I collect gold fingers in the heavens

Chapter 132 [Jiawei Brand Thirteen Fragrances] (4000-word chapter for subscription)

"But that doesn't mean SMEs don't have opportunities!"

"First of all, small and medium-sized enterprises should make it clear that survival is the most important thing, so they must focus on improving the profitability of enterprises and adhere to the path of special products!"

"In order for small and medium-sized enterprises to achieve rapid development, the first thing to bear the brunt is to complete capital accumulation as soon as possible. Insufficient operating funds are the weakness of most small and medium-sized enterprises. Therefore, we should change the old path of low-price competition in the past, avoid the trap of homogeneous competition, and take The road to characteristic products. The focus of small and medium-sized enterprises is not to increase sales volume, but to improve profitability. Control sales costs, develop new products centered on regional food culture, and establish their own advantages in some areas.”

Dong Huiming said clearly and logically.

"Secondly, we must strengthen our core products and strive to establish advantages in subdivided categories in the regional market! Diversify our products in our core category areas, and at the same time extend our product lines to areas where competition is relatively weak!"

"Small and medium-sized enterprises avoid follow-up strategies and take an independent path in product development. China's long-standing food culture and traditional Chinese medicine theory provide good conditions for the development of new products. The key is how to tap the treasures."

"When there are funds and products, the next step is to focus on establishing a product-centric channel strategy!"

"According to the characteristics of the product and the resource advantages of the enterprise itself, the corresponding channel combination is adopted in different regions. The channels of small and medium-sized enterprises do not seek to be large and complete, but only small and refined. Especially when the sales cost is high, When the channels where your own products are not dominant, you should give up when it is time to give up.”

"The core of the channel strategy of small and medium-sized enterprises is: do what is profitable, and give up when it is not profitable. At the same time, different distributors can be selected to operate different channels according to the strength of the distributor; strengthen the relationship between manufacturers and strive to realize the integration of manufacturer value; It is necessary to lock in different dealer resources, combine dealer resources and enterprise resources with the enterprise, and maximize the interests of both parties.”

"The last two points are to strengthen packaging design and terminal display, establish an efficient marketing management mechanism and a highly effective marketing team! The fastest way to sell products is to spread products where consumers can see them as quickly as possible. !"

Dong Huiming said in one go.

Wu Siyuan couldn't help but nodded, and said, "That's right!"

"Director Dong, let's have a meal together at noon today, and let's talk about it in detail."

"Okay, Mr. Wu!" Naturally, Dong Huiming would not refuse the boss' invitation.

At noon that day, Dong Huiming ate delicacies cooked with the special [Thirteen Fragrances].

Dong Huiming also couldn't stop eating with chopsticks, but, as a person in the industry, he frowned while savoring carefully.

At the end of the meal, Dong Huiming frowned and said to Wu Siyuan, "Mr. Wu, these dishes seem to use [Thirteen Fragrances], but the seasoning effect is much better than ordinary [Thirteen Fragrances]! describe!"

Wu Siyuan smiled slightly. The "Thirteen Fragrances" handed down by Liu Junhao's family originally had an outstanding taste because of the extra flavor of "Purple Artemisia", but the "Purple Artemisia" he added this time was picked in the "Shennong Corner Space" from.

These [Purple Artemisia Artemisiae] are nourished by the aura in [Shennongjiao Space], and are unparalleled in quality.

Added to [Thirteen Fragrances], the taste is several times better than the original version, and it is addictive!
Wu Siyuan has already transplanted the [Purple Artemisia Artemisia] from [Shennongjiao Space] into reality, and fertilized it with [organic liquid fertilizer] in the future. Where to go!

But in reality, it can be planted on a large scale and mass-produced, which is convenient for the materials needed for the industrial production of [Thirteen Fragrances] in the future!

…………………………………………………………………………………………………………………………………… ...........

Hearing Dong Huiming's words, Wu Siyuan chuckled and asked, "General Manager Dong, you said before that you want to develop and build your own core products. What do you think of this [Thirteen Fragrances] product? As the next step for Jiawei Company Do you have the confidence to make it bigger and stronger?"

"Mr. Wu, what did you just say?" Dong Huiming asked, swallowing his saliva.

"Let me tell you, do you have the confidence to make this [Thirteen Fragrance] product bigger and stronger?" Wu Siyuan said again.

"No, Mr. Wu, what did you say first?" Dong Huiming asked in a daze.

Wu Siyuan was startled, then recovered immediately, and asked with a smile, "What's the matter, General Manager Dong, don't you want to?"

"Yes, yes!" Dong Huiming nodded like a chicken pecking rice. He didn't expect that the reward for this test would be so great, and he was directly promoted to the throne of [General Manager]!

"You are currently acting as the general manager, but your salary is based on the level of the general manager! If the performance is good, there will be dividends at the end of the year! However, the ugliness comes first, and if you do not do well, I can only hire you Leave!" Wu Siyuan said calmly.

In fact, when he decided to acquire [Jiawei Seasoning Co., Ltd.], his employees had already investigated the company, including Dong Huiming.

For his ability and character, Wu Siyuan still quite recognized it.

It was only after this chat that he was directly entrusted with the important task!
Of course, this is also related to the fact that Wu Siyuan started too quickly and has not yet cultivated many high-end talents!

Dong Huiming nodded, and he said, "Mr. Wu, you have given such an excellent product with such great trust. If I can't achieve results, I will go out without you telling me!"

"I only hope that you will make some achievements, and I don't want you to leave! Finding someone is exhausting!" Wu Siyuan said with a headache on his face.

"Hehe..." Dong Huiming smiled.

"However, I still have a few things to emphasize to you!" Wu Siyuan said seriously.

"Say it!" Dong Huiming said respectfully.

"Jiawei Company used to be a family business. Although Mr. Lin Yixin and his son Lin Xiaofeng have left, I know that there are people who are inextricably linked to the Lin family in various positions in the company. Give me enough compensation. They get together so well!" Wu Siyuan said in a serious tone.

"Don't worry, Mr. Wu, I will do it!" Dong Huiming hesitated for a moment, then said.

Now that Jiawei Company has changed hands, it is normal for the new boss to do this!
"Secondly, I know that the company has left a lot of problems. You should sort them out one by one, the money that should be paid back, the compensation that should be compensated, I hope the company can leave the burden behind and move forward lightly!" Wu Siyuan said again.

"Mr. Wu, this..." Dong Huiming frowned even deeper!
"Just tell me what's going on!" Wu Siyuan said calmly.

"The original [Jiawei Condiment Co., Ltd.] developed several new products under the leadership of the former general manager, and let several distributors who cooperated with us purchase a large number of them. Because of the poor market response, these new products They are all unsalable, and they are stored in the dealer's warehouse, and they have expired. The dealers have great opinions and ask us to deal with this batch of expired goods according to the first promise. Moreover, these dealers no longer enter our The goods are gone, and now our market share has dropped sharply..." Dong Huiming said solemnly.

"..." Wu Siyuan was speechless for a while. After paying [-] million in debt, there was still a hole in the end?

If it weren't for the time cost...

Wu Siyuan suppressed the anger in his heart and asked, "How much does it cost to deal with these expired goods?"

"About three million!" Dong Huiming thought about it and replied.

"Then after helping them deal with these expenses, are these dealers still willing to cooperate with our company?" Wu Siyuan asked again, three million is not a lot of money, he paid [-] million, but he didn't want to pay After paying money to help the predecessor fill in the hole, these dealers were so happy that they turned around and stopped cooperating with him!

Then he will waste a lot of time looking for a cooperative dealer and re-developing channels!

It's really better to build your own factory first!
"Uh... these distributors are still willing to buy our main types of chili sauce, but I'm afraid these distributors will not be very cooperative with the new products! They are all afraid! Unless we advance the order Otherwise, I am worried that several big dealers will not cooperate! Dong Huiming said with a serious expression, "They are all local snakes, without their cooperation, we will be slow to spread new products! "

"After Jiawei's reorganization, I will inject [-] million yuan into it. Is this money enough for initial production and market development?" Wu Siyuan asked.

"That's enough, Mr. Wu!" Dong Hui nodded sharply and replied.

"Mainly develop new products [Thirteen Fragrances], other products will not be produced for the time being, and we will focus on clearing the inventory first!" Wu Siyuan gave this order again.

"Mr. Wu, Jiawei's several types of chili sauce are well-known, and there are also stable sales in several nearby cities. Wouldn't it be a pity to just give up?" Dong Huiming's order to Wu Siyuan was different. Thoughts, "Although this [Thirteen Fragrances] is outstanding, but the entire condiment market is so large and there are so many products, the development of multiple items can earn more profits, and can also form a brand matrix to enhance the flavor The reputation of the company!"

"You're right, it's really too narrow to only do [Thirteen Fragrances]. The development of multiple items is also my plan for the future development of Jiawei Company, but it's not now!" Wu Siyuan nodded and said.

"In my opinion, Jiawei's other products, including the previous blockbuster chili sauce, are too ordinary! So they can't be bigger and stronger!" Wu Siyuan said honestly, "In my opinion, this is a product with a The reason is also related to raw materials.”

"Mr. Wu, before Jiawei chose the best raw materials, otherwise, it would not be able to make a good reputation in the local area." Dong Huiming retorted.

"That was before!" Wu Siyuan shook his head and said, "I have several companies under my name, and one of them is engaged in the development of agricultural products, including planting and breeding! You will have the opportunity to contact them in the future, and then you will You will know what is the best raw material!"

At this time, Wu Siyuan felt more and more that the several companies under his name were independent and inconvenient to manage. Perhaps it is imperative to establish a group company!
The boss said so, although Dong Huiming didn't think so in his heart, but on the face he would not be so stupid as to directly contradict the boss, but said, "Okay, Mr. Wu!"

Wu Siyuan saw Dong Huiming's insincere words, but it didn't matter, the [Organic Fertilizer] + [Mutated Red Sarracenia] added with [Spiritual Spring Water] would grow the best crops in the world.

Facts will make him bow his head and be convinced!
"Of course, the formula is also very important. The product research and development department of Jiawei Company must also keep up. Mr. Dong, you must pay close attention to this aspect! We must develop products that are as excellent as [Thirteen Fragrances] and beat our competitors with quality !” Wu Siyuan said again.

"Yes!" Dong Huiming replied.

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With money clearing the way, many problems in the world can be easily solved!

Wu Siyuan owns [-]% of the entire [Jiawei Seasoning Co., Ltd.].

With his support, Dong Huiming's removal of the influence of the Lin family in the company went smoothly.

Because they got a lot of compensation, most of the people related to the Lin family were very knowledgeable and didn't cause any trouble.

There are only one or two thorns, they are too greedy, want to make trouble, and get more compensation. For such people, Wu Siyuan never tolerates or compromises, and directly asks Dong Huiming to collect evidence of his corruption in the company, and then call the police. Hand over to the public security organ.

At this time, it was too late for them to regret, and wanted to ask for forgiveness, but it was too late, so they could only start with the double package of [compensation] + [imprisonment].

After hearing about this, Lin Yixin, the original company founder, sighed and said nothing!
After this incident, Dong Huiming's prestige in the company rose a lot.

As the general manager of [Jiawei seasoning is like a company], even though he is currently acting as the general manager, what Dong Huiming has to do is of course not just layoffs.

While laying off staff, he also has to recruit new employees to make up for the previous gap.

In addition, according to Wu Siyuan's request, he also adjusted the original production line of [five-spice powder] and changed it to the production line of [thirteen spices]. According to the new formula, he added the powdered [purple mugwort] provided by Wu Siyuan ], trial production!
Trial production went well.

The taste of the dishes produced by [Jiawei Brand Thirteen Fragrances] is still the original taste, which can make housewives grasp the taste of husband's stomach.

Dong Huiming's spirit was immediately lifted, and after reporting to Wu Siyuan, the formal production began.

[Internal troubles] resolved, Dong Huiming began to deal with [foreign troubles]!
(End of this chapter)