NBA: I am a master dealer

Chapter 180 Sky-high endorsement
Plank: "What? Are you kidding me?"

Xue Liancheng could imagine Plank's stunned expression at that moment just based on this earth-shattering voice.

Think about it too...

The endorsement fee of 1 million for six years, this kind of sky-high contract, is a super high salary that is only close to the league's facade level.

Joint parent company to create a personal brand company?
Michael Jordan is the first player to own a personal sneaker brand, and the only one in the NBA so far.

Want a 10% stake in the parent company?

This f*ck doesn't look like a robbery, but wishful thinking, daydreaming.

Such a condition is beyond outrageous!
It's outrageous mother plus outrageous father opened the door for outrageous, outrageous home.

But that's what he wants.

It's a negotiation after all.

The more exaggerated the better, I am not afraid of exaggerating to an outrageous level.

Raise the other party's psychological expectations first, and wait for the price to be bargained next, which will be beneficial to others.

It's like the routine of selling clothes in a clothing store, the purchase price is 20, and the selling price is 2000. Even if you bargain, you are embarrassed to cut it to 50, right?
Anyway, judging from his current performance, he won't worry about selling it for a good price. Since Under Armour's heart belongs to him so much, he must beat Under Armour.

This is the correct way to negotiate.

Xue Liancheng said indifferently, "If you believe in my influence in China, you should know that I am serious."

China's market share is very large.

Take the sports brand Yige as an example. Nike's total revenue is 322 billion US dollars, and China alone has nearly 40 billion, which is an absolute big ticket warehouse.

In a few years, the sports brand will continue to grow rapidly and will become the world's largest ticket warehouse. Anta even achieved a revenue of 500 billion yuan, which is more than 70 billion yuan when converted into US dollars. It is conceivable how big the market potential is.

As long as Under Armor has a place in China, it is still very optimistic that the revenue will reach US$[-] billion.

And he is the bayonet and trump card for Under Armor to enter the Chinese market.

There is no one more suitable than him.

Once successful, the value he can create for Under Armor is definitely worth the money.

Is it really expensive to exchange US$1 million for his six-year brand value and create another ticket warehouse with an annual revenue of US$5000 billion?
not expensive...

of course.

It is also possible to fail.

For example, Yao Ming's signing with Reebok played a less significant role.

Was Yao Ming influential enough when he entered the NBA?
But still useless.

Of course, he couldn't tell Plank about these things.

His main focus now is to fool around, imagining the future, drawing big cakes, whether it will work or not is beyond his control.

The money was already in his pocket anyway.

Plank's voice was slightly hoarse, "Although I am optimistic about your future, your quotation is really unbelievable, and I cannot accept it."

Xue Liancheng patiently continued to paint big cakes, "Do you believe that the revenue of sports brands in the Chinese market will exceed US$300 billion in the future?"

Plank froze for a moment, "300 billion?"

Xue Liancheng said, "Yes, with a share of 300 billion US dollars, Under Armour's revenue can exceed US $ 3 billion as long as it occupies 10% of the share. Can you imagine what Under Armor will look like by then?"

Plank fell silent, obviously thinking about Xue Liancheng's words.

If you really create a new market with annual revenue of 10 billion US dollars, it seems that...

Not too much at all.

Paying an endorsement fee of about 3000 million per year can win such a ticket warehouse.

Too much shit...

But only if this possibility exists.

Plank has been in the business world for many years, so naturally he will not be persuaded by Xue Liancheng's few words, and his mind is still very calm.

of course.

Even if you are persuaded, it is impossible to show it: "Xue, I can't imagine what will happen in the future. All the assumptions are based on the future you described for me. Let's focus on the present first, shall we?"

Xue Liancheng went on to draw a round, big and fragrant pie, "What I focus on is that the North American market of basketball products is close to saturation, while the Chinese market is like a wilderness, waiting to be developed. With my achievements in the NBA, I believe that I will definitely have a place in my hometown. This can be proved by the popularity of topics about me on social media."

At this time, Weibo data can come in handy.

The old father ran that account, which is a very useful reference data.

Including those famous basketball commentators who talk about the popularity of his topics, even the "black fan leader" Mr. Yang can come in handy.

If Under Armour's headquarters wants to know about his domestic influence, it will definitely investigate the authenticity of his popularity.

He is a true gold who is not afraid of fire.

even.

He suspects that Under Armor has made relevant reports.

Plank: "Xue, the six-year 9000 million contract I offered is based on your evaluation based on your influence in China."

Xue Liancheng: "Then you underestimate the Chinese market, uh...or maybe you underestimate me. If that's the case, we can put it on hold and talk about it later."

He has no worries about selling.

This is his bottom line.

As long as he continues this performance, many sports brand manufacturers are waiting to negotiate with him.

Plank hurriedly said: "I absolutely did not mean to underestimate you, please believe this."

Ok……

This tone...

There seems to be some urgency.

Xue Liancheng raised his eyebrows, and said without blushing, "Since you also recognize my future, then you should know that these conditions are not harsh."

Plank: "Xue, I can only express my apologies for the basic endorsement fee of 1 million in six years, but we can discuss the establishment of a personal brand."

Ok……

Upon hearing this.

Xue Liancheng's heart beat violently, it seemed that there was something going on.

That's a huge concession.

Do not……

This is a huge concession, giving a strong signal of cooperation.

Xue Liancheng calmed down and said, "Then I want to hear your thoughts, Mr. Plank."

Plank raised his eyebrows and said, "A 5000 million endorsement contract in six years, and the other 70 million, we will create your personal brand with Under Armor through cooperation. Our company holds 30% of the shares, and you hold [-]%. This is the greatest sincerity I can give."

As for parent company equity?
Not even mentioned.

Of course it is impossible to mention.

Under Armor is not yet listed, but Wall Street has given a corresponding valuation.

In 13, Under Armour’s valuation was US$100 billion, but it has fallen back recently. Wall Street only gave US$80 billion. Valuation is unpredictable and difficult to refer to.

After listing, whether the market buys it or not is also a problem.

But for 10% of the shares, the minimum guarantee is several hundred million, how could it be given to Xue Liancheng?
When Xue Liancheng heard such a condition, he almost jumped up, and subconsciously wanted to agree.

He's just a lion with a big mouth.

Unexpectedly, the other party really put meat in for him to feast on, it was simply too unexpected.

Create a personal brand!
This is something that many NBAs have dreamed of. Even superstars like Kobe Bryant and me, James King, couldn't do it, but he... actually did it.

Just don't get too excited.

The conditions offered by Plank are indeed generous enough, and it feels like everything is in a dream, so unreal.

There was a feeling that the pie fell from the sky and hit him on the head all of a sudden...

Ok?
Pies fall from the sky?
At this time, his mind instantly cleared up.

How could there be such a good thing as a pie in the sky in this world?
Even if there is such a good thing, it is impossible to hit him on the head.

The world is full of goodwill, and the world is all good.

So……

Why would Plank be willing to compromise and work with him on a personal branding company?

Think for a moment.

He suddenly had a flash of inspiration.

Under Armor was officially listed in 16, that is to say, now Plank urgently needs to build momentum?

Think about it this way.

It can also explain why Plank made such outrageous demands on him, and why he still has such a high tolerance.

original……

Everything is for listing!

Signing him can indeed boost the confidence of capital in a short time.

If so.

Then he can safely go further to fight for interests, um... Let's start with the matter of asking for shares in Under Armor, "Mr. Plank, you seem to have forgotten that I have one more condition."

Plank: "Xue, I'm sorry, you haven't created value for Under Armour, so I can't give you Under Armour's equity. In this way... I will privately make the decision to increase your personal brand company's shareholding to 49%, and our company's shareholding 51%."

Xue Liancheng was overjoyed and tried his best to restrain his inner excitement.

Sure enough.

It seemed that Plank was a must for him.

And this equity replacement is actually in line with his wishes.

Under Armor went public in 16. When it first went public, it was really good. It quickly reached a market value of 200 billion, but then plummeted like a waterfall, and finally fell to a market value of only 32 billion US dollars.

10% equity, converted into money, is only tens of millions.

And his personal brand, if successful, may not be less valuable than Under Armor.

and so.

He doesn't necessarily want Under Armour's equity.

However, this is not enough.

He wants more, "Personal brand company, I want 70% of the shares and ownership."

Plank still wanted to bargain: "Xue..."

But Xue Liancheng felt that he had the initiative, and directly interrupted, "This is my bottom line."

Plank was silent for three seconds, and finally seemed to give in, "Then... alright."

This time.

It was Xue Liancheng's turn to be stunned.

Plank's concession was beyond his expectation.

Why does it feel like Plank doesn't care much about cooperating with him on his personal brand?
next second.

He was startled suddenly, and realized that it wasn't right...

The conditions given by Plank are only 5000 million yuan in six years is real money. As for why use the other [-] million yuan to establish a personal brand?
Why does it sound so unreasonable?

Because Plank explained that the personal brand is a cooperative model, that is to say, the personal brand company and Under Armor are separated.

Where does the investment company get its money from?
This feeling... more and more like being fooled.

He pondered for a while with deep brows, and decided to ask clearly first, "How much is the capital investment to establish my personal brand?"

Plank was silent for three seconds, "3000 million in the early stage, 3000 million in the mid-term, and 4000 million in the later stage. If the effect is not cheap, we will invest more."

Xue Liancheng: "Is this money paid by Under Armor?"

so...

Don't end up with financing or borrowing from the bank, so what's the point of him signing this contract?
really.

After hearing this, Plank was completely silent.

Xue Liancheng had tens of thousands of criticisms in his mind, and he didn't know whether to say it or not. He was very upset, "It seems that Mr. Plank is not sincere."

Plank: "Xue, setting up a brand company is not an easy matter. I think we need to sit down and have an interview."

Delay?

The word popped up in Xue Liancheng's mind instantly.

He has roughly understood Plank's wishful thinking, which is to sign him with [-] million yuan in six years, and then...

It's gone.

As for the establishment of a personal brand company, it has to be considered in the long run.

What the hell...

The painting came to him.

Xue Liancheng thought for a while, and decided to express his attitude, "The basic endorsement contract of 5000 million in six years, and the 5000 million US dollars you promised, and the 70 million from Under Armor's capital allocation, a total of [-] million funds, all of which must be credited to the development of my personal brand company within three years. I own the personal brand that your company cooperates with me. I own [-]% of the shares, and it does not belong to Under Armour.

Plank remained silent until the end, and the only sound coming from the other end of the phone was heavy breathing. He never expected that he would be reversed.

Xue Liancheng added: "Mr. Plank, you can open up a new market for only 5000 million US dollars, why not do it?"

Plank: "..."

It was directly silenced.

A total of 30 million US dollars has been invested in Xue Liancheng's personal brand company, and Under Armor has no ownership and only holds [-]% of the shares. Xue Liancheng is the co-author, and Under Armor will bear the funds and risks?
How could he be happy with this kind of cooperation?

Xue Liancheng: "Mr. Plank, you can think about it first. I'm not in a hurry, but... I need to remind you that your time is running out, because my father has returned to China to negotiate with domestic sports brands."

Upon hearing this, Plank finally got anxious and said, "Xue, your conditions are too harsh, and no company can agree to you. In this way...you and I each take a step back. Your personal brand company will be owned by Under Armour. You still hold 49% of the shares but have decision-making power. This is my greatest sincerity."

How could Xue Liancheng back down, "If that's the case, the basic endorsement contract is still 1 million for six years."

Next.

The two chattered.

finally.

After a long time.

The two parties reached an oral agreement.

The basic endorsement contract is still 70 million yuan in six years. Under Armor and Xue Liancheng create the Liancheng brand company. Xue Liancheng owns the ownership, Xue Liancheng still holds 30% of the shares, and Under Armor holds [-]% of the shares. The three-year investment is [-] million US dollars, all funded by Under Armour.

Under Armor provides platforms, design, production, sales channels, publicity channels and other agreements.

that's all.

The premise of its establishment is that the total revenue of Under Armor and Link City in the Chinese market must reach US$6 million during the contract period before it can take effect.

Once out of reach.

Then execute according to the B agreement, which is what Plank said, the Liancheng brand is owned by Under Armour, Under Armor holds 51% of the shares, Xue Liancheng holds 49% of the shares, but the basic endorsement contract is changed to [-] million in ten years.

It's like betting against each other.

With the US$6 million revenue in the Chinese market as the boundary, the risks are completely shared.

With more than [-] million yuan, Xue Liancheng made a lot of money, and Under Armor made a lot of money.

That's right.

After all, this is the value that Xue Liancheng realized by using his own influence. Xue Liancheng will not back down, and he is bound to take the lead.

With a revenue of less than 6 million US dollars, Xue Liancheng will have to sell himself for four more years, which is equivalent to 1000 million a year. It is not expensive for Under Armour, and it is very cost-effective...

and so.

Both parties take what they need.

Xue Liancheng has absolute confidence in himself, which can be seen from the popularity of Weibo.

And Plank is relatively conservative. Yao Ming is a lesson from the past. He doesn't think that Xue Liancheng can sell 6 million US dollars in revenue in China just by using his influence.

After all... Under Armor's global revenue is only a little over 20 billion, Xue Liancheng alone is one-third of Under Armour's revenue, how is that possible?
of course.

Under Armor won't lose money, because they signed Xue Liancheng, and everything is aimed at impacting the listing.

As long as it is recognized by Wall Street capital, it is success.

As for investing in Xue Liancheng's personal brand, it's all small money.

done?

Of course good.

Didn't work?

It doesn't matter, when Under Armor has completed its listing and made a lot of money, it doesn't matter whether Xue Liancheng's personal brand is doing well.

What's more...the extension of Xue Liancheng's four-year contract is equivalent to recovering 4000 million US dollars.

Investing in Xue Liancheng's personal brand is equivalent to spending an additional 6000 million yuan to gamble on Xue Liancheng's future.

What if the bet wins...

The income is not only the 30% income brought by Xue Liancheng's personal brand, the most important thing is that Under Armor will also be driven, and the revenue will also increase accordingly. This is the real big head.

This account Plank is more slippery than anyone else, it is impossible to lose money...

And Xue Liancheng's math is not bad, he doesn't need to pay for it, build a platform by himself, let alone produce, sell, and publicize by himself. He only needs to distribute 30% of the proceeds to Under Armour, and the rest is his.

Realize the real use of influence.

in case……

He is fortunate to be Jordan in the eyes of the Chinese, then he will make a lot of money.

This business is also a steady profit.

and so.

Both feel that they have earned...

no losers...

And that night.

"Sports Illustrated" reporter Phils exposed the shocking news.

——The high-priced endorsement, Under Armor invested 1 million US dollars, formally reached a six-year agreement with Xue Liancheng, and cooperated to establish a personal brand.

"Yahoo Sports" reporter Brooke followed.

——Comparable to Jordan, Xue Liancheng became the second NBA player to create a personal brand in the world, and signed endorsements as high as 1 million US dollars in six years.

The number one trending search on Twitter shocked everyone.

"I Zhuo, a rookie actually signed a contract with an annual endorsement fee of 2500 million. This...isn't it too aggressive?"

"Under Armour's annual revenue is only a little over 20 billion. Are you crazy? You actually spent 1 million to sign a rookie?"

"My God! He also created a personal brand, the second player in the NBA."

"With 1 million US dollars, but also to create a personal brand? Xue Liancheng is about to take off."

……

The sensation caused in the sports world is no less than the explosion of an atomic bomb.

Because the annual endorsement fee of 2500 million US dollars is already terrifying. Counting NBA players, few people can get such a high-priced contract.

What's even more frightening is that Xue Liancheng, who is stronger than Kobe and James, did not create a personal brand.

It is conceivable how surprised the public was about this signing.

And the reason why there will be a six-year high-priced endorsement of 1 million US dollars is exposed, it is naturally Under Armor to create momentum for the listing.

In fact, strictly speaking, it is also 1 million US dollars in six years, and I am not lying...

(End of this chapter)