Rebirth 1984: Starting from the development of Hanka

Chapter 257 Independent Brands: Zhonghua and Hongqi
Just when the movie "Resident Evil" was released, the first car independently developed by Tiangong Technology was officially put into production.

This car imitates the Dajinbei truck in the previous life, it is dual-purpose for passenger and cargo, with a large compartment space, and the price is cheap, only 10 yuan.

This car is called "Hongguang S1".

This is to pay tribute to Wuling Hongguang sacred car~
Tiangong Hongguang, is it okay?

In the current era, Alto is a special car for self-employed individuals, and its price is around 6.8.The more famous Santana cars are actually relatively expensive, with a price of around 19 yuan, and are usually exclusive cars for leaders or wealthy people.

The "Hongguang S1" car is relatively cheap, and it has a relatively large space, which can not only attract people, but also transport goods. It has strong practicability and is very suitable for domestic conditions.

January 1995, 1 at 10 o'clock in the morning.

Tiangong Technology Company held a product conference and announced the "Hongguang S1".

As soon as the news came out, it immediately caused a sensation in the country.

"Hongguang S1" is low in price and strong in practicability. Many business people want to buy this car.

……

Li Shi was fascinated by "Hongguang S1" after seeing the advertisement of "Hongguang S1" on TV.He opened a small food processing factory in the township. He needs to purchase raw materials and deliver goods every day. Without a car, it is very inconvenient. The appearance of "Hongguang S1" meets Li Shi's needs.

Han Li is a bus driver who drives on the Guangzhou-Shenzhen Expressway every day. When he saw the "Hongguang S1", Han Li felt that he could quit his job and buy a "Hongguang S1" to carry passengers between Guangzhou and Shenzhen. industry.

With the increasing popularity of "Hongguang S1", the sales of "Hongguang S1" have skyrocketed, and it has become the best-selling car at present.

At the end of January 1995, people who went to the city to work or do business began to return to their hometowns for the New Year.

Many people drove the "Hongguang S1" car back to their hometowns.

When "Hongguang S1" drove into the village, people in the village could not help but watch.

"Oh, who even bought a small car, so rich! You've made a fortune!" the villagers said enviously.

And the people who bought the car and came back have more face!

This Spring Festival, "Hongguang S1" has become a beautiful landscape in the countryside and has become famous.

The common people really like this car that can attract both customers and goods. The key point is that its price is so cheap, it is completely tailor-made for us common people!
After the New Year, the sales of "Hongguang S1" have soared and climbed steadily.

The major auto companies at home and abroad are confused. Tiangong Technology Co., Ltd. has sold well in mainland China with this "Hongguang S1", which is not very technical. This kind of low-end car is suitable for Chinese people to drive?

Many foreign auto companies are cursing, their products cannot compete with the "Hongguang S1", and they attribute the reason to the failure of Chinese consumers.

Right now, the "Hongguang S1" is advancing all the way, and it seems difficult for major car companies to stop it except for envy and hatred.

Zhao Ye was afraid that history would repeat itself at this time, and the "Hongguang S1" was converted into a funeral car.

This can easily affect the brand image of "Hongguang", making people mistakenly think that "Hongguang S1" is a special car for funeral homes.Who dares to buy this kind of car!Very unlucky!
The big golden cup in the previous life was used as a special car for funeral homes, and then sales dropped sharply.

Therefore, Tiangong Technology Company will conduct a background check on every user who buys a car to prevent selling the car to a funeral home.

"I'd rather not be in the funeral home business than let it ruin the 'Tiangong Hongguang' brand!"

……

"Mr. Zhao, the success of "Hongguang S1" has greatly encouraged the automobile research and development department of Tiangong Technology Co., Ltd.!"However, there are some comments on the Internet that "Hongguang S1" is too low, and its hardware configuration and appearance design are not comparable to foreign cars. This makes the employees of Tiangong Technology very dissatisfied!Everyone wants to develop a high-end car to prove themselves! " Zhou Huicheng said while drinking tea and chatting with Zhao Ye.

Hearing this, Zhao Ye couldn't help but nodded, and then said: "In fact, high-end cars are very popular in China, mainly for government vehicles, and the profits are huge! If we can win government orders, then not only will we be able to make a lot of money It is full, and it can also be used to promote and establish a high-end car brand image!"

After a pause, Zhao Ye looked at Zhou Huicheng and asked, "By the way, Mr. Zhou, can we develop high-end cars with the car manufacturing technology accumulated by Tiangong Technology?"

Zhou Huicheng thought for a while and shook his head: "Although we are absorbing and assimilating the technology provided by Daimler, in a short period of time, our engine, gearbox and chassis technology cannot be compared with similar foreign advanced products. but……"

Zhou Huicheng changed the topic, "If we don't pursue a high degree of localization, then we can cooperate with Daimler to purchase the other party's engine and gearbox, and then develop a high-end car with very good configuration!"

"The current government vehicles are basically foreign car brands. Although these cars are produced in China, the localization is very low, and most of the profits are still made by foreigners. Instead of this, it is better for us to share A cup of soup!"

"We can first launch the car brand, seize the market, and then gradually localize it. When the second-generation car can use our self-developed engine, gearbox and chassis, we don't need to spend too much effort on brand promotion. .”

Zhao Ye heard the words and thought, what Zhou Huicheng said was reasonable, and Tiangong Technology Company didn't have to wait until it had developed its own engine and gearbox before promoting high-end car brands.

Be famous as early as possible.

It is urgent to promote national auto brands.

Zhao Ye picked up the tea and sipped it while thinking about the development of the auto brand.

The so-called high-end cars, first, the hardware configuration of the car is good, second, the interior is luxurious and comfortable, and third, the appearance is high-value.

Basically, roughly so it can be called a high-end car.

People's first impression of a car is its appearance, so, generally speaking, the appearance is the most important.

The corners of Zhao Ye's lips turned upwards, he smiled, and thought, he had seen many high-end cars in his previous life, such as BMW and Audi, so he could just draw the future classic models of these competitors and keep them as his own.

"President Zhou, I agree. High-end cars can be approved as soon as possible. In addition, I will personally design some suggestions for the appearance and interior of the models."

"Okay, Director Zhao!" Zhou Huicheng responded, then paused, and said, "By the way, Director Zhao, what is the brand name of our high-end car?"

"China!!!"

At present, there is no Zhonghua brand car in China, and Brilliance Zhonghua will not be established until two years later. Tiangong Technology can completely register the car logo first.

The reason why Zhao Ye named the car brand "Zhonghua" is of course because he values ​​the meaning of the word "Zhonghua".In the previous life, the Chinese brand was relatively not well-known, otherwise, this name would have been able to compete with "Red Flag".

The "Hongqi" brand car is actually what Zhao Ye wants to win.

In 1994, FAW launched the Hongqi CA7560, but the sales volume was sluggish. It seems that there are less than 300 units, and some say there are only 20 units.

In any case, the Hongqi cars of this period were completely screwed up in the hands of FAW.

Hongqi can be called a "national car", and no one wants to see it decline.If Tiangong Technology is allowed to take over the Hongqi brand, perhaps the country will agree.

If Tiangong Technology is sitting on the two major luxury car brands of "Zhonghua" and "Hongqi", plus Mercedes-Benz, Rolls-Royce, Bentley, Lamborghini and the "magic car" Hongguang.To be honest, with such strength, it is already considered a big car company in the world.

当天晚上，赵烨便在家里把21世纪之后，宝马7系的E65（2001-2008）、F01（2008 - 2015）、G11/G12 (2015 - 2022)都抄袭了。

Then there are the follow-up models of the Audi A6, which were copied from the sixth generation (2004) to the eighth generation.

The sixth generation of the Audi A6 should be the "official car" for everyone. This generation of A6 was purchased by various companies and other units as an official car. The people who sat on this car at that time could be said to be right and wrong. That is expensive.

Zhao Ye is going to kill someone!

The next day, Zhao Ye came to Tiangong Technology Company again with the car design drafts of the BMW 7 Series E65 and the sixth generation of the Audi A6.The design drafts of the rest of the models were stored in the box at home by Zhao Ye, and they would be taken out when needed.

After coming to Tiangong Technology Company, when he took out the design drafts of these two models, Zhou Huicheng and others were stunned in shock!

"It's so beautiful!!!"

Everyone couldn't put it down to the design drafts of these two cars, and their eyes were shining with excitement, wishing to develop these two cars immediately.

Zhao Ye drank his tea calmly and thought to himself, what is the point of this? I also know the appearance of many models, which is enough to develop the car business of Tiangong Technology Company into the top three in the world.It's just that the software and hardware technology of the car must keep up.

"Mr. Zhou, arrange someone to apply for an appearance patent as soon as possible. In addition, contact FAW Car Company and say that we are willing to pay a high price to acquire the Hongqi car brand." Zhao Ye said.

Zhou Huicheng was startled when he heard the words. Mr. Zhao sent two car design drawings today. One design drawing must belong to the "Zhonghua" car, and the other design drawing should belong to the "Hongqi" car!
The red flag car, the leader's car, has participated in military parades and National Day parades for many years, and appeared in Tiananmen Square, forming a beautiful landscape.

Zhou Huicheng felt that his adrenaline secretion was a little faster, and he was really excited.

He nodded emphatically, and said to Zhao Ye: "Okay, Director Zhao, promise to complete the task!"

Zhao Ye smiled and nodded, and then distributed the design drawings. "Zhonghua Automobile" used the design drawings of the BMW 7 Series E65, and "Hongqi Automobile" used the design drawings of the sixth-generation Audi A6.

After a while, the meeting ended.

Everyone is full of expectations and confidence, and has devoted themselves to the arduous research and development and management.

……

Tiangong Technology's acquisition team soon came to FAW Car Company, and then expressed its intention to acquire the Hongqi automobile brand.

When FAW Car's factory secretary Hou Liang, factory director Jiang Jingsheng and others heard this, their faces changed.

Disagree on the spot.

Everyone knows the importance of the Hongqi brand. FAW Car wants to bring it back to life, so it is naturally unwilling to sell the Hongqi brand.

Seeing that the leaders of FAW Car were very firm in their opposition, the acquisition team had no choice but to leave.

Back at the hotel, Fan Boming, the leader of the acquisition team, immediately called Zhao Ye to report the situation.

"People from FAW Car are very opposed to our acquisition of the Hongqi brand, so we'd better bypass FAW Car and talk directly to the superiors."

"That's it, okay, I'll contact the leader, you stay there temporarily, you can do some ideological work for the executives and employees of FAW Car."

"Okay, Director Zhao!"

"Okay, that's it. If it's okay, I'll hang up."

"Well, goodbye, Mr. Zhao."

After thinking about it, Zhao Ye directly called the central government. After the call was connected, he told the leader that Tiangong Technology wanted to acquire Hongqi Automobile.

"The Hongqi brand is declining day by day in the hands of FAW Cars, almost to the point of suspension of production. We can't bear to see such a good national car brand decline, so we want to acquire the Hongqi brand, and revitalize it, making it the flagship of our country's cars. pride."

"Britain has Rolls-Royce, China has Hongqi!"

"We have the confidence and strength to achieve this goal!"

The leader thought for a moment, and said, "Perhaps, Hongqi Automobile can really shine in the hands of Tiangong Technology Company! Well, Zhao Ye, I support your plan!"

Upon hearing this, Zhao Ye hurriedly expressed his thanks.

Later, Zhao Ye sent an e-mail to the leader, explaining Tiangong Technology's positioning and R&D investment in Hongqi Automobile in detail, and attached a beautiful concept map of Hongqi Automobile.

After reading the e-mail, the leader was very happy, and especially liked the concept map of the Hongqi car designed by Zhao Ye.

Soon, the leader issued an instruction, asking FAW Car to negotiate with the representative of Tiangong Technology Co., Ltd. to transfer the Hongqi brand to Tiangong Technology. A slight modification of the model is regarded as an innovation, defrauding the state of funds.

Hou Liang, the factory secretary of FAW Car, and Jiang Jingsheng, the director of the factory, were in panic.

Over the years, those models of Hongqi have only slightly modified their appearance, and their interiors and power systems have been copied intact. They lack independent innovation, coupled with high prices, and they are cold in the civilian car market.

The reason why FAW Car is still clinging to the Hongqi brand is because it can get funding.

Now, the leaders can't stand it anymore and insist on transferring the Hongqi brand to Tiangong Technology.

After a week of negotiations, Tiangong Technology bid 2500 million yuan to acquire the Hongqi brand.With such a high price for just one brand, FAW Car is considered to have made a profit.

To a certain extent, FAW Car sold the Hongqi brand to Tiangong Technology, which can be regarded as a timely stop loss.Otherwise, you will continue to lose money in the future.

After Tiangong Technology won the Hongqi brand, it immediately announced the launch of a new car research and development plan, and the research and development investment will not be less than 10 billion yuan.

As soon as the news came out, the common people liked to hear it and expressed their support one after another.

Everyone believes that Hongqi Automobile can be reborn from the ashes in the hands of Tiangong Technology!

"I heard that the appearance of the new generation of Hongqi cars was designed by Zhao Ye himself. Zhao Ye is really awesome. I don't know what the Hongqi cars he designed will look like. I really look forward to it!!!"

"Damn it, my idol can also design cars. It's really awesome. I look forward to the early release of Hongqi cars!"

"The new Hongqi car will be popular, I said it!!!"

"According to rumors, Tiangong Technology has set up two high-end car development projects this time. One is the familiar 'Hongqi Auto' and the other is 'China Auto'!! You should buy cars like 'Zhonghua' and 'Hongqi'! Let national cars like 'Zhonghua' and 'Hongqi' drive on the land of China, instead of Japanese cars such as Toyota, Nissan, Honda, and Mazda trampling our roads."

"..."

There is a lot of discussion online.

Tiangong Technology Company arranged many people to lead the rhythm and hype on the Internet, so that "Zhonghua Automobile" and "Hongqi Automobile" gained a lot of popularity and attention before they were released.

Foreign auto companies are also concerned about this. After all, Tiangong Technology is behind Wujiang Group.

With the huge investment of Tiangong Technology in the automobile industry, it symbolizes the upcoming rise of China's automobile manufacturing industry.

If Japanese, American and European car companies say they are not panicking, they must be lying.

Recently, foreign auto companies have begun to actively embrace the Chinese market, and have established joint ventures with Chinese auto companies, for fear that they will enter the market late and the cucumber dishes will be cold.

These automobile companies have entered the Chinese automobile market, brought advanced automobile manufacturing technology and management experience to China, and really improved the level of Chinese automobile manufacturing.

Tiangong Technology is like a catfish. It has played a huge role in the automobile market, activating China's automobile manufacturing industry, and making China a big step forward on the road to becoming a big and powerful manufacturing country in China!

The gap between China's comprehensive national strength and that of the United States has become smaller and smaller.

It is expected that in 1995, China's GDP once again showed explosive growth.

In the future, in 2010, China's GDP may catch up with that of the United States; and in the year of the previous life, China just surpassed Japan and became the world's second largest economy.

However, China's per capita GDP is still very low, and there is still a long way to go to achieve national rejuvenation.

……

Zhao Ye came to Yinhe Technology Company at this time.

If "China Automobile" and "Hongqi Automobile" are equipped with a global navigation system, it must be extremely core competitiveness.

It's just that if you want to use the country's Beidou navigation system, you may have to wait for about ten years.

The Beidou navigation system in the previous life struggled for 20 years to break the old American GPS system, mainly because of technical, political and economic reasons.

In this life, Yinhe Technology Company inherited the Soviet Space Agency and cooperated with the China Space Agency. From a technical point of view, it is not inferior to the NASA.Moreover, because of the latecomer advantage, the development time of the Beidou navigation system will be far less than that of GPS.

If it is fast, it will not even take ten years to build an advanced Beidou navigation system.

The Beidou system has a total of 35 satellites. Seven or eight satellites are launched a year, and it will be done in four or five years.If you want to be stable, three or four pills a year is still no problem.

Not long after, Zhao Ye approached Chu Peng, the CEO of Yinhe Technology Company, and asked about the plan of the Beidou navigation system.

Chu Peng showed a confident smile, and replied: "The preparatory work is going very smoothly, including the development of rockets and satellites, signal processing, and the development of ground terminal equipment, etc. The first satellite of the Beidou navigation system will be launched in a month. After the launch, one satellite will be launched every three months, and four satellites will be launched a year! However, as the technology and manufacturing process improve, more satellites may be launched within a year!"

(End of this chapter)