Countercurrent 1982

Chapter 653 Introduction Letter

But if Duan Yun wants to advertise on CCTV, he doesn't have to be rich.

In the 80s, CCTV was a national vice-ministerial-level institution, and it can be said to be the highest propaganda organ of the country. If you want to advertise on CCTV, you must have approval from the provincial and municipal leaders, and Duan Yun’s Tianyin Electronics The factory is just a newly established private enterprise, and it is even more difficult to advertise on CCTV.

But Duan Yun is a legally registered formal enterprise after all, so if he can discuss this matter with the person in charge of CCTV, he can also advertise, but the director of CCTV is after all a cadre at the deputy ministerial level. It is basically impossible for a small cadre of a large group to meet such a big man.

This did pose a problem for Duan Yun, but he quickly thought of someone, and that was Rui Yang.

When he went to BJ before, Duan Yun had already seen that Ruiyang's home was extraordinary. If he found the right person for this matter, maybe he could think of some solutions for him.

It took more than 10 days, after Duan Yun put the production of the two factories on the right track, on a Friday afternoon, he drove to the Municipal Light Industry Bureau and found Ruiyang.

"Tell me, what's the problem?" Seeing Duan Yun's arrival, Ruiyang greeted with a smile on his face.

Ruiyang is very satisfied with Duan Yun's work during this period. At present, the big group has transferred all the orders from Daxing Automobile Factory to the main factory. Ruiyang finally breathed a sigh of relief after investing in the production of foreign trade orders.

In addition, Duan Yun's Tianyin Electronics Factory has signed supply and subcontract contracts with three large local state-owned electronics factories. If the subsequent production goes well, the Municipal Light Industry Bureau will get rid of these three long-term loss-making companies. This has undoubtedly contributed to the development of local light industry enterprises in Daxing, which also makes Ruiyang very happy, so his attitude towards Duan Yun is a little more cordial.

"Director Rui is like this..." Duan Yun pondered for a while, and then said: "The new Tianyin Electronics Factory I opened wants to expand sales, so it needs to advertise..."

"Advertising? How are you going to advertise?" Ruiyang asked with interest.

"It's actually just spending some money on advertising on TV, newspapers and radio..."

"It's simple. I know all the leaders of radio and television stations in our city. I'll help you greet them later. Although your Tianyin Electronics Factory is a private enterprise, it also contributes to the development of light industry in our city, so I I will greet them and there will be no policy restrictions on you, as for the advertising costs are clearly marked, you can rest assured." Ruiyang said straightforwardly.

In fact, it is not uncommon to advertise on radio, television, and newspapers these days. In Daxing, non-staple food companies such as Daxing Meat Factory and Daxing Brewery are the ones that advertise the most. We hope to consolidate our local market through advertisements in local media.

"Director Rui, I actually want to advertise on CCTV..." Duan Yun raised his brows and said.

"Advertise on CCTV!?" Ruiyang was surprised when he heard this.

CCTV is still very sacred in people's minds these days. After all, it represents the country's highest-level media organization, covering every corner of the country, and its ratings and influence are beyond doubt.

In the 80s, the companies that could advertise on CCTV were either large state-owned enterprises or multinational giants, especially Japanese electrical appliances companies, which accounted for almost half of CCTV's advertising.

After all, CCTV's advertising costs are quite high. In the early 80s, CCTV's annual advertising revenue was about 1000 million. This figure may not be worth mentioning in later generations, but it was definitely an astronomical figure back then.

"Our local market in Daxing is limited. Even if there are many advertisements in Daxing City, there is still a bottleneck in sales." Duan Yun paused, and then said: "So I think that since we want to advertise, we need to advertise. Although the cost of advertising on CCTV is high, at least it can be done in one step, so it is worth spending a little more money..."

"As far as I know, CCTV's prime-time advertising space is at least 6 figures. Can your small factory afford such a high advertising fee? And even if you advertise on CCTV, your factory's products are new products. , whether it can be accepted by the market is still unknown, and in addition, even if the advertisement can bring you a large number of orders, what is the production capacity of your factory now, and can you supply it to all parts of the country in time?" Ruiyang looked directly at Duan cloud asked.

"The advertising fee is not a big problem. As long as our factory can successfully deliver the order of 6000 sets of speakers in Guangzhou this time, we will have enough money to pay the advertising fee. As for the production capacity..." Duan Yun frowned slightly, and continued: "At present, our electronics factory can produce 60 sets of speakers every day. The main problems are that the production process is not optimized and the workers are not skilled. Yes." Duan Yun said.

"You're taking a big gamble." Ruiyang sighed softly, and then said, "I know you're skilled and capable, but it's best to be steady when doing business. It’s not advisable to eat like a fat man. You’d better think about it. After all, your Tianyin Electronics Factory belongs to your own private company. Once a serious loss occurs, the state has no obligation to help your factory. ..."

"I've already figured this out. At worst, I'll waste the hundreds of thousands of advertising fees." Duan Yun frowned, and then said: "I just feel that the consumption level of the domestic people is recovering, and more and more people I am willing to spend a lot of money to buy electrical appliances in pursuit of a high-quality life. Now that the sales of TVs, refrigerators and washing machines are so hot, there will definitely be people who will spend a lot of money to buy our speakers. I have ordered more than 6000 sets of speakers in Guangzhou before. Do the speakers produced by our factory have huge market potential?"

"Okay, since you've made up your mind, I won't say anything more, but I need to remind you that no matter how your Tianyin Electronics Factory is operating, it won't affect your labor service company's work this time. Foreign trade export orders, otherwise there will be very serious consequences!" Ruiyang said with a serious face.

"Director Rui, don't worry, even if our electronics factory loses all the shorts left, it will not affect the labor service company's production. I promise to complete the production of this foreign trade order on time and according to the quantity." Duan Yunpai's chest Said.

"Very good!" Ruiyang nodded in satisfaction, then took out a few pieces of letter paper from the drawer, took out a pen from his pocket, and started writing quickly.

More than 10 minutes later, Ruiyang finished writing the letter, signed his name, stuffed it into an envelope and handed it to Duan Yun, saying: "Take this letter to BJ Central Television and give it to a A man named Qin Changchun, he is the director of the personnel department of CCTV, and he is also a classmate of mine in college, you can just ask him for specific matters when the time comes."

(End of this chapter)