Chapter 71 Growth
After the Spring Festival.

The eighth day.

[Yangcheng Shennong Fruit Industry Co., Ltd.] officially went to work.

After receiving Wu Siyuan's [Lishi Red Envelope] of 100 yuan, they also received the first mission issued by Wu Siyuan in the new year: to open eight new [Shennong Orchard] stores!
The 36-year-old Su Shixian didn't want to be eliminated by the company again and encountered a mid-life crisis, so he took the operation department, which had little sense of existence last year, and started it in a hurry.

It has to be said that after having a company, there is a dedicated department in charge, and the efficiency of doing things has improved a lot.

If Wu Siyuan were to do this alone, even if he was given two months, he might not be able to find enough suitable shops.

But now, he only needs one order to go on.

Half a month later, around [Crystal Cold Storage No. 1], within a radius of [-] kilometers, eight stores with suitable conditions signed contracts one after another, and the decoration team contacted by the operation department has already settled in.

On average, the initial investment of each store is [-] yuan, and the total is a hard expenditure of [-] million yuan.

The company's liquidity is only [-] million yuan.

According to the standard of recruiting 3 salesmen in a store, it is expected to recruit 24 salesmen, and the total number of employees of the company will reach 71.

The salary expenditure of 71 people is more than 50 yuan, plus other costs, the company's monthly expenses have reached 70 yuan.

If these thirteen stores cannot generate enough profit, then the time for the company to go bankrupt is not long.

Lin Meiyi was very worried about this, but she couldn't change the company's grand strategy set by Wu Siyuan, so she had to help him calculate every account from a financial point of view!

Fortunately, the facts told Lin Meiyi that her worries were unnecessary.

Each newly opened [Shennong Orchard] adopts the structure of matching old employees and new employees, bringing the old with the new, and strives to quickly get the store operation on the right track.

Compared with fruit roadside stalls and husband-and-wife fruit stores, [Shennong Orchard] is clean, with a variety of varieties and stable quality.

Compared with chain fruit stores such as [Thousand Orchard] and [Jia Orchard], [Shennong Orchard] has good quality and low price, and it has fruits of all grades.

The organic green fruits with outstanding taste and the flat peaches in Taoyuan Valley are even more powerful.

The most important thing is that every newly opened store has a seven-day discount and big bargain, which is very powerful.

Su Shixian, the vice president of the company, would rather make less money or no money in these seven days, so he would show his momentum and burn his popularity.

Fruit is a kind of rigid need of human beings.

Relying on the excellent fruit quality, good brand image, and the exclusive Taoyuan Valley flat peaches, [Shennong Orchard] in various regions has quickly accumulated a number of repeat customers.

After the store's discounts are over, repeat customers will drive new customers, so that the store's performance will not decline so badly, but it will rise steadily and flourish day by day.

2013年3月9号,【神农果园】十三家门店总计销售水果11700斤,销售金额是67860元,毛利润是35965元。

2013年3月17号,【神农果园】十三家门店总计销售水果14300斤,销售金额是87230元,毛利润涨到46231元。

2013年3月25号,【神农果园】十三家门店总计销售水果15531斤,销售金额是91632元,毛利润是49481元。

2013年3月29号,【神农果园】十三家门店总计销售水果16387斤,销售金额是101562元,毛利润是53827元。

On the same day, the combined turnover of all stores in [Shennong Orchard] exceeded 10 yuan on the first day, and the gross profit exceeded 5 yuan on the first day.

Since then, the daily sales volume of [Shennong Orchard] has hovered between [-] jin and [-] jin.

In March 2013, according to statistics, the monthly turnover reached more than 3 million yuan, after deducting 280% of losses (there are more stores, more uncontrollable factors, and losses have increased accordingly), the gross profit was 137 million yuan, after deducting Operating costs, including employee salaries, store rent, tax payments, etc., left a profit of 47 yuan.

Although the profit is not particularly large, the profit margin is only [-]%, but this is the first time since the establishment of the company that it has turned losses into profits, and, in the foreseeable future, as long as there is no large-scale investment, the company will Profits are always guaranteed.

Lin Meiyi finally felt relieved after seeing these data.

In April 2013, after the rainy Ching Ming holiday, the weather in Yangcheng in the south began to become muggy.

In the sweltering weather, there is nothing more pleasant than a cold bottle of Coke and a piece of cold fruit.

Both the beverage industry and the fruit industry have entered the peak season ahead of schedule.

Wu Siyuan's [Shen Nong Orchard] is naturally the same.

After a month of word-of-mouth accumulation, the sales performance of major stores has improved to a higher level, and the average daily fruit sales volume has reached 18239 catties.

Moreover, after Su Shixian carefully studied the "Company Afternoon Tea Project" of [Shennong Orchard] Shigang branch, he set up a team in the company's sales department to target these B-end customers, relying on the company's [-] branches and actively attacking the branches In the nearby major office buildings, develop the "Fruit Afternoon Tea Project"!
The team has been established for more than a month, and has also achieved some results. It has negotiated with some customers, and the daily sales volume can increase by about 1000 catties.

In that month, the company sold 555780 catties of fruit, with a turnover exceeding RMB 300 million and a gross profit of RMB 149 million, which was 150 million yuan short of RMB 58. After deducting operating costs, the profit was still RMB [-].

The company is really getting better and stronger step by step.

Employees receive more and more bonuses, and their wages are naturally more and more satisfactory.

Su Shixian, the vice president of the company, became more and more energetic, and the smile on Lin Meiyi's face became brighter and brighter.

But Wu Siyuan, who is in charge of purchasing, is getting more and more headaches.

Because, he found a very serious problem, that is - not enough fruit to sell!
(End of this chapter)

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