I collect gold fingers in the heavens

Chapter 133
In business, many problems can be solved with money.

If it can't be solved, it's just because the money is not enough!
Under Wu Siyuan's instruction, the dealer's expired futures issue that had plagued Dong Huiming for a long time was properly resolved.

For this reason, Wu Siyuan paid an extra 420 million yuan.

However, there is still a little reward for paying.

It turns out that [Jiawei Seasoning Co., Ltd.] has eight major distributors distributed in three surrounding cities, and five of them are willing to cooperate again to purchase the company's new product [Jiawei Thirteen Fragrances]—of course, the new product is If there is no payment to the manufacturer, the two parties agree to settle the payment after the goods are sold.

There is no other way to do this. The previous general manager of [Jiawei Seasoning Co., Ltd.], Mr. Lin Xiaofeng, has lost the trust of the distributors through his overstocking and after-sales behavior.

Now that the dealers are willing to continue to buy goods, it is the result of Dong Huiming's many times of "scanning his face", barely keeping the company's sales channels.

Because it is only a second- and third-tier miscellaneous brand, the original [Jiawei Seasoning Co., Ltd.] relies a lot on big distributors instead of manufacturers directly reaching sales terminals, so to a large extent, it has to rely on those big distributors of local snakes business.

The so-called [the store bullies the customers, the customers overwhelm the owner] is nothing more than that!

Although Wu Siyuan is not very satisfied with this point, he also knows that a meal has to be eaten bite by bite, and a road has to be walked step by step!

Of course, there are five major distributors willing to cooperate.

There are also three major distributors that have terminated their cooperation.

Two of the distributors politely refused, just saying that the business is not easy to do and the capital turnover is not open, so they can only see if there is any opportunity for cooperation in the future.

This is a good get-together!Dong Huiming expressed his understanding.

And another distributor, the largest distributor of [Jiawei Seasoning Co., Ltd.]—[Shunwang Trading Co., Ltd.], accounted for [-]% of the sales volume of the original Jiawei Company.

Among the expired futures this time, he also had the largest amount of expired goods worth two million yuan.

Moreover, there is still a problem with his character, and he deliberately mixed other products among the expired goods in order to defraud [Jiawei Seasoning Co., Ltd.] for more fees.

After being pointed out by Dong Huiming, Zhou Yuhua, the boss of [Shunwang Trading Co., Ltd.], complained that the backlog of goods cost too much, so he asked Dong Huiming to help out by arranging some expenses to make up for the loss.

Of course, Dong Huiming refused flatly, he agreed on one side, and Wu Siyuan on the other side knew about it, and would not let him go.

Moreover, he has always had a bad impression of Zhou Yuhua. In the past, relying on his status as a big client, he was arrogant towards them. He usually pretended to be a grandson in the past, and he had a sense of resentment in his heart.

After Dong Huiming refused, Zhou Yuhua's attitude became particularly bad.

Originally, it’s fine if you don’t cooperate with the expired goods, but you still yell at Dong Huiming and [Jiawei Seasoning Co., Ltd.], pointing at the nose, which is very ugly, and curse [Jiawei Seasoning Co., Ltd.] to go bankrupt sooner or later !
If it weren't for the concern about the status of the general manager of [Jiawei Seasoning Co., Ltd.] that he represented, Dong Huiming would have been scolded so much that he wanted to fight him.

After returning to the company, Dong Huiming reported the matter to Wu Siyuan.

Wu Siyuan was also very angry after hearing this, and said coldly, "Okay, let's wait and see!"

"Work hard, give yourself a sigh of relief!" Wu Siyuan said to Dong Huiming.

Dong Huiming nodded fiercely!

…………………………………………………………………………………………………………………………………… ...........

The time has entered December 2014, the Spring Festival is approaching, and the weather is turning cold. For the fruit industry, it is an off-season, but for the condiment industry, it is a peak season.

After more than 3 months of preparation, [Jiawei Brand Thirteen Fragrances] is finally listed in many supermarkets in Lechuan City.

At present, there is only one 40g/box specification, and the terminal price is 10 yuan.

This price is more than double that of the most popular [Wang's Thirteen Incense] on the market.

[Wang's Thirteen Fragrances] Products of the same specifications are only sold for 4 yuan at the terminal, and the profit per box is only 8 cents.

[Wang's Thirteen Fragrances] Relying on the profit of 8 cents, the annual sales can reach 16 billion yuan, the tax payment is 2.6 million yuan, and the profit has reached 3 million yuan.

A profit of 8 cents is really too low for Wu Siyuan.

Wu Siyuan is very confident about this product, and he wants it to earn high profits, so after discussing with Dong Huiming, he set this price to ensure that the gross profit of each box of the manufacturer is more than 6 yuan.

It's just that Wu Siyuan and Dong Huiming have absolute confidence in their own products, but dealers and supermarkets do not.

Although the goods are provided free of charge by the manufacturers, if they cannot be sold, they will be backlogged in the warehouse and occupy their positions.

This industry originally earns small profits, pays attention to fast forward and fast sales, and pays attention to turnover rate.

The higher the turnover, the higher the profit.

If the turnover is not up, even if it is free goods, distributors and supermarkets will dislike these goods occupying their warehouse and shelf positions.

In response to this situation, Dong Huiming negotiated a cooperation with these supermarkets:
[Jiawei Seasoning Products Co., Ltd.] provides a 4g trial pack, and any customer who purchases a product with a total price of more than 39.9 yuan in a supermarket will receive a free trial pack of [Jiawei Brand Thirteen Fragrances]!
Cooperation time is one month!

For this kind of cooperation, these supermarkets are very welcome.

Because others do not have what they have, this is a very good way to attract customers and increase the unit price of customers.

And in this process, the only cost that Shangchao needs to pay is to publicize this preferential activity on their sales channels.

And this is what the supermarkets will do.

After all, with so much competition now, supermarkets will also engage in some promotional activities from time to time to attract customers.

Customers also like it very much. Who doesn't like such things as cheap?
As soon as this [buy it free] campaign was launched, it quickly achieved good results.

According to the feedback from the sales assistant hired by [Jiawei Seasoning Co., Ltd.], on the day the event was launched, the number of people visible to the naked eye increased by [-]% in the major supermarkets that cooperated with their company.

A week later, the traffic in supermarkets increased steadily by [-]% compared with usual, and sales also increased significantly.

Half a month later, a number of supermarkets or hypermarkets that had not cooperated with each other took the initiative to approach Dong Huiming or other distributors to discuss cooperation.

Because their business sales have generally dropped by [-] to [-]%, especially those supermarkets or stores close to the [Jiawei Seasoning Co., Ltd.] that have launched this event, the sales have dropped even more sharply, by [-] to [-]%.

Those housewives were captured by [Jiawei Brand Thirteen Fragrances] after tasting it. When buying vegetables or other daily products, they would rather go to these hypermarkets with activities, even if they walk a few more steps All roads are fine.

(End of this chapter)