Rekindle 2003

Chapter 552: Was...played by that kid again?

“E-commerce platform builds its own logistics system?”

When I heard the intelligence over there saying that Niu Qiangdong was preparing to build his own logistics under Qing Yun's deception, everyone in the Fantasy Group laughed.

Does Fantasy Group do logistics?

A counter-cognitive fact is that all large enterprises actually have their own logistics systems.

As the current top informatization level among domestic enterprises, Fantasy Group's logistics is a complete supply chain system, a logistics system driven by information flow.

The company first makes a sales plan and then produces according to the plan. This is a typical push production model.

Fantasy Group has a pull production model.

All orders from Fantasy Group's agents are delivered to Fantasy Group through the Internet.

Only after receiving the order, Fantasy Group will go online for production, produce the products within 2-3 days, and hand them over to the agent.

Different from other companies, Fantasy Group did not adopt pull model 100% in the process of transforming into pull model. Instead, it transformed it to form pull production under the 'quick response inventory model':

Through years of observation of the market, Fantasy Group clearly knows the shipment volume of each model of product. Based on this, Fantasy Group reserves 1-2 days of inventory for the best-selling products, which is called standing inventory.

If the order happens to be for a product in standing stock, there is no need for the user to wait for a production cycle, and the product can be delivered directly, greatly shortening the delivery day; if the standing stock does not match the customer's order, online production will be arranged. At the end of each day's production tasks, the standing inventory must be replenished first to calculate the next day's output.

In the supply chain, each supplier is like each small gear installed on a large chain. As long as one of the gears is out of touch, it will affect the efficiency of the entire supply chain.

A competitive supply chain requires each member of the supply chain to have strong competitiveness.

Based on this management idea, Fantasy Group sets requirements for suppliers by referring to the practices of international companies and makes them continuously systematic and scientific.

Generally, Fantasy Group provides suppliers with rolling supply plans for the next 12 to 16 weeks every week or every two weeks to assist suppliers in preparing goods according to this plan. In the past, it only cared about the self-control of inventory, materials and finished products. , turning to the current supply chain control, collaborative work, and caring about the upstream and downstream.

Therefore, among the current large domestic enterprises, no one knows logistics better than Huan Huan.

Currently, Fantasy Group’s procurement logistics mainly has three supply methods:

1 Fantasy Group is responsible for purchasing goods itself: for example, raw materials are supplied to Fantasy Group’s warehouse in Pearl Harbor, and Fantasy Group is then responsible for customs declaration and transportation to the production factory. With the reduction of preferential policies and the increase in labor costs, this approach has become increasingly difficult. The proportion is getting smaller and smaller.

2. JIT method: Fantasy Group does not have inventory, and requires suppliers to set up a stocking warehouse (called a hub abroad) near Fantasy Group's production plant (usually a 20-minute drive from the factory). Fantasy Group places an order, and the supplier can deliver the goods to your door on the same day. .

3. Through third-party logistics: The supplier entrusts a professional logistics company to transport the goods to Fantasy Group.

In the future, the second and third methods will become more and more common, and logistics outsourcing is the general trend.

In Yang Zhiyuan’s view, the three logistics methods of e-commerce platforms have all been verified in Fantasy.

The JIT method is actually the intermediate warehouse model in the e-commerce logistics system.

Guo Wei burst out laughing.

Lin Min was puzzled over there, "No, the good asset-light model was turned into an asset-heavy model by them.

This... To achieve true access to the whole country, I don’t even talk about villages, let’s talk about villages. This requires hundreds of thousands of logistics and express delivery personnel! The salary alone is tens of billions a year!

This is a rigid cost expenditure! How can he afford it? "

The reason why Fantasy Group now uses third-party logistics on a large scale is to avoid the increase in rigid costs.

Li Qin also shook his head and said helplessly, "You are really someone who dares to teach and someone who dares to learn! The business model of e-commerce platforms is to make money using other people's products. I have never heard of people who pay for it themselves. .”

He is in charge of investment on the executive committee. He and Zhiliu have listened to many investment roadshows for start-up companies every day. After listening to so many of them, his understanding of e-commerce is far above that of ordinary people.

In his view, the so-called e-commerce actually moves the business model of physical department stores online.

How do department stores generate revenue?

Decoration fees, admission fees, advertising fees, activity fees, supervision fees... there are dozens of different types of fees, and these are just a few.

The two most important incomes of department stores are counter rental and merchandise sales.

Counter leasing refers to the business model in which department stores hand over their own or self-used commercial counters and related business venues and facilities to other commercial enterprises, production enterprises or individual industrial and commercial households to engage in business activities, and charge a certain amount of rent.

Under the counter leasing model, department stores generally only charge rent and do not operate and manage the merchants' goods.

It means that anyone can rent from me. As long as I like it, I will rent it to you. I will take the rent and leave. Don’t bother me with anything else. I’m busy.

What are you busy with?

Department stores are naturally busy with product sales.

Merchandise sales in department stores are divided into two major models: self-purchase and self-operation and brand joint operation.

Self-purchased and self-operated, referred to as self-operated, refers to the business model in which department stores purchase products from manufacturers, distributors or agents, obtain ownership of the goods, and then transfer the ownership of the goods through transactions to obtain the corresponding buying and selling price difference.

Under the self-operated model, operating expenses and operating risks are borne by the department store.

Under this model, the entire department store is my own. I pay rent, decorate the store, buy various products and put them in each store, and I am responsible for the profits and losses.

My profit model is to buy low and sell high.

But I can decide the decoration style of each store, control product costs, unify service standards, etc.

In a word: I have strong subjective initiative, but I have to bear the risks brought by this initiative.

Brand joint operation, referred to as joint operation, refers to the department store providing store facilities and management services, and brand agents or distributors selling in the store. The department store's profit source collects joint operation deduction points based on sales. Operating expenses, operating risks, and product ownership belong to An agent's business model.

Joint venture means that I bring together my good partners, such as Gu Qi, Louis, and Xiao Nai, and we start a business together. I provide the venue, and depending on your mood, I can also help you look after the store. You provide the products, or you can look after the store yourself, and then everyone shares the profits.

In the sales model of department stores, the proportion of joint ventures exceeds 90%.

In other words, in fact, in shopping malls, the waiters and shopping guides that customers see are very few of the staff within the mall itself and whose wages are borne by the mall. Most of them are dispatched personnel from the manufacturers.

why?

Because, in essence, shopping malls are landlords and owners, and the income they receive is based on the ownership of the building. It does not have to be responsible for operating the mall. Naturally, there are people who operate it and hand over the income to it.

After reading the text message sent by Yang Bingnan, Yang Zhiyuan said, "Maybe Qing Yun can be considered an industrialist now, but he doesn't understand e-commerce. He is totally kidding."

Everyone laughed in agreement.

But at this time Zhiliu shook his head.

He took a sip of tea and said slowly, "Actually, each has its own advantages and disadvantages. Platformization has its advantages, and self-operated and self-built logistics also has its advantages. In my opinion, Qing Yun and I actually have the same opinion. are consistent.

The products are self-operated, the quality of the products is guaranteed, the prices are more competitive, and the order processing speed is faster.

Self-built logistics. Logistics is a very important experience in the development of e-commerce. Logistics can actually form the core competitiveness of an enterprise.

The disadvantages are that the investment is huge, the operating costs are too high, and marketing is more difficult.

It relies more on word-of-mouth communication. This road is very stable, but also very slow. I personally think... Jingdong may become a small and beautiful e-commerce company, but it will definitely not be big. "

Having said this, he smiled and said, "When we need to race and enclose territory now, I think it is putting the cart before the horse and putting the cart before the horse to concentrate on doing this kind of internal work, but it cannot be said that it cannot be successful. As long as Qing Yun is willing to spend money, It is very easy for Jingdong to succeed.”

Yang Zhiyuan next to him nodded in agreement with the teacher's opinion, but cursed MMP in his heart.

You said it but didn’t say it!

You have said all the good and bad things! Yang Zhiyuan thought for a moment and decided to put this matter aside. Fantasy is not in the e-commerce business anyway, but...chips?

"Teacher, since you have guessed that Qing Yun is going to develop chips, should we make a fuss about it and create obstacles for them?"

Zhiliu's face turned green when he heard this, and he couldn't help but cursed, "Do you think I have a long life or something?"

Yang Zhiyuan was stunned for a moment and quickly explained, "No, teacher, I think the Institute of Computing Technology of the Chinese Academy of Sciences is our shareholder. Qingyun negotiates with the Institute of Computing Technology. We can completely break his rhythm. Whatever he wants from the Institute of Computing Technology, we can also Whatever you want, as long as you don’t let him succeed, it’ll be over.”

Over there, Guo Wei clenched his hands into fists and then retracted them hard into his arms. He turned his fists into claws and clasped his ribs tightly to prevent him from laughing in public. .

He felt that the price he had been fighting with Yang Zhiyuan for so many years was really too low.

Zhiliu sighed in his heart. He suddenly felt that Guo Wei was right when he called Yang Zhiyuan a pig.

Marshal Canopy, he’s a pig, he can’t see that far or deep!

At this time, Lin Min suddenly said, "No, Mr. Yang, whether it is a chip or a lithography machine, it requires a huge investment of money and time. In fact..."

He smiled and said, "In my humble opinion, I think we should actively promote this matter."

Having said this, he turned to look at Zhi Liu, "Teacher, it is in our long-term interests to let Qing Yun continue to consume his money, time and energy by these two gold-eating beasts."

Zhiliu was silent for a while, then nodded slowly, "I will do as you say, and you will keep an eye on this matter."

After that, he glanced at Yang Zhiyuan, who had an obviously ugly face over there, and said, "Zhiyuan, he is doing his chip lithography machine, and we are doing our industry. There is no conflict between the two."

Then, he smiled at Yang Zhiyuan, "There are so many people making chips in our country, but there is no possibility of success in so many years. It's good, he is willing to spend money and wait for him to spend money. He has more money anyway.”

Yang Zhiyuan's face brightened slightly when he heard this, and just when he was about to nod, the text message came again.

When he opened it, his eyes widened. He looked at it again and again, and then handed the phone to Zhi Liu with a slight trembling.

Although Zhiliu was not very satisfied with Yang Zhiyuan's structure, he was still quite satisfied with his disciple's state of mind.

Whether you say that Yang Zhiyuan has a high emotional intelligence or that he is thick-skinned, it at least shows that Yang Zhiyuan has a very strong mind. Why does he have such an expression at this moment?

After taking the phone and looking at it, Zhiliu frowned.

After a long silence, Zhiliu returned the phone to Yang Zhiyuan and said calmly, "Yanhuang's computer configuration has been released. There is only one model, Pentium 2.6 model, clocked at 512G, 5600 memory, FX80 graphics card, 5499G hard drive. The price is yuan.”

Li Qin nodded, "Judging from the configuration, it's not... no, wait, Zhiyuan, didn't I say before that Yanhuang uses Celeron? Why is it Pentium 4?"

Lin Min looked serious next to him and murmured to himself, "We are heading in the wrong direction! Our special model for summer promotion and National Day is the Jiayue E5010, using the Celeron model as the imaginary enemy, using the Ben2.0 G went to fight."

Yang Zhiyuan was sweating at this moment.

From the beginning of the summer promotion to the end of the summer vacation, Jiayue E5010 has been growing in volume according to the model of not making money.

Especially when the time comes to the end of August, in order to welcome the arrival of the school season and to maximize the target market of Yanhuang Group, the promotion of Jiayue E8 is extremely strong. It can be said that the price of each unit is about 5010 yuan.

At least 20 units were sold during this period, which is a loss of 1.6 million.

This is good, it is equivalent to the fact that the two armies have not started fighting yet, and I have lost 1.6 million in non-fighting.

For fantasy, 1.6 million is not a large number, but it is extremely insulting.

This means that the fantasy was... played by that boy again!

Guo Wei didn't say anything. He asked someone to come in with the latest product line and sit alone to study it.

Zhiliu closed his eyes and patted his thigh gently with his palm, and said nothing for a while.

Yang Zhiyuan angrily dialed Yang Xu's phone and asked what was going on on speakerphone.

Zhiliu didn't say anything, just to let him make the call in front of him, wanting to see Yang Xu's attitude.

Yang Xu on the other end of the phone was confused, "That's right, when you called last time, Qing Yun brought a batch of Cy Youngs from me, and then he asked for the Pentium, and you didn't ask. "

Yang Zhiyuan was so angry that his lungs hurt, and he roared, "Okay, okay, Mr. Yang, then tell me what Qingyun wants the Celeron processor for!"

Yang Xu on the other side of the phone smiled playfully, "Mr. Zhiyuan, is it that I, Yang Xu, don't understand the rules, or do you not understand the rules? Let me tell you that Qing Yun has done his best by mentioning Sai Yang. He used What to do... you can guess for yourself."

The veins on Yang Zhiyuan's neck twitched repeatedly, but he clenched his fists and calmed down.

He cursed silently with a ferocious expression, and then laughed in his tone, "Mr. Yang, I got emotional. We lost nearly 200 million because of this news. I lost my composure, and I apologize."

Yang Xu on the opposite side seemed to be shocked, "Why did you lose so much? What did you do?"

Yang Zhiyuan explained with a wry smile, Yang Xu hissed there, and then said speechlessly, coughing a few times as if he couldn't hold back his laughter, "You don't even want to ask clearly!"

Yang Zhiyuan almost wanted to throw his phone.

In the past, I was a brother-in-law who hung out in the bathing center. I didn't ask, why didn't you tell me?

Zhiliu opened his eyes, asked Yang Zhiyuan for the phone, and said with a smile, "Xiao Yang, this is Zhiliu."

Yang Xu on the other end of the phone sounded much more normal and said hello over the phone.

Zhiliu smiled faintly, "Xiao Yang, it's our fault that we contacted AMD privately, and it made it difficult for you, right?"

Yang Xu was silent for a while before speaking, "Zhi Lao, you better be careful, we can't hide it anymore."

He paused, and then said softly, "Intel is not the only one in China."

After hearing several thanks and thanks from Zhiliu, Yang Xu lowered his voice slightly, "The previous information that he wanted Celeron was correct. I only found out later from the supply chain that Qing Yun had approved it. system, and used those Celerons on barebone systems, I guess he is preparing to take a share of the notebook market."

After hanging up the phone, Zhiliu coughed and stopped the discussion in the office.

"Put aside the laptop matter for now and let's talk about the desktop first."

Lin Min was puzzled when he heard this. He thought laptops were the ones that blinded people.

Desktop chips are installed on barebones and used to make laptops. At this price... Lin Min felt that he couldn't figure out how to deal with this anyway.

On the contrary, desktop computers are nothing more than a price war. Just compete with the corresponding models.

"Teacher, Mr. Yang, we don't have equivalent products."

Guo Wei, who was sitting on the sofa and staring at the product line information, tugged his brows irritably and said helplessly, "Our main model is Pentium 2.4 2.6G, and his is G. We are a bit weaker." .

Although I personally don't think there is much difference, consumers don't think so. They only look at the size of the numbers.

I won’t talk about memory sticks and hard drives. They are the same for everyone. It’s just a matter of brand.

The focus is on the graphics card!

SPARKLE's FX5600 Platinum graphics card sells for 1589 yuan per card, beating our MX440 instantly.

This graphics card is exactly the same as the regular FX5600 in terms of PCB and power supply design. It uses a PCB developed based on the P5600 form factor of the FX140 Ultra, making it more capable of overclocking.

4 modern MBGA packages, 2.8ns DDR memory, capacity 128MB, bit width 256bit, 27.2G memory bandwidth, default operating frequency is 325/700MHz, the memory can be easily overclocked to over 800MHz.

In other words, this graphics card seems to be the basis of FX5600, but after overclocking, it can be almost the same as the general public version of 2899, which currently sells for about 5900 yuan. It is a god-level card in terms of games. "

"So?" Li Qin asked uncertainly, "Xiaowei, do you think this configuration of Yanhuang is specially designed for the gaming community?"

……

(End of this chapter)