As soon as I speak, I can convince everyone

Chapter 3 A soldier who is not confident in his speech cannot be a general (2)
Of course, it is not enough to just make yourself passionate, but also to pass on this passion, and let your passion ignite others through words, so that they can fight with us.Such a person can be successful.

Make yourself confident first, then gain passion, and then use your passion to ignite others and make your words sonorous and powerful, so that you will definitely be recognized by others.

Say what you believe, others will believe
A good speaker usually not only has something to say, but also makes sense.Listening to their speeches can not only enrich your knowledge, but also understand a lot of truths and improve your logical thinking ability.

Therefore, if we want to become a master speaker, we must not only broaden our knowledge, but also extend our depth of knowledge.Only with enough insight and clear logic can you tell the truth that others can't, and make people admire you more.

Generally speaking, everyone is confident in their views and always feels that their views are correct, but people who feel that they have different views have more or less problems.In this case, it will take a lot of work to make people feel that you have a point.The best way is to be able to tell the truths that are in everyone's eyes but not in everyone's mouth.Only in that way can we establish a sensible image for ourselves.

Ma Yun is such a person, his words can always resonate with others.The key point is that he is always able to say what everyone sees, but fails to summarize and refine well.So after these words came out of Ma Yun's mouth, the listeners would raise their foreheads with their hands and sigh: Isn't that the case?It is precisely because of this ability that Ma Yun has been recognized and even admired by too many people.Ma Yun is confident when he speaks. He believes in what he says, so he has a unique aura that makes others believe him.

Here are some of what Ma Yun once said:

I have always believed that no matter what you do, you should not be utilitarian.Doing things cannot be too utilitarian.I have no utilitarianism, I just want to prove that our generation can do a great thing through hard work.But after all, you have to be down-to-earth in doing it, and finally prove that you are not a madman.Seven or eight years ago, everyone thought you were crazy, and no one would say that after you made it. I just did it three years earlier than others.Alibaba's financing is to make a career.When looking for venture capital, you must share the risk with the venture capital, so that you are more likely to get investment.

A company is most likely to make mistakes in two situations. The first is when there is too much money, and the second is when there are too many opportunities.A CEO should not see opportunities, because opportunities are everywhere. A CEO should see disasters and stifle them in their infancy.

The easiest decision to make must be a bad decision. A good decision is often a trade-off, and a leader's decision is a trade-off.

Only after making mistakes can we sum up some experience, and these experiences are exactly what some people need urgently, so mistakes are also a kind of capital.Every time you make a mistake, your experience will deepen, and you will know how to do it after a long time.We consider that people can learn from mistakes, and the best way is to learn from other people's mistakes.Copy the wrong experience of others to yourself, so as to avoid making the same mistakes!It's not terrible to make mistakes, the terrible thing is that you don't know what mistakes you made.

Our greatest asset is that we have experienced so many difficulties and failures and made so many mistakes.We have made many, many mistakes before, and we will make many, many mistakes in the future.

Success does not lie in what you get, but in what you experience in the process.Failure can change a person's destiny, and it may not be a bad thing to start all over again, and success may not be the final result.Entrepreneurs need alarm bells ringing!
The truth contained in these words may not be very profound, but it is very easy to resonate with others.This kind of truth is in most people's eyes, but most people don't have it in their mouths.Ma Yun's wisdom and sharpness are based on this principle.

A reasonable person must be a well-educated person in the eyes of others. In our culture, a well-educated person will always be regarded highly by others.Moreover, their own self-confidence added a bit of power to their words.Therefore, if we give people this impression, we don't have to worry about no one disagreeing with us.

If we want to be reasonable, the first thing we need to do is to be rational in our minds. Therefore, we must develop the habit of loving observation and thinking.What's more important is to read some speculative books and enhance your thinking ability. Only in this way can you see what others can't see, and thus say what others can't.

When we can often say the truth that others can't say, we will naturally become masters of speech.At that time, people around us will naturally agree with us.

Passion is the "lead" of emotion

There are many kinds of people, some are cheerful, some are dull, the former has passion, the latter has no passion.In dealing with people in the world, the former is busy and busy, while the latter is quiet and calm.There are cheerful people who want to calm down, thinking that is maturity, and there are quiet people who want to move themselves, thinking that is life.

In fact, there is not much difference between the two. It is just a personal way of life and life. Each has its own advantages and disadvantages. It cannot be said that one is definitely better than the other.However, if you want to make your eloquence better, then you need to work hard to be a cheerful person and have passion so that you can get more opportunities.

Of course, there must be passion, but also lasting passion.If it's just 3 minutes of heat, then most likely it won't work.

Ma Yun is a person with continuous passion, and he expresses and conveys passion all the time.In an internal staff speech, Jack Ma said:
We reflect on such a problem. We especially don’t want Alibaba’s old employees and old cadres to be like the ten-thousand-dollar households back then. I especially don’t want those of us who have survived for five or eight years to disappear in a while.The money is a lot now, but it is nothing in the future. Our company is still in the process of planning.We will do it for 5 years, this is not a slogan.I think every day, whether it is Beijing or the whole world, what is the most important gene of a century-old company?We still have 102 years to go, and e-commerce has only been in business for 94 years. If we do it for 20 years, B20B alone will not work. If we add Taobao and Alipay, the overall situation will be combined and the entire industrial chain will be opened up. Only then will it be possible to go 2 years. ,20 years. 30 years from now, it may be a new industry. We may enter biotechnology, or enter the moon exploration. At that time, I am definitely not the CEO, and I don’t know where the next CEO will take us.But in the culture, the corporate values ​​remain unchanged. Thirty years from now, it is unlikely that those of us will die. The CEO after 30 years will still listen to us, our culture and values.It is equivalent to the people in the elders' house, we still have to decide what we think is right.

Ma Yun is a passionate person, but what he cares more about is persistence. He feels that only by maintaining passion can he accomplish more things.If it is 3 minutes of heat, then the final result is to give up halfway.

The biggest function of passion is that it can not only make yourself more energetic, but also ignite the fire in others.If a person's passion is not long-lasting, then this vitality will certainly not last long, and the impression it will bring to others will definitely be greatly reduced.Therefore, lasting passion is the most important thing.

The way to gain passion is naturally to set a goal for yourself, a goal that is firm enough and attractive enough.Only in this way can we force ourselves to do it, to force ourselves to ignite our passion.

Once you have passion, it's time to express your passion.When chatting with people, don't look sluggish and sleepy, but be energetic.No matter what you say or do, you must have strength.But be careful not to overdo it.Like Ma Yun, those who speak with a firm tone, firm expression, and bold words are passionate.Those who are hysterical and shout no matter what they say, as if they are afraid that others will not know what they are expressing, what they show cannot be called passion.They are not convincing, only annoying.

Passionate language can infect more people, but you must maintain continuous passion to convince more people.You must know that persuasion is a long process. An occasional touch can only gain a good impression of us from the other party, and it does not make them completely convinced of us.Only by having continuous passion and constantly infecting a person can the purpose of persuasion be truly achieved.

No matter how many times you get rejected, don't shut up
If one wants to be successful, one must have perseverance.Only through persistent efforts can the ultimate goal be achieved.If you want to give up when you encounter a little difficulty, you will not be able to achieve the success you want anyway.

In fact, this is not only the case in career, but also in speech, which requires persistence.When we tell others a truth that we think is correct, we are often resisted by others.Because they already have a fixed point of view in their hearts about the field of our speech, and they think it is right.Therefore, when we want to change their views and make them agree with us, we must first realize that the other party has resistance.

At this time, some perseverance is needed.Don't give up easily if you feel that the other party has resistance.Mention it from time to time, and patiently explain our reasons to them, and one day, it will change the other party.This is the role of persistence, not only when reasoning with people, but also when being rejected by customers.Keep talking, no matter how many times you get rejected, you can't choose to shut up.In this way, the success rate will be high.

In February 2003, when Ma Yun and Sun Zhengyi reached a high degree of consensus on entering the C2C market, Alibaba knew that the fourth financing was a certainty, because Sun Zhengyi had to invest, and the key was how much he invested and the share. The number of shares is the main content of the negotiation.

As expected, in July 2003, Sun Zhengyi's overseas phone call came.On the phone, Sun Zhengyi formally proposed the idea of ​​a second capital injection, and the two parties agreed to meet in Tokyo, Japan a few days later.That's why Jack Ma and Cai Chongqing went to Tokyo after the meeting.After arriving in Tokyo, after Ma Yun and Sun Zhengyi initially set the tone, Cai Chongqing started formal negotiations with Sun Zhengyi and his subordinates.Negotiations were intense and difficult, with the focus focused on two issues: first, whether Masayoshi Son will take a controlling stake after the second investment, and second, whether Alibaba employees can hold shares.Cai Chongqing can be described as a veteran negotiator. He also fought with Sun Zhengyi once, but this time they talked for a long time, and the two sides were still at a stalemate. "The degree of bargaining at that time was no less than the first time." Cai Chongqing described it this way.

(End of this chapter)