Rebirth of the big era of online games

Chapter 443 Big Scene

(My mother-in-law has undergone tumor surgery and is going to pick up and drop off for a day today, but it still cannot be updated stably)

Although the first stage of "The Greatest Dancer" had a big publicity stunt and attracted the attention of the whole people, it was only based on Fang Jie's false name, selling the audience's long-standing trust in "Fang Jie's products must be high-quality goods".

What is the final effect of the program, whether it is good or not, you have to come up with some real things to be more convincing.

And Fang Jie's style of doing things has always been to either not do it, or to do it with perfection and make things bigger, that is, "be more high-profile".

Therefore, the core of the publicity for the second stage of "Dancing Master" is to make a fuss about real capital investment.

Ordinary people don't care about cultural strategies or dance artistry, they just want the show to be good, and if the show is good, nothing can explain the problem like investing more money.

In Fang Jie's own words, the investment in this variety show is: no upper limit.

This is also his consistent style. Back then, "Super Girl" and many later variety shows never got stuck in terms of funding. As long as the problem can be solved with money, it is not a problem.

Of course, he is the only one who has such confidence. It's not entirely because he is not short of money, but as a reborn person who has gathered the essence of variety shows from his previous life, he is not worried that his variety shows will lose money at all.

At the beginning, the first season of "Super Girl" invested 1.8 million yuan, and the results did not include advertising fees, telephone network voting share, captured artists, various hidden resources in the entertainment industry, and the increase in brand value. The national tour alone earned ten yuan. [-] million back, more money than making movies.

Now that there is no upper limit for investment in "The Great Master of Dance", it is absolutely impossible to exceed 3 million yuan, let alone whether it can make a lot of money, at least it will definitely not lose money.

So "no upper limit" is just a gimmick, but it works very well, making the audience look forward to this variety show even more. While telling each other, they can't help but give a thumbs up: great!
However, it is difficult for ordinary people to have an intuitive impression based on the words "no upper limit" alone, so the publicity work at this stage is mainly to expand this core gimmick.

It is to tell the audience how the money with no upper limit is spent.

For this reason, Boiling Entertainment also specially shot a promotional video, which comprehensively introduced how high-end, atmospheric, and high-end this program is.

First of all, in terms of hardware, the "Dancing Master" conference will be held at the Boiling International Convention and Exhibition Center located in the Boiling Industrial Park.

The Boiling International Convention and Exhibition Center, which has invested more than a billion yuan and has an all-steel frame and glass curtain wall structure, is currently one of the landmark buildings in Jiangcheng and one of the first choices for holding various super-large cultural activities in China. Its reputation is second only to bird's nest.

Being able to hold the "Grandmaster of Dancing Forest" conference here is a kind of face-to-face in itself, which directly raises the level of the program.

Its interior is equipped with the most advanced high-tech functional facilities in the world, which can easily make the stage construction and stage design beautiful. Its sound, light and other stage effects are not only second to none in China, but also top international.

Then, under the joint development of Jiangcheng Institute of Technology and Art, Boiling Digital, and Jiangcheng Optics Valley Huawei Technology R&D Center, black technologies such as "3D panoramic photography" and "3D virtual projection imaging" were also used to help this "Dancing Master" General Assembly.

However, the pilot film only used a small amount of space to introduce these black technologies, and it was a bit mysterious. Before the official effect came out, no one knew what the situation was like, and not many people paid attention to it. Put it on this.

As for the software, the introduction in the pilot film is even more eye-opening.

The first is the participating dance troupes. In China alone, they cover almost all well-known professional colleges, dance troupes, and local theaters, with hundreds of teams.

Not to mention the South Korean side, almost all idol groups that are a bit famous and eligible for the competition have signed up for the competition.

As stage tools, these dance troupes have to pay salaries, and Fu Huadao is also a considerable expense.

Originally, a popular variety show like "The Great Master of Dancing Forest" has a high probability of becoming a phenomenon-level variety show before it airs. Most people are willing to show their face even if they pay for it themselves. This is also a necessary investment before becoming famous.

However, the program team stated that all dance troupes and choreographers who pass the audition will receive a sponsorship subsidy, and the dances that are officially selected for the program will be reimbursed for all expenses in the early stage and will be fully packaged for free. If you can get a good ranking in the program, there are also high bonuses and commissions for advertising business.

This is also the reason why the show attracted so many dance troupes to participate. Anyway, it is better to be selected, and you will gain both fame and fortune. If you are not selected, you will not lose much.

The strategy adopted by Fang Jie is so simple and rude, directly taking money to open the way, the effect is naturally leveraged.

In addition to dance resources, the program team also spent a lot of money on music resources.

Dance and music complement each other. Without background music, dancers dance on the stage, it becomes a mime dance. A good background music has a great bonus to dance, and even many dances are based on songs. Arranged by mood.

So this show spent money to hire many well-known composers in the industry to assist the choreographers in rehearsing the dance.

There are also many behind-the-scenes teams with similar majors, such as costume designers, stylists, props designers, lighting engineers, cameramen, art directors, art directors, action directors, and even etiquette guidance teams. After all, there are some court dances. If the choreographer does not have enough background, he needs the assistance of an etiquette guide in some details.

Among other things, there are more than 500 people in the editing, editing and filming team alone. Almost every dance troupe and choreographer is accompanied by at least 2-3 editing and editing teams.

Less than a quarter of these people are full-time employees of Boiling Entertainment, and the rest are temporarily hired workers from various local TV stations. Salaries, bonuses, benefits, subsidies, equipment, vehicles, etc. all cost money. Under the chewing of horses, the upfront expenses are astronomical.

In addition to the above all kinds of money, the promotional expenses of the program, the initial budget alone is as high as 6000 million!
After all the calculations, the audience finally had a clear and profound understanding of how prodigal this program is. Even some passers-by had to start paying attention to the program "The Great Master of Dancing Forest" after hearing about it.

Just like some Hollywood blockbusters, don’t care whether it’s good or not. Since you’ve spent so much money on it, if you don’t join in the fun and watch it, even if it’s a pirated version, you’ll feel a little regretful and feel that your life is not complete.

Even the people in China think this way, let alone the audience in South Korea.

Although all aspects of Huaguo are changing with each passing day, and there is already a momentum of rising as a big country, but in the international arena, its soft power has not yet fully manifested. In the eyes of foreigners, including sticks, Huaguo is still a poor, backward and conservative country.

As a result, as soon as the promotional video was released, the Korean people were dumbfounded.

One of the biggest characteristics of Huaguo is that no matter what you do, you will unknowingly make the scale very large. After all, the land area and population are placed there. If the scale is too small, it will not be able to be used at all.

But foreigners don't understand this, especially now, so they often achieve shocking effects, such as the Olympics, or this multinational variety show.

Compared with previous Korean variety shows, "The Grandmaster of Dance" is so big that even the self-confident fans feel that the scale of the show is beyond their imagination.

Fortunately, this variety show is jointly organized by JYP Entertainment and Huaguo Boiling Entertainment, so the Korean people are not as citric as they used to be, but feel that it is something to be proud of to be able to create such a super variety show together. Therefore, in the preheating stage of program promotion, it has also become the most anticipated and watched variety show.

This also made JYP Entertainment, which was already in full swing in the industry, even more famous, and Korean idol stars and dance troupes flocked to it even more, sharpening their heads to qualify for the competition.

However, not everyone is eligible to participate in this variety show, and the threshold is very high, unlike the original "Super Girl", which created the core concept of participation by all.

Qualifications and places are mainly obtained through three channels and considered from three aspects.

The first channel is the recommendation of major professional colleges, theaters, and dance troupes. Basically, each of them will give a place for the competition, and there is no need for review. In short, it is the green channel for academic schools.

The second channel is the recommendation from well-known entertainment companies, brokerage companies or big-name celebrity artists in the two countries. It also does not need to be reviewed, but the quota is relatively tight. Some celebrity artists or small entertainment companies will choose to partner to get a competition quota , but barely enough.

The third channel is voluntary registration by non-governmental organizations or individuals, which requires an audition review, but the advantage is that there is no limit to the number of places, as long as there are genuine skills, all comers are welcome.

What is the real thing?
This involves three important considerations.

First of all, the choreographer must be able to dance, not to mention the level of a master, at least he must be a master dancer.

The master of the dance forest, besides being able to create his own "dancing" skills, his own "dancing" skills should also be high-strength. If he can only dance in line but not dance, it is just empty talk.

A dancer is not necessarily a choreographer, but a choreographer must be a dancer, otherwise he cannot be called a choreographer.

On the other hand, those who can only dance but not choreograph can only be called dancers rather than choreographers.

This standard of consideration is to prevent some people who are pretending to be fake, such as those boy and girl groups. Usually, everyone can dance and sing, but there may be only one, two, or even none who are really good at choreography.

Secondly, the overall level of the dance troupe cannot be stretched.

For dance troupes that have already won prizes at home and abroad, you can give priority to eligibility. For others, no matter where your dance troupe is formed by folk masters, you must show enough professionalism instead of looking amateurish at first glance. .

Although the program group will give certain subsidies and sponsorships, not everyone is eligible to receive the subsidies. Otherwise, square dance aunts from all over the country will be able to try their skills.

The third standard is the combination of the first two standards - at least one original dance must be presented to participate in the audition, and the choreographer must stand in the C position and participate as the lead dancer.

This is not only to assess the overall dance power of the choreographer and the dance troupe, but also to examine the choreography ability of the choreographer. If you do not have your own representative works, but just imitate and copy existing classic dances at home and abroad, even if the performance exceeds Original works are not eligible for the competition.

To sum up, in addition to the official green channel, it is by no means an easy task for non-governmental groups or individuals to qualify for the competition. Only those particularly outstanding teams or individuals have the opportunity to stand on the stage of "The Greatest Dancer" .

However, despite this, the enthusiasm of the folks to sign up for the competition is still high. If there is no choreographer, a professional choreographer will be invited to guide them. Choreographers who are good at choreography but have no staff will find those small dance groups to cooperate with. The vertical and horizontal newspaper groups keep warm, and they can always gather a lot of participating teams.

The time has entered June, and after two months of two-stage publicity preheating and intense preparations, "The Great Master of Dance" has not yet had time to meet the audience, but on Fang Jie's birthday, Boiling Entertainment released made a pilot film.

Pilot films were very common in previous lives, but in this life it is the first of its kind in Boiling Entertainment.

The so-called leading film is actually a means of publicity, the purpose is to guide the audience to further understand the cognitive program, so that when the program is officially broadcast, they can obtain a smoother viewing experience.

Although this pilot film mainly tells the ins and outs of the variety show "The Master of Dance" when it was established, as well as various behind-the-scenes tidbits, of course it also includes the introduction of the program's relevant procedures, rules, and competition methods, but the presentation form is very interesting .

For example, the opening introduction of the leading film is the plot of Li Qing throwing dog food for Fang Jie's birthday.

This couple is both a handsome man and a beautiful woman, as well as industry leaders. Ordinary people have always been curious about their daily life. Although the plot of spreading dog food does not seem to be directly related to the program "Dancing Master", it still makes the public watch it with gusto .

In the plot, Fang Jie celebrates his birthday and waits for Li Qing's birthday gift with great anticipation, but after waiting for a whole day, he doesn't get anything, and he doesn't even see anyone.

So Fang Jie, who was waiting left and right, became more and more frustrated as he thought about it, so he went straight to the headquarters of Boiling Entertainment, looking for his wife from thousands of miles away.

Well, in fact, it’s just a 10-minute walk to the next building, because Boiling Apartment and Boiling Entertainment are both in Boiling Industrial Park.

As a result, a few passers-by suddenly appeared on the way, turned on the music and flashlight functions in the mobile phone in front of him, and danced a very modern and rhythmic dance with the light music, during which the camera was returned to the show One of the sponsors came with a close-up-Huawei mobile phone.

Just when Fang Jie was in a daze, more and more passers-by also joined in. They danced together in front of Fang Jie for a while, dispersed or in groups of three or five to show off their respective dances, and sometimes Following in Fang Jie's footsteps, dancing around, and sometimes pulling more passers-by nearby into the dance troupe.

Soon, Fang Jie understood that this might be Li Qing's birthday surprise for him, so he felt better all of a sudden, with a satisfied smile on his face.

And when he walked to the wide area of ​​the boiling fountain square, there was a sudden "bang", and rows of spotlights illuminated the whole square. All the dancers showed off a wave of wonderful dance performances in front of Fang Jie.

Such a shocking scene immediately stunned all the audience watching the pilot film.

I thought the lead film was a serious and serious popular science film, but when I opened it, I found out it was a romance film, but now I realized that I was so wrong. This is obviously a musical!
Obviously, celebrating Fang Jie's birthday was just an excuse, and it was obviously staged in advance. The leading film created this kind of modern urban live-action dance drama scene, in order to set off the "Dancing Master" program. Professional atmosphere and pattern weather.

All the dancers who participated in this performance included professional dancers from China and Korean dancers who came to China to participate in the competition. The dance was also the crystallization of the choreographers of the two countries. It was [-]% original, and of course Li Qing was also a part of it. credit.

As soon as the ten-minute large-scale dance show was over, all the dancers in the square scattered and disappeared instantly, leaving only Fang Jie and Li Qing who were already cuddling together.

The two then had a brief conversation.

Li Qing: "Are you satisfied with the birthday present?"

Fang Jie: "Satisfied, extremely satisfied!"

Li Qing: "Then when I celebrate my birthday next month, what birthday gift do you plan to give me? How about you dance too?"

Fang Jie: "You are giving me a problem, I have old arms and legs... Since you like dancing so much, then I will make a dance variety show for you to dance enough, as a birthday present Bar……"

As he said that, Fang Jie took out his mobile phone and made a call: "Tomorrow morning, we will call a meeting of all senior executives of Boiling Entertainment. We will be doing a dance variety show..."

Then the screen jumps to the scene of the planning meeting of "The Great Master of Dance", where Fang Jie is talking nonsense: "This is an unprecedented large-scale international dance reality show. There is no upper limit on funding, and there are no restrictions on the types of dances that can be participated. There are no restrictions on gender, age, and nationality, and the purpose is to strengthen international folk cultural exchanges..."

When seeing this, many viewers couldn't help rolling their eyes. You are obviously selfish, spending money to let your wife play tickets, but you say it so high-soundingly.

What is this called?
Typical princes in Fenghuo opera, how shameless!

But it’s all about the complaints. In fact, everyone understands that although there must be some personal reasons, such a big variety show project can never be such a joke. It says so in the film.

In fact, not only do people not complain, but they feel that this couple is very loving. The wife made a big live-action dance drama to celebrate her husband's birthday, and the husband actually did such earth-shattering things for his wife. It is really enviable.

Especially for Korean audiences who love dog-blood romance dramas, many of them are CP fans of this couple, and they don't think there is anything wrong with it at all.

Moreover, after all kinds of gossip news over the years, Li Qing has now been given to a "Korean" by them. Many people really think that Li Qing is the illegitimate daughter of the Li family chaebol. Now Hua Guo's husband is celebrating the birthday of his Korean wife. This is very face-saving and honorable!
The plot about the two of them in the pilot film is the opening introduction part, and there will be no scenes where the two of them are in the same frame. It is mainly a detailed introduction to the contestants and judges of the show.

Screen [-]: The camera follows the program task card to a classroom of Beiwu. At this time, a group of beautiful girls in the classroom are rehearsing dance under the guidance of a gray-haired old professor.

The old professor looks at least over 70 years old, with a hunched back. When he was demonstrating to the students, his arms and footsteps were obviously slow and not standard, but his wrinkled face was still full of energy and full of action. A dancer's love for dance, and a dance educator's never-fading work passion and responsibility.

At this time, a brief introduction appeared in the subtitles: Sun Ying, 81 years old, professor and graduate student supervisor of Beiwu Dance, representative dance genre: Han and Tang Classical Dance Series.

When taking off the program invitation letter, the old professor's dim old eyes couldn't see what was written on it. After a lot of hard work, he had to ask another teacher to read it for him.

"Hello, Professor Sun Ying, the column team of "The Great Master of Dance" sincerely invites you to be the guest judge of this program..."

At this time, the subtitles also introduced the identity of the teacher who was reading the invitation letter. It turned out that this person is Professor Sun Ying's first class student, and is currently the vice president of Beiwu Dance and the director of the Han and Tang Classical Dance Teaching and Research Office.

Immediately afterwards, another invitation letter appeared on the screen. When I opened it, it turned out that the program group invited Beiwu to form an academy dance troupe and sent a choreographer to lead the team to participate in the program "The Master of Dance Forest".

When the students in the classroom heard it, they cheered excitedly.

Then the scene jumps, in an empty dance studio, a female dancer is facing the mirror, adjusting her dancing posture alone and contentedly.

When the invitation letter was delivered, the dancer stopped dancing, opened it with a smile on his face, and read softly: "The program team of "The Master of Dance" invites you to be the guest judge of this program, and invites your Beijing Modern Dance Troupe to participate..."

At this time, the subtitles are played. Introduction: Yang Liping, 52 years old, national first-class actor, representative dance types: "Peacock Dance", "Yunnan Impression" and other original ecological folk dances.

Yang Liping nodded with a smile, and the screen jumped again.

In a quaint and strangely furnished large wooden house, a group of people in white clothes kneeled and crawled on the ground, and an old man in the middle of the field was slowly dancing with his hands and feet, doing various weird dancing poses.

Introduction to subtitles: Lin Erdiao, 60 years old, a famous Korean dancer, representative dance types: Exorcism Dance, Xianliang Dance.

The screen then jumps to a Buddhist hall of a temple, where an old man dressed in traditional Korean monk clothes is dancing an unknown dance.

Introduction to subtitles: Zheng Zaiwan, 62 years old, a famous Korean dancer, representative dance types: Monk Dance, Jindo Drum Dance.

The above two are the leading figures in the Korean dance industry, and they were also invited to be the judges of the show, but the invitation was sent by Boiling Entertainment, not JYP Entertainment, because the Korean side never thought that the scene would be messy at first. The situation was huge, so Fang Jie thoughtfully found some backers for them to balance the situation.

Of course, the famous dancers in China and South Korea are not limited to the above-mentioned ones. In addition, many well-known dancers have been invited to serve as program judges. Theaters, dance companies or private dance studios are also invited to participate.

And these are just part of the lineup of "The Grandmaster of Dance Forest".

In addition to these authoritative figures, the pilot film also introduces the dance troupes of major entertainment companies, especially those idol groups, and specially focuses on introducing them. During the period, it also showed live singing and dancing performances of several well-known boy and girl groups.

Compared with those dancers who have been famous for a long time and have become master dancers, young idol artists are obviously not reserved. The moment they get the invitation letter or the qualification for the competition, they are all extremely excited, jumping and jumping excitedly , and even wept with joy.

Well, there is one thing to say, Korean idols are too difficult, not to mention working hard every day, they don’t make much money, and their status in the entertainment industry is not even as good as comedians in variety shows.

The chain of contempt in the Korean entertainment industry is probably Chungmuro ​​actors, that is, Qinglong, Daejong and Baeksang. The three major film award grand slams are in the highest position and most respected, followed by film and television actors, followed by TV drama actors, Then singers, variety show comedians, and finally idol idols produced in batches.

Now that I have such a big stage opportunity, it is no less than going abroad to shoot an international blockbuster, how can I not be very excited?
Fang Jie didn't deliberately belittle and suppress these idol groups on the show. Instead, he was a little flattering. It's not sympathy, but the idols that people in South Korea can currently get their hands on.

For the balance of the program, I have to give them a hand, otherwise I am worried that they will not be able to play, and if the collapse is too fast, it will affect the effect of the program.

In addition, there are some things that do not need to be done with sharp swords and sharp guns. As long as the program can be run smoothly, the purpose of cultural strategy has basically been achieved. If there is no such foil, not only the effect will not be good, but it will be boring to play alone .

In addition to the promotion of professional authority, popular groups or individuals, the pilot film also highlights the introduction of folk dance troupes. After all, this is also one of the channels for qualifying for the competition.

The so-called masters are among the folks. Although many people have not studied dance professionally, but because of their love for dance and their talent and willingness to work hard, their dance and choreography skills may not be inferior to academic dancers or commercial dance troupes. , Under the big waves washing the sand, some surprises can always be found.

Especially for hip-hop, these underground dancers are sneered at by college parties in China at present, hip-hop masters can only come from the folk, and many of them have won awards in street dance competitions abroad, but they are not recognized by the mainstream for the time being.

In addition to these contestants, at the end of the pilot film, Li Qing was also included at the end, saying that Li Qing would represent Frozen Entertainment and, as a choreographer, lead the folk dance troupe established by Frozen Entertainment to participate in the show.

Since the opening chapter of the pilot film explained the reason, saying that Li Qing came to play for tickets, and that she was originally a graduate student majoring in dance at STA, and she competed based on her strength, then the audience naturally wouldn't have any other thoughts about it.

Besides, "The Greatest Dancer" is different from "Super Girl" back then. There are not four judges, but hundreds of professional judges. Worried that there will be something shady.

Moreover, these hundreds of professional judges only accounted for a quarter of the weight of the judges' scoring.

The pilot film clearly explained the scoring mechanism of this program. Professional judges scoring, audience voting, media placards, and entertainment company rewards each accounted for 25% of the weight.

These four judges respectively represent the professionalism, popularity, cultural promotion value and commercial operation value of the choreographer and his dance.

In other words, the perception and choice of either party cannot play a decisive role.

Among them, entertainment company tipping is a new scoring model invented by Fang Jie.

That is, after all the dance performances of each period are over, dozens of entertainment companies will serve as one of the program judges, and each company will have a cash reward of 1 yuan. They can reward their favorite dances and their choreographers to encourage The choreographer continues to choreograph the choreography.

Of course, the money was actually paid by the program group, and it was actually a bonus in disguise.

In addition, entertainment companies can also pay out of their own pockets and take out a bonus of up to 1 yuan for additional rewards.

I believe that an entertainment company with such a small amount of money will not be stingy. It is definitely a good deal to spend 1 yuan to show your face, say a word, and place an advertisement.

In other words, if there is a choreographer who can get the unanimous approval of all the entertainment companies in the audience, he can get millions of yuan in bonuses after the first episode of the show.

Such a small bonus is only a drizzle in terms of the capital investment of the entire program, but it can create a great gimmick, not to mention the contestants, even ordinary viewers are very much looking forward to who will spend the money in the end.

Therefore, after the release of the pilot film, the audience's expectations for "The Great Master of Dance", a super-large dance variety show that appeals to both refined and popular tastes, were directly filled.

A week later, the first episode of "The Great Master of Dance", which had been in preparation for more than three months, finally officially met with the audience.

(End of this chapter)