Countercurrent 1982

Chapter 652 Feelings
Duan Yun was very busy during this period, the two factories went back and forth, constantly discovering and correcting some minor problems in management, and then immediately made rectifications to avoid unnecessary losses.

On the first day of operation of Duan Yun Electronics Factory, more than 1 workers only made 100 speakers in one day. This speed made Duan Yun feel a little ashamed.

But after all, it was the first day of operation of the factory, the workers were not skilled in operation, the quality inspection card was very strict, and many processes were not optimized, so the slow quality is completely understandable.

It may have taken two weeks for Duan Yun to continuously optimize the production tools in the workshop. Up to now, the daily output of the new workshop has become 60 units, which made Duan Yun a little relieved.

In general, Duan Yun’s electronics factory can’t assemble speakers at a speed comparable to that of later electronics factories. There is no advanced automation equipment, and all electronic components are manually soldered by workers bit by bit with solder. In addition, these workers When I first entered the factory, I was not skilled enough, so the ability to produce 60 speaker products a day is already the limit of the factory's current production capacity.

However, with the implementation of Duan Yun's reward system for piecework processing, as well as process optimization and worker proficiency, the output of speakers will be rapidly increased, and there is still a lot of room for improvement.

Based on the current production speed of the electronics factory, it will take at least three months to complete the production task of more than 6000 sets of speakers. Fortunately, there are three local electronics factories in Daxing that have subcontracted some production tasks, so in Duan Yun's view, one In a month's time, the daily output of speakers at Tianyin Electronics Factory will reach about 120-150 units, and it will only take one and a half months to complete the production task of 6000 speakers.

In addition, with the gradual increase in the daily output of speakers, Duan Yun is now facing two problems that need to be solved. One is the patent issue of the product, and the other is the imported chips needed to make mid-to-high-end speakers.

Before Duan Yun asked Gao Lei to go to Guangzhou to find an agency to go to Hong Kong to register the patent, and he had already provided the commission and relevant technical materials to an agency, but so far, the patent is still in the process of approval. The news brought back said that it would take another half a month to get the official patent certificate.

However, this has little impact on Duan Yun for the time being, because as long as he submits a patent application, he has the right of patent priority. This kind of right, so Duan Yun doesn't have to worry about his subwoofer products being launched, and foreign counterparts will be the first to apply for patents.

As for the country, because there is no relevant patent law, Duan Yun can't apply for a patent.

Once Duan Yun's products are launched in large quantities in China, there will definitely be many manufacturers imitating them out of profit, and Duan Yun has long been prepared for this.

At present, the speakers produced by their factory contain NE555 chips in the circuit boards, which are difficult to buy in China. Before Duan Yun went to the Canton Fair this time, Zhao Changfeng, who had already settled in the Xiamen office, bought a Batch NE55 chips.

This kind of chip is not a high-end product internationally, but it is difficult to buy in China, and can only be obtained through special channels in Xiamen.

Duan Yun also paid a high price this time. Strictly speaking, the international price of this chip is only 1.2 US dollars, which is equivalent to 2 yuan and 4 cents in RMB, but Duan Yun bought it for 10 yuan a piece. I just bought 1500 pieces, and the follow-up is the order of the product, and I will buy a lot.

Because this kind of NE55 chip is difficult to buy through official channels in China, and this is the core circuit original of Duan Yun's subwoofer products, so even if someone wants to reverse imitate Duan Yun's subwoofer speakers, it is difficult to buy related products. chips, so it is estimated that in a short period of time, it will be difficult for real competitors to appear in China.

In addition, in Duan Yun's view, brand effect is also very important, just like the Yanwu recorder of this era, this kind of recorder is actually a reverse imitation of Japan's Sanyo recorder, and also referred to the recorder products of some other domestic electronics factories. Generally speaking, this kind of tape recorder can only be regarded as a low-end counterfeit product, but their advertising effect on CCTV is very good, so that the product sales are very hot, and the supply in the market was once in short supply.

"Swallow Dance, Swallow Dance, a song full of love." This well-known advertising slogan was well-known in the 80s. After all, the glory of Yanwu recorders was largely related to their advertising. If it weren't for the advertisement on CCTV that year, the Yanwu recorder would definitely not have such a high sales volume.

When Yanwu Group advertised on CCTV for the first time in 84, it spent 1 yuan for the whole year, and in 40, Yanwu spent nearly 87 million yuan on advertisements, which was definitely a top priority among home appliance companies at that time. Astronomical figures.

But the money spent is definitely worth the money. Compared with the 2 million units sold by Yanwu Group through advertising, this advertising fee is only a small amount, and Duan Yun also intends to try to copy the Yanwu advertising. Miracle, turning their Tianyin brand subwoofer speaker into a household name.

The Yanwu tape recorder advertisement broadcast on TV at that time was like this: a modern young man wearing glasses emerged from the middle of the screen, shouted "Wow! Yanwu tape recorder!" Let's have some love..."

Judging from Duan Yun's aesthetics, this ad was shot too crudely, and it might have looked more fashionable in that era, but Duan Yun has a more trendy and fashionable advertising plan.

Now Duan Yun already has a loan of 1200 million yuan. Although this money is loaned by Duan Yun from the bank in the name of a labor service company, in principle it cannot be used to advertise his own electronics factory, but in fact Duan Yun only needs If the money can be paid back in time, there will be no problem.

Duan Yun wanted to make his ad more effective than the classic ad for the Yanwu tape recorder, but he only thought of one person in his mind, and that was Cui Jian.

Cui Jian has been Duan Yun's idol since he was a student. At that time, Duan Yun saved money and collected all of Cui Jian's music albums. It can be said that he appreciates and understands the godfather of Chinese rock and roll in the 80s.

In Duan Yun's view, Cui Jian's rock and roll will bring shock beyond imagination to the youth in the 80s.

Duan Yun wanted to find Cui Jian to cooperate in the commercial, on the one hand, because he liked the shocking style of his original rock music, and on the other hand, it was out of a kind of sentimentality.

Duan Yun plans to go to BJ to find Cui Jian this time. He wants Cui Jian to endorse his Tianyin products for a long time. around...

(End of this chapter)