Fanhua: Abao, stop here and pay me back.

Chapter 70: Welcome in return (4000 big chapters)

"We are raising our status."

Li Tian looked at the people who had just restrained their doubts because of Liu Shougang's reprimand.

Explaining the decision that he and Gou Siji discussed.

"We now want to establish a brand, a high-end brand."

Li Tian continued.

Looking at everyone's uncontrollable confusion.

Li Tian knew that he had achieved his first step in achieving his goal.

That is to say, he no longer suppresses the initiative of his subordinates and no longer treats his subordinates as a tool to achieve goals.

This is also the result of a long discussion between Li Tian and Gou Siji.

The group of brothers under him have followed him from the flea market to now.

From the scrappy business in the gray area to running transportation in Jiangsu, Zhejiang and Shanghai with me, today, without any complaints, I have taken the risk with myself, starting from the decoration industry and entering real estate, an industry that has never appeared in China.

It can be said that these brothers and I are all brothers who have gone through thick and thin together.

This group of people are willing to follow him. According to Gou Siji, as long as he abides by the law, he can make a name for himself wherever he goes.

These brothers are my greatest confidence.

At the same time, these brothers are also a burden to themselves.

These brothers are good at everything, but they can't make up their own minds. In other words, the ideas they come up with as soon as they hit their heads are just rubbish.

From sneaking around to long-distance transportation, how could there be a good young man or a good man willing to follow him?

Liu Shougang can be said to be one of the best.

Despite all his shortcomings, Li Tian has never thought of abandoning his brothers.

Since my brothers are not adapted to modern enterprise management, then we should guide them slowly.

In terms of business management, the management of each company will have different styles due to the different styles of the founders.

An enterprise that some people admire should be like an army, with strict discipline.

An enterprise that some people admire should be like a community, free and lively.

In fact, no one can tell which business management style is more advantageous.

But Li Tian knew that he could no longer act like he was when he was managing the dark zone, forcing his brothers to have no second thoughts or actions. It was time to change this management method.

If the subordinates are still trained in the previous way, perhaps the work efficiency will increase with time and become more and more efficient.

However, in terms of thinking, initiative and creativity, talents trained in this way generally do not make much progress in their ability to proactively solve problems.

In other words, it is useless and completely unsuitable for the needs of modern enterprises.

Li Tian can pursue his position as the industry leader, not just for trivial matters.

After seeing the power of HSBC, Li Tian dreamed of building such a company. But this can't be done just by talking. Li Tian must do something for this matter.

Gou Siji's role is to point out the general direction for himself, and it is a very unexpected surprise to be able to give him a new type of terrazzo technology.

In terms of future matters, it is impossible to rely on Gou Siji's advice for everything.

Gou Siji had already told Li Tian very clearly about this from the beginning.

And the ideological transformation of his subordinates is the first step in implementing the first small goal in this grand plan.

Finally, one of his subordinates couldn't help but ask him why.

Li Tian did not feel impatient, but instead felt a little happy.

"We all know that the first impression is very important when interacting with others. The same is true for companies. Only by showing a high-end image when making an appearance can the company's image in society be established at the minimum cost. .”

Li Tian explained to everyone.

At this time, Li Tian could not see the charm of the flea market in the past at all. Instead, he strangely revealed a trace of elegance in the social eldest brother's dress.

In fact, what Li Tian didn't realize was that under the influence of Jin Mo Zhe Hei, Li Tian had unknowingly accepted Gou Si Ji's ideas and imitated Gou Si Ji's style.

This is not surprising. People subconsciously imitate the practices of those they think are better.

The same goes for Li Tian.

"Brother Tian, ​​we don't know anything fancy. But wouldn't it be a waste not to take orders with such high profits? As for the image, we can advertise like Brother Siji."

An old man said boldly.

Among everyone, he is the oldest, and he is also the one who has been with Li Tian the longest.

Seeing that his companions around him were cowering and pretending to be nodding in agreement even though they knew little about what was being said, the old man felt that he should take a stand.

The main reason is that the old man not only regards Li Tian as a brother, but also regards Li Tian as a junior.

The old man watched Li Tian take the initiative to come ashore from the gray zone and take his brothers on long-distance transportation in recent years.

As Li Tian grows older, he has indeed become more and more stable, and he has begun to know the rules of proportion, and everything is developing for the better.

But this business is completely a serious business, and it still needs to be so particular. The old man can't understand what the scene is.

After all these years, the old man’s deepest understanding is that in the past, the emphasis on bluffing and pomp and circumstance in the flea market was that there is no conflict between bluffing and asking for advice and bargaining.

Why do bluffing and bargaining conflict now?

The price offered was already very high in the old man's opinion.

Since no one is asking, then ask yourself.

You can't always suffer a loss.

"We are different from Four Seasons. Four Seasons mainly sells goods and can rely entirely on the media for dissemination. In fact, what we mainly sell is services, which is a high-end feeling. This thing is not easy to manifest. Yes, it is impossible to rely entirely on the media for communication, and we need more high-end people to endorse us.”

Li Tian first explained the difference between his own and Gou Siji's.

In fact, if Gou Siji's microcomputer wants to compare, it can be compared with similar ones. Various parameters and various performances are listed, and it is clear at a glance which one is better.

Gou Siji's advertising is actually just to raise an expectation value, and then use a brand new product to detonate this expectation value, thus giving brand value to other products in the store.

But this kind of product, or service, is actually functionally the same as an ordinary product.

In fact, the functions that ordinary decoration can achieve are the functions that minimalist decoration can achieve. There is essentially no difference between the two.

The real difference between them is how each person feels about "beauty".

However, beauty is a very subjective thing.

Just because this person says it's beautiful doesn't mean that others can appreciate it too.

Therefore, things like "beauty" have to compete for the right to speak.

Just like Van Gogh's "Sunflowers", before people with the right to speak say that this painting is "beautiful", it is just an ordinary oil painting, but still after people with the right to speak say that this painting is "beautiful" "After that, it is a classic that has been handed down from generation to generation and a treasure of the world.

If "beauty" is objective, it should have become a treasure of the world after Van Gogh painted "Sunflowers". Why wait for those so-called authorities to speak out?

"We have kept the price at this relatively high price to create a sense of high-end design for relevant high-end people, so it is impossible to lower the price. Advertising cannot maintain our presence in front of those authoritative people. A high-end image. The real high-end should be those who think our design is high-end."

Li Tian explained the rationale.

This set of strategies is actually the strategy of Italian luxury goods.

But Li Tian didn't know that Italian luxury goods relied on this strategy to conquer the domestic market and even the international market.

But when Li Tian heard Gou Siji describe this strategy, he instinctively felt that this strategy had its own rationality and feasibility.

Remembered when the old man asked why bluffing and bargaining couldn't coexist.

I said it based on my own understanding.

The people around Li Tian also nodded.

Moreover, the confusion in these eyes also disappeared a little, and he began to think about this matter.

"What if the client finds someone else?"

The old man pointed out the key issue sharply.

Customers are not the only ones to choose.

Three-legged toads are hard to find, but there are plenty of two-legged toads. If you are unwilling to lower prices and maintain a fairly high price, your customers will look elsewhere.

Once the customers who are attracted by this design style and want to be the first to try it out are snatched away by other companies, there will be no chance for them to show off.

Wait until then to find it, and then ask customers to place orders with you.

Isn't this purely begging for food with a golden rice bowl in hand?

"Don't worry, the price has been calculated."

Li Tian smiled mysteriously.

"If we want to achieve the effect of our decoration, we must use imported marble, so as to achieve the gloss of our new terrazzo. Minimalist design has very high requirements for materials. After all, it must cooperate with light to achieve minimalist design. For the effect, not just any blank space can be called minimalist design, but at best it can be called minimalist design.”

Li Tian revealed the mystery inside.

Minimalist design actually has a so-called counterpart, which is "simple design".

This simple design is actually an interior that completes the required functions in the simplest design.

But anyone who has actually seen it can see it at a glance.

There is a world of difference in look and feel between a space decorated with minimalist design and a space designed with minimalist design.

"The decoration style is actually the best thing to imitate. If you don't understand minimalist design, you can just copy it the way we decorated it."

Li Tian followed the old man's words and expressed his concerns.

"The design is easy to copy, and the style can be imitated. But you can guess, if they want to achieve similar effects to ours, they need to import high-end marble from abroad. How much will it cost?"

Li Tian looked at the silent crowd except the old man and asked the questions to his brothers.

"Brother Tian, ​​I understand."

Liu Shougang, who had been silent next to Li Tian, ​​slapped his head and exclaimed with excitement.

"Brother Tian, ​​if they have to import high-end marble from abroad in order to achieve similar effects to ours, the cost will definitely be higher than our plan. But if they want to maintain a certain profit, they must adopt Domestic marble or other stone materials can be used instead, but this will not meet the design effect requirements."

Liu Shougang made a sign of sudden realization.

This conclusion is actually not difficult to come to. After all, Li Tiandu has made it very obvious. He also reminds himself of the high-end marble and the price set by his party for decoration and design. Think along the lines of ideas given by Li Tian. , the answer is almost ready to come out.

The reason why Liu Shougang wanted to cater to him in such an exaggerated way was actually to take the next step given by Li Tian.

At the same time, it was also a statement towards Li Tian.

Li Tian started the conversation because he scolded the other brothers for being nosy.

Liu Shougang was following his usual style, maintaining Li Tian's noble status while also demonstrating his status as one person.

But Li Tian did not maintain a arrogant persona as usual, but instead went on stage to explain in person.

This is actually a kind of beating on myself.

Stop yourself from drifting off.

Moreover, Liu Shougang could also see that Li Tian deliberately changed the way he interacted with his brothers and guided the brothers to express their ideas more boldly.

That's why I use such a simple question to arouse the brothers' emotions.

Since the boss intends to change the atmosphere among the brothers, as the number two person following him, he should closely follow the boss's footsteps.

So when the boss wanted to liven up the atmosphere among everyone, he took the lead in responding, which could be regarded as setting an example for the brothers below him.

This can be regarded as a statement of his own towards Boss Li Tian, ​​and it can also be regarded as taking up the step that the boss just interrupted him.

"correct."

Li Tian nodded.

I was very happy to see that my brothers, especially Liu Shougang, listened to what I said.

Li Tian didn't know about Xiao Jiujiu in Liu Shougang's heart.

I don’t know what kind of drama Liu Shougang was playing in his mind.

In Li Tian's heart, he just subconsciously wanted to guide the brothers below to express their opinions.

"When they discover this conspiracy, they will either continue to use inferior materials to fool these customers, or they will give up altogether. At this time, the store we decorated for Four Seasons has been decorated. We can just wait and see."

Li Tian talked about the possible practices of other companies.

These were all discussed by Li Tian and Gou Siji in advance, and they were also the results they had guessed would come from the beginning.

"If they use inferior materials to fool customers, this is the best. Customers will directly see the difference between the stores we decorate and the spaces decorated by other companies, which will help us better establish our high-end image. If which companies choose If we give up, we will have the opportunity to take over this order again and create one or two hot products to consolidate the position of our design style.”

Li Tian said, patting the sintering equipment next to him.

Gou Siji’s new terrazzo really helped me a lot.

It creates an unexpected advantage directly between the opponent and oneself.

"Brother Tian has a good mind."

One of Li Tian's brothers was mumbling to himself.

I said it intentionally or unintentionally to my peers around me.

Someone took the lead, and everyone started discussing the feasibility of this method.

As you spoke to me, the atmosphere gradually became lively.

It's better to come to a consensus that this is indeed possible.

"Now that you have recognized the important status of the new terrazzo provided by Four Seasons, what value should we give to this technical evaluation? Is Four Seasons waiting for a conclusion from us?"

Li Tian took the opportunity to ask such a question.

This question has been pressing in my mind for a long time.

After all, it involves Gou Siji's original shares in Evergrande.

Gou Siji is considered a technical investor.

The value of the new terrazzo represents Gou Siji's shareholding in Evergrande.

Li Tian's original idea was to be half the same as Gou Siji.

Gou Siji is responsible for guiding the general direction of the company and is responsible for the implementation of specific projects.

However, Gou Siji did not agree with this plan, and used the words "My brothers also need to enjoy the dividends of the company's development to ensure and strengthen their loyalty to me."

In fact, if you want to protect the secrets of new terrazzo and prevent the production process of new terrazzo from being exposed prematurely, there are other ways.

For example, by handing over processes to different people in different places to prevent them from knowing each other and meeting each other, information leakage can be avoided.

In Li Tian's mind, the most likely reason why Gou Siji didn't want to be with him was because he didn't want to take advantage of him.

After all, the people responsible for the specific implementation are obviously more miserable.

However, since Gou Siji proposed this plan for allocating equity, Li Tian also chose to accept it.

What Gou Siji said is quite reasonable.

The group of brothers who follow him around are his greatest wealth.

If they can share the dividends of the company's development, it will undoubtedly be of greater benefit to themselves and the company's future.

Li Tian is not a person who refuses to repay a favor. The greatest help he can do in this matter is to explain the value of the new terrazzo technology to his subordinates.

Let them realize how much this technology can help a fledgling company. ,

Don't look at these guys, they are also called Gou Siji and Brother Siji.

However, the weight of Gou Siji in their hearts is not necessarily heavy.

It’s just their sinister nature that they have honed in society for a long time.

Li Tian had no doubt that these guys could use the techniques that Gou Siji had come up with at extremely low prices to protect their own interests.

After all, the fewer shares Gou Siji holds, the more shares they hold.

"Don't delay, tell me your thoughts now."

(End of this chapter)