Life 1984

Chapter 264: A show of force! 【Please subscribe】

Li Yunhai pretended not to see him and continued talking to the foreign businessmen.

Qi Tiancheng stood outside for a while, turned around and said a few words to the people around him, and then walked in.

Li Yunhai looked at his watch. Tang Yuxia was almost here!

Qi Tiancheng waited until Li Yunhai was not busy, then stepped forward, pointed at the model machine and said, "Comrade Li Yunhai, is your machine not broken? I saw you were using it just now."

Li Yunhai glanced at him: "If it's broken, we're not allowed to repair it? What are you doing here?"

Qi Tiancheng wiped his face and said with a smile: "As long as it works. How much did it cost to repair it? I'll reimburse you."

Yo ho?

Is the sun coming out from the west?
Qi Tiancheng could actually say this?
The weasel wishes the rooster a happy New Year, but he is afraid that he has no good intentions.

Li Yunhai snorted: "Reimbursement? You should compensate!"

Qi Tiancheng said: "Yes, I will compensate."

He pondered for a moment and then said: "Comrade Li Yunhai, there are so many misunderstandings between us! We have been colleagues for more than a year, and we are familiar with each other. You know that I am too serious and responsible at work. It’s easy to offend people. But I’m a person who doesn’t care about people. Last time I took your booth, I felt that your three booths were a bit too much, and some comrades didn’t even have a booth. So I made adjustments.”

Li Yunhai was too lazy to pay attention to him. This person suddenly came over to apologize. He must have wanted to ask for Li Yunhai's forgiveness. As for why the other party did this?If you think about it, you will know that it must be because the province is angry and must deal with this matter seriously!

The more this kind of person is, the more flexible he is, so what's the point of apologizing?When necessary, he can kneel down for you, and he can even hold your legs and call you daddy!
Qi Tiancheng pretended to laugh and said with a smile: "Comrade Li Yunhai, it's all a misunderstanding. How much money did you spend to repair this model? I will personally compensate you. Is this matter settled like this? You don't have to worry about it anymore. "

Li Yunhai said in a deep voice: "You should pay compensation! Does it matter whether this matter is exposed or not? You are the dignified Deputy Director Qi, how can I be so moral and capable? Dare I argue with you?"

Qi Tiancheng gritted his teeth, and the stern look in his eyes flashed away, and he said: "Comrade Li Yunhai, you also punched me. I won't care anymore. This matter is considered even. I will give you 2000 yuan." Compensation should be enough, right? I don’t have any other request. I just want you to put in a nice word when Director Tang comes and say that the booth change was just a misunderstanding. Do you think that’s okay?”

At this time, another foreign businessman came in. Li Yunhai stepped forward to entertain them and ignored Qi Tiancheng.

No wonder this kid suddenly changed his temper and came over to plead for mercy. It turned out that the province wanted to investigate the matter!

Seeing that Li Yunhai was ignoring him, Qi Tiancheng wanted to leave, but he knew that the person who tied the bell needed to untie the bell, and only Li Yunhai could save him, so he continued to wait beside him patiently.

Li Yunhai has arranged for Zhuang Yong to pick up Tang Yuxia at the train station.

Calculating the time, it should be here soon.

He was talking with foreign businessmen when he saw Tang Yuxia walking over quickly.

Li Yunhai arranged for another employee to receive the foreign businessmen. He came forward and said with a smile: "Auntie is here!"

Tang Yuxia smiled and nodded. She saw Qi Tiancheng standing in the booth of Sihai Group and asked, "What's going on? Are they making things difficult for you again?"

Li Yunhai smiled and said: "No, he is here to reconcile! Do you think this is rare?"

Tang Yuxia said with a cold face: "The ridiculous things he did are far more than this. Some comrades reported him to us, saying that he adjusted the booth randomly. We will definitely investigate this matter thoroughly."

Qi Tiancheng stepped forward with a smile and said: "Hello Tang Bureau! Tang Bureau has worked hard all the way."

Tang Yuxia glanced at him and said slowly: "Qi Bureau, the province has issued an order, you can go back this afternoon! I will take over the work of the Canton Fair."

Qi Tiancheng sighed sadly, said yes, turned around and left.

After walking a little further, Qi Tiancheng sighed angrily: "What the hell, are you relying on your man's prestige? Sooner or later, I will get this place back!"

Here, Tang Yuxia asked Li Yunhai about the specific incident and how much the loss was.
Li Yunhai said that the glass of the model machine's casing was broken and had been repaired.

Tang Yuxia met Lin Zhi and then went to other booths.

Li Yunhai succeeded in squeezing Qi Tiancheng away, thus eliminating one more trouble.

Next, he can devote all his energy to work.

Sihai Inkjet Printer hasn’t opened yet!

Advertisements were put out and brochures were distributed, but no results were achieved.

During the lunch break, Cheng Lin came over and found ten beauties from the music school.

Cheng Lin told Li Yunhai that she was still in school and generally didn't take on private work. She came here today because of her face. Each person's salary was 50 yuan a day. In addition, they had to pay 100 yuan a day to the school. management fee.

Li Yunhai said that he should try it for three days and see the effect!

This technique of beauties walking on catwalks for publicity is not Li Yunhai's original creation. In fact, it is also an old-fashioned method.

But in 1986, it was still a bit shocking.

Ten beauties wearing fashionable clothes, each holding a Sihai computer typewriter, were displayed at the venue and swaggering through the market, which would definitely attract the attention of foreign businessmen.

If someone next to you distributes leaflets, the effect will be immediate.

Many foreign businessmen saw the typewriter in the beautiful woman's hand, and after looking at the flyer, they knew what product it was and where the booth was. Those who were interested would naturally follow the booth number to find it.

The three booths of Sihai Group are all side by side. As long as one product attracts foreign businessmen, foreign businessmen can see all the products.

These ten beauties were on the catwalk in the afternoon, and the number of foreign businessmen in the store was obviously more than doubled.

Two more orders were placed for computer typewriters, both for 1000 second-generation machines.

Although foreign businessmen are very optimistic about this typewriter, they cannot take too much at one time.

Except for a few people with deep pockets or who are very optimistic about the prospects and market of this machine, most people will only take some goods back to try and sell them, and if they sell well, they will restock them.

A total of four orders were placed for the second-generation computer typewriter yesterday and today, 4000 units were sold, and the sales volume was US$1400 million, which is considered a good start.

Guangcai brand CCA also had a good start and received a big order.

This person’s name is Jesse, and he has known about the Guangcai brand CCA for a long time. During the Canton Fair last spring, he came to Sihai Company’s exhibition hall to learn about it, but he has never tried to purchase it.

Nowadays, metal ion-free toners are sold in more than [-] countries and regions around the world. Because they are environmentally friendly, they are more popular among everyone. Sales are rising steadily, and traditional CCA and old toners have been largely eliminated. the trend of.

After foreigners buy the license from Li Yunhai, they produce CCA and sell it. Their cost is much higher than that in our country, so the selling price is also higher than what Li Yunhai sells.

Li Yunhai had agreed with them that the selling price of CCA could be adjusted accordingly according to the different economic development levels of various countries and regions.

This is also behavior in line with the laws of market economy.

For example, in my country, Li Yunhai's CCA and toner are sold very cheaply because the domestic economic level is mediocre, which also makes foreign competitive products uncompetitive in front of Sihai Group.

The domestic CCA and toner market is almost monopolized by Sihai Group.

If foreigners want to purchase these cheap CCA and toners from my country in large quantities, they can do so, but if they want to take them out of the country normally, they will be charged high tariffs.

Therefore, it is impossible for foreigners to purchase goods from the Chinese market and return to the country through the strategy of sweeping goods at low prices.

If they want to produce CCA or toner, they can only cooperate with Li Yunhai's Sihai Group.

Sihai Group has an import and export trade license and can receive preferential tax refund policies when it comes to earning foreign exchange.

When foreigners come to Li Yunhai to buy goods, this is a normal win-win cooperation.

Jack placed an order for 100 tons of CCA.

The market is bullish this year. The wholesale price of CCA per ton is US$12, which is an order of US$1200 million.

Only the inkjet printers haven't opened yet.

Li Yunhai is not in a hurry. Not all products are suitable for sales at the Canton Fair.

He believes that there will definitely be a market for micro-piezoelectric printers in the future, so there is no need to worry about not being able to sell them.

If we can't close a deal at the Canton Fair, we have no choice but to take another path, which is to recruit dealers around the world or open branches in other countries.

At six o'clock that afternoon, the beauties from the music school finished their activities and came to Li Yunhai to settle their wages.

Li Yunhai agreed with them that it would be Rijie.

Each person pays 50 yuan a day and only works four hours a day.

Beautiful women make money quickly.

Li Yunhai gave them 600 yuan, of which 100 yuan was for school management fees.

A beautiful woman looked at Li Yunhai intently and suddenly said: "It's you! Sir! You saved me last time, do you still remember?"

Li Yunhai looked at her and shook his head in confusion: "I'm sorry, I have no impression."

The beauty was very disappointed and said eagerly: "Last year, you and your friends were having dinner at Panxi Restaurant. I was bullied by a fake director, and you saved me. My name is Fang Yun!"

"Oh! Hello!" Li Yunhai then remembered that she was a girl from an art school who had been bullied by Xu Baoxiang, and smiled, "What a coincidence! Thank you for your hard work today. Your work will be scheduled for the morning tomorrow. Please ask you at nine o'clock. Arrive before the bell.”

"Okay, we get it." Fang Yun nodded and smiled, "Thank you too, boss!"

Li Yunhai laughed.

The beauties left separately.

There was another beautiful woman who stood still.

I have to say, this is truly a stunning beauty!She looks enchanting, with curved eyebrows, round almond-shaped eyes, long slender eyelashes curled up, and a very seductive blinking motion. Under her high nose, her mouth is as red as a peach, her skin is as fair as jade, and her figure is slender and graceful. , various styles.

Seeing that she was looking at him, Li Yunhai asked, "Comrade, is there anything else?"

The woman smiled sweetly and asked, "Are you going to Panxi Restaurant for dinner tonight?"

Li Yunhai happened to want to invite Tang Yuxia to dinner. Hearing this, he said, "Go! What's wrong?"

"Can you take me there? You have a car, right? Can I sit down?"

"Are you going to Panxi Restaurant?"

"Well, I work part-time there."

"Part-time job? What kind of job do you do?"

"Play the guzheng."

"Play guzheng?"

Li Yunhai couldn't help but look at her a few times, and suddenly realized: "You are the little girl playing the guzheng!"

"I play the guzheng, but I am no longer a little girl. I will graduate from college soon. My name is Liu Ruyi. I am familiar with you. You often eat at Panxi Restaurant."

"Oh, really? In fact, I don't go there much, right? I don't usually live in Huacheng."

"But I'm very impressed by you. One time you were drinking in a shop and chanted two poems. I happened to be sitting under the wall and heard it. I still remember it! I especially like one of the lines: I always follow the wind as I wish. Doing everything is useless. It seems that there is a kind of helplessness and vicissitudes of life that can see through the world."

"Interesting!" Li Yunhai said with a smile, "Then you can come with us later! I won't waste your time, right? We have to close the stall before leaving."

"It's very slow for me to take the bus there! I just need to get there before seven o'clock."

"Row."

Lin Zhi and Shen Xiulan came over and checked with Li Yunhai.

"You all placed orders, but I didn't place orders!" Li Yunhai smiled and shook his head, "You are still the best! In the evening we will go to Panxi Restaurant to have dinner and clean up the dust for Tang Bureau."

Lin Zhi and Shen Xiulan looked at each other and smiled.After a while, Tang Yuxia and Liu Jie also came over.

Li Yunhai asked Tang Yuxia about the billing status of other exhibitors.

Tang Yuxia shook her head in displeasure and said that business was very bad this year.

Li Yunhai thought to himself that it wasn't that business was bad this year, but that the products of those companies were too outdated.

The overall transaction volume of the Canton Fair is basically rising steadily and increasing year by year.

Foreigners' money is either earned by you or by others.

Most of the exhibitors in Xijiang Province are old state-owned enterprises with relatively backward production techniques and product designs, making it difficult to meet the expectations and needs of foreign businessmen.

Li Yunhai would not say this to his face, but would only reflect it to Tang Yuxia in private.

Li Yunhai waited for Guo Wanhua to come over, and the group got off work and went to Panxi Restaurant for dinner.

Liu Ruyi followed them. After getting off the car, she said thank you to Li Yunhai and hurried in to change clothes.

Li Yunhai and others sat down in the hall and ordered a table of good wine and food.

There was a table of foreigners sitting next to me, drinking and talking in American English.

Li Yunhai heard their conversation and learned that they were from the United States and were from HP.

In 1982, HP established its first technical service office in my country and became the first manufacturer in the world to provide professional IT services in my country.

In 1985, HP and my country's Ministry of Electronics Industry signed a joint venture management agreement.

This year, HP established a branch in Shanghai, my country.

Among the multinational companies in the high-tech field, HP has the deepest connection with my country.This enterprise, which was laid the foundation for cooperation by Comrade Xixian and Mr. Kissinger, is the first Sino-US joint venture high-tech enterprise.

Most people's understanding of HP is limited to computers and printers.In fact, HP is a company with a very wide range of business, covering IT, medical, cable, computer, printing and imaging and other fields, with customers in various industries.

The people at the table next to me are from HP, and they came to visit the Canton Fair.

After the establishment of the Shanghai HP branch, HP's computers and printers will definitely become the mainstream products for domestic office equipment procurement and sales.

In other words, HP will become Sihai Tuan's biggest rival.

Sihai Group also has an English abbreviation, using the first letter of the pinyin of "Sihai": SH.

Guo Wanhua also heard the conversation at the next table and whispered: "They are from HP. They can be our company's biggest enemy!"

Li Yunhai said calmly: "We can't say we are enemies, we can only say we are competitors."

Guo Wanhua asked: "Do you know this company?"

Li Yunhai nodded: "HP was founded in 1939. It was initially engaged in the development of audio systems. Later it began to produce plotters and recorders, and then entered the medical device industry. In 1968, it began to develop computer products."

Guo Wanhua said: "It shows that he is very powerful!"

Li Yunhai said: "Yes! But there is only one product that competes between them and me, and that is the inkjet printer."

HP printers use foaming inkjet technology.

Sihai printers use micro-piezoelectric inkjet technology.

Even 30 years later, these are the two most mainstream inkjet printing technologies in the world.

HP insists on using foaming inkjet technology and also insists on using closed original ink cartridges.For the price of a few ink cartridges, you can buy a printer.All they make is money for consumables.

Because the nozzles of foaming inkjet technology are easy to clog and the life of the print head is limited, but the production cost is extremely low, so they invented a disposable ink cartridge, which is thrown away after use and has no recycling value because the print head It's too cheap, and replacing a new ink cartridge means replacing a new print head.

As for the micro-piezoelectric printer, the print head is particularly durable and can be used continuously as long as you keep adding ink.

The advantages of Sihai printers are extremely obvious.

Li Yunhai believes that his own printers can definitely outperform HP's printers.

The melodious sound of guzheng sounded.

Li Yunhai stopped thinking and looked at the stage over there.

In the corner, Liu Ruyi was wearing a veil and ancient costume, sitting on the stage and playing.

People from the HP company next door are discussing how to promote printers.

Their company mainly has two printers, one is a laser printer, which sells for US$3500. After being introduced to my country, it will cost more than 5000 yuan.

There is also an inkjet printer, priced at 495 US dollars, which costs more than 2000 yuan in our country. This is also the model they mainly promote in our country.

Compared with laser printers on the market, an inkjet printer priced at [-] yuan can be said to be extremely cheap.

A thought suddenly flashed through Li Yunhai's mind.

He patted his head and said with a smile: "We all went in the wrong direction!"

Lin Zhi asked: "What's wrong?"

Li Yunhai smiled and said: "Our printer promotion is in the wrong direction. We all promote micropiezoelectricity, but for ordinary people, who knows what micropiezoelectricity is? Not many people understand, and they don't need to know. "

Lin Zhi said: "But, didn't you say that? This is our biggest selling point! It is also the result of the money you spent to develop it."

Li Yunhai said: "That's right. But we can't treat it as advertising because no one understands it."

Lin Zhi and others looked at him curiously, wondering what other shocking words he had come up with?
Li Yunhai glanced at the crowd and said: "Tomorrow, we will put out a new advertising slogan: The cheapest printer in the world! Our printers are cheaper than foreign ones, and our consumables are even cheaper than foreign ones! Therefore, our printers, of course, are The cheapest printer in the world! This is an advertising slogan that everyone can understand!”

This may sound trivial, but it really captures the essence of advertising!
Li Yunhai said: "The export price of our inkjet printer is 450 US dollars. The domestic price is 1280 yuan, which is lower than HP products in the United States. Not to mention the consumables! They are cheap. This is our biggest advantage. Selling point!”

Tang Yuxia said: "Yunhai, the company's products can't just be cheap, right? They also have to be high quality."

Li Yunhai said: "What Auntie said makes sense. But we are a new company. When we talk about quality, no one knows. We talk so much that others just think we are bragging. But when we say it is cheap, consumers all know it is It’s affordable. Once you buy it and use it for a long time, you will naturally know how good our quality is. Word-of-mouth has slowly accumulated.”

Tang Yuxia nodded and said: "Yunhai, you are a good business person. Awesome!"

Li Yunhai thought for a while and said, "Then add another word, the cheapest and most durable printer in the world!"

Everyone said that this slogan was good and clearly stated the advantages of quality and price.

After dinner, everyone went back to rest.

In the evening, Li Yunhai contacted American reporters Linda and Robert and said that he wanted to advertise in American magazines.

Linda said it was easy to do. As long as you paid the money, the magazine would place an ad for you.

Li Yunhai said, I'll leave it to you. I'll send you money and you can find advertising resources for me.

Linda asked him what product he wanted to advertise? CCA?typewriter?

Li Yunhai said, no, this time I want to advertise printers.The slogan is just one sentence: Sihai inkjet printer, the cheapest and most durable printer in the world.

Linda said, "Is your printer really the cheapest and most durable?"It won't involve false propaganda, right?

Li Yunhai said absolutely not. My printer only costs US$450. Can you find a cheaper one on the market?A print head of our printer can last for several years. Is there any that is more durable than ours?

Linda said you fax me the photo of the printer and I will contact you for advertising.

Li Yunhai said yes.

The next day, Li Yunhai found someone to make a new slogan: The cheapest and most durable printer in the world.It was hung on the lintel of the Sihai Printers booth.

The beauties from the Conservatory of Music arrived at nine o'clock and continued their mobile catwalk promotions.

The three booths of Sihai Group were crowded with customers.

Li Yunhai just had some free time when he saw several foreigners standing at the door, looking at the banners and pointing, and then walked in.

He felt that these people looked familiar, and soon remembered that when he had dinner at Panhai Restaurant last night, the people sitting at the next table were these foreign businessmen!
These foreign businessmen were indeed from HP. When they were visiting the exhibition, they saw the beauty promotion team of Sihai Group. They took the flyer and saw that there was one selling printers, so they looked for it.

Li Yunhai stepped forward to receive him and said hey.

A tall and thin foreigner pointed at the printer and then at the slogan outside and said, "This is false propaganda. You can't say that!"

Li Yunhai smiled slightly and said: "No, our advertisements are not false, they are all real. Because our printers are the cheapest and most durable in the world."

The thin man raised his right index finger and kept shaking it: "No, no, no, the best printer in the world is produced by HP. The most durable printer is also produced by HP."

Li Yunhai knew their identities and wanted to give them a blow, so he said: "Sir, we can have a test. I have a printer from HP here. Let me do an experiment for you, and you will understand why our This printer can beat HP’s products!”

Li Yunhai's words made the other party very unhappy after hearing them.

The thin man said with an unhappy look: "What are you talking about? Can your printer beat an HP printer? This is impossible!"

Li Yunhai moved the two inkjet printers together, plugged them in, and said, "You can't explain anything by just talking. I have two printers here. Let's compare which one is better."

The thin man checked the HP printer and made sure it was original. He said, "OK! This is a product of HP. This product is definitely better than your printer."

Li Yunhai turned on the power of the two printers and said: "The most important parameters of the printer are: one is the printing speed, how many sheets can be printed per minute. The second is the printing quantity, how many can be printed with the consumables bought at the same price piece of paper. The third is function and performance. The fourth is printing quality. The fifth is the quality of the printer. Do you agree?"

The thin man nodded and said, "OK, these parameters are the most important!"

Li Yunhai said: "Let's test the printing speed of the two printers first."

He put two stacks of printing paper into two printers respectively, then connected them to the computer and printed a document.

HP printers use foaming inkjet, which requires heating, so it is also called thermal printing. When you pick up the printed paper for the first time, you can still feel a slight heat on the paper.

The Sihai printer uses micro-piezoelectric technology, also called cold printing, which does not require heating.

It’s obvious that cold printing is faster!

The two computers here press start printing at the same time.

Sihai Printer starts printing immediately.

The HP printer warmed up for a while and then slowly started printing.

Several people from HP company looked at each other, obviously they couldn't believe what was happening in front of them!
If they hadn't seen it with their own eyes, no matter who told them, they wouldn't believe that there was such a powerful printing technology in the world?
HP's printing technology has always been a leader in the world.

But suddenly, a Chinese company's printing technology surpassed them!
The thin man covered his mouth and whispered to a fat man.

The fat man nodded sometimes and shook his head sometimes.

Sihai Printer printed the document first.

HP's is obviously a few lines slower.

The thin man and the fat man couldn't wait to pick up the printed manuscripts and compare them carefully.

In their opinion, the typing speed of Sihai typewriter is good, but the printing quality is definitely not good!

However, they were disappointed!
The documents printed by the Sihai printer have neat edges, and overall, they are clearer, smoother and smoother than those produced by the HP!
　Second, ask for a monthly pass.

　　
　
(End of this chapter)