Rebirth of the big era of online games

(Tomorrow I will take my child to the hospital for rehabilitation and cannot update. Due to some reasons, this book cannot be guaranteed to be updated stably, but it will definitely be finished)

If you want to ask what aspects of the Hallyu phenomenon are manifested in China, or what aspects have caused the Hallyu phenomenon, in general, it is nothing more than games, Korean dramas, Korean dramas, and idol stars.

In addition, there may be Korean modern clothing, Korean cosmetics, Korean face pinching techniques, and there is nothing else that can be sold.

However, Korean-style clothing, cosmetics, and plastic surgery techniques were also promoted through Korean dramas and idol stars, so tracing back to the root cause, if you want to cure the Korean wave, you must finally prescribe the right medicine in the three aspects of games, Korean dramas, and idol stars.

Therefore, if we want to do things, we must naturally focus on these three directions. To use the same old tune, it is: This is to grasp the main contradiction and the main aspect of the contradiction. If these three main aspects are resolved, the main contradiction will disappear. , then the Hallyu issue naturally does not pose a threat.

In terms of games, if Fang Jie hadn't messed up in this life, most of the domestic online games would probably be produced by Korean game companies just like the previous life.

In today's game industry, at least in Huaguo's three-acre land, there are boiling games in charge, and there are basically no Korean game companies.

The game industry is Fang Jie's basic platform, the strongest is this industry, and even has the strength to counterattack. "Three Kingdoms of the East China Sea" is one of the weapons. It is reversely imported to South Korea, and other game projects will be launched in the future .

In terms of Korean dramas, no more nonsense, the current layout is almost the same.

So the next step is to engage in variety shows.

There were quite a few hits in Han Zong before, but Fang Jie personally moved and planned them, but the purpose at that time was to make money, and also to establish and consolidate his unshakable status as a big boss in JYP Entertainment.

Capitalists, especially foreign capitalists, don't have much patriotism. Whoever helps them make money is their real father, otherwise they will be denied by their relatives.

Since Fang Jie can always help them earn money, and can always find N many potential entertainers and stars and popular scripts with "smart eyes", before he stumbles, other capital shareholders will naturally follow his lead, otherwise they can only rely on With that little share in JYP Entertainment, it is impossible to obtain such a large voice today.

But now that they have the right to speak, the purpose of engaging in variety shows is for cultural strategy.

But since the theme is "strengthening cultural exchanges between China and South Korea", naturally we can't just do Korean variety shows, but should cooperate to create a multinational variety show.

In the selection of variety shows, Fang Jie chose the dance reality show without hesitation.

The personal reason for this is that Li Qing's major is dance, and she has already obtained a postgraduate degree in dance from Shanghai Opera.

He knew very well how much Li Qing loved dancing.

In order to help him, Li Qing gradually gave up her dream of being a dancer, and instead devoted most of her time and energy to the operation and management of Boiling Entertainment, but still set aside a certain amount of time every week for fitness and dance practice.

Since his wife gave up his dream for him, he knows what he knows, and he can't turn a blind eye to it, and he can't take it for granted. Now it's just the right time, with such an opportunity, of course he wants to fulfill the other party's dream.

The strategic reason is that other types of variety shows are not suitable for doing things.

For example, in variety shows such as "Running Man" and "Extreme Challenge", the weight of game entertainment is too large, and it can be used as a family carnival, but it is difficult to achieve the goal of "cultural exchange".

In the same way, love variety shows such as "We Got Married" and "We Are in Love" are of little significance.

As for idol group dramas such as "Idol Trainee" and "101", it is even more undesirable.

Huaguo's side is not inferior to South Korea in terms of singing or dancing alone, but if it is a combination of singing and dancing, Hallyu stars, idols and groups have obvious advantages, and Huaguo's side is currently estimated to be beaten.

Fang Jie is not stupid, he can't use his own weaknesses to attack the other's strengths, destroying his prestige and boosting the ambitions of others, right?
It would be fine to separate out the music reality show, but the problem is that the language barrier between the two parties means that audiences in their own countries can only understand their own songs, which makes it difficult to resonate and formulate criteria for judging.

And if dance is used alone for a reality show, it will be fine. This kind of body art does not need to be spoken. The audience can basically understand it, and can roughly judge whether it is good or bad. Balance, not a one-sided situation.

Of course, if you really only want to compete in dancing, Huaguo has an absolute advantage. Apart from a limited number of classical Korean dances and modern Korean dances that are similar to street dances, there is actually nothing that can be sold in South Korea. .

It's just that the sticks may not necessarily think so. They think that the modern Korean dance that is already a trend is enough to crush everything, so they still have confidence in themselves before entering the pit.

That's good, whether it's a mule or a horse, pull them out and let the audiences of the two countries and the world judge who is the best.

In order to ensure that he remains invincible and finally win the cultural strategy, Fang Jie not only set the content of the program as dance, but also took great pains in the format of the program.

There are quite a few dance variety shows in the previous life, such as "Dancing Forest", "Dancing Storm", "Masked Dancer", "This Is Street Dance", etc. If you are lazy, you can transfer them directly.

But in Fang Jie's view, these programs all have a common flaw: the form is greater than the content, and the performance is greater than the creation.

For example, "Dancing Forest" is a group of famous stars. After a short-term training, they came to the stage to show off their dancing postures, not to mention how well they danced. It doesn't matter.

The same is true for "The Masked Dancer", which is famous for the dancer, not the choreographer behind it.

"Dancing Storm" is a bit better. The participants are all the chief dancers of major domestic dance companies, award-winning dancers at home and abroad, as well as well-known folk masters and groups. It focuses on the basic skills and on-site performance of the dancers, while ignoring the artistic creation.

As for "This Is Street Dance"... Well, except for a very few dances, such as "囍", the artistic creativity of most dances is even less, and they pay more attention to movement skills, unique skills, rhythm, uniformity, etc., choreography Great dancers are often not the best dancers. Although every team is eager for talents, they are not the ones who win the championship in the end.

These are that the form is greater than the content, and the performance is greater than the creation.

In this world, out of cultural strategic considerations, Fang Jie decided to reverse this.

Its strategic thinking can be summed up in four words: content is king.

A dancer who is good at dancing is essentially no different from a singer who is good at singing, or an actor who is good at acting.

There are actually many such dancers, singers, and actors at home and abroad. To say how talented and hardworking they are, they have achieved their current fame and status. There are many, and the strength is not bad, but the fate is different, bad luck, lack of opportunities or masterpieces, so they are unknown.

In Fang Jie's view, these people without the ability to create content, no matter how famous they are, are just tool people, art workers at most, and definitely not artists.

Just like game design, computer graphics artists and programmers are tool people, and game planning is the most creative value.

Whether a game is fun or not, the game planning plays a decisive role, and the art and program are secondary.

The number of games in the later generations has skyrocketed, and the graphics are beautiful, but there is almost no playability. It is because the priorities are reversed. Many games are not even planned, just change the skin and go online.

In fact, the entertainment industry of later generations has this problem more or less. It is the singers and movie stars who become famous and earn a lot of money, not the songwriters and screenwriters who engage in content creation. Therefore, when food and clothing are difficult to guarantee, there are even fewer people engaged in creation. .

As a result, the music industry can only do nostalgic cover songs, games can only be changed, and film and television dramas cannot produce a good drama in a few years, so they can only rely on traffic niches to support them.

However, before Fang Jie was reborn, this situation gradually improved. If he wanted to be famous in the music world, his singing ability was almost a standard requirement. Film and television dramas and Chinese comics began to rely on web adaptations as a base, and he also produced some good dramas.

Only the game... well, except for the "Black Wukong Myth" that is still under development, which seems to be decent, other games are not worth mentioning. Fortunately, domestic players do not buy those games that change their soup and medicine, but they go abroad to cheat Foreigners are still fine for the time being.

All in all, if the entertainment industry does not have good content and is just a bunch of tool people jumping up and down to monopolize the huge benefits, it will fall into a vicious circle, which is very detrimental to the rise of China's culture.

In this contemporary dance reality show variety show, Fang Jie wants to improve the status of the creators, that is, the choreographers, and turn them into household stars. As for the dancers, even if they are big names, in this show, only Can honestly be a tool person.

Of course, the so-called good acting is good directing. An excellent dancer will often become an excellent choreographer. If you can dance and choreograph yourself, that would be even better. Of course, Fang Jie would not mind. On the contrary, it will strongly support and encourage.

Li Qing's choreography ability is just as good as her dance ability, or even surpassed, so it is different from "Super Girl" six years ago, this time you can look forward to her professional performance.

This is also Fang Jie's little thought, it's better to make his own wife famous than to make others popular, that's fine!

Since the main character of this variety show is a choreographer, and the content and format of the show are different from the previous dance variety shows, it is obvious that this is Fang Jie's original variety show.

And the title of the program is naturally new: "The Great Master of Dance Forest"!
Just by looking at the title of the show, one can tell that this variety show is by no means a joke, it is definitely not a bunch of idol trainees playing house there.

What is the master of dance forest?

It is easier to understand by analogy to the "Wulin Grandmaster". Zhang Wuji who has learned the Nine Suns Magic Art and the Great Shift of the Universe is not qualified. Only Zhang Sanfeng who created his own Tai Chi martial arts can be called a martial arts master. the same way.

Therefore, the "Dancing Master" who debuted through the show will never follow the route of idol formation. Fang Jie's goal is to make him a dance artist recognized by the whole people!

But then again, although the program creates dance artists, in the process, the choreographed dances need professional dancers and dance troupes to perform perfectly on the stage, so not only choreographers can be famous, dancers And the dance troupe can also be famous.

For example, those idol groups in South Korea, even if they have become famous, as long as they can show their face on such a big stage, they will never mind coming over to be a tool person. Participate as an identity.

As for the judges, in addition to the audience judges and professional judges, in addition to inviting authoritative experts in the industry, they also include leaders of related majors from major universities, heads of major song and dance troupes, executives from entertainment companies and artist brokerage companies, and performed well. After the best dancers and choreographers are discovered, they can enter colleges and universities to teach, or take the career path of song and dance troupes, idol groups, and film and television actors.

Therefore, this is a variety show that appeals to both refined and popular tastes, and it is also a stage where dancers and choreographers can participate and succeed together. It is also a good project that can help the industry discover talents, increase commercial value, and achieve mutual benefit and win-win results.

The "Dancing Master" project planning document was unanimously approved by the executives of Boiling Entertainment and JYP Entertainment.

From the second day after the meeting, other entertainment companies in South Korea contacted the project team of "The Great Master of Dance" through various channels, expressing their desire to participate and push their own idol artists, including South Korea. The other two major entertainment companies are SM Entertainment and YG Entertainment.

JYP Entertainment, SM Entertainment, and YG Entertainment are currently the "Big Three" in the Korean entertainment industry.

But strictly speaking, there are only JYP Entertainment and SM Entertainment. YG Entertainment just because his family’s idol group BIGBANG debuted last year, and then it became popular, and the public made up YG Entertainment in order to “make up three”.

These three major Korean entertainment companies are competitors in Korea, and they can be regarded as at odds with each other, but because of some interests, they often cooperate in some aspects.

For example, for the "Dancing Master" project this time, SM Entertainment and YG Entertainment had to let go of their personalities and turn to JYP Entertainment for their needs.

Because almost everyone in the industry knows that JYP Entertainment and Boiling Entertainment are considered to be wearing a pair of pants, and they are both supported by the two towering trees of the Korean Lee Chaebol and Huaguo Boiling Group.

One is a Korean entertainment company controlled by the head of the Li family chaebol and the "illegitimate daughter", and the other is a Huaguo entertainment company directly controlled by the "illegitimate daughter" of the Li family chaebol, and this "illegitimate daughter" is also the boss of Boiling Group wife...

The other two are still able to play in South Korea, but once it involves the activities of their artists in Huaguo, they must not get around JYP Entertainment, or they can't get around Boiling Entertainment and its holding parent company Boiling Group.

In this regard, of course, Fang Jie is open to all comers. Since he is engaged in cultural strategy, the greater the influence of the program, the better. He must have many friends, and it doesn't matter even if he gives up some of the economic benefits.

Besides, even if the three major entertainment companies in South Korea unite, at least in the project of "Dancing Master", they are definitely not Hua Guo's opponents. It can only be regarded as a good stepping stone and a training partner, nothing to worry about.

Since Li Qing wants to participate in this program in person, there is no time and energy for the daily operation and management of Boiling Entertainment, so Fang Jie temporarily seconded Liao Shunbin from Ark Entertainment to host the daily affairs and be specifically in charge of "The Great Master of Dance Forest" Variety show project.

If you want to do something, of course you have to invite a "catfish" who likes to take an unusual path back, there's nothing wrong with it.

And Liao Shunbin, who came to the post, after fully comprehending Fang Jie's strategic intentions, he quickly started all kinds of show operations.

First of all, he personally ran around all the professional colleges and universities across the country.

After all, the national conditions are different, and there are no such advantageous resources as men’s and women’s groups in China, so domestic tool people should directly find college students majoring in dance in major professional colleges. As for choreographers, it is also simple, so that professional college students Take the job as a choreographer, or directly apply for the choreography competition in the name of the dance academy of the school as a whole.

And those outstanding and talented undergraduates, or graduate students and doctoral students in related majors, can also participate as choreographers themselves, and at the same time call their own toolman dance troupe to perform on stage.

In the same way, Liao Shunbin got in touch with the well-known song and dance troupes across the country, asking them to bring their own dance troupes to participate in the "Dancing Master" conference in the name of collective or individual.

This was not enough. At the same time, Boiling Entertainment issued a summoning order for "The Grandmaster of Dance Forest" through various publicity channels, calling on all folk masters to sign up for the competition.

As for the types of dances to participate in, just two words: unlimited.

It doesn't matter whether you dance classical dance or modern dance, whether it's folk dance or street dance, whether it's ballet or jazz, it's all right.

But there is a core standard: this program values ​​the choreography ability, creative concept and cultural heritage of the choreographer, which is embodied in the artistry, story, thought or innovation of the dance, rather than the performance of its dancers or dance troupes. Well, if you have solid basic skills, you will definitely win.

However, this core standard was not taken seriously at the beginning. After all, the concept that form is greater than content is deeply rooted. Most people think that choreography is important, but the performance of dancers on stage is the key to success.

While Huaguo is recruiting through multiple channels, South Korea's side seems a little calm.

It's just dancing, who can't seem like it?

There is nothing else in the Republic of Korea. There are a lot of idols who can dance. There are so many entertainment companies, not counting the boy and girl groups that have already debuted. Which one has not raised a few or even dozens of dance trainees?

From the perspective of the sticks, even if each entertainment company only picks out 2-3 trainees with strong dance skills, they can casually assemble a large team of hundreds of people, which can completely crush the opponents of Huaguo, so it is not necessary It needs to be too tense.

This is not arrogance, Korean entertainment companies do have such confidence.

Among their dance trainees, many of them have learned to dance since they were young. The dancing age ranges from 2 to 3 years, and as many as 7, 8 or even 10 years. professional students.

The dances they know are not only modern Korean dances, but also various other dances, but they are not very refined, and they don't usually have the opportunity to perform.

However, Korean entertainment companies seem to have overlooked one thing.

The trainees of idol groups can really master modern Korean dance, especially Qi Wu. For dancers who have dance skills, modern Korean dance can be fully mastered in a short period of intensive training, that is, Speaking of professional dancers in Huaguo, it is no problem to get started with modern Korean dance.

On the other hand, asking idols to dance the folk dances and court dances of Huaguo, without basic skills, it will not be possible in a short period of time, or at most it will be similar in appearance, but it will be difficult to dance out its charm.

More importantly, with the cultural background and knowledge of the idols, even if they can dance, they cannot make other dances other than modern Korean dance styles.

The choreographers they signed up for the competition, except for a few particularly outstanding trainees who were the company's key training, most of the choreographers of the dance troupe signed up in the name of their own brokerage companies as a whole.

Obviously, if there were no experts in the relevant Korean culture and education industry and real professional dancers to come forward, this batch of contestants would be short-lived at best, and they would definitely not be the opponents of Huaguo dancers in the end.

However, before the launch of this variety show, except for Fang Jie, Li Qing and Liao Shunbin, all other participants or companies did not think too much about the dance competition between the two countries.

This is just a stage of win-win cooperation between Boiling Entertainment and Korean entertainment companies. The purpose is to let the artists, trainees, and good seedlings show their faces, and see if they can stand out and make some tool people popular, so that they can circle more for themselves in the future. money.

As for the idea of ​​a dance competition, maybe there is a little bit, but both sides are very confident, and in order to avoid possible national emotions and conflicts, the program is not a confrontation between dance troupes of the two countries, but a competition between choreographers. The contest, so the test is the individual talent, not the team strength.

If there is a dispute, it is deliberately created by the capital from the perspective of its own interests, in order to increase the gimmick, increase the ratings and the influence of the program.

Of course, from Fang Jie's point of view, things are not that simple.

On the surface, the purpose of the show is that the content is king, and the choreographer is pushed to the front of the stage, but the specific form of expression is still dance on the stage after all. We will not unconsciously make a comparison in our minds.

Then they will lament that the Kingdom of Heaven is worthy of being the Kingdom of Heaven, its culture is extensive and profound, and its temperament, background, and demeanor are really different.

Looking back at Korean modern dance, I used to think it was very enjoyable, but now after comparing the various awesome dances of the Heavenly Kingdom, I feel that it is a bit monotonous, somewhat stereotyped, and has no background. After watching too much, I will appreciate it Fatigue is far less rich and exciting than the dances of the Heavenly Kingdom.

However, these are just Fang Jie's predictions and assumptions. Whether he can achieve this goal in the future depends on the specific situation after the show is released.

In May, the large-scale dance reality show "The Great Master of Dance" launched the first phase of large-scale pre-heating publicity activities in China and South Korea, which aroused widespread heated discussions.

Liao Shunbin, who has a wealth of experience and has won the essence of the big boss routine, is not a dance reality show or a multinational variety show at this stage. Instead, he regards his big boss Fang Jie as the biggest selling point.

Fang Jie's current status is no nonsense, no matter what he does, it is a hot news, there is no doubt about it.

The point is, domestic audiences still remember that the phenomenal variety show "Super Girl" was planned by Fang Jie himself.

And the first season of "Super Girl", after six years, is still an eternal classic in the hearts of the audience, and the subsequent Super Girls and Super Boys are completely incomparable.

Because the alias of this "Super Girl" is "Fang Jiexiu", Fang Jie, who has always been very low-key and mysterious, walked up to the stage for the first time to show off, allowing the public to fully understand this young boss personality charm.

At the same time, everyone still remembers that the [-] classic songs of that year were released one single a week, which shook the entire Chinese music scene and made a large number of singers popular. These singers are now all well-known singers. The ten songs are still recognized as classics until now, and have been repeatedly sung by many singers.

As for under its influence, it attracted a large number of talents to enter the music scene, and then the establishment of Boiling Music solved the problem of music copyright, making the Chinese music scene flourish and enter a virtuous circle, let alone these achievements.

In short, in the business of Chinese music and variety shows, although Fang Jie has retired from the world for many years, his legends are still everywhere in the world.

Now that I heard that Fang Jie is going to do a variety show again, this is definitely a joy!
At the same time, the same is true for South Korea.

Because many phenomenal variety shows over there were planned by Fang Jie.

Although he did not personally admit it, the hosts of variety shows, JYP executives, and their artists also proudly used his name as a gimmick when they were interviewed by the media or chatted on the show. , said that it is an honor to participate in the variety show personally planned by the big boss, and then flattered him.

In addition, Fang Jie was originally a well-known rich man in the world, and there are many people who know him in South Korea, especially many Korean stars who became famous later also learned in a roundabout way, the reason why he was able to participate in those roles when he was unknown at the beginning The popular film and television dramas, and the continuous access to resources to participate in variety shows, are actually because they were hand-picked by Fang Jie.

So under the reciprocation, or under the false prestige of the tiger, Fang Jie's name was often mentioned on different occasions.

This time I heard that the show was planned by Fang Jie. For various purposes, all the singers, movie stars and idols came out to sing praises for the show, "X-MAN", "Love Letter", "SIXTEAN" and other variety shows The fans of the show are naturally overjoyed.

Under such a general environment, the name of the program is not important, nor is the content and form. What is important is Fang Jie's name. If it is used for publicity, it is better than anything else.

Therefore, the variety show "The Great Master of Dance" is still in the preparatory stage, and even before the process, rules, and broadcast date have been finalized, it has already become a household name.