Rekindle 2003

Chapter 554 This wave, he is in the atmosphere!

After hearing Guo Wei's analysis, everyone immediately reacted.

Yes!

Not to mention 400 billion, in fact, even if it is 100 billion versus 40 billion, it is already a crushing game. What is Qing Yun doing with so much ammunition?

Fear of lack of firepower?

Makes no sense.

Guo Wei took a puff of his cigar and smacked his lips twice. Feeling bored, he simply took out a bottle of red wine from Zhiliu's wine cabinet.

In fact, cigars should be paired with spirits like whiskey.

But Zhiliu was old after all. There were spirits in the wine cabinet, but Guo Wei didn't dare to open them. He casually touched a bottle of sweet wine, took a few glasses, and asked Yang Zhiyuan to find ice cubes.

Zhiliu's eyes twitched when he saw these flowing movements.

But since Guo Wei didn't touch the most expensive bottles of wine, and he was in a much more relaxed mood now, he could only curse, "The bandits have entered the city!" '

After some tossing, Guo Wei took a sip of his wine glass to relieve the heat in his mouth, and shrugged his shoulders, "If we imagine we are a private enterprise, then what Qing Yun did, I think, is a naked show of force. It's a military exercise, let's surrender without a fight, give up our illusions, and let everyone take their money and leave.

But... we are a state-owned enterprise! Who is he asking to surrender? Chinese Academy of Sciences or State-owned Assets Supervision and Administration Commission? Isn't this funny?

Therefore, this 1000 billion is not meant to hit us at all, or in other words, it is not just meant to hit us.

Such inconveniences are giving free interest to the bank. Unless there is a problem with Minsheng Bank's own operations, and they are giving blood to Minsheng Bank, it is simply impossible. "

Just as Guo Wei finished speaking, Lin Min's text message came.

He glanced at it and quickly opened his laptop, "Qing Yun's leaflet is out."

Li Qin was a little stunned when he saw this, "Is it reliable? This should be top secret information."

While waiting for the computer to start up, Lin Min said with a smile, "Uncle Qin, several people in our sales company jumped to Yanjing Branch in Yanhuang. We spent a sum of money to bribe them."

Li Qin was a little happy when he heard this, "Hey! Qingyun's company is no different from a sieve!"

Zhiliu shook his head, "Young man, you are too impatient. If after annexing TOP, he had the patience to spend a year and a half integrating the internal affairs, reorganizing it, and developing slowly, the situation would be much better.

And now..."

Zhiliu smiled and said, "I estimate that most of the new recruits in his company are like us."

When I first joined the company, if I had a lot of loyalty, I could buy it off with money.

It's not like we need some confidential data core program, it's just a matter of passing out leaflets and taking photos, so the employees can naturally make extra money.

After Lin Min opened the email, he stayed for about ten seconds, then slowly raised his head, "Not one, but six!"

Yang Zhiyuan over there was stunned and exclaimed, "How is that possible?"

Yang Bingnan had no reason to lie to him. Even if it was a lie, there was no big difference between one model and six models.

The screen was too small, so Lin Min simply cast the screen.

There are no promotional posters, and no one cares. After all, for this kind of data transmission, it is good if others can take pictures of the layout of the promotional flyers.

Yang Zhiyuan breathed a sigh of relief after seeing the configuration clearly.

Where are the six...

It's obviously the same model, but it comes in six colors.

Li Qin slowly read the words on the flyer, "White clothes are proud of the prince, black armor holds the country, green clothes attract the world, pink butterflies dance, red sleeves protect the mountains and rivers, green shirts guard the common people, hey! This computer was sold by him Literary."

"White clothes, black armor, green qi, pink butterflies, red sleeves, green shirts... It should be said that young people are creative, hahahahaha!"

Zhiliu burst out laughing and felt much better, "Hey! Don't tell me, the color combination looks really good. This red...hey, it doesn't look so vulgar as red and green? What color is this?" "

Guo Weida glanced at it and shrugged, "This is a low-saturation color. It doesn't look bright, but it's pleasing to the eye."

Zhiliu laughed a few times and then ordered Lin Min to call the Ministry of Industry and Information Technology to verify whether Yanhuang Group had been registered and approved, whether it had obtained a sales license, and whether there were other configurations.

After saying that, he turned to look at Li Qin, smiled bitterly, and explained his actions, "I'm afraid of being deceived by that kid."

Li Qin nodded with lingering fear, "It should be."

Mainly because that kid has such a dirty heart!

It didn't take much effort to confirm the news, and Lin Min soon came back with a positive answer.

At least for now, Yanhuang Group has only obtained sales licenses for these 'six' models.

Everyone immediately breathed a sigh of relief.

Yang Zhiyuan curled his lips and said, "A good card was played to pieces! He is cutting off the Yanhuang Group brand from the business jet market."

Guo Wei rolled his eyes rudely when he heard this, "Mr. Yang, it's not that he was beaten to a pulp, but... from now on, he has completely occupied the young people's market."

Pointing to the six color models above, Guo Wei said seriously, "He did not eliminate business aircraft, but directly cut off the market and divided the market into two dimensions: young people and business."

Yang Zhiyuan was stunned for a moment, and then hissed, "No, Lao Guo, I really didn't understand. Okay, you're right. I admit that such a trick is indeed very appealing to young people.

But...which company will pay for this? Such colorful models are a joke in the company. Do you still need a commercial image?

Okay, even if he comes out with white or black to deal with the business jet market, but you and I are leaders, can you accept this fancy name? "

Guo Wei shook his head, "I definitely can't accept it. It doesn't matter if you buy it at home, but setting up a business is just to make yourself uncomfortable."

Having said that, under Yang Zhiyuan's playful gaze, Guo Wei pointed to the four words on the flyer, "National Chao Series. Look, his series is called the National Chao Series, which means you can understand it as Yanhuang·Guochao." , which is equivalent to a secondary sub-brand existing under the main brand Yanhuang.”

Speaking of which, Guo Wei shrugged his shoulders, "Qingyun can definitely launch another secondary sub-brand of Yanhuang·Business. The two have completely different positioning. You can also see from the configuration that the Guochao series graphics cards are gaming graphics cards. , this is specially designed for young people.”

Li Qin's head was buzzing, mainly because the various colors subverted his cognition.

Can computers still be sold like this?

Rubbing the bridge of his nose, Li Qin impatiently interrupted their discussion, "These are all things for later! In other words, it is now completely confirmed that Qingyun will beat us and fight a price war against us. On this point, No doubt about it?"

Guo Wei and Yang Zhiyuan looked at each other and nodded.

Li Qin took a deep breath, "If I understand correctly, that is to say, at least according to the current intelligence, our business jet market is safe, right?"

Guo Wei thought for a moment, then shook his head, "Uncle Qin, we can't be sure about this. The current leaflet does indicate that Yanhuang is about to enter the young people market, but it doesn't say that he won't reach out to the business jet market. Although This may not be big, but it can’t be said to be fatal.”

After saying that, he spread his hands helplessly, "This young man's thoughts cannot be judged by common sense."

Zhiliu, who had been looking at the projection screen without speaking, now spoke up, "In the short term, or at least within a year, there is no possibility that Yanhuang will launch a business jet."

Seeing that he spoke so firmly, everyone couldn't help but become confused.

Li Qin curiously asked his old partner, "Lao Liu, how did you know? Do you have inside information?"

In Li Qin's view, the current Yanhuang Group is no different from a sieve.

Yang Zhiyuan has channels, and Lin Min has channels. It is strange that his old partner, who has many contacts, has no information.

Zhiliu smiled, but shook his head, "No."

After that, he explained a few sentences to Li Qin, "We do have a lot of information about Yanhuang, but it is basically peripheral information. Even the information Zhiyuan has is still provided by three small personnel, and they have no access to it. to the true core.”

Li Qin somewhat understood.

In fact, speaking of this, the identity of the insider controlled by Yang Zhiyuan has already been revealed.

But no one broke it.

Zhi Liu helplessly shrugged his shoulders, "Yanhuang Group may seem loose and easy to penetrate, but in fact, the real core is controlled very tightly by Qing Yun. His software institute and the core departments of the group..."

After listening to Zhiliu's confidential introduction about the Yanhuang Group, Li Qin was dumbfounded, "What the fuck? He... doesn't believe anyone except his own woman!"

I have seen a single husband, but I have never seen such a single husband.

Seeing the old man's dumbfounded look, Zhiliu shook his head and smiled bitterly, "I even highly doubt that the important strategic plans of the Yanhuang Group only exist in that kid's mind. Qin Manman may not even know the whole story." Yang Zhiyuan He and Lin Min were also shocked by these words.

Guo Wei smiled, "Nothing to be surprised about. Yanhuang is a private enterprise, and Qingyun itself is too short of human resources. And Qin Manman...

From Qing Yun's behavior pattern, we can easily conclude that this boy is really arrogant and does not want to be a son-in-law.

Therefore, he must also guard against the Qin family, which means that he has no one he can use at the moment, so he can only speak out. "

Zhiliu smiled bitterly in his heart when he heard this.

'Yiyantang'......

This is his dream model.

There is no way, times have changed. In the era when he started his business, without a platform of state-owned assets behind him, it was difficult to move forward in the market.

Haier is a collective enterprise and belongs to the same system. They all have the surname Guo. However, in order to get a loan of hundreds of thousands, they can only break into the local office meeting and cry out for fairness.

Each era has its own special background.

Anyone who wants to go back to the 1970s and 1980s to start a business is totally wrong if there is no one behind him.

Shaking his head, Zhiliu put the topic back together, "The reason why I am so sure is two reasons."

He raised a finger and said, "First, Zhiyuan had a conversation with Yang Xu before, and Yang Xu mentioned that Qingyun was going to use a Celeron desktop CPU to make a laptop using a barebone system."

Li Qin sneered when he heard this, "This guy is so whimsical. Who would buy such a laptop?"

Zhiliu shook his head, "Young people will pay for it because it's cheap enough."

Li Qin's laughter stopped abruptly.

Zhiliu picked up the wine glass and clinked it with him, and then said, "I even doubt whether he will come up with some 4999 and 5999 notebooks like Wu Jun in Xingtianxia."

At this point, he pointed at the curtain, "Just like this, we're going to create another flashy series."

Zhiliu looked at the curtain and sighed, "Although we imagine that we have a hostile relationship with the Yanhuang Group, I really have to say that he is serious about pursuing industry.

The brand strategy of Yanhuang Group is a level higher than ours.

According to what Xiaowei just said about the main brand and secondary sub-brands, it is obvious that Qingyun is using different elements to give different definitions to the main brand 'Yanhuang' around the core brand Yanhuang.

The launch of two or more completely different sub-brands in a short period of time may seem majestic, but it is not conducive to the establishment of the respective images of the sub-brands, and may even dazzle market users, causing cognitive dislocation of each sub-brand.

Therefore, he will definitely develop a sub-brand deeply and wait until this sub-brand is completely accepted by the market before launching the next sub-brand.

However, this time cannot be too long, otherwise the image of the sub-brand will be deeply ingrained and will affect consumers' perception of the main Yanhuang brand. This is a situation that Qing Yunhui will try to avoid. One year is neither long nor short, which is just right. . "

Everyone was silent after hearing this.

Guo Wei took a sip of wine and said, "Teacher's judgment is very accurate."

This is purely a comment on the leader's point of view. If ordinary subordinates say this, it is purely to make others feel uncomfortable in front of the leader.

But Guo Wei is different.

He who proposed the advertising positioning of "There is no fantasy in the world" is actually the planner of the fantasy brand strategy. In addition, he is Ji Liu's inner disciple, so he is qualified to say this.

Zhiliu pointed his finger at him, "Continue. We also need to reorganize."

Guo Wei was not polite, "In the early stage of our country's economic development, brands are equal to labels to distinguish ourselves from others.

At this time, most of the 'brands' were names of people and places, such as 'Wang Zhihe Tofu', 'Wang Shouyi Thirteen Fragrances', 'West Lake Longjing', etc.

Because using names of people or places is the easiest way to distinguish yourself.

Later, as the commercial society gradually prospered, there were more and more products on the market, and there were more and more channels for selling products. How can a company appeal to more people to buy the products it produces? You need to 'advertise widely' to increase your visibility.

In the 80s and 90s, as long as a company placed advertisements on central television stations and obtained a 'China Famous Trademark' or 'China Famous Brand' certification, it would immediately become known to everyone in the country. When people walk in a shopping mall and see a product they have seen on TV, they immediately know that it is a 'branded product'.

At this stage, brand equals visibility.

Many brands have emerged at this stage. Brands such as Jianlibao, Bubuyao, and Sanzhu Oral Liquid have become well-known through TV advertisements in a short period of time.

In fact, this is also the case with our fantasies.

Fantasy is equal to a computer, this is the simple understanding of Chinese people.

But today, this approach has slowly become outdated.

At this time, we are now in an era where brand equals differentiation.

The commercial society has further prospered, and more and more commodities have filled everyone's life. At this time, it is not enough for the products produced by the company to be well-known. It also needs to give consumers a reason to choose me instead of others.

This reason is called differentiation.

This has long been the case abroad. For example, did she use Clairo hair dye? Is she useless? ', McCaffrey's coffee's 'Drip dripping fragrance, you can't finish it', Danno yogurt's 'Polar Bear Old Man', Anacin's pain relief tablets 'quick, fast, quick results', these advertisements constantly label and label their brands. They need a brand that differentiates them from other competing products.

In fact, many businesses in China have done this, such as Nongfu Spring's 'Nongfu Spring is a bit sweet' in the 90s, and 'We don't produce water, we are just porters of nature' launched in 2000. This year they even changed the label directly. , directly labeled as 'natural water', which immediately differentiates it from other competing 'mineral water drinks'.

In short, it emphasizes the core proposition of 'no one has anything but I have'. "

Li Qin interrupted when he heard this, pointed at the 'National Chao' in the flyer on the curtain, and asked doubtfully, "Is that the boy like this?"

Guo Wei shook his head, "Uncle Qin, he is in the fourth stage."

He was embarrassed to say directly that Qingyun was not one rank higher than them, but two ranks higher.

Li Qin almost choked when he heard this, coughed twice, and looked at him helplessly, "It's better not to destroy your prestige."

Guo Wei spread his hands and said, "Uncle Qin, there is nothing we can do, he is just standing in a higher dimension."

After that, he stood up, picked up the laser pointer and drew on the curtain, "Lin Min, zoom in on this area."

Lin Min didn't know what to do, but under the gaze of Zhiliu and others, he quickly followed the instructions.

There is no way, outside, he is a famous new generation of fantasy executives, but here, he is the youngest junior.

"big!"

"big!"

Like shouting for a golden hoop, Guo Wei shouted stop when the picture was enlarged until it was almost blurry.

He shook his head with pity on his face, "What a pity, the pixels of the photo are low."

When everyone was confused, the laser pointer in Guo Wei's hand stopped in a corner.

There was a roar in the office.

The focus of this promotional picture is on the configuration and what the computer looks like. It is very small in the promotional picture. If you glance at it, it is no different from other computers, but when you zoom in, you can still see it clearly.

The three models launched by Yanhuang, the Green Qi, Pink Butterfly, and Red Sleeve models, have rounded corners in both the monitor and the chassis. Even the keycaps on the keyboard are made into circles, while the three models of Baiyi, Heijia, and Qingshan The style is extremely angular.

"Yanhuang's computers differentiate between men and women. In other words, among the industrial products that have no gender differences, they give the products a different kind of warmth, which directly enriches the user experience. Even if you look at the gap in the girl's keyboard, It’s obviously larger than the three keyboards for boys.”

Lin Min scratched his hair, with a puzzled look on his face, "Mr. Guo, what does this mean? This is obviously not ergonomic! It's obviously not useful!"

Guo Wei smiled and shook his finger.

……

(End of this chapter)