Rekindle 2003

Chapter 555: High-end business wars are always so simple and unpretentious.

Seeing Guo Wei wagging his finger, Zhi Liu, who was feeling irritable, frowned and complained, "Xiao Wei, where did you learn that move? You're frivolous!"

Hearing Zhi Liu's anger, Guo Wei blinked his eyes, quickly retracted his hand and continued,

"The so-called ergonomics is actually an average, but in fact men's and women's hands are different. He just changed the size and shape of the keycaps, artificially creating a larger gap."

When he said this, he did not give in. "This is because firstly, girls' hands are generally petite. Secondly, girls' nails are generally longer than boys', and many girls have very long nails."

Li Qin's eyes turned green when he heard this, "Emma, ​​damn! How did this kid's head grow? Friend of women!"

Everyone was numb.

I have to say that Qing Yun is so scheming...

No wonder I have so many girlfriends!

Yang Zhiyuan's brows suddenly knitted together.

He felt that it was not just the market for young people. If Qing Yun made such a move, there would be many women who cling to their youth and automatically classify themselves into the ranks of young people.

At least the one in his family couldn't run away.

Guo Wei said lightly, "I want to say that maybe, in Yanhuang's brand strategy, brand equals experience.

We are now talking about the economic explosion, the knowledge explosion, and the product explosion. In an era where big explosions are everywhere, people’s attention has become a scarce resource. Traditional advertising bombing is becoming more and more important. doesn't work.

Why? Because the difference between products has actually become smaller and smaller.

For example, if you don’t look at the Yanhuang Group for computers and desktops, in fact, the computers of each company have the same format. If you remove the trademarks, they will be exactly the same. Without looking at the trademarks, consumers will not be able to distinguish the products of each company.

To be honest, this fourth stage was also inferred when I saw this picture, because the brand and product design ideas of Yanhuang Group are completely different from others.

I now have a realization that in the context of our current era, if companies want consumers to remember their products and services, they must do everything they can to provide consumers with the ultimate experience.

Only through the ultimate experience can resonance, reputation, fans, community, and brand be formed.

In other words, maybe Qing Yun's thinking is: the future brand will not be 'made' by the company itself, but 'experienced' by consumers; it will not be 'said' by the company itself, but 'passed' among consumers. from. "

Yang Zhiyuan wanted to curse, Guo Wei, you must have been brainwashed by Qing Yun!

However, when he thought about it carefully, it was really like this. He pondered for a while and then spoke doubtfully, "So, Qing Yun doesn't need to push at all, he only needs the fermentation of word-of-mouth? So... he doesn't need access! "

Guo Wei nodded, walked back and sat down, "At least, in the 'National Trend' series aimed at young people, Yanhuang does not need local promotion and channels at all."

"Why?" Li Qin asked puzzledly.

"Because his target group is young people, and the first customers should be college students."

Guo Wei took a puff of his cigar and said calmly, "This group is born to gather, and they are all in the university."

Li Qin was silent.

After a while, he smiled bitterly and cursed, "Niang Xipi!"

Indeed, Yanhuang Group is a new force in the IT industry. So far, it has not achieved sales.

However, the market of students, or the market of young people, is a market tailor-made for Qing Yun.

Qingyun doesn't even need to build a direct store. It finds a warehouse in each city to build an experience store and an after-sales maintenance point. The rest are all on campus, so the marketing cost is close to nothing.

With just one move and word of mouth, you can get a lot of traffic on campus.

Li Qin sipped his teeth and pointed at the picture on the curtain, "Let's... this shouldn't be difficult, right? Let's just copy the homework and change the name, such as 'Hua Guofeng'? Will it disrupt his market?"

Guo Wei was stunned for a moment when he heard this, and then almost laughed out loud, squeaking there.

Good guy, I just copied them all.

Li Zhi rolled his eyes at him, "You know how to use a hammer! This is high-end business war!"

Both Yang Zhiyuan and Lin Min's eyes lit up.

High-end business wars are always so unpretentious.

Before Guo Wei could say anything, Zhiliu over there had already made a call.

After a while, everyone in the conference room slumped their shoulders. People from the patent office said that Yanhuang Group had submitted appearance patents and color patents a month ago.

Moreover, Yanhuang Group used the postal system to submit the patent in a very stupid way. The postmark date is the date when the patent document becomes effective.

At this time, the application has not been approved, so it is not impossible to copy it. Once the application is approved, it will be directly seen by the court.

On this point, if it is a private enterprise, it may be copied, and the big deal will be loss of money in the future, but the fantasy is a state-owned enterprise, and its decision-making requires collective decision-making.

Once the decision-making meeting is held, if the motion is made without considering the patent situation in advance, it is considered malfeasance, and the resulting compensation amount for intentional infringement litigation is considered a loss of state-owned assets. At this time, Zhiliu dare not bear such responsibility, let alone those who External independent directors and members of the executive committee dispatched by state-owned assets.

Zhiliu sighed, then smiled to himself, "Sometimes, I really have to lament how evil this kid is."

Li Qin also felt that this matter had become boring, and turned to look at Zhiliu, "What is the second point you just mentioned that Qingyun cannot launch a business jet within a year?"

Zhi Liu chuckled softly, "Second point..."

He smiled and said with an indifferent expression, "We can only bet the 1000 billion, they are not here to beat us."

Li Zhi was so angry that his lungs hurt when he heard this.

He wanted to say that this was pure nonsense.

Just when he was about to curse, he suddenly calmed down and nodded in agreement, "You can only gamble."

What else?

Just surrender and admit defeat?

Zhiliu, who had been frowning, twitched his chin and said playfully, "So, I think our previous judgment that Qin Tianchuan will not end up is still correct. This 1000 billion... maybe It’s a settlement.”

"Pay the bill?" Li Qin was a little confused. Zhiliu explained, "I think Houpu might be targeted by ABCD for such a big move before, and obviously the soybean matter is not over yet. Maybe Qin Tianchuan will use his son-in-law's company to continue operating in the market. .”

Having said this, he shrugged, "Of course, I am also guessing, and there is no basis for it, but this 1000 billion is really weird. Apart from this, I really can't think of other possibilities."

Lin Min spoke cautiously on the side, "Is it possible that it is an international merger?"

"Oh?" Zhiliu's brows tightened, "Tell me."

Lin Min licked his lips and continued, "Teacher, when you explained the case of Qingyun's merger with TOP, you taught me that if a new army wants to enter an industry, mergers and acquisitions are the fastest way. You said, Qingyun Is it possible...to skip us and acquire an international host company?"

Before Zhiliu spoke, Yang Zhiyuan next to him shook his head, "It's impossible."

He paused, then chuckled, "To be precise, 1000 billion is too much. If you think about it, our transaction plan with Aibi Aimu is only two to three billion US dollars, so we won't need that much." of."

Zhiliu nodded, "That's true. 1000 billion is too much."

Li Qin picked his eyebrows and said, "Chip?"

Guo Wei smiled and said, "Uncle Qin, it's impossible. It does cost so much money to make chips, but this is a long-term process, and there is no need to gather so much funds in the short term."

Li Qin rubbed his temples on both sides, "Then I can only say, OK! He is awesome! He is rich! I admit defeat!

Then forget about the 1000 billion! Then, we continue.

Since our business jet market is safe within a year, the battlefield will only be within the scope of home computers, and can be further narrowed down to the young market. Is this conclusion okay? "

Yang Zhiyuan wanted to say that the female market would also be conquered, but after thinking about it, he let it go. This can be said to be a new market because of Qingyun's brand strategy. There is no need to discuss the sudden emergence of the market during a defensive war. .

Everyone nodded.

Li Qin patted the table, "This market is so big. At least within a year, our overlapping market will be very small, which means that the scale of the battle will not be large. There are only two roads in front of us, war or peace. There are no other options.

And, there is nothing to say, just ignore him completely and wait for him to play with him.

We just have to fight against him. Anyway, his target group is also young people. I think if we come up with a special price machine that is lower than his price, no matter what the user experience is messy, the price is the last word. He is 5499, so we will 4999, or even 4888, just hit the front and knock down ten levels with one force.

I think the previous idea was correct. It was calculated mentally but not carefully, so he couldn't take advantage of it in the first wave. Naturally, his reputation also declined, and he couldn't achieve the effect he wanted. We will see how he tries again later.

To put it ten thousand steps back, even if we lose this battle, it is still such a big deal. Behind us is the Chinese Academy of Sciences. Does he still dare to kill everyone? "

Everyone thinks about the same thing. Although calling daddy is a very useless thing to do if you can't win, it is better than doing nothing.

Zhiliu nodded and said calmly, "A price war must be fought. Whether it is the home machine or business machine market, there is no telling whose share he will get."

If this kind of price war continues, the most seriously injured will definitely not be Fantasy and Yanhuang, but other brands.

It is common for the eldest brother and the second child to fight each other, and for the third, fourth and fifth children to disappear.

Seeing that no one had any objections, Zhiliu settled the tone, "Then we will do as your uncle Qin wants, with the same configuration, 4888, and fight against each other. When will it be listed on the market?"

"The information about Yanjing Branch is that it will be officially announced on September 9th and will be officially launched on September 15th." Lin Min answered quickly.

Zhiliu looked at the ceiling and thought for a while, "It will take more than 15 hours until the 80th. Zhiyuan, is it too late for the supply chain?"

Yang Zhiyuan pondered for a moment, "It will be changed to the same configuration within 4 days... Everything else is easy to say. The difficulty lies in the graphics card. The scale is too large. The manufacturer may not be able to deliver the goods at the level of ."

Zhiliu put the cigar in his hand on the cigar holder and said coldly, "Pick up the goods at an increased price. Do you still need me to teach you?"

After saying that, he pointed his finger at Yang Zhiyuan and said, "With Yanhuang Ti, let him sell out the goods directly."

Yang Zhiyuan understood it and said he would make arrangements as soon as he got there.

Li Qin turned his attention to Lin Min, "Xiao Lin, is your information just a promotional configuration sheet?"

He also wanted to take a look at Yanhuang Group's promotional posters, sales layouts, sales policies, etc., "Eh? Just poach his sales team. Do you think it's feasible?"

Lin Min smiled bitterly, "Uncle Qin, there is another news that the sales team of Yanjing Branch has been closed collectively. It is said that they are collectively training sales skills."

When Li Qin heard this, he immediately cursed, "Damn! He's so damn sick! Why does he always do this trick! Come on! Don't think about it! He must be doing this all over the country, so just be on guard against us."

Yang Zhiyuan rolled his eyes again and again, looking both annoyed and amused, "I now seriously suspect that Qing Yun is a full-fledged patient with persecution delusion. He is always on guard against anyone harming him in anything he does."

Guo Wei, who was smoking a cigar next to him, raised his eyebrows, "It's not like you don't know that he was originally an orphan with psychological trauma. He was born not to trust anyone. This kind of behavior is not unexpected. No, it's just... We were on guard."

Lin Min sipped his teeth and said irritably, "I know, I know, but this... fighting with him is really too brain-destroying."

Guo Wei expressed the same feeling, "We were not so tired when we fought with the four brothers of the Qin family."

Zhiliu was helpless. He pointed at his heart and said mockingly, "Since he appeared, I feel like I'm not far away from having a heart attack."

Li Qin hissed, thought about it for a moment, and then said with a strange expression, "How about... Lao Liu, tell the boss, let the two families sit down and talk? He has great ambitions, I think... he It may not be just in the computer market."

Zhiliu closed his eyes and was silent for a while, then shook his head, "It's feasible, but there has to be a fight, otherwise we won't have the confidence to speak at the negotiation table.

Just like in Korea, we had to defend the 597.9 and 537.7 heights before we could drive him to the negotiating table. "

Li Qin thought about the same reason. He had never heard of anyone talking without calling first. He turned to look at Lin Min, "Where were they sealed off? Is it possible to connect with the people inside?"

Lin Min read the information, and then said with a strange look on his face, "It's the newly built Chunxue Villa, just over Shunyi. Qingyun directly reserved the villa area, and outsiders can't enter at all."

Li Qin rubbed his nose boredly, "Hey! This guy is really rich! He's not short of money!"

He has been there, and a villa costs seventy or eighty thousand a night. There are about 10 villas in the whole villa area, and one night is hundreds of thousands even if it is discounted.

After four nights, it was more than 200 million.

Guo Wei's eyes turned green after listening to Uncle Qin's popular science, and he couldn't say a word for a long time.

And Zhiliu shook his head when he heard it, and after a while, he cursed, "How did Qin Tianchuan teach him? Such a complete prodigal!"

……

(End of this chapter)