Lost eight hundred million at the beginning

Chapter 169 Chapter 169 New Chain Mode
Lin Ruoyan found that the employees were fighting on the front line and refused to take vacations, so she had to take out another magic weapon.Didn't she invest in the medical examination center, which forced employees to pay benefits and had to complete the medical examination in January, and those who failed to pass the physical indicators should take a vacation immediately.

Lin's real estate company currently has 68 people, and she directly bought the most expensive medical examination plan for everyone, and asked everyone to complete it within a time limit.

Originally, at the end of the year, the passenger flow of the medical examination center was relatively sluggish, but this wave of influx made the medical examination center active again.

Other hospitals also have physical examination programs. Seeing that there are so many customers here all year round, how can you not be envious?Inquiring about business know-how in various disguises seems to imitate this "novel" model, and its own hospital is also doing something similar.

So Boss Liang's mother contacted Lin Ruoyan, saying that they planned to start expanding the chain store.

Opening a chain was a consensus reached at the beginning. At that time, Lin Ruoyan wanted to invest more, but Lao Tong and Liang's mother didn't dare to do so. After half a year of business, more and more customers, one store was obviously not enough up.Moreover, Beijing is so big, there are so many large state-owned enterprises, distributed in various urban areas.In order to facilitate these people's nearby medical examinations and seize market share, it is imminent to open more branches.

Lin Ruoyan found a time to go to the office of the medical examination center for a meeting.

Zhang Huanyu is also on winter vacation at this moment, and she dragged the young man to go with him.Zhang Huanyu also participated in the calculation of related costs and profits at the beginning, so let's take a look at how to make a chain.

The initial investment price of this flagship store of the physical examination center was 200 million. Lin Ruoyan was responsible for the design and decoration and some basic equipment investment, such as air conditioners and drinking fountains.Laotong and Liang's mother pooled together a year's rent, bought some second-hand medical equipment at a low price, and undertook the recruitment and manpower operation costs for the past few months.The three basically share the shares according to the three-to-three ratio.

Now we have found a lot of customers, and we have also adopted the key customer model, that is, large groups and large enterprises purchase services in batches, prepay the fees in advance, and their people come to the door for medical examinations according to the specified time period.In this way, the person may not come, but the money has already arrived.

The physical examination is divided into different grades, and the average per capita is 200 yuan. A large state-owned enterprise has tens of thousands of employees and retired employees. They have expanded several companies. By January, they had earned nearly 1 million yuan.Of course, the money cannot be regarded as profit, and the corresponding costs must be deducted.

After smoothing out the investment of 200 million yuan and renewing the lease of the building for another year, after deducting the labor costs consumed by the operation in 2023, there are less than 200 million yuan left.I dare not pay dividends for this money, so I want to use it to invest in new stores.

"Shouldn't we just open a new store if it's less than 200 million?" The old boy was more serious. He knew that if he rented a venue elsewhere, the rent of the same scale would definitely not be as low as his.

Lin Ruoyan said: "If we still follow the model of the flagship store, then 200 million is definitely not enough. We should think about the franchise we talked about. Tell me, Xiao Zhang. I think you told me about a new one on the way here." Nice concept."

Because of the successful operation of the designer's homestay, Zhang Huanyu was respected by the elders in his hometown, and he was known inside and outside the school, and his self-confidence increased a lot.

He no longer had the shyness he had before, and said in a deep voice: "Although mine is a franchise, it may be different from the traditional franchise. If it works well, you don't need to pay extra money, and the franchisees can continue to provide profits. .”

In Lin Ruoyan's view, the model that Zhang Huanyu talked about next is the classic S2B2C model of later generations. It was originally a model that emerged after the Internet e-commerce became active. Now it seems that there are similar signs in traditional business. Huanyu keenly captures and refines it into specific methods that can be practiced.

As we all know, the physical examination must be a physical store. Whether it is renting or buying a business place, it will cost a lot of money, and corresponding personnel and equipment must be allocated.This forms a heavy asset.If you want to open a lot of stores in a short period of time, but you are not willing to invest your own money and choose the franchise model, you must thoroughly study why people want to join.

First of all, promise an annual income of 20.00% to [-]%. There will be income in the first year. If you do well, you will pay back your capital in three years.Profitable income is still stable, who would not want to do business in general?
Zhang Huanyu mentioned this profit before. At that time, everyone had no idea. Through the opening of the flagship store, they had already grasped the income situation, which strengthened their confidence in this aspect.

Second, franchisees do not need to pay franchise fees every year. What franchisees have to do is to have their own storefront, bring their own 100 million decoration fee, and decorate according to the standard drawings they provide.Let the new store and the flagship store maintain an absolute unified standard.

This second article actually has implicit constraints. If the franchisee is willing to spend 100 million on renovation, he will definitely not change to something else after only one year, otherwise the renovation will be wasted.Its shops are at least long-term leased or self-sustained.In addition, after decorating according to the standard drawings, it has a solidified style, even if you don't join in the later stage, then this kind of imprint will still be there, unless you spend money to reinstall.

This is like the logic of fast food franchising like the Golden Arches. It is unified in style, allowing customers who have been here to form a solidified cognition.

Third, franchisees only provide hardware shells, which are just decorated stores. They don’t need to lead their own teams, management personnel, back-end customers and accounting software are all controlled by the headquarters, which is equivalent to direct management by the headquarters.

Liang's mother was still not at ease: "Why are they willing to join? One million is not a small amount of money."

"We still need to calculate the specific amount of the franchise fee. The 100 million just now is an example." Zhang Huanyu explained, and then analyzed,

"Your advantage is actually in the 'software' aspect. All the doctors and nurses working in your flagship store are retired doctors and nurses from serious hospitals. You are professionals in the industry who know what equipment to purchase and the formal process of physical examination. Your medical examination report is professional. The credibility is higher, and you also have the exclusive secrets of Tuoke. These advantages cannot be learned by others without spending money.

But in the traditional chain, if you are chained but not chained, the chances of others poaching big customers from you are very high.That's why I designed this model, that is, all core resources are directly controlled by the headquarters, and what is left behind after joining is just the shell, the 'client'.The store manager of the franchise store can be a completely outsider, operate according to the rules, and collect profits without worry.

They can also become a part of Tuoke, but the customers they bring in must be managed in a unified manner in the headquarters system, and their former employees will be employed again after training at the headquarters, and they can also rotate across multiple stores.This can achieve the effect of the lock. "

The old boy asked: "Then the franchise fee is their store decoration fee. How can we make a profit? Is it just to let these new stores lock in customers?"

Liang's mother didn't understand: "That's right, although we can open many stores in a short period of time and occupy the market share, how can we make money? We also need to ensure that those stores are profitable and won't lose money, right?"

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(End of this chapter)