NBA: I am a master dealer

Chapter 181 Is it a beautiful knife?
As soon as this high-priced endorsement contract came out, in addition to causing a sensation, it also triggered a series of chain reactions.

For example, some ESPN reporters questioned, is Xue Liancheng worthy of this contract?Qualified to build a personal brand?

The annual endorsement fee is 2500 million knives!
James and the four-time scoring champion Durant are only 3000 million in endorsement fees. Xue Liancheng, a rookie, is comparable to the appearance of the league?
and……

Also established its own sneaker brand.

Even top superstars like Kobe, James, and Durant didn't do it, but Xue Liancheng became the second player in the NBA as a rookie.

It's just ridiculous.

Many fans even stood up and sneered.

"Is Anderma the second idiot?"

"People are stupid and have a lot of money!"

"Annual endorsement fee of 2500 million, no one will give it to a rookie!"

"The most incomprehensible thing is that you actually established a personal brand for Xue Liancheng. Are you crazy?"

"For a small company like Under Armor, how much gold can be used to build a personal brand for players?"

"That's right, the revenue is not as good as Nike's fraction, so what kind of future does this broken company have?"

"I'll just watch when you become a joke."

The whole screen is filled with the feeling of not being able to eat grapes and talking about sour grapes.

There are also many fans who are more direct, complaining about their idols.

"When will Nike build a personal brand for me, Zhan?"

"Currently, only Kobe and James are qualified to build a personal brand."

"Kobe is at the end of his career. It is estimated that it will be difficult to have a chance. Only I can match it."

"Xue Liancheng can do it, why can't Kobe?"

"Durant's four-time scoring champion, the future No.1 in the league, will definitely be able to."

"Made! Durant can do it, so can Westbrook."

"If Westbrook can build a personal brand, then Harden is fine."

"I'm Zhuo, where did you put Duncan who won the championship last season?"

At the end of the talk, almost all the fans felt that their idols were qualified to build a personal brand, with a swearing look, and their chests were pounding...

And there are even some good news reporters who asked the big stars their opinions on Xue Liancheng's sky-high endorsement fee.

The reporter asked Kobe: "Xue Liancheng has signed a sky-high endorsement contract, do you know?"

Kobe: "It's incredible, but I still want to congratulate him. His future achievements are worthy of this contract."

The reporter asked Kobe: "Xue Liancheng has also established a personal brand, what do you think about this?"

Kobe said: "From the perspective of the market behind him, he is very likely to succeed and become Jordan in the eyes of the Chinese."

The reporter asked again: "Will you propose to Nike to build a personal brand?"

Kobe smiled bitterly: "Do you think I still have a chance?"

……

The reporter went to ask James again: "Xue Liancheng signed a high-priced endorsement, what do you think?"

James was expressionless: "Congratulations to him."

The reporter asked again: "Are you surprised that Under Armor established Xue Liancheng's personal brand?"

James: "It was really unexpected."

The reporter then asked, "As the current top brand of Nike, do you think you have the opportunity to build a personal brand?"

The haze in James' eyes flashed, and he said jokingly, "I think I should be respected in terms of my current achievements."

This is also a disguised call to Nike.

But this time is different.

In Jordan's era, Nike was still a little Karami. Since signing Jordan, it has skyrocketed and become the overlord of sports brands.

At that time, Nike and Jordan established a personal brand, which can be regarded as complementary and growing together.

Now that Nike has become a giant company with a market value of over 700 billion dollars, how could it be possible to send money to players eagerly.

You know, Nike pays Jordan hundreds of millions of dollars in dividends every year.

That's right.

Jordan sat at home, doing nothing.

Nike has to offer hundreds of millions of dollars with both hands.

Hundreds of millions of dollars!
What is this concept.

The salary of NBA teams is only tens of millions. One can imagine how terrifying Jordan's influence is.

It is obviously impossible for James to copy Jordan and steal money from Nike.

unless……

James signed a contract with a small company like Under Armor, and then single-handedly defeated Nike, bringing this small company to the position of overlord.

if not.

Impossible in this lifetime.

It is impossible for Nike to give other players a dividend model to build a personal brand.

But jumping to a small company and starting a little-known small brand on your own, is it easier said than done?

The market share is so big, just like a cake, if you cut a piece, there will be a piece missing, Nike will be happy!

You have such influence!
In fact, the stars and the brand side go in both directions.

When a star signs with a big brand, you can easily obtain more resources and expand your influence.

For example, James signed with Nike.

Because Nike's market share is here, there are already many people who buy Nike products. After you endorse Nike, more people will know you and recognize you.

Then exposure, advertising, public relations, labels, media voice, etc., will follow one after another.

James can have today's momentum, Nike's contribution is definitely not small.

But the other way around.

James also used his performance on the court to give back to Nike. The better he played, the more fans he gained, and he used his personal influence to consolidate Nike's dominance.

This is the reason why they complement each other.

If there is a choice?

Of course, it is better to sign a contract with a big brand, there is no doubt about it.

pity.

Nike is now overpowering Klass, full of arrogance and rudeness, and the offer to Xue Liancheng is the lowest.

Of course, Xue Liancheng can't hold Nike...

In addition to asking Kobe and James, the reporter also asked Westbrook, Durant, Harden, Curry and other emerging stars of the new generation.

Westbrook: In addition to congratulations, there is nothing to say.

Durant: Building a personal brand?This requires courage, at least for now, Under Armor is very courageous.

Harden: Xue is a great player, but it still surprises me to get $2500 million in annual endorsement fees.

Curry also shouted to Under Armor in a joking tone: I will talk to Under Armor President Plank later to see where I am.

Their reaction was still a little sour.

Especially Curry, he only got 400 million years of endorsement fees, but Xue Liancheng got 2500 million all at once.

It's human nature.

and this……

In fact, it is the effect that Under Armor wants.

Overnight, he became famous.

The small company that was originally unknown was instantly known by the public.

Regarding the consequences of announcing the sky-high price of the contract, Plank had greeted Xue Liancheng in advance, saying that once it was released, both parties would definitely be ridiculed, and Xue Liancheng would face even greater pressure from public opinion.

In order to cooperate with the company's publicity, Xue Liancheng fully agreed.

after all……

There are many people who scold him, and there are countless people who sneer at him.

As long as you can get money, what is this pressure?
In fact, some people have seen the essence behind it. Under Armor is betting on the Chinese market behind Xue Liancheng.

Once successful, Under Armor will be able to open up a huge market without any effort. What is 2500 million years of endorsement + building a personal brand?
But all this trouble.

None of them bothered the Heat.

16 number.

They were in Sacramento, challenging the Kings.

The current king is still sinking.

Although they have a top center like Cousins, their record has not improved at all, with 16 wins and 22 losses. Obviously, there is no place for them in the West.

Although the process is somewhat tortuous, the result is still the same.

The Heat beat the Kings 109:85.

Xue Liancheng made 13 of 6 shots and scored 18 points and 9 assists. He played fairly well, but compared with the previous game, he was not only inferior, it was simply unsightly.

but.

When the Kings counterattacked in the third quarter, he stood up and scored 6 points in a row to stabilize the situation for the team.

In the fourth quarter, 4 consecutive assists were sent out, and the king was taken away by a wave.

Besides.

In addition, as many as six players in the team scored in double figures.

Gasol Jr. had 16 points and 6 rebounds.

Ibaka had 14 points and 6 rebounds.

Marcus Morris scored 12 points.

PJ-Tucker scored 10 points.

Chalmers also scored 11 points.

Batum also scored 10 points.

The Heat's current firepower output is very fierce, and it takes almost an instant to penetrate the opponent's defense.

The main quality of defense has indeed improved.

Without garbage time, the Kings' scoring would be miserable.

In contrast to the king.

Cousins ​​was completely restrained by Gasol Jr., making 12 of 4 shots, scoring 17 points with only free throws, and 11 rebounds.

The core of the backcourt, Darren Collison, was also entangled by PJ Tucker, unable to do what he wanted. He made 13 of 5 shots and only scored 13 points and 6 assists.

Both internal and external cores cannot be driven, and it is impossible to win the Heat.

After beating the Kings, the Heat's five-game streak in the West is over.

It is very, very rare to win all five battles and retreat unscathed.

There are many top teams such as the Warriors, Clippers, and Trail Blazers among them. The combat power after the Heat's trade has gradually emerged.

After five straight victories.

The Heat's record came to 28 wins and 12 losses, surpassing the Toronto Raptors, and one more place, ranking second in the Eastern Conference.

The Toronto Dragons lost to the Eagles today, and they finally stopped being fierce. They became Dragons in seconds, and their results have dropped to 27 wins and 12 losses. The glory is no longer.

The Washington Wizards also lost today, but 27 wins and 13 losses are still good, ranking fourth in the Eastern Conference.

The Chicago Bulls are fifth in the East with 27 wins and 14 losses.

The Cleveland Cavaliers are still solid, with 20 wins and 20 losses, ranking sixth in the Eastern Conference.

The top spot in the East, of course, is the Atlanta Hawks, with 32 wins and 8 losses. They have won 11 consecutive victories, and they are in the limelight for a while.

It is the most fierce team in the league except the Warriors.

The pattern in the East has basically not changed much, and the top six are very stable.

But Xue Liancheng knew that after the trade, the Cleveland Cavaliers would rush up soon.

As far as the Heat are concerned, they also need to stabilize their record before the All-Star Weekend.

in this way.

After the All-Star break, they'll be able to hit the ground running.

but.

Four days later.

They will be tested.

Back at home, they will meet the challenge from the Oklahoma City Thunder.

The duo of Durant and Westbrook are currently the hottest top stars in the league, and the media hailed them as the face of the future of the league.

In fact, there is nothing wrong with that.

It's just that Stephen Curry popped up, coupled with James' super standby, the two ended up being neither fish nor fowl.

It even caused the Thunder and Thunder to dismantle their team. Du Xiaoshuai turned around gorgeously and voted for the Golden State Warriors.

but.

Xue Liancheng felt that Du Xiaoshuai should be able to avoid the nickname surrender.

why?
Because he is here.

Because after the heat has been traded this season, its strength is definitely the first-class existence in the league.

Once the Heat complete the summit.

Even if Du Xiaoshuai goes to the Warriors again, there will be no surrender at all.

Because the Warriors did not win the championship, they are also losers. If the losers join the losers, there is no so-called surrender.

of course.

The premise is that I can successfully snipe my big James, and beat the elementary school student Curry in the finals.

This kind of drama can be repeated next season.

challenging.

Xue Liancheng didn't dare to pat his chest to promise that he would be able to save Du Xiaoshuai.

of course.

He will try his best.

……

……

Back to Miami.

Xue Liancheng didn't dare to relax even more, and spent more time in the arena.

Now he is indeed under pressure.

If he can't play well, he will lose a lot of small money, and even make himself a laughing stock.

2500 million U.S. dollars in annual endorsement fees!

He must be worthy of the price.

He also needs to accumulate influence for his upcoming personal brand.

His goal is to continue to be prosperous and rich in the second half of his life, just like Jordan, even if his legs are broken or his limbs are degenerated.

of course.

His demands are not as high as Jordan's.

As long as his personal brand can bring him tens of millions of dollars in revenue every year, he will be very satisfied.

and so.

He has to train hard and keep improving himself.

And training is a boring thing.

Fortunately, Gasol Jr. and PJ Tucker were with him, so that he would not be so boring.

After experiencing the battle with the Warriors, Gasol also realized the importance of three-pointers and trained very actively.

It was midnight again.

I dragged my tired body back to the apartment.

As soon as you open the door.

He greeted the old father's concern, "I'm back..."

Seeing his old father fiddling in the kitchen, Xue Liancheng froze for a moment, "Dad, why are you here?"

The old father: "Mr. Plank hoped that we could implement the signing matters as soon as possible, so I rushed over."

Xue Liancheng said with deep eyebrows, "Let's find a professional agent and lawyer first, and then take them along."

This money cannot be saved.

What if there is a pit?
He couldn't see it, and the old father couldn't see it even more.

Old father: "I know, I will look for it tomorrow."

Xue Liancheng: "It's best to give the annual salary directly. If it's a commission, I feel a bit at a loss."

This exorbitant endorsement price was negotiated by himself, and if he had to give a commission, it would be a loss.

The old father said, "I know, come... Let's have supper first."

talking.

Come out with hot meals.

According to before, Xue Liancheng did not have supper, but today is different, a good day...

Father and son had a good drink.

The two chatted while eating.

Old father: "In addition to sports brand endorsements, there are actually many other endorsements. Let me give you a general overview."

Xue Liancheng narrowed his eyes, and saw a lot of small money again, "Hmm..."

The old father took out a piece of paper: "Patek Philippe's endorsement fee is 2000 million for five years, Chow Tai Fook's image spokesperson is 1200 million for four years, Toyota's image spokesperson is 2200 million for five years, Midea's image spokesperson is 1000 million for four years, Xiaomi's endorsement fee is 1500 million for five years, and China Merchants Bank's image spokesperson is 3000 million for seven years..."

Xue Liancheng was in a daze as he listened.

I boil...

It turns out that making money is so simple and easy.

As long as he plays well, money will flow to him like running water.

These brands are not compatible with other athletes, but they still spend a lot of money to invite him. Although the price is not as big as sports brands, it is still 400 million US dollars a year!

and many more……

Xue Liancheng thought of something, woke up, and quickly asked, "Dad, is it a beautiful knife?"

The old father was stunned for a moment, "This kid, of course, is a beautiful knife."

Only then did Xue Liancheng feel relieved, "That's good..."

so...

startle him.

If it wasn't for the US knife, then he was too worthless.

Although the annual income of 400 million yuan is not a lot, it does not meet his social status at all.

after all……

Under Armor even gave over [-] million votes.

His current teeth are very good, and his appetite has grown. He really doesn't like ordinary small money.

After the old father finished reading, he said: "Actually, my idea is, wait a little longer..."

Xue Liancheng was stunned for a moment, "Why?"

If all these endorsements are won, it is quite a big contract of 1 million knives. Isn't this money earned?

He felt sorry for the brand's trust in him.

The old father thought for a while and said, "I think the Heat have a lot to do this season. If you can go further in the playoffs, your commercial value will be even greater."

Xue Liancheng frowned and thought for a moment, feeling that it made sense.

This season, the Heat have both offense and defense, with Gasol Jr. and Ibaka on the inside as barriers, him and Uncle Wei on the outside as the main attackers, plus a group of excellent role players, their strength must not be underestimated.

What about the Eastern Conference finals?

He thinks it shouldn't be a big problem. If there is no accident, it will be the Heat and the Cavaliers.

of course.

If there is an accident, it may only be an early meeting.

If the Heat really snipe at me, King James, overthrow Curry, a primary school student, and successfully reach the top to win the supreme championship trophy.

Then his value is incredible.

It's the end of January, and it's not too far from June.

This time, he can afford to wait.

If he really climbed to the top by then, his value would definitely double.

oh well...

That's really a fortune.

Thinking about it made him a little excited.

The income of nearly [-] million US dollars a year was unimaginable before.

but now.

Not only did he dare to think, but he could do it.

At this time, the old father's voice came again: "And...we will have more choices at that time. In this case, we can try our best to choose domestic brands as endorsements."

Xue Liancheng nodded, "Then take it easy..."

At this point, his mind was flooded.

He wants to slow down not just because the Heat may go further this season.

He wants to wait for the golden thigh.

But time has passed for so long.

Why didn't the golden thigh move at all?
Now his performance on the court has reached the limit, that is, the bottleneck.

The help that training can bring to him, although there is, is not as great as before, and it has entered a period of gentle and stable rise.

If you want to make a breakthrough.

Can only count on golden thighs.

(End of this chapter)