Rebirth of the big era of online games

Chapter 422: Only Rent and Not Selling Boiling Cars

At the end of September, the richest man in China, who had been silent for almost a year and had no news, made big news again.

A piece of "Booming Group enters the car manufacturing industry and announces the establishment of Boiling Auto" and related news swept the entire network.

Originally, building cars was not a hot topic, but it became a gimmick when it got in touch with Fang Jie and the boiling group.

An Internet company actually crossed over into the traditional manufacturing industry and started to build cars, which makes people feel a little bit wrong.

Not only is it not doing its job properly, but it is also self-defeating.

The car manufacturing industry is a giant, and they are all real hard assets. That is not something that can be blown up by valuation bubbles. Previously, Boiling Industrial Park claimed to invest tens of billions, but if you use the money to build cars, throw it in. Probably not even a sound.

Of course, this is just the cynicism of public opinion. In fact, in the capital market and talent market, the situation is actually the opposite.

At any rate, Fang Jie is the richest man in China. The Boiling Group has grown from scratch to today. Facts have proved that he has a great strategic vision and has an astonishing investment success rate, return rate and return efficiency.

Just for this, he is a sweet momo in the capital market. As long as he says he wants to start a project, he may not have to pay for it himself, and other companies and capital will rush in to give him money and cooperate with him.

This is especially true in terms of talents. Working in the Zeiling Group, the salary and benefits are generally two or even three times higher than that of peers. This is already a well-known fact. Talents all over the country are proud to work for the Zeiling Group. The first choice for overseas returnees is the Zeiling Group.

Even those who are eliminated in the interview, if they are eliminated in the second, third, or fourth rounds, they have become their qualifications for job hunting. After all, those who can enter the second or even subsequent rounds of interviews in the boiling group are better than ordinary people.

What's even more funny is that the metaphorical title of "people from the Taiji Tower" has even become the gold medal for avoiding death when talking about marriage in Jiangcheng.

Ugly?Short stature?No house?No car?Not bright?
It's okay, as long as you say that you are from the Taiji Pagoda, you will basically avoid death. These are small problems, and the flaws can't hide the merits. Hurry up and marry my girl back home!

So in the face of the news of "boiling to build a car", the first reaction of some belated capital is: the richest man will end, and the money will be unlimited!Hurry up and find someone to inquire about whether there is still investment there!
And the first reaction of the talent market is: Damn, it’s full of enthusiasm for recruitment, and the job is still in the industry. There must be a lot of manpower shortage. Opportunities, hurry up and squeeze your head in!

So sometimes, don't take the complaints on the Internet too seriously, they are a bunch of idle people who can't eat grapes and say grapes are sour, and those who are really capable are busy planning their future lives. Kung Fu is a keyboard warrior on the Internet.

Regardless of the reaction from all walks of life, "Boiling Car" was established anyway.

This is not a wholly-owned company, but a semi-state-owned car manufacturing company jointly established by Boiling Group, Huawei, BYD, Dongfeng Motor, and State Grid.

Among them, Boiling Group holds 30% of the shares and is responsible for industrial integration and channel promotion. The other four group companies each hold 15% of the shares and provide technical service support for unmanned driving, new energy batteries, vehicle manufacturing, and basic power grid construction.

Obviously, Fang Jie did not intend to follow the online car-hailing routine of his previous life, but focused on the development direction of new energy vehicles and driverless vehicles from the very beginning, and abandoned the so-called "sharing economy" route.

In the previous life, online car-hailing took the asset-light route at the beginning, using the people's own private cars to engage in the ride-hailing business, which was dubbed the "sharing economy", which gained wide support from all walks of life and successfully gained a firm foothold.

It is true that the concept and original intention of "sharing economy" is very good, but in the travel industry, it is actually a false proposition, which has been proven in previous lives.

Because it involves professional issues.

The reason why shared bicycles can be shared is that everyone basically knows how to ride a bicycle. Even if they don’t, they can learn quickly and master it within 1 or 2 days. Moreover, you ride the bicycle by yourself, not others to help you ride it. There is no professional involved in this process. technical and service issues.

However, not everyone can drive a motor vehicle casually, at least they must have a driver's license, otherwise it is illegal to drive on the road, and the taxi industry that picks up passengers also has higher requirements for driving skills, motor vehicle maintenance and professional service awareness. Owners of ordinary private cars do not have the professional quality in this area.

The "sharing economy" can indeed fully mobilize and utilize the idle resources of the society and avoid waste, but the car owners who provide sharing are not professional and have no sense of service at all, so there will be many hidden dangers and problems, which are difficult to manage.

This is also the fundamental reason why the concept of "sharing" has gradually been abandoned after the online car-hailing market started.

Of course, there are many other complicated reasons, not to mention.

In short, the so-called professional people do professional things. Fang Jie believes that the sharing economy in the travel industry is unnecessary, and it is better to let professional people do it directly.

Not only people need to be professional, but vehicles also need to be professional. It doesn’t mean that you can just buy a random brand of car and rent it out on the road. The quality, safety, space, comfort, after-sales maintenance, and various auto parts of the vehicle should also conform to the unified Professional technical requirements.

Therefore, before engaging in online car-hailing, you must first build a car.

Of course, some people say that it is enough to just use a domestic car and modify it a little bit?

this……

It's not that Fang Jie doesn't trust the domestic car companies and taxi rental companies, but it's really hard to say. For example, the taxis on the road are all reduced when they leave the factory, but the price they are forced to sell to taxi drivers is higher than the market price. Tens of thousands, how can you justify this?
Moreover, in the future, driverless cars and new energy vehicles will involve the formulation of unified technology and design standards. This matter must be coordinated in their own hands.

Since the car was built for online car-hailing from the beginning, other people built cars for the purpose of selling cars, but Boiling Auto made cars, not for sale, but for rent.

And the leasing method is very strange, it can be said that there is no one before or after.

Boiling Car adopts the leasing method of "fixed rental fee" + "mileage depreciation fee".

The fixed rental fee is 1.2 yuan/year, that is, the rental fee of 1000 yuan per month.

It may seem that the cost is still a bit high, but in fact it is not high at all.

Because this also includes the annual maintenance fee, annual inspection fee, and insurance fee of the vehicle!

In other words, after the car owner takes the car home, he basically has nothing to spend except for gas money within one year.

If you do the calculations, you will know that, among other things, the insurance premium alone will cost 10 to 4 yuan per year for a car worth about 5000 yuan.

If these necessary expenses are deducted, the actual rental fee of the boiling car is actually only about 6000 yuan per year, that is, the rental fee of 500 yuan per month, which is evenly spread to less than 20 yuan per day!
Paralyzed, I can drive my own car to and from get off work for less than 20 yuan a day, which is much cheaper than taking a taxi!

Of course, the account can't be calculated like this.

If you really want to get a car back, gas money is not money?Parking fee is not money?
I was tossing around on my own, where I got scratched, and the tire burst, so I have to pay for the repairs myself?

Boiling Car didn't say that it would cover the maintenance fee.

What's more, there is a "mileage depreciation fee" in the rental fee of boiling cars.

The depreciation fee is charged at 1 yuan for every 0.25 kilometer driven by the vehicle.

Well, how much do you think there are? It turns out that it is so cheap, is it the floor price?

For those who need a private car, after a little calculation, you will know that it is still worth it.

If you usually commute to get off work, the distance of 10 kilometers will cost about 25 yuan by taxi, and the round trip is 20 yuan for 50 kilometers. If you rent a boiling car, the cost of gas for 20 kilometers is basically 10 yuan, and the mileage depreciation fee is 5 yuan. Even if the insurance is included in the rental fee, it is only 33 yuan, a total of 48 yuan, and 2 yuan saved!

The point is, I have a car!

Can this be compared to riding in someone else's car?
I have my own car, so I can go wherever I want, and occasionally take a self-driving tour, how comfortable is it?
More importantly, I can pretend to be aggressive!
Of course, people who can’t eat grapes and say that grapes are sour will definitely sneer: What’s so great?Where is this your car? It's obviously a good rental!
Therefore, although the sales model of boiling cars is essentially leasing, the slogan they put out is still selling cars, and it is full of gimmicks!

"Just [-], drive the car home!"

——It is true that the car can be driven home with only 1.2 yuan, and the contract signed is also a sales contract, not a lease contract. It is just that the right to use and ownership of the boiling car is sold on an annual basis. Even if it is resold to someone else, but after the contract expires, the vehicle must be returned intact, and the owner can choose to renew the contract or not to renew the contract.

"Buy a boiling car and get a new one for free for life!"

——If you buy the right to use it once a year, isn’t it a lifetime replacement for a new car for free?After the lease period is up, you can change to a new car every year!
"Buy a boiling car, free maintenance for life!"

--nonsense!The maintenance fee is included in the rent, so it is free maintenance!
"Buy a boiling car, life-long free insurance!"

——No explanation, still the same routine.

"Buy a boiling car, you don't need money if you don't go on the road!"

——It’s also nonsense!Even if you park the car downstairs and don’t drive it for a year, and just use it as a mascot, you can do whatever you want. Anyway, if you don’t drive on the road, you won’t be charged for mileage!

"Buy a boiling car and get free upgrades for life!"

——Obviously, if the car can be changed every year, the appearance and internal configuration of the vehicle, such as upgrading from a fuel car to an electric car, must be continuously upgraded. The same money can be spent every year, but the latest model can be driven The car is so cool!
After this series of routines, people in the country who want to buy a car but cannot meet the financial conditions are all froze, not surprisingly!

Ask everyone to spend 10,000+ at a time, or get a car loan to buy a car, does Alexander have it?
Now only 1.2 will do!
Although the contract is renewed once a year, it will cost 10 yuan in 12 years, and you can buy a permanent car by yourself, but the account cannot be calculated this way, because the 1.2 yuan includes insurance premiums and maintenance fees. The appointment fee can only be calculated at 6000 yuan/year.

In this case, in fact, you can enjoy the benefits of owning your own car 20 years in advance, and during this period, you can renew it at any time and enjoy the benefits of a new car. The value of the car is always preserved. No more spending!

This is definitely a blessing from heaven!
The richest man is the richest man, he is really generous, what he does is really extraordinary, he does not take the usual path, good news!
But at the same time, everyone was also a little bit confused, thinking that the Boiling car sold at such a cabbage price, can it make money?

Of course you can make money!
According to national standards, 60 kilometers of vehicles are mandatory to be scrapped, so theoretically, 15 yuan can be recovered from the mileage depreciation fee when the vehicle is scrapped, not counting the annual rental income!

The production configuration cost of Boiling Auto is controlled at about 8 yuan.

Don't think that a car worth 8 yuan is a bit low. This is the manufacturing cost. In fact, it is at least comparable to a car with a market price of more than 15 yuan.

Besides, when a vehicle is scrapped, not all parts are scrapped. Many things can be recycled and processed. Even if they are sold as scrap iron, some costs can be recovered.

Another one, some scratches, damaged light bulb accessories, bulging tires, etc., you have to find a boiling car for vehicle repairs, right?

Vehicle interiors, such as car mats, decorations, mobile phone holders, navigation, seat covers, etc., will also be purchased on the boiling car platform?

In the future, to charge new energy vehicles, do we have to find a charging pile or a battery replacement platform for the boiling car? The electricity and gas costs are paid for, right?

In short, etc., these value-added services, once the ecology is established, will bring a lot of profits, far more than selling cars!

What's more, what Boiling Auto really wants to do is the online car-hailing business!

This is another great source of profit!
In the previous life, an online car-hailing company said that it lost 1 billion a year. How is that possible?

Not to mention that people are not doing their job properly and burning money everywhere, let's just talk about the financial accounting. Anyone who can read the financial statements of the boss's company will know that there are actually many different accounting and auditing standards.

According to Huaguo's accounting standards, customer relationship expenses are included in the company's costs. The so-called "customer relationship", such as coupons and discount coupons issued to passengers and drivers, are customer relationship expenses.

The coupons have been sent out, but we don’t know if they are useful or not. Maybe they will be used in the future if they are useless now. Anyway, they have to be included in the operating expenses.

Hundreds of millions of people across the country take taxis, and if each person is issued a 10-yuan taxi ticket, they will "lose" billions. If they issue one every day, they will "lose" tens of billions in 10 days.

Yes, we make a lot of money every day, but what we earn is not as much as what we "lose". After subtracting it, you see, we still lose more than 200 billion!
However, according to Citigroup's accounting standards, these tens of billions of "customer relationships" are not expenses, but are counted as company assets.

Then this loss of tens of billions of accounts will become tens of billions of appreciation in the company's total assets. This account will be calculated again: Fuck, there is a difference of hundreds of billions before and after. Could it be that I didn't learn mathematics well in elementary school? ?
Ha ha……

So this account, under normal circumstances, can be calculated as it is beneficial to oneself.

It is in the national interest of Citigroup to settle accounts like this, because the Federal Reserve can print money indefinitely. Of course, the money printed cannot be said to be liabilities or expenditures, but valuable assets, which must be included in GDP!
However, domestic online car-hailing does the opposite. The more coupons issued, the more you will lose. This is the cost, so we are in a very difficult situation now, heroes, spare your lives...

In fact, whether you make money or not, you don’t need to calculate.

In the previous life, the competition in the online car-hailing market was so fierce, everyone had a market share of 90%, and there were still so many capitals and companies flocking to get a share of the online car-hailing market. Otherwise, you think they are stupid, knowing that there are tigers in the mountains and prefer to go to the mountains, and you have to sharpen your head and squeeze in if you lose blood?

Taking a step back, so what if you don’t make money?

Fang Jie never thought about making money from online car-hailing. This is just the need for the layout of the related technology industry and the benefit of the country and the people. He is not demanding at all, as long as he does not lose money.

With the memory of rebirth, coupled with the fact that people are not stupid, and have laid such a big foundation in this life, can online car-hailing not make money, and not lose money?
If this cannot be done, then it is better to find a piece of tofu and crash it to death!
Of course, the online car-hailing industry is only the second step of the plan. It is too early to say this. The first step is to manufacture boiling cars and then sell them.

Boiling Group does not need to actually build cars by itself. This is the job of Dongfeng Motor Group, one of the shareholders. Boiling Group is only the glue of Boiling Automobile. Let's do it.

The headquarters of Dongfeng Motor Group happens to be in Jiangcheng, which has many conveniences. This is why Boiling Group chose Dongfeng Group instead of other car companies.

It's easy to do things at home, and even the production line doesn't need to be relocated and assembled. Two sets of complete vehicle production line workshops are directly allocated to Boiling Motors in the Dongfeng Factory, and the work is done. This is also the principal of Dongfeng Group's shareholding in Boiling Motors.

As for related accessories and supporting services, they are all provided in the factory area, which is very convenient, and all the workshop personnel are transferred to the name of Boiling Automobile as a whole. It can be said that apart from a few executives, the production workshop has changed the brand vest, The rest are basically unchanged, and the entire transfer process did not cause much movement.

Of course, it is impossible for Boiling Auto to completely copy Dongfeng Group's vehicle production line. Many things have to be redesigned, not only the exterior design, but also the internal structure. Many new materials and technologies will also be applied to Boiling Auto. It is necessary to make presets for the launch of new energy vehicles in the future.

And speaking of car design...

Don't forget, what does the School of Art and Design of Jiangcheng University of Science and Technology do?

Moreover, before the establishment of Jiangcheng University of Science and Technology, one of the universities that participated in the merger was Jiangcheng University of Automotive Industry.

As for materials science and technology, Jiangcheng University of Technology before the merger had its most powerful major, the School of Materials Science and Technology. The State Key Laboratory was located here, so it was also close to the water.

In terms of new energy technology, it would be fine to continue to let BYD do research and development in Guangdong, and there is no need to go to war for the time being.

At present, BYD is still a little-known company in the automotive industry. They have only achieved one of the best in the industry in the field of lithium batteries. For example, it is a battery supplier for Nokia mobile phones, and now it is also a battery supplier for Huawei mobile phones. .

It was not until 03 that BYD established BYD Auto and began to enter the motor vehicle industry, with the goal of new energy vehicles.

But in just 3 years, it is impossible to have much development, and it was also making fuel vehicles at the beginning, so as to accumulate technical experience in vehicle manufacturing.

Now Boiling Auto is established, and its positioning is almost the same as that of BYD Auto. After a certain person's three-inch tongue and various threats and temptations, BYD Auto priced 15% of the shares and merged them into Boiling Auto as a whole, avoiding duplication of investment and resources. waste.

But one thing must be clear: BYD Auto is BYD Auto, BYD is BYD, one is a subsidiary of car manufacturing, and the other is a listed head office that develops lithium batteries. Boiling Auto just integrated BYD's car manufacturing department, not annexation BYD.

In fact, it can't be swallowed up. It was listed in Daya Bay in 02, so there is no need to swallow it up. Fang Jie already has enough things on his hands, and he doesn't want to ask for trouble.

Now that BYD Auto is integrated, in addition to lithium battery technology and new energy vehicles, BYD needs to provide support. In fact, it is also to bring BYD to fly. In the future, Boiling Auto will make money and share dividends, which can feed back BYD, so that it has sufficient funds to continue Engage in research and development and increase investment in research and development.

As for Huawei's participation, the long-term strategy is to let online car-hailing rides with unmanned driving and virtual reality technology, and the short-term is to get out the central intelligent control system and install it on the boiling car.

Although the boiling car was originally positioned to run online car-hailing, it does not mean that it is stretched. On the contrary, both the appearance and the internal system must be made tall, and the central intelligent control system is its gimmick. one.

When other brands of cars are still manually controlling various supporting functions in the car, and even have to buy special accessories as navigation equipment, Boiling Car has already taken out the central control screen operation.

Is this tall and tall?
Whether it is navigation, listening to music, listening to the radio, or temperature adjustment, reversing display, Bluetooth, or connecting to the Internet, taking orders for online car-hailing... and other functions, all of them are available!

This thing looks tall, but it’s just a child’s play for Huawei. It’s a Huawei smartphone with a larger screen. With the smartphone’s 3G network, it’s enough to carry out online car-hailing business.

But ordinary people don't think so.

A boiling car with a market price of 15 yuan is no less than or even surpasses a B-class car with a market price of more than 25 yuan in terms of appearance, performance, internal functions, and technological content. With such a price-performance ratio, how do you choose when buying a car? Do you still need to think about it?
If you still have to hesitate, what about the experience of a super VIP car owner who only needs to buy a car for 1 yuan for one year, replace it with a new car for life, maintain free for life, and have free insurance for life.
Faced with so many routines, temptations, gimmicks, and real cost-effective, preferential benefits, and after-sales support, once the relevant news is released, let alone those in need, even those who have never expected to buy a car People are also starting to think about whether to get a boiling car for fun.

Some netizens told the truth: If you compare them comprehensively, cars with a value of less than 30 yuan, whether they are BMW, Mercedes-Benz, Audi, or other brands, are not worth mentioning in front of boiling cars!
So for this kind of thing, if you have it quickly, if you don’t have it, when you are still hesitating, smart people have already placed the order.

After the establishment of Boiling Auto, a piece of data was released at the end of the year: Up to now, the pre-sale volume of Boiling Auto has exceeded 100 million units!

This pre-sale is not a verbal appointment or a reservation that can be booked by spending a few hundred dollars, but real sales data. Every pre-order user has paid at least one year's rental fee and ordered a one-year subscription to the boiling car. Access and Ownership!

And what is the concept of 100 million units?

According to the statistics of the automobile sales industry in 2006, the national average monthly sales volume was about 70 units.

That is to say, Boiling Auto has been established for less than 4 months, and the product has not yet been released. It just told a wave of stories, read some news, and then the pre-sale data exceeded the total sales data of private cars nationwide in one month!
Awesome!

What's even more awesome is that Fang Jie is completely empty-handed. Is there a white wolf?

100 million cars are pre-sold, and each car has an order fee of 1.2. This is 120 billion RMB in hand!
This is not a bubble valuation, but real cash!

Those who joked that the Boiling Group was going to build a car before were all stupid now.

What made them even more dumbfounded was that Booming Auto announced another piece of data: Booming Auto’s planned production capacity is 5 units/month, and mass production will not begin until the end of next year...

In other words, if you order now, you will have to wait for almost 2 years to get the car. For this reason, Boiling Auto reminds everyone in particular: Don’t order if you can’t wait, we are really too busy now.

(End of this chapter)