foreigners" mean good things in their eyes.Therefore, the Yadu people decided to use the "foreigners" living in China as their sales targets.The foreign embassies stationed in my country and the foreign enterprises established in my country have become the main sales places for Yadu products.

A special "kick the door" sales started.All the salesmen in Yadu went door-to-door to deliver humidifiers to "foreigners", and stated that they would pay after using them, and that they would not be charged if they were not used properly.Yadu's approach worked quickly.The British embassy looked down on Chinese products at the beginning, but reluctantly accepted one.However, in less than two months, the British embassy purchased 100 units at once, and recommended the British embassy in Mongolia as a customer of Yadu.

Japan is a big producer of electrical appliances, and the Japanese do not buy electrical appliances produced in other countries.The humidifiers used by the Japanese embassy and trading companies in China are all brought from Japan.However, after they tried the Yadu humidifiers, they also said that the quality of Yadu was impeccable, and bought 30 sets of Yadu humidifiers made in China for the first time.

In the Scitech Building where foreign companies are concentrated, 90% of the offices of foreign companies are equipped with humidifiers, and 90% of these humidifiers are products of China Yadu.

"Foreigners" living in China fell in love with Chinese humidifiers, so China's Asian capital quickly became famous overseas.According to customs reports, Yadu humidifiers have become one of the major targets of international smugglers smuggling to Eastern Europe.By the beginning of 1992, more than a dozen countries, including the United States, Austria, Poland, Italy, Saudi Arabia, Egypt, and Bolivia, had expressed their intention to purchase goods from Yadu and took away trial samples.

Seeing that the time was ripe, Yadu people turned their heads to enter the domestic market, and spent a lot of money on full-page advertisements on the front page of newspapers.Finally, Yadu humidifiers have successfully entered thousands of households in China.

In addition to the excellent quality of the products, the success of Yadu Company also lies in the contest of intelligence.Yadu fully understands its own disadvantages, cleverly takes advantage of the advantages of foreigners, enters its products into the international market in one fell swoop, and then turns back to create the domestic market, successfully achieving its goal.Yadu's move is just the magical effect of the strategy of "falsely attacking Guo", which kills two birds with one stone, which cannot but be admired.

Lin Zexu took out the pockets of all officials

When using the strategy of "falsely attacking Guo", first of all, you must always find an excuse that has "sufficient reasons" and can "deceive" the other party, take your first step, let the other party be "fooled" calmly, and then go further and gradually "defraud" the other party. Nibble" or suddenly "whale" the other party in order to achieve their true intentions.

Lin Zexu was not only a famous patriot in modern China, but also an upright official who could truly understand the sufferings of the people.

During Lin Zexu's tenure as governor of Huguang, Hubei experienced a drought that had not happened in a century.Crops withered, rice prices skyrocketed, and many farmers were displaced.So he called on officials to donate food and money, but no one responded.Lin Zexu was angry in his heart, but on the surface he didn't show his expression.He sent someone to issue a notice: "In order to relieve the suffering of the poor from hunger, the government will set up an altar to pray for rain in three days. From the governor to the county magistrate, everyone should fast for three days as usual. No meat or alcohol is allowed to show Sincerely respect God."

Three days later, Lin Zexu personally led all the officials to the altar to burn incense and pray for blessings.After the ceremony, Lin Zexu ordered all the officials to sit on the reed mat, and then said to everyone: "Officials are usually pampered, today I and you don't open umbrellas and fan, sit under the scorching sun and experience the pain of farmers' crops, how about it?" ?”

The officials did not dare to disobey the order, and after sitting for three incense sticks under the scorching sun, they were sweating profusely and complained endlessly.Lin Zexu seemed to think of something suddenly at this time, and said: "It's hot, how can there be no tea?" So he ordered someone to bring tea.Lin Zexu and the officials each ate a bowl, and soon they vomited continuously.

Seeing this, Lin Zexu got up and said solemnly, "No one is allowed to cover up the vomit. Let the servants check one by one to see if we are loyal to fasting and respecting heaven this time." As a result, except for what Lin Zexu vomited as coarse rice and vegetables, everyone else All are meat and wine.Lin Zexu said with a serious expression: "How important is it to fast and pray for rain? How dare you be so dishonest. The lack of rain is the result of you offending the heavens. What do you say now?" All the officials looked at each other in panic and shame. Offered to donate as much as possible.

In this way, Lin Zexu quickly used the huge sum of money he raised to relieve the victims and stabilize food prices.

Here, Lin Zexu used the strategy of "falsely attacking Guo", which was to force the officials to donate money under the guise of praying for rain.Lin Zexu used the vomiting medicine in his tea to quietly force these officials who were stingy with money into a passive situation, and let them take out their pockets obediently, which can be described as well-intentioned.In daily life, when mobilizing the masses is at an impasse, leaders may wish to learn from Lin Zexu's practice.

stay away from snitchers
In the workplace, you often meet people who are as enthusiastic about you as your friends.At this time, beware of some villains using "fake ways" to you.Once you also regard them as confidantes and easily express your true thoughts or action plans, out of consideration of various interests, they are likely to immediately report to your superiors or use tricks to punish you.Don't make confidants among colleagues, there is some truth to this statement.

There was a very capable clerk in a bureau of a certain government compound in Handan City, who was versatile and skilled in speaking.He speaks good things to everyone in the unit, but his eyes are always on the shortcomings of others. Once he finds something, he turns to the leader to gossip.After a period of time, the director felt that he was very capable and had a good relationship with him, so he recommended him to the higher-level party committee as a candidate for the deputy director.

Unexpectedly, the leader of the higher-level party committee did not buy it, saying that he had a fatal problem-he loved to make small reports.It turned out that the leaders of the higher-level party committee had repeatedly received small reports from him suing the director general, and smelled bad smells from them, so they had no interest in promoting such cadres.

In the end, this clerk made a small report, which not only "knocked down" himself, but also failed to get promoted for years, and even the director was criticized for his "false path" technique.

In the workplace, you will meet all kinds of people.There will always be some people with bad intentions among them, "falsifying the way", eagerly hoping to step on the shoulders of others to climb up.If our leaders do not distinguish between good and bad, and the wind is rain, then our future will inevitably be in danger.Therefore, we must pay attention to stay away from those who like to make small reports around us, and grasp our way of working.

(End of this chapter)