Rebirth 1984: Starting from the development of Hanka

Chapter 256

There are also many special forces retired every year in China. If Yinhe Mining Group wants to recruit guards, it can hire these special forces as coaches.

In addition, arms can also be purchased from the state.

At the end of November, the state recommended twelve special forces coaches to Zhao Ye.

The men then traveled to South Africa.

There, the Yinhe Mining Group purchased a piece of land on the outskirts of the city, planning to build the land into a training center for the guards, recruiting mainly Chinese, followed by Europeans and Americans, and then African locals.

Thus, the famous and frightening "Guardians of the Galaxy" in the future was simply established.

...

……

The matter of Yinhe Mining Group has come to an end.

Since October, Chinese medicine companies under Wujiang Pharmaceutical Company have successively developed Chinese patent medicines.

Unlike the time-consuming development of western medicines, Chinese patent medicines are developed according to traditional Chinese medicine formulas, which is not difficult. Afterwards, as long as the Chinese patent medicines are well packaged and publicized, they can become the first choice for Chinese families to buy medicines, such as 999 Ganmaoling Granules It is a Chinese patent medicine, which was very popular in the previous life.

Zhao Ye stood in front of the blackboard in the conference room of Wujiang Pharmaceutical Company, facing the crowd, explaining to them the importance of publicity on the packaging of Chinese patent medicines.

"Many people go to the pharmacy to buy medicine. Will he care whether the medicine is a traditional Chinese medicine or a western medicine?" Zhao Ye asked himself and answered, "Actually, they don't care about this."

"Even, they can't distinguish what is Chinese patent medicine and what is Western medicine."

"They only care about the price and efficacy of the drug."

“When a new drug comes out, who knows if it’s going to work or not. But if the doctor says it’s good, the pharmacy employees say it, the newspapers and the TV say it, then it’s a good drug and customers will buy it.”

Zhao Ye paused slightly, and said with a smile: "The smell of wine is also afraid of deep alleys, so after each new drug comes out, evaluate its potential value. If the potential value is high, then don't be afraid to spend money on advertising. The more, the higher the sales of medicines will be, and the more money will be earned!"

"You guys should study it carefully and make an advertising plan for each newly developed Chinese patent medicine!"

Everyone heard the words and nodded again and again: "Yes!!!"

Zhao Ye returned to his seat and sat down, listening to the reports of the major Chinese medicine companies on their research and development results.

The pharmaceutical industry can be described as a profiteering industry.

Zhao Ye has acquired so many pharmaceutical companies in China, isn't he just waiting for this moment?

Pfizer's revenue in 2022 will exceed US$1000 billion, its net profit will be as high as US$314 billion, and its operating net profit rate will be 31.3%. This performance is simply shocking and jealous.

The combined profits of the top ten pharmaceutical companies in China may not be as profitable as Pfizer.

An hour later, everyone introduced 25 Chinese patent medicines to Zhao Ye. The more well-known ones were Ejiao, Angong Niuhuang Pills, Ganmaoling Granules, Banlangen Granules, Ganmao Qingre Granules, Huoxiangzhengqi Pills, Lianhua Qingwen Capsules, Jingdu Nianci'an Chuanbei Pipa Gao, Jianwei Xiaoshi Tablets, Pien Tze Huang, Jizhi Syrup, Huiren Shenbao Tablets, Liuwei Dihuang Pills, Wuji Baifeng Pills, Niuhuang Jiedu Tablets, Sanhuang Tablets, Shiquan Dabu Pills...

Hearing these familiar medicines, Zhao Ye felt countless small coins flying towards him.

It's a pity that these Chinese patent medicines failed to open up foreign markets in their previous lives, making it difficult for domestic pharmaceutical companies to compare with international giants like Pfizer.

Zhao Ye thought about selling these Chinese patent medicines all over the world, so as to make a fortune.

It seems that we should engage in more cultural invasions, and introduce Chinese traditional Chinese medicine with a long history and profound knowledge to foreign countries through movies, comics, cartoons, novels, games, etc.

They will only buy Chinese patent medicines if they are interested and convinced.

Of course, the curative effect of Chinese patent medicine itself must also be good.

after the meeting.

Wujiang Pharmaceutical Company began to get busy.

The domestic advertising companies received a large number of orders, and they were so excited that they dispatched elite soldiers to make advertising plans for the Chinese patent medicines of Wujiang Pharmaceutical Company.

At the same time, Wujiang Pharmaceutical Company accelerated the layout of domestic pharmacies and traditional Chinese medicine centers, creating the brands of "Wujiang Pharmacy" and "Wujiang Traditional Chinese Medicine Center".

Although the "Wujiang Traditional Chinese Medicine Center" also sells Chinese patent medicines, there are also Chinese medicine practitioners who attend consultations and give lectures. One of its goals is to promote Chinese medicine techniques, such as acupuncture, Chinese medicine, massage, cupping and other treatment methods.

Everyone gets sick, so the business of the pharmacy is absolutely good.

Currently, there are relatively few drugstore chain stores in China. The emergence of "Wujiang Pharmacy" and "Wujiang Traditional Chinese Medicine Center" will undoubtedly fill the vacancies and meet the needs of consumers.

Wujiang Pharmaceutical Company is expanding wildly in China at the rate of opening an average "Wujiang Pharmacy" almost every day.

"Wujiang Chinese Medicine Museum" is limited by the number of experienced Chinese medicine practitioners, and the expansion speed is relatively slow. Currently, there are only 52 Chinese medicine clinics in total. The number of "Wujiang Pharmacy" has already exceeded 500.

However, if the business of pharmacies is compared with that of hospitals, it will be even worse.

In the hospital, money is needed for everything, and a low-income family can be turned into a pauper in minutes.

There are many hospitals with annual income exceeding [-] billion.

But it is more difficult to invest in the construction of hospitals. At present, only four large-scale tertiary hospitals under the Wujiang Pharmaceutical Company are under construction.

Late December 1994.

Many people have discovered that domestic TV stations suddenly have a lot of advertising videos related to medicine.

"Use Huiren Kidney Treasure, he will treat me as well!"

"Jiuzhitang Concentrated Liuwei Dihuang Wan, no sugar for kidney deficiency, 300 years of good quality, Liuwei Dihuang Wan, trust Jiuzhitang!"

"Cough, drink Jizhi syrup!"

"..."

There are also many advertisements for medicines on the Internet.

Coupled with these slogans, they are catchy and can be remembered quickly.

For a time, the popularity of the major Chinese patent medicines skyrocketed.

Offline, more and more people come to pharmacies to buy Chinese patent medicines.

Other medicines were hit, with sales plummeting.

At this time, pharmaceutical giants such as Pfizer, Johnson & Johnson, Roche, and Bayer have already entered the Chinese pharmaceutical market, but this wave of publicity by Wujiang Pharmaceutical Company is extremely strong and overwhelming.

Moreover, there are "Wujiang Pharmacy" and "Wujiang Traditional Chinese Medicine Center" offline, and even the medicines of international giants are hard to sell.

In fact, foreign medicines are generally more expensive. Unless there are no substitute medicines, few people will pay high prices to buy foreign medicines.

The Chinese patent medicine of Wujiang Pharmaceutical Company became an instant hit in China and achieved great success.

This made the domestic pharmaceutical industry see the importance of traditional Chinese medicine formulas, and entered the Chinese patent medicine market one after another.

Wujiang Pharmaceutical Company is even more ambitious, planning to enter the Japanese and European pharmaceutical markets and crowd out the Japanese Kampo medicine market.

The Japanese Kampo Pharmaceutical Company is probably about to cry and faint in the toilet at this time...

……

The success of Chinese patent medicine has given Wujiang Pharmaceutical a taste of the sweetness, and it will continue to thoroughly implement the research and development route of Chinese patent medicine.

Of course, biopharmaceuticals and chemical pharmaceuticals still cannot be given up.

On the contrary, Wujiang's investment in these two areas has become more.

Without investment, how can there be harvest.

Chinese patent medicines, biological medicines, and chemical medicines each have their own advantages and disadvantages.

Moreover, biological drugs and chemical drugs are full of technology and are often more popular in Europe and the United States.

On January 1995, 1, New Year's Day, the action movie "Resident Evil" shot by DreamWorks, a subsidiary of Shanghai Animation Film Studio, was released.This movie based on the game has a large number of fans. As soon as the movie was released, countless game fans went to the cinema to watch the movie.

"Resident Evil" quickly became popular all over the world.

The difference from the previous version is that when the heroine and others sneaked into the laboratory to find the T virus detoxification serum, they implanted some traditional Chinese medicine, which can have a subtle influence on the viewers.

And this is just the beginning. In the future, more and more works under the Wujiang Group will promote Chinese medicine culture, which will definitely let the western world appreciate the splendid culture of the Chinese nation! ! !
(End of this chapter)