Rekindle 2003

Chapter 553 Business war is nothing! This one crushes the game!

A gaming machine?

Lin Min wanted to laugh, but it was Li Qin, the second in command of Fantasy, who said this, and he didn't dare to laugh.

Although Uncle Qin has always been a cynical and crooked man, he can cynically sit in the second-in-command position for more than ten years. If you really think that he is just a crooked man, you are not far from death.

Guo Wei nodded, "Uncle Qin, you are absolutely right. This configuration is for playing games. It can run all games on the market without any problems.

Frankly speaking, this configuration is very reasonable even for the DIY market. If you add a little more memory, it will be a slightly feverish configuration for DIY.

However, to be honest, this is quite in line with the style of 'designed for young people' that Qing Yun mentioned in the interview before.

For example, Blizzard is currently testing "World of Warcraft" in North America. According to the parameters of this computer, it is not good at all. "

Lin Min still couldn't hold back the questions in his heart, "Mr. Guo, isn't it right, young people? How can they buy a brand-name machine?"

Although he has been away from school for many years, there are still college students in his family. He also likes to visit forums, buy computer newspapers, and read "Popular Hardware" on a daily basis. He is very aware of the tone of young people at this time.

Not to mention anything else, in the minds of most young people, brand machines are the IQ tax.

Thinking of this, Lin Min glanced at Guo Wei jokingly, "Or, Mr. Guo, do you think girls can play big games?"

Well, among young people, there are also girls.

They don't care about IQ tax or not, mainly they don't know how to DIY, but they are indeed the user group for buying brand-name machines.

but……

Girls are not stupid, they will definitely grab the animals in school and go with them. What kind of swindler would buy such a machine that is obviously a waste of performance?

Guo Wei glanced at him sideways, sneered and said nothing. This look made Lin Min's face turn red with anger.

Seeing this scene, Yang Zhiyuan felt a little tired.

Who are you acting here for?

Do you think everyone is a fool?

Ha ha!

Can the combination of Lin Min + Guo Wei defeat me?

Yang Zhiyuan sneered in his heart, but said with a smile on his face, "That's not the case, Xiao Lin, looking at the configuration without looking at the price is a hooliganism. According to the intelligence, the price of Qingyun's model is 5499 yuan."

When Lin Min was still confused, Li Qin patted his thigh and suddenly realized, "Emma, ​​damn! This kid is so cruel!"

"I made an estimate, and even including the rebate factor, his cost reached the line of 6800 yuan." Guo Wei frowned, "In the end, he only sold it for 5499? And throw away the actual value of value-added tax and surcharges. In terms of tax burden, he made a hard loss of at least 1500 yuan for each unit he sold.

Whether young people buy branded phones is determined by cost-effectiveness. When the price is so low that it is cheaper than DIY, young people are not fools. "

When Guo Wei said this, Yang Zhiyuan on the side said in surprise, "Teacher?"

After calling out "teacher", he seemed to be hesitant to speak.

At this time, everyone in the conference room also reacted.

Not to mention anything else, the price set by the Yanhuang Group is completely a head-to-head price war attitude.

一台硬亏1500元，10万台就是1.5亿，100万台就是15个亿。

Moreover, this is the first move before the official firefight.

I won’t know to what extent it will be beaten later.

From this price, everyone can see that Qing Yun is expressing an attitude, I have money, let's see who can afford to lose!

So……

This means that everyone's fundamental judgment on Qing Yun has directional deviation.

At the beginning, everyone believed that Qin Tianchuan would not end up. The match against Fantasy was a test for Qing Yun. Qing Yun could take advantage of the situation, but he would not use it.

Now it seems that judging from this price, it is hard to say whether Qin Tianchuan will die personally, but it is definitely possible that Hopu's funds will die.

Zhiliu remained silent for a while with an ugly face. He took out his cell phone and looked through the phone book.

It was a shame that the matter was wrongly judged, but Zhiliu didn't have face.

He looked ugly at this moment because he realized the seriousness of the situation.

After all, Zhiliu is already nearly 60 years old. Although he is still a powerful figure in the business world, he cannot escape the problems of the elderly such as poor eyesight and hearing loss.

He took out his earphones and plugged them into his phone, but after thinking about it, he pulled the earphones aside and pressed the speakerphone.

The phone rang three times and the call was connected. Guo Wei heard the voice and recognized that it was Feng Lun on the other side.

Feng Lun, the chairman of Wantong Real Estate, the founder of Minsheng Bank, the current director, and the director in charge of business.

In addition, he has another level of identity. He and Zhiliu are both members of the Taiyue Society.

Of course, in China, there are not many people who do this or that.

Zhiliu and Qin Tianchuan even belonged to the Huaxia Club.

Sometimes being in the same conference is really just a matter of face, and it is not as mysterious as the outside world makes it out to be. It is difficult for one person to get support from all directions.

If you don't have common interests, Uncle Fart will ignore you.

Even when Muniu was rescued, it was an act required by the state. Otherwise, Muniu, whose stock price had hit rock bottom, would have been hostilely acquired by foreign capital on the spot.

The role of such and such existence is equivalent to having an excuse to say hello to each other.

But the relationship between Zhi Liu and Feng Lun is different.

This is iron.

When Feng Lun started his business, Zhi Liu had already become famous. It was Zhi Liu who had the unique insight to lift Feng Lun up step by step.

With big things ahead of him, Zhiliu didn't waste any time. After a few pleasantries and an "empty meal" dinner date, he directly asked about the capital flow of Hopu Group.

Qin Tianchuan is also the founder of Minsheng Bank. In order to support the development of Minsheng Bank, a very large proportion of Hopu Group's funds stay in Minsheng Bank.

Qingyun's Yanhuang Group also has an account at Minsheng Bank. If there are financial transactions between the two, Minsheng Bank is the most convenient, and there is no need to travel for funds.

After listening to this, Feng Lun over there mentioned one thing, "If you don't mention it, I haven't thought of it. Qin Tianchuan's actions are indeed very strange. Hopu Group suddenly opened a 400 billion bank account a few days ago." Banker’s Acceptance Note.”

Not only Zhiliu was shocked by this amount, but everyone in the office was stunned when they heard this figure.

Fantasy Group is said to be very large, but in terms of net assets, it is only 41.5 billion.

Don’t be too little, this has surpassed 99.99% of companies.

Total assets minus total liabilities equal net assets. It would be biased to say that net assets are ammunition reserves at a certain point in a price war, but if we look at it over a longer period, it is almost the same. .

The difference in hard power between the two sides is almost ten times.

Zhiliu asked quickly, "What is the margin ratio?"

Feng Lun over there asked Zhiliu to wait a moment, he needed to check.

On the other side, Li Qin's eyes lit up. The margin ratio for bank acceptance bills was graded according to customers.

For a company like Hopu, no matter which bank it is placed in, it will always be a Class A customer.

For a 400 billion quota, the required margin may only be 40 billion, or even 20 billion.

Because for Class A customers, the margin ratio is determined by the bank, and 5% is not too outrageous.

If the 400 billion comes from leverage, then this battle still has to be fought. Fantasy is also a type A customer, and Zhiliu can also sway people. It is nothing more than a big melee.

The reason why leverage is leverage is to leverage resources to obtain greater returns, but if it loses too much, naturally the bank will not be able to sit still.

Although the situation is not much better, the fantasy is not helpless.

Moreover, since Fantasy is a state-owned enterprise, it is impossible for the country to just sit back and watch long-term abnormal losses.

Yang Zhiyuan over there also figured out this trick, and his expression became much more relaxed.

Leverage for leverage, at least on the local battlefield, everyone's strength is about the same.

Before everyone could wait long, Feng Lun said quickly, "100% deposit, no risk exposure."

Just when Zhiliu's heart sank to the bottom, Feng Lun said hesitantly on the other side of the phone,

"Lao Liu... Mainland Magnolia officinalis, Oriental Magnolia officinalis, and West China Magnolia officinalis are also doing the same operation. The amount is half of the Magnolia officinalis Group, 200 billion each."

Everyone in the office fell silent, and a deep sense of powerlessness filled everyone's hearts.

1000 million.

No one doubted why Hopu was able to make so much money.

After all, it is Magnolia officinalis.

Huangshang Magnolia officinalis. In the past two months, when Hopu was fighting to the death for national procurement and storage, the financial strength that broke out was jaw-dropping.

The four brothers of the Qin family combined had hundreds of billions of funds spent at that time. The four major grain merchants ABCD were stunned by their sweeping of goods regardless of the cost.

Of course, everyone knows that most of Hopu's money belongs to the country, but Hopu's own financial strength is also in the hundreds of billions, otherwise the country would not be able to increase its leverage under the rules.

At the beginning of the century, China, which had just embraced the world, did not yet have the confidence to violate the rules.

But none of this matters.

The important thing is that everyone understands that this is not a war on the same level at all.

Crushed naked.

With hundreds of billions in hand, even a pig sitting there and hitting it hard with money can kill the fantasy.

Besides, fantasy is not as big as people think.

Some companies are very large, with annual revenue reaching hundreds of billions, especially companies whose business model is actually trade distribution.

But after you peel off the cocoon, you will find that the net profit rate of these companies is not even 1%, because this model relies on volume, accumulating small profits in large quantities. The essential reason is that in the entire transaction chain, its role is just one aisle.

So it looks big and awesome, but it's actually a Samoyed. It looks huge, but it's nothing after shaving.

Net assets equal paid-in registered capital plus capital reserves, surplus reserves and undistributed profits. In fact, it can be simply understood as the accumulated amount of registered capital plus undistributed net profits over the years.

Normally, you can brag about revenue, brag about market value, brag about GMV, and brag about all kinds of fancy indicators. When things are going well, you can brag about anything. It doesn’t matter. If you can’t brag anymore, you can also make up a market-to-market ratio. In short It reflects high growth.

However, when a company encounters extreme circumstances, the real hard power is its net assets, and it is also the 'cash and cash equivalents' portion corresponding to the net assets.

After all, things like fixed assets cannot be converted into cash and are just a bunch of paper data.

Zhiliu didn't even bother to think about whether the 1000 billion entering Yanhuang Group was equity or debt.

Although there is a huge difference between the two, it is meaningless to him and to the Fantasy Group.

A difference of two digits.

This battle cannot be fought.

No matter how many people Zhiliu shakes, it won't work. The total net worth of all the people in the Taishan Society cannot reach this amount. Moreover, are others still alive?

What's more, this is not the full strength of Hopu Holdings.

At least, not Qin Tianchuan's full strength.

Although Zhiliu and Qin Tianchuan were not on good terms as they were both members of the Huaxia Alumni Association, Zhiliu knew very well how strong Qin Tianchuan was.

That's why he was so afraid of Qin Tianchuan entering this industry.

This kind of strength will not give you a chance to reason.

Business war is bullshit.

An elephant passed by and crushed an ant to death.

Zhiliu didn't even feel angry anymore, and his face was ashen.

When the momentum of Mount Tai really hung over his head, he felt that having Qin Tianchuan as his son-in-law was actually a blessing.

The entire office fell into dead silence, except for the heavy breathing of a few people.

After a while, Guo Wei, who had been silent for a while, blinked his eyes and coughed slightly.

In this atmosphere where you can hear a pin drop, this cough can startle people.

Li Qin gave him a helpless look, "Xiaowei, if you have anything to say, just say it directly. You have bronchitis before you get married?"

The words were meant to be funny, but everyone couldn't laugh. They all turned their eyes to Guo Wei's face.

Guo Wei curled his lips, "Everyone, although I admit that there is a huge difference in strength between us and the other party, there is one fact that you have ignored."

"What's the truth?" Zhiliu's eyes, which were originally like dead fish, shone with light.

Guo Wei shrugged his shoulders, "Teacher, if Qing Yun wants to hit us, he won't need 1000 billion, or even 400 billion."

Hearing this, Zhiliu twitched the corner of his mouth, sighed for a while, and then spoke quietly, "I have to admit that a few billion is enough to beat us."

Not to mention 40 billion, under the state-owned assets system, if he loses 20 billion, he can be fired.

Yang Zhiyuan smiled bitterly, "Lao Guo, it's boring to talk about this now."

He wanted to say that this truth had no effect other than making morale even lower.

Everyone in the office knows this fact. Others are just ready to crush the eggs with a mountain of stone, without giving any chance to fight back.

Guo Wei shook his finger and even had a smile on his face, "So, why did he use 1000 billion? And it was a bank acceptance bill. Although the 100% margin allowed him to pay almost no interest when discounting.

But no matter how small it is, at a scale of 1000 billion, the interest fees add up to at least several hundred million.

Isn't it a waste to lose hundreds of millions in vain? "

When everyone heard this, their thoughts suddenly became alive.

Zhi Liu, who was originally slumped on the sofa, slowly straightened up and looked at Guo Wei in surprise, "Xiao Wei, please tell me in detail."

Lin Min glanced at Guo Wei quickly, and then began to look at his nose and heart.

He has always known that Guo Wei is smart, but he does not think that he is much stupider than Guo Wei.

But now it seems that this is not a small thing at all, but a natural chasm.

Guo Wei was not in a hurry. He went to take out a cigar from the coffee box on the coffee table, with a sly smile on his face.

Zhiliu also knows that Guo Wei sometimes has a childish temper. This mentality is like that of a god of learning with a very bad personality. After getting a difficult problem that no one got right, he wants to show off his IQ and crush him. A sense of superiority.

If it were normal, this arrogant look would definitely result in a slap in the eyes of Zhiliu.

But now, Zhi Liu only thinks that this apprentice is still so cute, just like when he was young.

"Do you want me to help you light it?" Zhiliu, who pretended to be sulky, handed the ignition gun to Guo Wei himself.

Guo Wei chuckled, and after toasting the cigar, he handed it to Zhiliu, and he picked up another one and continued to toast it.

However, he did not keep everyone waiting. While roasting, Guo Wei said with a smile, "If Qingyun wants to go to war with me, he has prepared 400 billion ammunition, I will still be skeptical about it, but when it comes to 1000 billion , then I’m sure this is definitely not a fight against us.”

At this point, he paused, "In other words, it's definitely not just about beating us."

He handed the cigars to Li Qin again, and after paying homage to Uncle Qin, Guo Wei glanced at Zhi Liu with a sly look, then took out three cigars openly, and shared them with Yang Zhiyuan and Lin Min while laughing and pretending to lower his voice.

"This box was given to me when my teacher visited the Land of Hundreds of Ports. There are not many left, so hurry up and smoke it."

Everyone also knew that he wanted to relieve everyone's original nervousness, so they all cooperated in a fun way, causing Zhiliu to laugh and scold him twice for being a heartless white-eyed wolf disciple.

Guo Wei happily smoked this super limited edition cigar, and then slowly opened his mouth, "Everyone, the market has a ceiling!

Instead of looking at the 1000 billion, let’s just talk about the 400 billion from his father-in-law. We assume that this 400 billion is here to hit us.

So, everyone.

The configuration laid out by the Yanhuang Group means that each computer will lose at least 1500 yuan, and 100 million units is 15 billion. If Qingyun wants to lose all 400 billion in a year, he needs to sell more than 2666 million computers.

Last year, the national sales of desktop computers were 976 million units, and the total sales of commercial brand computers were 665 million units.

If it's not even a fraction, where can the market give him a 400 billion-scale business war?

It is impossible to lose 400 billion in one year. Even if Qing Yun eats up the entire market, at this rate, without considering the increase in the market, it will take at least 400 years for him to lose all 3 billion.

What's more, he can't finish it at all. He only has one model. Even if he finishes the mainstream market, he will only be 50% behind.

Although doing this is enough for him to become the dominant presence in this industry, what is he doing with the 400 billion?

The capacity of the commercial machine market is only so large. Yanhuang only launched one model to compete. This determines the scale of the battle. It will not reach tens of billions.

Of course, we can also draw a conclusion based on this. This 400 billion also reflects one thing from the side. Qing Yun and Qin Tianchuan are ready to fight a long-term price war with "year" as the time unit.

Well, let's assume this is the case.

Well, the problem is coming.

It is obviously a long-term strategic plan, but they have put hundreds of billions of funds idle here all of a sudden. Why is this? "

(End of this chapter)