Civilization Template

Chapter 125 The Red Sea
"Go, have a look."

Guan Ji was in chaos, and Qu Feng and Sun Chunsheng couldn't sit still.After apologizing to the guest, the two hurriedly left with Lecturer Huang, leaving behind everyone who was watching each other.

In fact, before going abroad, everyone generally did not have much hope for overseas markets.After all, if China's semiconductor products want to be exported, it is basically a fantasy.Not to mention Songhuajiang Semiconductor, which has no history, experience, or reputation.

But when I arrived in West Germany, I saw a white man with one nose and two eyes, surrounded by me all day long, and everyone's perspective gradually changed from looking up to looking up.

Coupled with the big turnaround of the true and false micron events, everyone's psychological expectations have undergone tremendous changes.

The last straw that overwhelmed the camel came from the foreign flattery of many foreign suppliers.

In the high-end atmosphere and high-end foreign praise, unconsciously, everyone regards the "world number one" in the domestic propaganda as the real world number one, and regards the MEMS sensor market as their own taboo.

Although no real customers have come to visit so far, everyone's mood is still relaxed and happy.

A market without competition is the favorite of leaders of state-owned enterprises.

Teachers who went abroad for the first time to explore the world, and middle-level enterprises who have never seen the big world, had a good time with suppliers (although there is no alcohol, but mineral water is available, water is not intoxicating, people are intoxicated.) Imagine the future together, Give pointers.

Everyone is full of expectations for the future of Songhuajiang Semiconductor.High output value, high technology, high profit, and great prospects are waiting for everyone.

In addition to these, more importantly, because Songhuajiang Semiconductor is the first company in Bingcheng that is fully oriented to the international market.All income will be foreign exchange income such as precious dollars, marks, and yen.

The price of many commodities in West German supermarkets is one-third or even one-fifth of that in China.For example, all kinds of small electrical appliances, cosmetics, wine and so on.Everyone already has a personal experience of the value of foreign exchange.

but now……

No expectations, no disappointments.

The greater the expectation, the greater the disappointment.
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In less than half an hour, Qu Feng and others walked back with gloomy faces, holding a few small gifts with the ADI trademark.

After inquiring about the news, I got it.A veteran manufacturer of electronic components, ADI announced that it will invest heavily in the construction of MEMS production lines and take the lead in entering the MEMS parts market.

The background of established international big-name manufacturers, regardless of market resources or semiconductor production experience, is not comparable to a new Chinese player.At the press conference, the number one player in airbags, Autoliv, announced a strategic cooperation with ADI, signing a purchase agreement and a joint development agreement.

With Autoliv as the customer guide, other airbag manufacturers also signed the letter of intent.Seeing that the car accelerator market is about to be overwhelmed.

"Obviously we announced our entry into the production of MEMS sensors in November last year, and these guys are talking nonsense with their eyes wide open."

As soon as he came back, Sun Chunsheng nagged indignantly.

When Songhuajiang Semiconductor was established, although there were not too many news media present, the subsequent wave of publicity for micron tweezers was not small.

"Who made us soft-spoken? We didn't even know about the announcement!"

Qu Feng is still reasonable. "We lack a channel to speak out. In the Chinese media, no matter how many news and advertisements are published, it is of no use."

"Yes."

The crowd nodded.

At the beginning of its establishment, Songhuajiang Semiconductor did research on the airbag market.However, airbags are monopolized by foreign manufacturers, and it is extremely difficult for Chinese manufacturers to break into this market.

Through the Songhuajiang Automobile of the same source, Qu Feng and others have contacted several manufacturers, but the results are not satisfactory.After all, the current vans do not have airbags at all due to cost considerations.Even if there is, it is also selected by the customer, and the sales volume is extremely small.

It's not that everyone has thought about how to break into the big market of airbags, but they always feel that there is nowhere to start.In the end, I just didn't want to.

Anyway, Songhuajiang Semiconductor is the exclusive player in the MEMS sensor market. The aroma of wine is not afraid of deep alleys. After the product is produced, customers will find it by themselves. Until now
"By the way, is your deep silicon process leaked?"

Sun Chunsheng turned around and asked. "Didn't it mean that MEMS sensors cannot be commercialized without deep silicon technology?"

Following Sun Chunsheng's words, everyone turned their attention to Chen Quan.

Acceleration sensor, although Songhuajiang Semiconductor has applied for a patent, but this patent is not an exclusive patent.On the acceleration sensor, the wooden comb structure can be used, and the cantilever beam can also be used, and even the wooden comb structure can have many variants, and it is impossible to completely cover it.

Songhuajiang Semiconductor's biggest bargaining chip now is the deep silicon etching process in Chen Quan's hands.

"I can't!"

Chen Quan was puzzled. "I have never told anyone about this craft except Mr. Wang from the 1xx Institute. And Wang Gong, it is impossible to leak the secret. Besides, even Wang Gong, he does not know the specific details."

"Then how could it be such a coincidence?"

Sun Chunsheng didn't believe it. "If ADI wants to mass-produce sensors in 93, the time is very tight. If the process is uncertain, it is impossible!"

Because the processing method of MEMS is different from ordinary IC, the related production equipment needs to be customized and developed according to the process.The equipment needs to be customized, the production line needs to be installed and debugged, and the product needs to be finalized. Three years is actually very reluctant.

"Could it be, this deep silicon process is not as mysterious as imagined."

Huang Chuxiong was guessing beside him. "Other families have mastered it, and then they are like us, keeping it secret?"

"Very likely, we must know the progress of other families. Only by knowing ourselves and the enemy can we win every battle."

Qu Feng looked serious. "Now we are completely blind. We don't know where other manufacturers have gone. We can no longer waste time on equipment manufacturers. If the product is not sold, we will build a production line!"

"That's right. The purpose of our coming here is to find customers, not suppliers."

Everyone agreed.

"Except for those left behind, everyone else must go out! Go collect information and attend all press conferences! We need first-hand information." Qu Feng quickly reassigned tasks for everyone.

With the dispatch of personnel, more information was fed back.

Perhaps due to the media enthusiasm attracted by Chen Quan, basically slightly larger companies are holding various press conferences.

Equipment manufacturers are releasing new devices, and software manufacturers are announcing new software or new versions that support MEMS functions.But more are component manufacturers, and many manufacturers are announcing their entry into the MEMS market.

Even some terminal manufacturers came to join in the fun.They have announced that the latest models, or models, will use the most advanced MEMS sensors to increase the style.

"There is a company that claims that they can provide MEMS foundry services, what does this mean?"

Wei Chunyu ran back to ask.

"Foundry refers to chip factories that produce chips for other companies when their production capacity is not saturated."

Zhao Liangcai replied. "This method is very attractive to some small design companies. Their market capacity is insufficient to support a complete chip factory."

"The MEMS market, so fast, is the competition so fierce?"

Sun Chunsheng couldn't believe his ears.

Generally speaking, foundry services will only appear in the mature stage of the market, not in the development stage.Because of the development period, it is not sensitive to cost.

Once the foundry service appears, it means that the original design + production mode cannot meet customers' continuous requirements for cost reduction.The profit margin of this product has dropped to a critical point.

This market has changed from a blue ocean to a red ocean.

"I have good news here."

Chen Quan raised his hand weakly. "Our process doesn't seem to have been leaked yet. I compared the sensor parameters released by them, and it doesn't feel like the result of the deep silicon process."

"Are you sure?"

Everyone turned their eyes.

(End of this chapter)