Rebirth starts with small money

Chapter 47 Buy One Get One Free (6)

"Boss Chen, what exactly is the "reverse channel" you mentioned earlier?"

After drinking for three rounds and talking about five tastes, Deng Weimin felt that it was almost time to mention his purpose.

"Ah reverse the channel!"

"Actually, it's literally!"

In fact, Chen Li has been waiting for Deng Weimin to ask questions!After all, this is the boss of the Snow Beer branch. Even if it takes a long time to hold an event at his barbecue stall, he actually doesn't use many beers in a month.

This amount is not enough to make the boss of a branch company spend a whole day running to Huilong County for no reason.

So. The other party must have come with a purpose.

"Nowadays, domestic traditional industries generally operate in a hierarchically differentiated operating model such as branch companies, general agents, and distributors."

"I believe the same goes for snow beer?"

Chen Li had already accepted others' benefits, so he naturally had to do his own responsibility.

"Yes. No surprises about that? Everyone does it!"

Deng Weimin nodded. This is indeed true. Not only their Snow Beer, or even the beer industry, almost all industries do this.

Branches, general agents, distributors, etc. are divided into different divisions, but the actual systems are similar, but the specific details are slightly different!
"I know that the water in the beer industry is relatively deep, how deep is it. I don't know very well!"

"But... I know a little bit!"

"If you can change your thinking and change this hierarchically differentiated channel system, you may get unexpected results!"

At this moment, Chen Li was holding a glass of cold beer in his hand, but he was organizing his next words in his heart!

While organizing, I also lamented the lightness of Snow Beer!

"Oh, boss Chen, what's your opinion?"

Deng Weimin also knew that something important was coming, so he quickly cheered up.

"Look! Your head office of Snowflake Group has decided on a strategy. For example, the price of Snowflake beer will be reduced by 10%!"

"I'm just making an analogy!"

"If the price is reduced by 10%, then who can enjoy this benefit?"

"Agent Dealer!"

"The more benefits you give them, the more goods they may get!"

"After all, if you can get a product worth 90 yuan with 100 yuan, you are making money!"

"However. Agents and distributors enjoy this benefit, so how much can the lowest-level sellers enjoy?"

"For example. A small restaurant like Tuanjie Restaurant?"

"Tuanjie Restaurant. Because the store is small and the profit is low, I always choose to go to the canteen not far away to get Blue Sword's beer!"

"If you return the bottle, a bottle of Blue Sword beer is worth one piece—this is the benefit that the small restaurant enjoys!"

"But if... your snowflakes can be directly supplied to restaurants at a price of one piece or even lower. Then whose beer do you think the restaurant will choose?"

"And if you, Snowflake, sell rewards to the restaurant, if the restaurant can sell a certain amount of Snowflake beer every month, you can give the other party some discounts on the price, or even reward them directly with beer or cash!"

"Do you think... restaurants will be more inclined to your snowflakes when they sell beer?"

"You must know that if you use the traditional method to attack the city, then there will be problems!"

"The locals are definitely more accustomed to the original taste of beer. If you don't start from the most basic channels, then how do you get the locals to accept Snow Beer?"

".!"

Chen Li talked a lot this time, but in fact, this is not a topic worth mentioning in later generations, because this marketing model has long been used by manufacturers from all walks of life.

However, in [-], most of the commodity channels were still controlled by some agents and distributors, and the bottom channel sales purchases could only be obtained from these people.

But the problem is that Snowflake wants to seize the market. If it starts from the agents and distributors from the beginning, it will definitely encounter great difficulties.

Because of a new brand, the market acceptance is naturally impossible to compare with those old brands.

If the products are not easy to sell, dealers and agents are naturally unwilling to distribute more products, and the sales of manufacturers will not be opened.

So the best way is to start from the bottom sales channel and directly express goodwill to the bottom sales channel, so that the bottom sales channel can accept Snow Beer at a faster speed.

Of course. Capital is never good. Once the channels are stabilized, Snowflake is bound to earn more and greater benefits from these bottom-level sales channels.

But this is the supply relationship that should have existed!
Beer manufacturers sell beer to distributors to make money, distributors sell beer to restaurants and restaurants at the bottom to make money, and restaurants and restaurants sell beer to customers to make profits.

To put it bluntly, Chen Li's idea is to let Snow Beer give up the original channel system in areas like Sichuan Province where it has not yet gained a foothold.

Start from the bottom of the sales channel. Instead of getting any dealers first!
If the bottom sales channels can be settled, those dealers will naturally find Snow Beer.

This method is simple and rude, but it works extremely quickly, attracting the bottom sales chain with enough benefits, so as to break the situation and seize market share!

And this so-called "reverse" channel strategy was actually thought up by the boss of Snowflake's competitor in Sichuan Province, Blue Sword Beer!
At that time, Blue Sword Brewery used this "reverse" channel method to directly defeat Rongcheng Brewery, and realized the merger and acquisition of Rongcheng Brewery in just 45 days!

Of course, this scene has not happened yet, because it will happen next year, that is, in [-].

When Chen Li was working in a nightclub in his previous life, he listened to the drink supplier in the bar while drinking.

And this method is only suitable for opening up the situation, especially when grabbing market share. It is especially effective.

It's just that in later generations, it is no longer something that can be involved in simple interests.

At that time, beer manufacturers would even use profits as bait in order to gain sufficient market share, and let sales channels directly sign monopoly contracts.

Anyway, how should I say this thing is a double-edged sword.For beer manufacturers, it is necessary to use greater capital strength as a guarantee, after all, this thing requires a lot of investment in the early stage!

Well, Snow Flower must have this strength.After all, China Resources stood behind them!

As for the underlying sales chain, once they swallow the bait of the beer manufacturer, it will be difficult to gain freedom. At that time, the store will not even have the final say on what wine to sell, so this can be regarded as a disadvantage!
After all, there is no such thing as perfection in the world. The so-called perfection is just choosing the side that is more beneficial to you while making a choice.

Chen Li's explanation. In fact, he can't say what it is. He just shared some insights from the usual chats with the wine supplier in his previous life.

But for Deng Weimin, it was undoubtedly enlightening, this guy almost moved the idea of ​​telling Chen Li not to work at the barbecue stall and go to Xuehua with him.

As for Chen Li, he is just a reborn person who took advantage of the time difference, and all he wants is to let Snow Beer provide a discounted beer for his barbecue stand!

It can be said that for his small barbecue business, Chen Li directly brought forward the vicious competition in the beer industry by a whole year!
But that's what Boss Chen did, so what's his business?

He, Chen Li, is just a sophomore in high school. No, he's just about to enter his third year of high school!
That's it!

　Please collect and recommend tickets, thank you for your support!

　　


(End of this chapter)