industrial overlord

Chapter 112 Channel Construction

"Old Xiong, your task is to establish a foothold in Shanghai as soon as possible and establish the Shanghai distribution office of Hanhua Industrial Company. In the future, the sales of our products in Shanghai will depend entirely on you." Lin Zhenhua said to Xiong Lijun in this way.

This was an enlarged management meeting of Hanhua Industrial Company held at Lin Zhenhua's home. Participants included Lin Zhenhua, Chu Hongyang, Peng Shaozhe, Zhao Yongqun, Xiong Lijun and Lan Wufeng.Tao Hui and An Yan also came together, and they were staying in the back room and having a meeting with the women with Yang Xin.Tao Hui is already married, Yang Xin and An Yan are both waiting to get married, and they have a lot of things to ask Tao Hui for advice.

The men were all sitting in the living room, except for Lin Zhenhua, each of them had a cigarette in their hand.The site of Hanhua Industrial Co., Ltd. is only four acres. After setting aside work sheds, material warehouses, and financial offices, there is no space left for the manager's office and conference room. Therefore, when the middle and high-level leaders want to hold meetings, they can only go to Lin Zhenhua came to open at home.Now that Xiaofang has gone to college, he is the only one left in Lin Zhenhua's house, and there is plenty of space.

This is the first time that Lin Zhenhua's two teams in the open and in the dark have worked together. However, the people on both sides are Lin Zhenhua's own people, and they don't feel special when they get together.

"Old Xiong, we will look for you when we go to Shanghai." Chu Hongyang patted Xiong Lijun on the shoulder and said cheerfully.When Xiong Lijun used to work in the factory, he didn't have much contact with Chu Hongyang and the others. On the contrary, after going out to do business, everyone felt more cordial because of the bond of Lin Zhenhua in the middle.

"No problem. After I go, I will eat all the restaurants in Shanghai. If you go, I will recommend it to you." Xiong Lijun said confidently.

Lin Zhenhua said: "Old Xiong, I didn't ask you to eat, drink and have fun. There are a lot of clues about building a dealership. I'm afraid you won't be too busy."

Xiong Lijun said: "Boss, you are inexperienced now. Isn't it just selling things? Once the order is sent to various department stores, the problem will be solved, and people will come to buy goods."

Lin Zhenhua shook his head and said, "Old Xiong, you can't think like this. I asked you to build a dealership, not just to sell things, but to build channels. Selling things and building channels are two different things."

"What is a channel?"

"Channels are relationships. Selling things is not a one-time sale, but a long-term sale. What I hope you can do is to form a good network of contacts in the home appliance sales circle in Shanghai and establish the reputation of Hanhua Industrial Company. Good brand image. It is also necessary to cultivate trust and loyalty to the brand of Hanhua Industrial Co., Ltd. among consumers in Shanghai. All of these cannot be expressed simply by selling things.” Lin Zhenhua said eloquently.

Zhao Yongqun retorted disdainfully: "Xiaohua, you're talking too much. What about trust and loyalty? You don't even look at how ordinary people buy things. Like the electric fan we are about to produce, you can sell as many as you have. How much is paid, who cares what brand."

Chu Hongyang also said: "That's true. I think that Lao Xiong is mainly responsible for receiving and delivering the goods, contacting the freight company in Shanghai and so on. As for the contacts, there is no need to think about it at all. If you have the goods, you may not be able to sell them." ?”

Lin Zhenhua asked depressedly: "Why, does everyone think so?"

"I also agree with Yongqun and Hongyang." Peng Shaozhe also defected.

Lin Zhenhua said: "How do you say that you are good? When we are a company, we don't do it for a day or two, but we want to be a century-old shop. Is the current shortage in China going to last forever? Let me tell you, just making electric fans I didn’t make a complete count of the enterprises in the Jiangnan Province. There are more than a dozen in Jiangnan Province. If you count the whole country, how many companies are there? Now everyone is just starting up and the production capacity is insufficient. If they develop in another year or two, everyone will update With the improvement of equipment and production capacity, the supply and demand situation in the market will reverse, and at that time, everyone will fight for channels and brands.”

Lan Wufeng said: "I don't quite understand what Brother Lin said. However, I also have some feelings. We started selling electronic watches and other things last year. At that time, there were no other sellers in Fenghua County, and our business was very good. Later , more and more self-employed, our business is not as good as in the past. There are some things in the market now, but they can’t be sold. Like our Xinxin store, because it was done earlier, and Brother Lin has always asked us to keep the environment Make it more beautiful, so the sales are better than other stores, does this count as the loyalty that Brother Lin said."

"That's right, that's exactly what it means." Lin Zhenhua replied.

Xiong Lijun said: "In that case, Boss Lin, what do you plan to ask me to do?"

Lin Zhenhua said: "Old Xiong, you have more experience in the market than I do, and you see many things more clearly than I do. I just want to tell you one thing, service is more important than sales. Your task is to serve first, and then to sell. "

"Service is more important than sales?" Xiong Lijun asked in confusion, "We just sell electric fans, what other services do we have?"

"Of course." Lin Zhenhua said, "First of all, you have to do a good job in the service of the dealer. No matter which store sells our products, you have to establish a good relationship with them, and you must not act arrogantly. No matter whether we If the goods are in short supply, you should greet the purchasers with a smile, remember their names, positions, contact numbers, and if necessary, write down their home addresses and social relations. On your birthday, you have to send flowers and cards."

"Boss, are you joking?" Xiong Lijun's eyes widened.

"Xiao Hua, Old Xiong is an honest man, you shouldn't play tricks on him like this." Chu Hongyang also said with a smile.

Zhao Yongqun was very puzzled: "Is the old bear honest? Why can't I see it?"

Xiong Lijun said: "Who do I compare points with? Compared with you, no one is honest. Compared with our boss, do I dare to say that I am smart?"

"Are you praising Xiaohua or scolding Xiaohua?" Zhao Yongqun wondered.

Lin Zhenhua waited for everyone to stop, and then said: "Old Xiong, what I said is not a joke. Of course, it is necessary to distinguish what kind of people want to woo and sworn. Not all people have to do this, or else It’s exhausting. Also, important customers won’t feel valued if they’re all solicitous.”

"Of course I understand this. I, Old Xiong, can still tell the difference between who is useful and who is not." Xiong Lijun said.

"Second, we must pay attention to the service to consumers. You need to establish an after-sales service center in Shanghai. In all the electric fans we sell, you must include the telephone number of the after-sales service center. The telephone must be 7 by 24 hours Services."

"What is 7 times 24 hours?" Everyone asked together. They all knew that Lin Zhenhua had a series of new concepts, and no one bothered to care about the origin of these concepts. Maybe they were written in those American books that Lin Zhenhua read?

"That means the phone has to be available 7 hours a day, seven days a week."

"Isn't that necessary?" Xiong Lijun protested, "Sunday is always a day off."

Lin Zhenhua said: "You are wrong. Everyone is resting at home on Sundays. This is the time when electric fans are turned on the most. If the electric fan is broken at this time, how disgusting would it be? You provide telephone service at this time, even if it is just a few words of comfort." , customers will feel warm in their hearts.”

Xiong Lijun nodded: "That's true, but 24 hours is not necessary. In the middle of the night, who would call? Besides, where do they call?"

Lin Zhenhua said: "The 24 hours is mainly written in the slogan to play an eye-catching role. In case there is such a person, for example, who happens to be at work and has a convenient phone number, try calling one, yours Customer service can also provide services in this situation. What a good advertisement? If you find it inconvenient, you can put the phone on your customer service staff's bedside, and go to sleep. If there is a phone call, you have to get up catch."

"I'm the customer service person." Xiong Lijun sighed, "If I put a phone next to the bed and ring it once a day in the middle of the night, Tao Hui won't kick me out of bed?"

Lin Zhenhua said: "This is impossible. How many calls can you answer alone? My consideration is that the Shanghai distribution office should maintain at least 4 staff members in the initial stage, 2 in charge of telephone customer service, and 2 in charge of field maintenance services."

"There are so many people, how much will it cost?" Xiong Lijun asked.

"One person's salary and various expenses cost about 100 yuan a month. Four people, 4 months, 12 yuan a year." Peng Shaozhe interjected. He is in charge of the company's administration and technology. The calculation of a piece is more sensitive.

"5000 yuan is not too much." Xiong Lijun felt at ease. He is now a small person, and Lin Zhenhua had promised him in advance that he could withdraw 10 yuan for every electric fan sold by the Shanghai dealership. It can sell 1 units a year, which is 10 yuan. In comparison, the personnel cost of only 5 yuan is nothing.

"Shouldn't the customer service staff choose women? Why should they find two prettier ones?" Xiong Lijun figured out the money issue, and immediately began to think about it.

Lin Zhenhua warned with a smile: "Old Xiong, I can warn you, if you dare to engage in unhealthy tendencies, be careful of the iron fist of the people's democratic dictatorship."

Lan Wufeng regained his energy when he heard the word "iron fist", raised his fist and waved it in front of Xiong Lijun: "I don't need to worry about iron fist, Brother Lin, I can do it for you."

Xiong Lijun stretched out his hand and patted Lan Wufeng's fist, but instead of slapping his fist away, he slapped his own hand painfully.While blowing on the sore spot on his hand, he said with a bitter face: "Bosses, I'm just talking about it. How dare you really do crooked ways. You haven't seen how fierce Tao Hui is, I If you have the heart, you must also have the courage."

Everyone laughed together, Lan Wufeng said: "Brother Lin, when will we be able to produce the electric fan we have been talking about for so long? Last time Mrs. Han asked how our electric fan was put into production. Let her sell a few of them."

Several members of Hanhua Industrial Company smiled. Lin Zhenhua imitated those talented people in the movie, raised his hands and clapped his hands, waiting for Yang Xin to come out and agree.Unexpectedly, the women in the room were chatting happily with the door closed, and they couldn't hear the applause outside.Lin Zhenhua put down his hands in embarrassment, and shouted into the back room: "Yang Xin!"

This time there was a response, Yang Xin opened the door, poked his head out, and asked, "Hey, what's the matter?"

"Please invite our water lily brand electric fan to make a debut!"

　On the first day of release, 12000 words were written in the fourth update.The first one is the free chapter before entering V in the morning.

　　Ask everyone for the monthly pass, Orange wants to be on the new book list, and there are still 30 votes short

　　
　
(End of this chapter)