Rebirth of the big era of online games

Chapter 423 Ming Xiu Plank Road, Darkness Chen Cang

As long as you think about making money, there is never such a thing as "too busy".

Of course, Boiling Auto is not too busy, nor is it engaged in hunger marketing, but has other considerations.

The keyboard warriors who don't know the truth will only count how much money Fang Jie made with the empty gloves and white wolves, but ignore the other account book.

Making cars also costs money!

Even if it's a pile of scrap iron, that's still a cost!
It costs 8 yuan to produce a car, but it is sold on an annual basis. This will cause a short-term cost inversion problem: the more you sell, the more you will lose. The trolley will post 1 yuan and go out!
If these cars are bought back and only parked at home and do not receive mileage depreciation fees, then theoretically, the production cost of the first batch of cars can be recovered after 12 years!
So the car needs to be sold, but it has to be sold later, and it can’t be sold too much at once, otherwise the pants will be lost, and there is no need to wait until 12 years later, the company within 1 or 2 will go bankrupt, let alone make money.

Even so, if you do the math, if you produce 1 cars a year and sell all of them, even if you deduct the pre-sale revenue, the loss will still be as high as 60 billion!
With such a big hole, even if Fang Jie is the third richest man in the world, he can't bear it for long!
But it's not without a solution.

Of the 5 units/month output, only 1 units are actually sold to private car owners, and the other 4 units are all pre-ordered by Zeitang Mobility, a subsidiary of Zeitang Auto, for online car-hailing.

Therefore, 100% of the pre-sale sales of 80 million units are water, which is just a publicity stunt. In fact, 80 of them are bought by themselves. These left-handed and right-handed vehicles naturally do not have real losses.

The actual funding hole that needs to be filled is only about 50 billion, and it will be filled slowly within 3 years. For Fang Jie, it doesn't take a blink of an eye to fill this hole.

Secondly, the car is transferred to Boiling for travel, of course to make money.

The sales model of boiling cars determines that the more mileage the vehicle runs and the faster it is scrapped, the faster the capital recovery will be, and the more money will be earned.

Every time a car is scrapped, the rent is not counted, and the mileage depreciation fee alone is a net profit of 7.

Obviously, if you want the vehicle to be scrapped as soon as possible, then of course it is the travel industry.

A newly bought taxi can run more than 200 kilometers per day in one shift, and 400 kilometers in two shifts. Basically, it will be scrapped after running 5 kilometers in less than 60 years. In fact, this is true in reality.

However, online car-hailing cars are scrapped faster, because online car-hailing cars seldom stop and wait for a long time, and the process of picking up people is empty. Therefore, a shift basically exceeds 300 kilometers, and theoretically, the car can be scrapped within 3 years.

So for a car, 3 in 7 years is enough to get it, not counting the annual rent, other value-added service income, and not counting the fare commission.

So from the very beginning, Fang Jie focused on the online car-hailing market instead of subverting the entire auto industry. Otherwise, the water here would be deep enough to overthrow him, even if he is the richest man in China.

After all, selling 5 boiling cars per month is not too much, and it can be tolerated. Other state-owned car companies don’t care about you for the face of the richest man in China, but if you really want to sell 100 million units a month, you will have a complete monopoly If it destroys the domestic auto sales market and makes countless traditional autobots lose their jobs, that is courting death.

Fang Jie never engages in monopoly, it was the case before, and of course it is the same now, it must have many friends and few enemies.

Therefore, the monthly production of 5 boiling cars is the result of comprehensive consideration and water mixing. The main target of service is the travel market, not the private car market. At least for the time being, it has no ambitions in this regard.

Even in order to get rid of the private car market that pursues individuality, and to save trouble, Boiling Auto has only designed and mass-produced one model, and the name is also very impressive, "Boiling Auto 1.0 Universal Model".

In the future, the streets will be full of online car-hailing cars of the "version 1.0 general model" carved out of the same mold. It is estimated that private car owners will lose the desire to buy them. This is very LOW. It would be bad if everyone mistakenly thinks that he is an online car-hailing driver living at the bottom of society!
But at the moment, Booming cars are still selling very hotly. The news of 100 million pre-sales was released. This figure rose to 1 million before the Spring Festival in 2007 in less than a month!
It doesn't matter, if you are willing to wait, wait for 1 year, wait for the production line of Boiling Auto to start mass production, and then wait for 3 years to pick up the car...

Anyway, the sales staff of Booming Cars are now talking to customers like this, which scares away many people who ordered cars later.

I have seen a car seller, but I have never seen one who actively pushes customers away.

I’ve also seen that you have to wait to buy a car. For example, for a German car that sells well, you usually have to wait for ten days and half a month, but I’ve never seen one that has to wait for three years. This is no longer hunger marketing. But to seek death...

There is no need to seek a dead end, because building a car is only the first step, and there are many other things to do, which will take time.

For example, the online car-hailing platform application has to be developed, right?

And this involves the promotion of smart phones, otherwise how do you call a car?

It is impossible to count on Huawei mobile phones, because they are too expensive to sell. Over the past year, Huawei has only sold more than 1 million mobile phones in China. It seems like a lot, but its market share is less than 2000%. Scattered all over the land of China, it is still impossible to form an online car-hailing market ecology.

Fortunately, Huawei's Hongmeng system and many hardware of Boiling Technology are open source. Domestic mobile phone manufacturers have used the Hongmeng system to build knockoff mid-range phones, making the memory smaller, the touch screen quality worse, and the pixels of the camera. A little lower, various accessories are a little inferior, the overall performance is a little weaker, the shell material is replaced with plastic, and it is still possible to sell it for 3000-5000.

Therefore, Huawei mobile phones only occupy the high-end market. The overall sales volume and market share of domestic smartphones are still very good, reaching more than 5000 million units. The sales volume in 2006 has basically equaled the sales volume of Symbian mobile phones.

There is still a one-year buffer before the mass production of vehicles, and the market share of smartphones will gain a decisive advantage.

Of course, this also has a lot to do with the rapid development of the national economy and the increase in national income. More people are buying cars, not to mention buying mobile phones.

Therefore, the ecological problem of online car-hailing users is actually not big, especially in first- and second-tier cities, where there are many rich people, and basically people with a slightly better economic income have a smartphone.

As for Symbian mobile phones, they have actually been reduced to low-end classic phones in China. People with Symbian mobile phones are basically not willing to call online car-hailing cars. They are not the main user group of online car-hailing cars, so you don’t need to pay too much attention to them.

However, although the smartphone problem has been solved, there are still satellite positioning and navigation problems.

Satellite positioning is better, and the national aerospace industry is still doing very well. Although the current positioning accuracy cannot be compared with that of later generations, it is not a big problem for online car-hailing, and it can meet basic needs.

In terms of navigation, although Boiling Investment has invested in AutoNavi, the current database of AutoNavi is not complete and detailed, with many errors and slow updates.

Especially for drivers, AutoNavi navigation is not very easy to use at present. They often navigate in the reverse direction to one-way roads.

However, in terms of rapid collection and update of road data, besides increasing investment in AutoNavi, Fang Jie has other methods, let’s not mention them for now.

It is only said that after solving the above problems, there is actually a very critical problem to be solved: the mobile payment function.

It is true that it is not impossible for everyone to pay in cash or scan a QR code face to face.

However, at present, the QR code is immature and has certain potential safety hazards. In 2014 in the previous life, it was urgently stopped for a period of time. In this life, Fang Jie has not promoted it for the time being. More importantly, the characteristics of online car-hailing determine the There are many problems that arise when paying face-to-face.

Because online car-hailing is an online car-hailing, it is an agreed behavior for passengers to reserve a car at home. It should have a credit cost. If the agreement is canceled midway, or the pick-up point is not reached on time, or even get off without paying , is essentially an act of dishonesty.

In the previous life, online car-hailing companies blindly pursued market share and user base, and did not restrict such untrustworthy behaviors, or they were very loose, making the cost of everyone's untrustworthy extremely low.

On the other hand, the platform is too strict and too oppressive for online car-hailing drivers, which causes the mentality of online car-hailing drivers to become unbalanced or even burst, and then they cannot maintain a good service attitude in subsequent services, which is very easy to cause disputes between drivers and passengers, and even Make something extreme out of it.

Fang Jie believes that this is not the responsibility of the driver and passengers, but the responsibility of the platform, and no reasonable rules have been formulated from the beginning.

Therefore, since he wants to engage in online car-hailing in this life, he will not be indifferent to either the driver or the passenger. When the passenger calls for a car and agrees on a service, he must first pay the money. If the time limit is exceeded, it will be canceled midway, or the car will not arrive at the boarding point on time. According to a certain standard, the driver will be deducted and compensated, and the remaining money will be returned to the passenger. If the deduction is not enough, the taxi qualification will be permanently disqualified before the fare is paid.

The reverse is also the same, if the driver does not arrive at the boarding point on time, or even refuses to board, then I am sorry, and the passenger will be deducted and subsidized to the passenger.

After the cost of dishonesty for both drivers and passengers has been greatly increased, all kinds of moths will be much less. Everyone should be honest and act according to the rules, and no one should torture anyone.

In this case, the fare must be paid in advance with the mobile phone according to the estimated price, which is equivalent to a good faith deposit, and more refunds will be made later, which also avoids the problem that the promotion of QR codes has not yet started.

Therefore, 51mai's transaction treasure, the corresponding mobile phone application APP has to be produced, and the QR code cannot be scanned for the time being, and online payment with the transaction treasure mobile phone is still necessary.

However, Transaction Treasure will engage in mobile payment, and in the future, it will engage in QR code payment and popularize it to the whole society, which in turn involves the issue of national financial supervision.

After all, of course Fang Jie can't learn from his previous life. He went his own way in the early stage, playing what he played first and then playing tricks. He is a law-abiding citizen and has never considered using financial means to collect money in the country.

Many years ago, before 51mai went public, during the second round of financing, he had already prepared the layout for today.

The reason why the four major state-owned banks are brought into 51mai as shareholders is not just to bring the four major banks to Nasdaq to collect money, but the real purpose is to hand over the transaction treasure to the national financial institutions when it officially surfaced. Let's regulate it!
Before the transaction treasure is listed, mobile phone online payment, transaction treasure payment, QR code payment, and other financial tools and capital transactions must be handed over to the state to control and supervise!

After the transaction treasure was handed over to the national financial institution for supervision, it has been using the transaction treasure to carry out the game virtual trading market, especially involving virtual currency transactions, which will also be supervised by the state!

This is a big game of chess. He made a move N years ago, and he just waited to close the net today!
Therefore, the series of things to be done caused by online car-hailing are actually nothing in Fang Jie's eyes. The supervision of Internet payment and mobile payment is the most important thing. In the past, this area was regarded as an extralegal place, but now he It is intended to submit these initiatives to state regulation.

I won’t go into details about the specific handover process. Anyway, this matter happened happily, and the transaction treasure has thus become the only approved network payment and mobile payment channel in China, and has become a part of the national financial system. road.

Perhaps as some kind of compensation, Boiling Auto obtained a national online car-hailing business license that was almost impossible to obtain, and can carry out online car-hailing trial operation services in various places.

Originally, there was no so-called online car-hailing business license, but after Fang Jie’s operation with reason and emotion, there was this stuff. In official words, this is the country’s "Internet + "An exploration attempt and policy support for industrial innovation.

Before these layouts and policies came out, in January 2007, Boiling Group quietly recruited a group of elite soldiers from Boiling Technology, Boiling Internet, Boiling Software, Boiling Business, and Gaode Map to form the "Boiling Travel" subsidiary. company.

Its first task is to build an online car-hailing service platform.

But the first business of this platform is not for online car-hailing. After all, the horoscope for online car-hailing has not been written yet, and Boiling Car will have to wait a year before it goes offline, and the relevant preparations are still in progress. just getting started.

Therefore, after the initial establishment of the online car-hailing service platform, the business began to expand from the cruising taxi market.

In the taxi industry in first- and second-tier cities, Boiling Travel has organized a campaign: for the majority of taxi drivers, we can install a central control panel worth 12000 yuan in the car for free.

Of course, there are requirements: as long as the taxi driver completes 50 online car-hailing orders on the online car-hailing platform of the central control screen every month, the central control screen will be given to the driver after one year, and will Give away a latest Huawei mobile phone worth 1 yuan!

If the task is not completed, it doesn't matter, you can return the central control panel to Boiling after one year, and you will not be charged any disassembly fee.

This is obviously a routine, but it is also an overt conspiracy.

Taxi drivers usually pick up and drop off passengers all day long. Now, by the way, they take two online orders every day without any delay. Sometimes they can’t find people in remote areas or during off-peak hours. Using the online car-hailing platform to take orders can also avoid Empty driving, thus saving the cost of running a taxi and improving the efficiency of making money.

Not to mention receiving two orders a day on average, and a year later, the central control screen and Huawei mobile phone of the high-end car will be in hand, which is not for nothing!
Taking another 2 steps back, even if taxi drivers are too lazy to take orders online, use the central control screen as a decoration, don’t care about earning more income, and don’t care about mission prizes worth nearly [-] yuan. Profitable.

Because this central control panel is not simple, it can collect road data in real time and forward it to the boiling travel database!

The taxis run on the road all day long, and they naturally collect real-time traffic data. Then these data are analyzed and integrated by big data, and added to the AutoNavi map. Then the problem of traffic data has been greatly solved. .

After that, it’s just checking for omissions and making up for vacancies. Compared with running countless data collection vehicles on the road, it saves a lot of money, greatly improves the efficiency of data collection, and is also extremely time-sensitive!
So once the year is over, 90% of the taxis in first- and second-tier cities across the country are basically equipped with central control screens, opening the era of cruise + online taxi taxis.

But the taxi drivers do not know that they are actually collecting road data for boiling travel, and have become software testers before the official launch of the online car-hailing platform. The problems encountered by the drivers during the order receiving process, software bugs, Humanized operation design, etc., have been fed back to Boiling Travel, so that it can continuously optimize and improve the online car-hailing platform.

At the same time, Boiling Travel has also carried out vigorous promotional activities for passengers in these first- and second-tier cities across the country.

In order to encourage everyone to use the online car-hailing platform in the mobile app to call a car, all kinds of high-subsidy routines are used, even more than in the previous life.

Of course, Fang Jie can not engage in subsidy activities, but he is a person who pays attention to efficiency. If he does not do things, he will get them in place as soon as possible. Anyway, if it is something that can be solved by spending money, he will choose to spend it without hesitation. money.

So in the first month of the year, apart from anything else, in order to occupy the markets of Jiangcheng and Modu, Boiling Travel issued coupons worth 10 billion and 20 billion yuan to the two places respectively!

As a result, an unbelievable scene appeared: the passenger takes a taxi, and after subtracting the coupon, it is equivalent to no money!
As a result, many people just went out to buy groceries. They didn't bother to walk for a 10-minute walk.

It doesn’t cost money to take a taxi by yourself, but the driver still earns the fare. Isn’t this a win-win situation for helping others and yourself?

You all win, so who loses?
At this time, the top executives of Boiling Travel stood up with a very tragic attitude, crying to the media: Boiling Travel has burned tens of billions of funds nationwide this month!Can't make ends meet, blood loss!

However, in order to occupy the national online car-hailing service market, we gritted our teeth and fought hard!

Here, I would like to thank the boss Fang Jie and the headquarter Boiling Group for their capital investment regardless of cost!
……

Indeed, tens of billions of coupons have been distributed across the country in a month. According to the country's accounting standards, isn't it just burning tens of billions?
but in fact……

Blood loss?
Not really, actually burned less than 10 billion.

Because there are only so many smartphone users!
Secondly, not all smartphone users in the country are concentrated in first- and second-tier cities!

Furthermore, even if there are a large proportion of smartphone users in first- and second-tier cities, for one reason or another, it is not necessary to call online car-hailing every day.

For example, here in the Boiling Industrial Park in Jiangcheng, it is true that everyone has a Huawei mobile phone in their hands and can call a car online, but everyone lives in the industrial park, and it is only a few steps away, so there is no need to take a taxi to and from get off work. !
As for other areas in Jiangcheng, people generally have a process of accepting new things, some people are too lazy to do it, and find it troublesome, some people have their own cars, and they usually drive their own cars-don't look down on people. , I have all the cars, are you the one who cares about saving the toll?

Indeed, most of those who can afford smartphones, especially Huawei phones, have good financial conditions. They may not have a car, but those who do have a car must have at least one Huawei phone in their pocket. This is inevitable.

So the actual situation is that after tens of billions of coupons are issued, less than 10 billion are actually activated and used.

But the people don’t know, when they heard that Boiling Travel foolishly burned 100 billion RMB, they would not feel sympathy, but were extremely excited, and they also joined the team of fighting local tyrants and landlords.

But soon they discovered that there are coupons and so on, and there are too many to use up, and many of them are large coupons of 20 yuan, 30 yuan or even 50 yuan, but if no one accepts the order, this is a pile Waste paper!

Why is no one taking orders?
Taking Jiangcheng as an example, there are only more than 800 taxis in the entire Jiangcheng with a population of more than 2 million!
And these more than 2 taxis were originally a seller's market before, and they couldn't finish their usual jobs, so they have long been used to being uncles!
Let me run 2 or 3 kilometers to pick up people according to the appointment... Am I sick?

Usually we can get the job halfway, so why does Mao have to pick you up again?

Just like this, when I meet passengers waving on the side of the road, I have to ask where they are going. If it’s too close, let’s not go. If it’s too far away, don’t even think about it. Unless I add money to compensate my return fee, if the distance is right, then get on the bus Okay, but let’s say it first: no watch, one price!
Oh, by the way, by the way, I would like to ask you: If you meet someone on the way, you don’t mind carpooling, do you?After all, convenience for others is convenience for yourself. Think about it in another way. Next time you are in a hurry and can’t get a taxi, you also hope that others will allow you to share a taxi, right?

Hey, that's it!Still hello to talk!Seriously, we rent out, it’s not easy to earn some money every day from dawn to dusk, let’s understand each other, long live the understanding!
Uh?Did I just accept an online car-hailing order?
this……

You online car-hailing passengers, please call again, the order has been cancelled.

In short, unless the taxi is particularly unlucky, or the online car-hailing passengers are particularly lucky, the driver will drive downstairs and has not yet met a job, then he will take someone with him, just as a Huawei mobile phone and central control by the way. The reward task of the screen is ready.

Therefore, the online car-hailing business is just a tasteless business for cruising taxis at the moment, which can be accepted or not. If it is not for earning prizes, it may not even consider taking orders online.

It is precisely because of this that the boiling travel car-hailing platform does not have mandatory requirements for cruising taxis. After the reservation order pops up, the driver can pick it up or not, and can cancel it after picking it up. After all, if it is enforced, the taxi driver may I uninstalled the central control panel in a fit of anger, how can we collect traffic data.

Therefore, although a lot of coupons have been issued, and Boiling Travel claims to be "continuous blood loss", there are not many online car-hailing passengers who actually take advantage of the cheap rides. In other words, Boiling Travel has not actually burned much money.

And after this situation intensified, after several months of fermentation, public opinion formed a wide range of negative comments that were very unfavorable to cruising taxi drivers. The current income of taxi drivers, it turns out that the income of this profession is actually comparable to that of white-collar workers, belonging to the middle-class affluent class.

Now, all walks of life are in an uproar!
In the past, everyone always thought that taxi drivers were living in the heat of the water, but now it seems that they are a bunch of uncles crying for poverty!

Those with high incomes are fine, but detours, refusals, rejections, bargaining, and dishonesty have all become commonplace in this industry. Isn’t that justified?
Is there anyone who will stand up and punish these uncles?Provide convenient travel for the general public, and be less fussy?

Of course there is!

Boiling Travel immediately stood up, hating iron but not steel: The leader asked us to engage in online car-hailing services for the convenience of ordinary people. It is an act of benefiting the people. Central control screen, and Huawei mobile phone...

But at present, it seems that some people don’t cherish it. There is a big gap between reality and ideals, so we learned from the painful experience and decided to go it alone. We want to form our own online car-hailing service company!
By the way, a piece of good news is announced: we are excited about traveling, and have just been approved for an online car-hailing business license!

Announce another good news: If nothing unexpected happens, the first batch of Boiling cars will be mass-produced three months in advance. Our company has already ordered and purchased a large number of Boiling cars for online car-hailing operations. Passengers will then enjoy the convenient online booking When using a car for service, you can also enjoy a ride experience that is no less comfortable, stable and safe than a class B car!

Some savvy people in the industry just slapped their heads and suddenly realized: After such a big circle, we are waiting here!Dare to feel that your Boiling Group is secretly hiding things!
(End of this chapter)