industrial overlord

Chapter 113 Water Lily Card

"Bang bang bang bang—"

Lin Zhenhua was beating his mouth, and together with Yang Xin, he moved out an electric fan that still exuded the fragrance of paint from his sister Xiaofang's room, and placed it on the small table in the living room.

"Everyone, please take a look. This is the Water Lily brand desktop electric fan grandly launched by Hanhua Industrial Company. The Water Lily fan will let you sleep coolly on a hot summer night!"

To Lin Zhenhua, the brand of water lily is really vulgar.But everyone in Hanhua Industrial Company agreed, so Lin Zhenhua agreed.Maybe people back then had such a taste, and sometimes it really can't be measured by the standards of later generations.

Everyone in Hanhua Industrial Co., Ltd. has seen this electric fan before, but they still feel very proud of being able to take it out and show it in front of outsiders.Zhao Yongqun pulled the power cord behind the electric fan and plugged it into the wall socket.Yang Xin lightly pressed the piano switch on the base of the fan, the blades of the fan turned lightly, and the head of the fan slowly swayed back and forth along the horizontal direction, blowing a gust of fresh air to every corner of the living room.

Although it is late summer and early autumn, and the heat has passed, the people in the living room still feel that the breeze blowing on their bodies is so comfortable.

Tao Hui and An Yan also ran out from the back room, and leaned over to inspect the electric fan carefully.

This is a fan full of modern design concepts. It sweeps away the thick style commonly seen in electric fans on the market today, and looks exquisite, slim and unique.

In the market, almost all electric fan bases are a generous box, but this electric fan has a semicircular base, and its size and thickness are only about half of ordinary fans.The support of the fan is two slender steel pipes, and the wires obviously pass through the middle of the steel pipes.

Inside the head of the fan is the motor, a component that cannot be shrunk.But the designer cleverly installed a LED night light on each side of the nose, covered with a small piece of colored plexiglass.The most amazing thing is that the brightness of these two small night lights is constantly changing, from bright to off, and then from off to bright, which is exactly in line with the breathing frequency of a person during sleep, which makes people feel a sense of tranquility. Feel.

"It's so beautiful!" Tao Hui shouted in a fuss. She took Xiong Lijun's arm, shook it vigorously, and said, "Lijun, I want an electric fan like this. It looks so good in the bedroom! It's so beautiful to sleep on. It smells good."

Xiong Lijun said: "No way, isn't there an electric fan in our house? It's still made in Shanghai."

"It's so ugly!" Tao Hui denied irresolutely, "It looks so stupid and thick, and its color is so vulgar. I want the one produced by Zhenhua."

You are my mother!Xiong Lijun cursed.The electric fan I bought when I got married was the most expensive on the market, a full 250 yuan, enough to buy two ordinary brand electric fans.I remember Tao Hui's comment on that electric fan at that time was: beautiful, grand, and stylish... The N characters are omitted below.

"Yanzi, do you think this fan is beautiful?" Lan Wufeng saw the couple flirting, afraid of neglecting his girlfriend, he hurriedly asked An Yan.

An Yan nodded: "I have the same opinion as Tao Hui. This electric fan is really beautiful. I think girls like me will like it. By the way, Yang Xin, what do you think?"

Yang Xin smiled and said nothing, Zhao Yongqun answered for her: "Of course Yang Xin would say it looks good, this fan is completely designed by her."

"That's not it, I just made some comments." Yang Xin said with a red face.

Peng Shaozhe said: "Well, I can prove that Yang Xin really just raised some opinions. We tossed with Mr. Wei for a month, and finally designed a blueprint. After reading it, Yang Xin said a word, no, it was a word. Yes No, Yang Xin."

Yang Xin said: "So what? I just said one word, saying it is ugly. You guys are all men, and you don't know what girls like. I asked you to change the base and bracket Smaller, thinner, is it wrong?"

Yang Xin is not the kind of domineering girl, but she can still play a little temper in front of Lin Zhenhua's little brothers.Among the four, Lin Zhenhua is the only one who already has a girlfriend, while Chu Hongyang and others are still bachelors.Bachelors usually take great care of their brothers' girlfriends, which makes Yang Xin so spoiled that he can go crazy at any time.

Of course, Yang Xin's main job is not to be crazy, but to help the little brothers cook delicious meals, and occasionally help them with laundry and so on.Establishing prestige depends not only on status, but also on daily concern for others.

Hearing Yang Xin's rebuttal, Peng Shaozhe quickly begged for mercy: "That's right, that's right, Yang Xin, I didn't say you were wrong. But, just to fulfill your smaller and more detailed request, Yong Qun and I still There is Teacher Wei, but he has exhausted all his efforts. You see, the base is now made of cast iron. Otherwise, such a small seat cannot support the entire machine. And this bracket is made of thin steel pipes. It's all cost."

When designing this electric fan, Lin Zhenhua handed over the work to Peng Shaozhe and others. These people have enough understanding of industrial technology, but they are completely idiots in terms of aesthetics.After the fan is designed, the appearance looks like a crane, which is so thick and strong.When the design drawing was in Lin Zhenhua's hands, Yang Xin jumped up before he could offer his opinion, and resolutely opposed it, saying that no woman in any family knew such electrical appliances.

Lin Zhenhua suddenly realized that what he entrusted was not a person, and quickly invited a group of women to participate in the design, including Yang Xin, Bi Min, Luo Yongmei, etc., and even Wei Jingwen's wife.As a result, the women began to comment, while the men bitterly followed behind to discuss the production process.After tossing and tossing for more than a month, the fan was finally finalized.

"I like these two lights, one on and one off, it's really comfortable to watch." An Yan said.

Lin Zhenhua said: "This is called a breathing light. When you can't sleep at night, you can take deep breaths according to its frequency, and you can fall asleep in a short while. Don't look at it just turning on and off, this is Wei Wei's The teacher has been pondering for a long time before realizing it."

"Is it really so magical?" Tao Hui asked, "How about I take this one back and try it at night? I usually suffer from insomnia."

Everyone cast contemptuous glances at her, and Tao Hui quickly added: "No, I'll let Li Jun pay for it, according to the market price, not the ex-factory price, okay?"

Everyone laughed. Tao Hui was a bit vulgar and a bit eccentric, but he wasn't annoying at all.All the people present belonged to the same community of interests, at least for now there were no conflicts.Young girls are somewhat vain and like to be surprised, everyone can tolerate it, and no one will care about anything with Tao Hui.

Lin Zhenhua said: "Xiao Tao, if you like it, just take this away. This is a product we have trial-produced, and there are still more than a dozen units in the warehouse. As for the money, let the old bear pay for it."

"How much does this sell for now?" Xiong Lijun asked, not because he was worried that he couldn't afford it, but because he was evaluating the sales situation in the market.

Lin Zhenhua said: "The market price is 248, how about it?"

"It's so cheap!" Tao Hui jumped up, "Lijun, it's even cheaper than the one we bought."

Xiong Lijun also frowned: "Zhenhua, this price should be set a little higher. You see, we have this kind of breathing lamp, which can be regarded as a modern product. I really want to buy it, and I don't mind spending a few dozen more. bucks."

Lin Zhenhua said: "This price has been considered for a long time. After all, there are still a few people who get rich first like you, old bear. After all, our Hanhua Industrial Company is an enterprise in Jiangnan Province. If we want to enter the Shanghai market, let us It is not easy for ordinary people in Shanghai to accept it. Setting such a price, which is two yuan lower than the Shanghai brand, can attract more people’s attention.”

In fact, the price Lin Zhenhua originally considered was much lower than this figure.In the era before he traveled, there was not much difference between electric fans and cabbage, and some cabbages labeled as "organic vegetables" were even more expensive than electric fans.Lin Zhenhua set a price of 80 yuan for this water lily electric fan by referring to the price of cabbage in the current market.

In that era, electrical appliances were all luxury goods. Even an electric fan with such a simple technology sold for a considerable amount in the market, basically above 100 yuan.This one produced by Hanhua Industrial Co., Ltd. has a unique design and a breathing light that looks quite sci-fi. It is priced at more than 200 yuan, which is no problem at all.

Lin Zhenhua did some research in the market, inspected the prices of various brands of electric fans, and compared the advantages of his own electric fans, and finally determined the price of 248 yuan.Calculating the profits in the middle, Lin Zhenhua was so happy that he didn't sleep well for several days.

Like Lin Zhenhua, Zhao Yongqun initially estimated the price of this electric fan relatively low.Hearing what Xiong Lijun said now, he replied: "Old Xiong, don't be too greedy, the price is not too low. Just this fan, it doesn't use much material, the whole cost, Shaozhe and I have discussed it." , the most is... hum."

When he was talking about this, he didn't go on, because he remembered that Xiong Lijun and others were outsiders of Hanhua Industrial Company, and he didn't know if it was appropriate to reveal the reserve price in front of them.

"How much is the cost!" Tao Hui asked, she didn't feel that she was an outsider: "Why don't you tell me?"

"Secret." Zhao Yongqun said.

Tao Hui waved his powder fist and threatened, "Damn it! How dare you keep it a secret from your sister-in-law."

"Dead skirt?" Lin Zhenhua looked depressed, "Little Tao, what kind of name is that?"

Tao Hui explained: "Isn't he called Zhao Yongqun? Look, we have Fengzi and Yanzi here, and we don't care if he is called Qunzi."

"It turned out to be such a skirt." Lin Zhenhua laughed. He looked at Xiong Lijun and said, "Actually, this is not a secret. The cost of an electric fan will not exceed 100 yuan including workers' wages. We will decide The ex-factory price is 180 yuan, and the remaining 68 yuan is earned by the sales channel."

"That should be enough." Xiong Lijun said, he made a rough calculation in his head, excluding shipping costs, warehousing, store margins, etc., he received the goods from Hanhua Industrial Company at the ex-factory price of 180 yuan, an electric fan Should be able to earn 20 bucks.If such a good fan is priced at 248 yuan, it should be able to impress quite a few people.

At that time, there was a very contradictory phenomenon.On the one hand, the common people are still very poor. The state has raised the wages of employees several times, and implemented a policy of increasing the purchase price of agricultural and sideline products in rural areas, but in general, the income of the common people is still very low. Yuan, and government officials are even lower than this.

According to statistical data, by the end of 1981, the balance of RMB savings deposits of urban and rural residents across the country was 524 billion yuan, with an average deposit of 52 yuan per person.Calculated at this level, if a family of five wants to buy such an electric fan, they need to empty out all their bank deposits.

But on the other hand, the sales of all kinds of durable consumer goods in the market are very hot. Needless to say the traditional old three, there is a new three in the society.The definition of the new three items has never been clear. It seems to be electric fans, washing machines and color TVs in the early days, and then refrigerators, air conditioners, stereos, motorcycles, etc. were added.Finally one day, people have lost interest in the definition of "three pieces", because there are already ten or eight pieces of electrical appliances at home.

In earlier years, the supply of consumer durables fell far short of demand.At that time, what was available in the mall could be sold, and even some defective products would be sold out.People seem to really not care much about whether the electrical appliances they buy are defective or not. The wires in some washing machines fell off due to weak welding. Consumers just disassemble the back cover and solder it with a soldering iron. What's wrong.Back then, Chinese men were all excellent fitters, electricians, carpenters, plumbers, and masons. If anyone could not repair a bicycle tire, he would be ashamed to say hello to others on the street.

A little later, the situation changes.The market supply has increased, and people's horizons have also improved.When buying appliances, you need to look at the brand, listen to word-of-mouth, look at the appearance, ask about performance, and so on.Some imported home appliances are half as expensive as domestic appliances, but they are still the object of competition.As Xiong Lijun said, people who really want to buy don't care about tens of dollars at all, especially a young man like him who has just married, in order to pursue fashion, he would go to the seven aunts and eight aunts to borrow money.

This trend has been left to this day, but young people nowadays borrow money everywhere to buy a house.

From borrowing money to buy an electric fan to borrowing money to buy a house, only 30 years have passed.

"Seeing this, I have confidence. Boss, don't worry, the Shanghai market will be handed over to me." Xiong Lijun patted his chest and promised.

(End of this chapter)