Life 1984

Chapter 368: Fight a turnaround

Li Yunhai followed Shen Xiulan towards the dormitory building.

Shen Xiulan pursed her lips and smiled slightly: "Why don't you go home and tell her, and then just leave with me?"

Li Yunhai smiled and said nothing.

After arriving at her residence, Shen Xiulan took out the fur slippers specially prepared for him and put them on for him.

In Xizhou in March, it was still very cold at night. Since Shen Xiulan was only at home at night, she didn't make much fire. When it was cold, she would use a blanket to cover her legs.

She took out a stack of materials and handed them to Li Yunhai, and said: "You have never participated in the studies organized by the Adult Education Center. These are the study materials and papers I got for you. Take a look at them when you have time. If you can't pass the graduation exam, then You’re done.”

Li Yunhai did not take the paper, but directly took her hand and pulled her into his arms.

Shen Xiulan couldn't stand firmly and fell into his arms.

"Yunhai!" Shen Xiulan struggled to stand up, but was pinned down by Li Yunhai.

"Stop making trouble!" Shen Xiulan said, "I'm sick."

Li Yunhai snorted, let her stand up angrily, and said, "Then you still called me over?"

"Besides doing that thing, can't we have some normal interactions with each other? When you come to my place, you just want to deal with that thing?" Shen Xiulan said depressedly, "That's all I'm good for?"

Li Yunhai smiled awkwardly: "I miss you."

Shen Xiulan picked up a blanket next to the sofa, covered his legs, and said, "I didn't run away. I'm here every day. Just come and see me if you want. I'll talk to you about business."

Li Yunhai lifted a corner of the blanket to cover her and asked, "What's the matter?"

Shen Xiulan said with a serious face: "There is no money in the company account."

Li Yunhai frowned and said, "I know. This time I placed an order with Intel and purchased a license, which emptied my wallet."

Shen Xiulan's briefcase was placed next to her. She took it over, opened it, took out a stack of financial reports, put it in his hand, and said, "Look at it! All the revenue and expenditure are here. The company is in a major crisis! There are several more The project is under construction! What do you think we should do? For the Sihai Center in Xizhou, we paid 3 million in the early stage, but they have used it up and asked us for the second installment. The demolition work of Beijin Sihai Plaza is about to be completed. , we also need to allocate the first phase of the project funds. And Xiangjiang——"

Li Yunhai did not look at the ledger.

The company's accounts are all kept in his heart, and he knows it as well as Shen Xiulan.

No money!
Who would have thought that Sihai Group, which once relied on cash as king, would actually be stretched thin.

Shen Xiulan said softly: "Yunhai, tighten up the project! We are in the office equipment business, what is the use of investing in so many buildings? We spend billions or billions of money! A hammer here, a hammer there, It's a stick, but we can't finish a single project. Sihai's headquarters is in Xizhou, so let's build the Sihai Center in Xizhou with all our heart. How about selling the Beijin and Xiangjiang projects to free up funds?"

Li Yunhai thought for a while and said: "You let them continue with the Xizhou project, and I will communicate with Mei Jiping and ask them from the Provincial Construction and Engineering Bureau to advance funds for our construction first. We still have revenue in the country, and every day It’s not a problem to make tens of millions a month, and you’ll have money in two months.”

Shen Xiulan asked: "For the projects in Xizhou, the Provincial Construction and Engineering Bureau can advance the funds first. What about the projects in Beijin and Xiangjiang?"

Li Yunhai was silent for a while and said, "I'll find a way."

Shen Xiulan said: "Also, the expenses of the scientific research institute are really too big. There are more than 300 people. Just the salary and bonuses. How much do you think it costs per month? You can either reduce the number of people or lower their wages. How can that be done? What’s the reason for such a high salary? The annual salary can easily reach 3000 yuan, and the annual salary expenses alone are [-] million yuan! This is just the salary of a scientific research institute!”

Li Yunhai said calmly: "This cannot be reduced! The scientific research institute is the foundation of our Sihai Group. Without this group of scientific researchers, we would have no way to survive."

Shen Xiulan said: "Our company did very well in the past! Just opening an office equipment store was very profitable and we had no debt!"

Li Yunhai said: "Xiulan, if we can just be a second-hand dealer, we can cancel the scientific research institute. But have you ever thought about how far we can go on this road? How big can our business be? We may not even be able to build a Sihai Center. May Day Culture? Kewen? Did they do well enough? How much money did they make?"

Shen Xiulan mainly works in finance and has strong foreign language learning ability, but her control over the overall situation of the company is obviously not as good as Li Yunhai's.

But her worries were real, and only she would discuss these matters with Li Yunhai.

Lin Zhi was in charge of human affairs, and her understanding and insights into these matters were even less than those of Shen Xiulan.

Li Yunhai took Intel as an example: "Intel invested 386 million US dollars in the research and development of 3! And it invested several hundred million US dollars in researching 486 chips! Their current market value has reached more than 3000 billion US dollars! This is what scientific research has brought them background."

Shen Xiulan said: "Okay, let's not talk about the scientific research institute for now. As for Beijin's Sihai Plaza and the Xiangjiang building, I suggest you find a way to deal with it. Anyway, I only have one sentence, the company has no money. You It’s easy. If you need money, just call me and say Xiulan, you can send hundreds of millions to Beijin, and you can send hundreds of millions to Xizhou! Where can I get the money? I don’t know how to get money. The hen with golden eggs!”

Li Yunhai heard what she said was funny and laughed loudly: "Even if you can lay golden eggs, I can't let you lay them all the time!"

Laughing all at once, this funding problem really stumped Li Yunhai.

It turned out that everything was well planned, but everything was disrupted because the 386 chip could not obtain authorization.

Li Yunhai could only find another solution.

Shen Xiulan suggested: "How about suspending the Xiangjiang and Beijin projects and restarting them when our economy recovers."

Li Yunhai said: "It's a good idea! I'll take care of the money issue!"

Shen Xiulan said: "Yunhai, you really don't need to put so much pressure on yourself. We can just stick to our main business."

Li Yunhai held her hand, put it to his lips, kissed it, and said, "Okay, I am sensible. Thank you for helping me consider these issues."

The two talked until it was past eleven o'clock, and Li Yunhai returned home.

Lin Zhi had already fallen asleep. When she heard him opening the door, she woke up, yawned and asked, "Where have you been?"

Li Yunhai said: "Xiulan called me to talk about something. She said there was no money in the company's account, and several projects asked her to press for project payments."

Lin Zhi exclaimed, "What should we do?"

Li Yunhai said: "Let me handle it! Don't worry about it."

Lin Zhi sat up, leaned on the bedside, and said, "Yunhai, the company has such a big problem now, should we tighten the development of some projects?"

Li Yunhai smiled and said: "You have the same idea as Xiulan. I will solve this matter, and you can give birth to the child with peace of mind."

He took a shower and went to bed, resting his hands on his head, thinking about where to get money.
Although he sounded extremely calm in front of the two women, in fact, he had no clue at all.

If the Xiangjiang project is sold, at least 10 billion in funds can be recovered to meet urgent needs.

But with such good land, there would be money to be made as long as it was built on, so Li Yunhai was reluctant to part with it.

How about selling some of the stocks you hold?
Now that the U.S. and Hong Kong stocks have just recovered, overall stock prices are not too high. Selling stocks now is not a wise move.

Cooperate with Li Jiacheng?

Li Yunhai felt that he couldn't stand this person and did not dare to cooperate with him on a big project rashly.

Just like Li Jiacheng would not cooperate with Li Yunhai on office equipment, because the other party could not afford these projects either.

Li Yunhai felt that instead of selling off his assets, it would be better to create blood!

That is to make money!
Find ways to make more money, this is the right way.

I don't know how long it took before Li Yunhai fell asleep.

After going to work the next day, Li Yunhai held a meeting of company executives.

Due to the impact of chip restrictions, Sihai Group can only raise funds by selling more "blue ocean home computers".

The typewriter market has reached a saturation level, because this kind of product is too professional and is not needed by ordinary people. If it is promoted vigorously, the investment will be huge and the results will be little.

The launch of translators and learning machines has become quite popular, but they can only make a small amount of money, and these products are easy to be imitated.

For the current Sihai Group, earning millions or tens of millions is no longer enough to quench its thirst.

Li Yunhai urgently needs a turnaround!

So he set his sights on blue ocean home computers.

This is the new low-cost computer launched by Sihai Group after the Alienware computer.

Blue Ocean Computer is aimed at home users, and all parts are domestically produced, so it can achieve the lowest price.

Li Yunhai said at the meeting: "Before the Spring Canton Fair, our task is to promote Blue Ocean Computers with all our strength. We need to set up a plan to let every household in our country have a Blue Ocean Computer!"

After everyone heard this, they were all refreshed.

Li Yunhai said: "Our goal is to sell 100 million Blue Ocean computers! The Hannover Electronics Show is about to start, and we have already registered. Let me tell you, at this show, we must find ways to open more Order! In addition, all the advertisements we cooperate with in various media will be replaced by Blue Ocean Computer!"

Everyone looked serious.

100 million blue ocean computers!

Each unit sells for 1 yuan, which is 100 billion yuan!

10% of net profit can earn 10 billion yuan!

Li Yunhai said: "The domestic computer market has entered a period of strong demand. The Ministry of Education has issued a document to let computers enter all universities, middle schools and primary schools across the country! We don't care about rural areas, because their purchasing power is limited. However, we must Occupy the educational position in major cities! Our slogan is, a computer that every family can afford! The learning machine we previously developed has been a success, and the total sales of learning machines has reached more than 60 units! I believe that we This computer will definitely sell more than a learning machine!"

Zhao Jinping spoke: "Mr. Li, can we cooperate with the education department?"

Li Yunhai said: "If you can find this kind of cooperation, that's your skill! Mr. Zhao, I will leave it to you to take charge of the domestic market. We will shoot the Blue Ocean Computer advertisement within three days! Advertising slogan Just use: a computer that every student can afford!”

Zhao Jinping said: "Mr. Li, computers worth 100 yuan are indeed cheaper, but it is not easy to sell [-] million units."

Li Yunhai said: "There is no difficulty, so why are we under pressure? Our company is facing the biggest crisis now! We are short of money, comrades!"

Zhao Jinping said: "Our marketing department will go all out!"

Li Yunhai said: "Let's ask Chen Hong to shoot the commercial! Contact CCTV's advertising department and Chen Hong as soon as possible. We must shoot it in the next few days."

Jiang Zhijun asked: "Mr. Li, the sales volume of 100 million units you mentioned, how long will it take to sell it?" Li Yunhai raised a finger: "One year!"

Everyone was stunned.

One year!
Selling 100 million computers?

Isn't this crazy?

Li Yunhai said: "I will personally lead the team at the Hannover Exhibition. Also, contact all our dealers and vigorously promote this computer to them! We must establish a belief that we are not selling computers, we are helping everyone Every family can use the most cost-effective computer!”

Everyone laughed.

Li Yunhai said calmly: "Don't laugh! We must establish this belief ourselves first! We are selling the best products to the people who need it most!"

Everyone stopped laughing.

Li Yunhai clapped his hands and said, "Okay, let's act on our own! Don't waste every minute!"

Everyone got up and left.

Many Sihai Group dealers had previously placed computer orders, but due to chip delays, they all canceled computer orders.

Sihai Group now only has enough 286 chips, and the only one that can ship in large quantities is Blue Ocean Computer.

The company contacted all dealers at home and abroad to recommend Blue Ocean Computer to them.

The overseas price of this computer is US$2499, and the wholesale price is only US$2000, which is half cheaper than the previous cheapest Longteng PC!
Li Yunhai faxed the appearance and configuration of the computer to the dealers.

The shell design of Blue Ocean Computer adopts blue and white colors. The chassis and monitor all adopt a relatively fashionable curve design, targeting home and student users.

The extremely high cost performance has impressed the dealers.

Coupled with Sihai Group's upcoming advertising support, dealers have confidence in this computer.

That afternoon, Sihai Group's marketing department received many order calls.

The dealer has cooperated with Sihai Group for several years and knows that every product of Sihai Group is very popular and the product quality is absolutely excellent!
So many people place orders for [-] or [-] units.

In the evening, Sihai Group was still working overtime to contact overseas customers.

Li Yunhai personally contacted more than a dozen major customers including Hebrew, Mary, and Mike.

He explained the configuration and advantages of this computer to Hebrews and others in detail.

Li Yunhai explained to customers more than once that this is the cheapest 286 computer in the world!

Hebrew made a suggestion: "Mr. Li, I am very optimistic about this Blue Ocean computer, but can I use the Alienware icon? Although your company cannot produce high-end Alienware computers for the time being, this trademark belongs to you. The advertising you asked MJ to do is still going on. It would be a shame if you don’t use this trademark!"

Li Yunhai pondered for a while and said: "Mr. Hebrew, our positioning of the alien computer is the most fashionable, fastest and most powerful computer, but the configuration of this blue ocean computer is far from being worthy of such a positioning. Create a Branding is not easy, even if it cannot be sold temporarily, we cannot destroy it.”

Hebrew did not insist anymore, but said in awe: "It can be seen that Mr. Li, you are an entrepreneur who is dedicated to building a brand. I am very willing to support you. Blue Ocean Computer, I order 10 units! The total is 2 million I will give you the payment in US dollars in one lump sum, please ship it as soon as possible!”

At this moment, Li Yunhai was so moved that his eyes ached.

"Mr. Hebrew, thank you for your support of our work. We will definitely live up to your trust! We will definitely provide you with the most cost-effective products."

"Mr. Li, I am very happy to cooperate with such an excellent company like you. After you were suppressed by Intel, you were able to adjust your strategy immediately and come up with such amazing computer products! I hope you can get through this difficulty safely."

"Thank you for your blessing!"

Mike and Mary are both dealers of Sihai Group. Although they do not sell high-end computers for the time being, other products are also selling well.

So they are also full of confidence in Blue Ocean Computer.

Mary placed an order for 2 units.

Mike purchased 1 units.

Other foreign businessmen also purchased [-] to [-] Blue Ocean computers.

As they say, such a cheap computer is sure to sell like hotcakes!

Li Yunhai and others were busy until twelve o'clock in the evening.

What shocked everyone was that Blue Ocean Computer was loved by the dealers!
Zhao Jinping came to report the results to Li Yunhai.

"Mr. Li, we have received an order for 15 Blue Ocean computers in China!"

"15 units? Not bad!" Li Yunhai smiled, "Where are the other foreign businessmen overseas?"

He is only responsible for contacting large dealers. Those foreign businessmen who have only cooperated once are all handled by the marketing department.

Zhao Jinping said: "There are also 5 units! We have received a total order of 20 units!"

Li Yunhai laughed and said: "Not only that, I also have several big orders here. A total of 20 units!"

An order for 40 units was received that day!
Among them, Hebrew alone ordered 10 units!

After hearing this, Zhao Jinping smiled and said: "Mr. Li, we can achieve the goal of 100 million units you set!"

Li Yunhai said energetically: "I said, as long as we work hard, we will definitely be able to create miracles!"

Zhao Jinping said: "Mr. Li, our colleagues are all waiting to see our jokes! I also heard that some people are waiting to see how we die! As a result, not only did we not die, but we made new achievements! All this is because of your good leadership, Mr. Li!"

Li Yunhai said: "Even if we can sell 100 million units, we can only earn 10 billion yuan! It's far from enough! And this is our achievement in one year!"

The previous dealers suddenly had no Sihai computers to sell, so they supported the new Blue Ocean computers.

After all, these orders were actually obtained by Sihai Group long ago, but they were sold in a different style.

Zhao Jinping raised new concerns and said: "Mr. Li, we have created a miracle. Even our domestically produced computers can sell 100 million units! But, can our production capacity keep up? Our factory's current annual production capacity There are only 30 units."

Li Yunhai had already considered everything and said, "Don't worry about this. We can find other computer manufacturers to do OEM work, and we can also expand the scale!"

Zhao Jinping continued to ask: "But what about chips? Our production capacity is also limited."

Li Yunhai said: "There are many 286 chips on the market. This chip has long been unsaleable. It is cheap for us to purchase it. This time Intel suddenly tightened the authorization, and some factories no longer purchase the authorization for 286 chips. I It is estimated that these manufacturers have a large number of unsalable chips."

Zhao Jinping said: "We can also purchase another batch of photolithography machines from Nikon? Or directly purchase photolithography machines from other factories?"

Li Yunhai's eyes lit up and he said, "Mr. Zhao, you provided a very good idea!"

He invited Lin Xiaofeng over and asked her to contact the original chip processing factories. Like Sihai Group, these factories are also facing the dilemma after Intel's tightening of licensing. If they do not continue to purchase licenses, the lithography machines in their hands will become useless. A pile of waste.

Not everyone has the courage like Li Yunhai to win the 1500 chip license worth US$286 million per year.

What Li Yunhai knows is that there are only a handful of chip factories in the world that can win this authorization.

Before this, because chips were easy to counterfeit, Intel's management was not so strict, and many chip factories were producing without any authorization.

Now Intel is facing a global purge and exclusion, causing the photolithography machines in these factories to become scrap products.

If Li Yunhai paid for the acquisition, he would be able to save a lot of money.

The lithography machines of this era are not as sophisticated as those of later generations, and second-hand lithography machines can still be used.

If there is no second-hand machine to purchase, it is not too late to purchase new machines from Nikon.

After another hour of commotion, the people from Sihai Group got off work.

Li Yunhai asked Lin Zhi to go home and rest first. She was in charge of personnel work and was pregnant, so there was no need to stay up late.

Back home, Li Yunhai saw Lin Zhi waking up and told her about the order for 40 Blue Ocean computers.

Lin Zhi hugged him and said, "Yunhai, I knew you could do it! You brought the company back to life again!"

Li Yunhai stroked her back and said, "We have received strong support from dealers this time! Mr. Hebrew placed an order for 10 units alone!"

Lin Zhi smiled sweetly and said, "That's because you are usually very popular!"

Li Yunhai said: "No, it's because our products are of good quality! Let dealers believe in our quality."

Lin Zhi leaned into his arms with a happy look on her face: "Yunhai, after this time, it is better for our enterprise to develop steadily. Don't be too aggressive."

Li Yunhai said: "You are right! Go to sleep!"

The next day, Chen Hong came to Xizhou to shoot a commercial.

This time the advertisement is very simple, Chen Hong only has a few lines.

The filming process went very smoothly and was completed that night.

Chen Hong heard that Li Yunhai and the others were going to Hannover to participate in an exhibition, and asked with a smile: "Mr. Li, do you need exhibition models for this exhibition? We had a great time cooperating last time!"

Li Yunhai smiled and said: "At the Hannover Electronics Fair, no one invited exhibition models. When we participate in the Canton Fair, I invite you and your friends to come!"

Chen Hong said: "No one else invites me, but if you invite me, you will be even more unique! This is like having nothing but myself!"

Li Yunhai laughed and said: "Don't you want to be an actor? How did you develop in the modeling world? Are you addicted to being a model?"

Chen Hong giggled and said: "Yes, the main thing is that you can travel abroad for free and make money! Do you want to invite us?" (End of Chapter)

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