Starting from selling lunch boxes at the construction site

Chapter 348 Xu’s catering is very compatible

This food festival is no different from the food festivals I have participated in before. Except for the unfamiliar venue, the stalls, the layout of the stalls, and even the owners of the stalls are all very familiar. Even if they don’t know each other’s names, they are very familiar. I got familiar with each other's face at food festivals and became familiar with each other.

Just when everyone thought so, two dark horses suddenly stood out from the stalls with decent business.

One of the dark horses is the stall selling crispy rice and small potatoes. Perhaps because this is the first time this kind of food has appeared, it tastes good and is not expensive. It is loved by many customers. Among the three customers who participated in the food festival, One person was holding a portion of crispy rice and small potatoes, the proportions were really astonishing;
Another dark horse is the stall set up by a company called "Xu's Catering", which mainly sells braised food and lemon tea. With so many delicious foods to choose from, the sales of braised food are not bad, barely reaching the average sales volume of the food festival. above.

However, another product, lemon tea, is very popular!

I don’t know if it’s because there aren’t many drink stalls in the food festival, or because most of the food tends to be fresh, salty, and spicy. Almost everyone is holding a cup of lemon tea everywhere they look. The character 'Xu' is flying in the air.

Some stall owners are envious of the popularity of lemon tea; some stall owners are thinking about whether to change their stalls to sell drinks when participating in the next food festival; and some stall owners look at Xu's lemon tea and have little calculations in their hearts. It keeps making a 'cracking' noise
The Jiangyuan City Food Festival was held for three days. At eight o'clock in the evening on the third day, many stall owners began to clean up their stalls. While cleaning up, everyone chatted with the stall owners in the surrounding stalls.

"Xiao Chen, where are you going next? Let's see if we can meet each other and have a companion to chat with." The stall owner next door suddenly patted Chen Feng on the shoulder and asked with a very familiar look.

"Ah" Chen Feng's movements of cleaning up his hands were sluggish for 0.01 seconds after hearing this, and then he replied cheerfully: "Next, go to the food festival in Pinggui Town, Dongqing City."

"Pinggui Town!" The stall owner next door thought for a moment and asked doubtfully: "The food festival will only be held in a week. How to arrange the time in between?"

"There are no arrangements in between. I plan to rest for a few days." Chen Feng said with a smile: "I have been coming here from other provinces since September. I am either setting up a stall or on the way to set up a stall. I am very tired. It’s quite tiring, I’m going to rest for a few days so as not to get exhausted, right?”

"That's true." The stall owner next door believed Chen Feng's statement and consoled him: "Your body is your biggest asset, and it doesn't matter if you have some rest. The Chinese New Year is only two or three months away. These food festivals will only be held in the future. It’s getting more and more, and I really can’t cope without taking a rest.”

"Yes." After Chen Feng echoed a few words, he took the opportunity to put the things back in the car and stopped the conversation.

Chen Feng said he was taking a rest, but at ten o'clock the next morning, he took a car to Haishi and appeared in front of Xu's Catering Headquarters.

"Hello, sir, this is Xu's Catering. How can I help you?" When the lady at the front desk saw someone coming in, she immediately left her seat, stood up, and initiated a conversation.

"Hello, my name is Chen Feng. I would like to talk to my boss about joining the franchise."

"Mr. Chen, do you have an appointment?"

"Ah, do I still need to make an appointment?" Chen Feng was stunned for a moment, rubbed his hands and said sheepishly: "Um, no, so do I need to make an appointment first? How to make an appointment? How long after the appointment can we meet?"

"Mr. Chen, let me ask you first. If the boss doesn't have time, can we make an appointment again?"

"Okay, okay, please, please." Chen Feng nodded repeatedly.

"Okay." The young lady at the front desk brought Chen Feng into the reception room, took out a bottle of mineral water from the refrigerator and handed it to Chen Feng, and said: "Mr. Chen, please wait here for a while. I will be here soon." return."

"Okay, okay, thank you, thank you." Chen Feng said a series of thanks. He watched the lady at the front desk walk out of the room and closed the door. After the footsteps gradually faded away, he breathed a sigh of relief.

When he made up his mind to come to the Xu's Catering headquarters to inquire about joining the franchise, Chen Feng thought that the so-called headquarters was just a cubicle in a dilapidated office building, with no more than ten employees at most, and it was most likely a family business.

I never expected that the headquarters of Xu's Catering actually looked impressive, including a front desk!If you want to visit the boss, you have to make an appointment!

Generally speaking, with such a complicated process and such a mature company, the franchise fee will be extremely high.
Chen Feng suddenly felt his throat was a little dry. He carefully unscrewed the cap of the bottle and took a sip to moisten his dry throat. His nervousness was palpable.

"You mean someone came to your door and wanted to inquire about joining?"

"Yes, boss, do you think you should meet him in person or make an appointment at another time, or should I find a reason to reject him?"

"Well, he said he wanted to join that store. Is it Xu's fast food, Xu's braised food or Xu's lemon tea?"

"Ah!" Xu An's question touched on a knowledge blind spot. A trace of annoyance flashed in the eyes of the young lady at the front desk, and she quickly replied: "Boss, I'm sorry, I didn't ask about the specific situation."

"It's okay. We haven't launched a franchise business to begin with. It's normal that you don't understand."

"Then shall I reject Mr. Chen?" the lady at the front desk asked uncertainly.

The moment he nodded his head, Xu An's decisive mood became a little loose again. After hesitating for two seconds, he finally called out to the front desk lady who had already stepped out of the office with one foot, and said:
"I'd better go take a look and prepare some fruit plates and snacks for Mr. Chen. I'll go to the reception room in five or ten minutes."

Looking at the direction the receptionist was leaving, a trace of confusion quietly appeared on Xu An's face.

Franchise stores overdraw the brand's own credibility and influence. Once a store has adverse events such as food safety or hygiene, it will affect the image of the entire brand.
Furthermore, franchise stores have a relatively high degree of freedom, and it is difficult to restrain the owners of these franchise stores like company employees. Even if the headquarters provides comprehensive business guidance strategies, they will still choose to run the stores according to their own ideas.
Of course, the franchise business model must have its own unique features, otherwise most catering companies on the market would not choose this business model.

Franchise stores can expand rapidly at very low costs and reduce operating risks by transferring part of the profits to franchisees. With the expansion of the store, the brand's popularity and influence can also increase rapidly, and it can also occupy more stores. market share.

"Boss boss boss!"

"Ah? Ah!" Xu An came back from his thoughts and saw Lu Shengnan standing at the door of the office. He immediately asked: "What's wrong?"

"I just heard from the front desk that someone came to our door and wanted to join our brand. Boss, were you worried about this just now?" Lu Shengnan said as he returned to his seat, entered his password and turned on the computer.

"Yeah, I'm a little confused about whether to choose the business model of franchising." Xu An didn't need to hide too much in front of his capable people. Xu An directly expressed his worries: "The development of franchising is indeed fast, but the hidden dangers are not small. Monitoring The intensity must be very high, but excessive monitoring power can easily breed corruption." "But..." Lu Shengnan interrupted without waiting for Xu An to finish speaking: "But boss, the franchise model is different from what we are now doing with various companies in Haiyang Province. Is there anything different about the cooperation between Disabled Persons’ Federation organizations?”

"Is there any difference?" Xu An repeated with confusion in his tone.

"Yes, our cooperation with the Disabled Persons' Federation is essentially the same as the business model of franchising?" Lu Shengnan nodded and said: "Didn't we set up a special management group specifically for this purpose to handle the pickup and delivery of goods by the Disabled Persons' Federation members? Sales and training related matters?”

Seeing that Xu An was about to refute, Lu Shengnan changed the topic and suddenly smiled: "As long as the proportion of franchise stores is controlled within an appropriate range, right?"

After that, Lu Shengnan turned the computer screen in his office in the direction of Xu An, and a document with white text on a black background appeared in front of Xu An's eyes - "Analysis of Xu's Catering Business Model".

"I have simulated both development models. A single direct-operated store can naturally earn the highest profit, but its popularity and influence are difficult to compare with that of a franchise store.
When the taste is similar, visibility and influence are the highest competitiveness of an enterprise. At a certain level, visibility is the spear to capture market share!
Braised food products are not uncommon in the catering market, and in front of us, there are a series of well-known braised food brands such as Juewei, Zhouheiya, Jiujiuya, etc. We want to develop and become the same as or even surpass them. , then there is no way around them, there is only one way we can go! "

In fact, what Lu Shengnan said is absolutely correct, and it is also the best path and direction for Xu's braised food to grow and develop.

But I don’t know why, but Xu An is a little resistant, and completely pins the future of the store on the franchisees, which are both good and bad?

Both prosper and lose. Consumers don't distinguish between direct-operated stores and franchised stores. They only know that there is something wrong with this brand.
Lu Shengnan saw the entanglement and unwillingness on Xu An's face. He immediately clicked the mouse and a new document appeared on the computer screen. His voice was soft and seductive:
"But, boss, this is not a multiple-choice question where you can only choose one of the two, isn't it? Direct-operated stores and franchise stores can exist at the same time, right?"

Depend on!It’s a dead end again!
Xu An secretly cursed, yes, this is not a multiple-choice question with only one standard answer!Direct-operated stores and franchised stores can exist at the same time!
"Take Qihe District of Haishi as an example. There are three large shopping malls and seven well-established food streets in Qihe District. These ten commercial districts can accommodate [-] Xu's braised food stores and [-] Xu's lemon tea stores at the same time. .
We can use a triangle strategy, where one direct-operated store connects two franchise stores, or two directly-operated stores connect one franchise store, to constrain each other, supervise and cooperate with each other."

After Lu Shengnan explained the entire plan in detail, Xu An applauded without hesitation. Just when he was about to express his praise, he glanced at the front desk lady standing at the door and immediately thought of the reception room. There are still people waiting for me inside
Looking at Xu An's hurried away figure, a smile overflowed from Lu Shengnan's lips, spread to his face, and jumped into his eyes.

It is really a thing that makes people feel a sense of satisfaction and pride inexplicably when the plan is sincerely recognized by others!There is a feeling that I am connected and closely related to the fate of this company and this enterprise.
"I'm sorry, Mr. Chen, for keeping you waiting for so long. I have something to do to delay you." Xu An opened the door of the reception room, pulled out a chair and sat down. Without greetings, he went straight to the point: "Mr. Chen, do you want to join our company?" Which brand?"

With Lu Shengnan's planning background, the conversation between Xu An and Chen Feng went quite smoothly. The only interruption was that Chen Feng hoped to reserve some space in Xu's lemon tea franchise store to sell crispy rice and small potatoes.
Xu An felt that there was no need to think about this proposal and directly rejected it.

Selling snacks in beverage shops was a trend four or five years ago. Today, this type of shop has become synonymous with 'cheap' in people's eyes.

Although Xu's Catering has always followed the route of high quality and low price, the difference between 'high quality and low price' and 'cheap' is huge!
Once you agree to Chen Feng's request, the 'cheap' hat will not only be worn on Xu's lemon tea, but also on Xu's braised food and Xu's fast food. This kind of hat is easy to put on, but if you want to take it off, It's difficult.

However, Xu An still gave Chen Feng a suggestion, that is, refer to the combination of Xu's braised food + Xu's lemon tea, and arrange different types of food to be sold in different stores.

In the end, Chen Feng accepted Xu An's suggestion and planned to go back and rent a larger store, separate it into two small stores, and sell Xu's Lemon Tea and Crispy Potatoes separately.

The two parties reached an agreement, and Chen Feng became the first franchisee of Xu's Catering to formally sign a franchise contract!
After sending Chen Feng to the bus and watching the bus disappear from sight, Xu An turned and walked towards the Xu's Catering Headquarters. When he was about to arrive at the entrance of the store, he bumped into Niu Daben who had just gotten off the taxi. Got it right
"Ah! Boss Xu, I didn't expect to bump into you as soon as I got off the bus. I didn't even bother the front desk to call you!"

When Niu Daben saw Xu An, he stepped forward to say hello very casually. He raised his arms and wanted to put his arms around Xu An's shoulders, but he suddenly came to his senses in the middle of the wave and pretended to stretch his waist and slowly put his hands away. Come back.

"Boss Niu, why did you come to see me this time?" Xu An immediately greeted Niu Daben and entered the reception room where the heat in the seats had not had time to dissipate.

"The second batch of potatoes is ready for shipment, and it still costs [-] tons."

"If it's just a small matter like shipping something, I don't need you, Boss Niu, to make a special trip, right?"

"Haha, Boss Xu, you have seen through it." Niu Daben nodded and smiled: "There are indeed other things. I want to ask how many small potatoes are in stock in Hezibao and whether they can last until the first time next year. reward."

As he said that, Niu Daben chuckled, and his words suddenly became a bit more arrogant, and he said energetically: "The effect of the Jiangyuan City Food Festival is good. Not only the stall owners with average business are interested in crispy rice and small potatoes, but also some Diners have also become interested. In the three days of the food festival, I received nearly forty study applications."

"Boss Niu, your business is booming. Before, it was estimated that it would take about a month to sell out twenty tons of potatoes. Now, in less than half a month, the second batch will be shipped. The business is getting better and better. It’s getting bigger.”

Xu An couldn't help but praise him, which made Niu Daben smile, smile, and almost lose his sight with joy. Then he stopped, returned to the topic, and said: "The small towns in Hezibao and surrounding villages The potatoes are almost harvested."

"Ah! This" Niu Daben immediately became anxious when he heard this. His eyes widened and he said incoherently: "Then what should I do here? My stall has just been opened. The potatoes are gone. What should I do? manage."

Seeing Niu Daben's anxious look on the verge of getting angry, Xu An stopped teasing him and said quickly: "There are no such small potatoes here in Hezibao, but they are grown in Hongshan Town and even Honghe Village. , let alone the first wave of potato harvest next year, it will be fine until the summer after next year, so just rest assured!"

"Boss Xu, you really shocked me. I thought I had to close my business just after it started."

Niu Daben felt a little uneasy when Xu An was so frightened. He always felt that his great career would be blocked because of Tudou.
"I'll contact Honghe City to see how much inventory there is." Xu An said as he took out his mobile phone and dialed the contact number of the staff of the Honghe City Poverty Alleviation Office.

Jingle bells - jingle bells -

"Hello, this is the office of the Honghe City Poverty Alleviation and Development Leading Group. Boss Xu, who are you looking for?"

"Hello, I would like to ask, do you know how much small potatoes have been harvested in Honghe City this year?"

"Small potatoes. Wait a moment, let me check. This year, the yield of small potatoes per mu in Honghe City is more than 2000 kilograms. The cumulative harvest exceeds nearly [-] tons, and [-] tons have been sold. Boss Xu, you are going to purchase a large amount of them. Little potatoes?”

"Ah, we will have this plan after the braised food production base is completed. We are just getting to know it now."

Xu An muffled the topic, exchanged a few words, and prepared to end the call. Before he could say "goodbye", the staff member of the Poverty Alleviation Office opposite spoke first, but what he said was not "goodbye" but "goodbye". This is extremely beneficial news for Xu’s Catering!
"Boss Xu, Qingyan Province held a meeting on poverty alleviation and agricultural assistance a few days ago. The general content is to find suitable companies to provide one-on-one assistance to poor villages. Xu's Catering is very consistent with this policy."

(End of this chapter)