Video Game Empire

Chapter 323: establish an image

Before the car arrived at Rockefeller Center, Li Xuan had already noticed the huge and striking ra sign on the building in the distance. ← Small, one of New York's most famous landmarks, Rockefeller Center, is not actually a building, but a complex of thirteen skyscrapers.

One of the tallest buildings has seventy floors and a height of 259 meters. Since 1936, ra company has set up the company's headquarters in this skyscraper, so this building is named ra building.

As a wholly-owned subsidiary of ra company, nb broadcasting company, its headquarters and a large number of studios are also located in the ra building. Grant Tinker of nb broadcaster received a notification from the front desk in the lobby on the ground floor after Li Xuan entered the building. Therefore, when Li Xuan took the elevator to the office floor where the senior management of nb was located, he was already waiting at the elevator entrance.

"Mr. Li, you are welcome!"

Tinker shook hands with Li Xuan enthusiastically, and then led him to briefly visit the entire nb broadcasting company. Founded by RA in 1926, nb is one of the first broadcast networks in the United States. With the glorious era of broadcasting gone, the most important asset of nb company is nb television station, which ranks first among the three major public television stations in the United States by market share.

The reason why Li Xuan rushed to the headquarters of nb broadcasting company early this morning was to record the ace column of nb television station - "meet the media" (prss). This is the highest-rated and longest-running morning talk show in the United States. The first episode aired on November 6, 1947.

"Meet the Press" is a serious show focused on talking about politics, economics, foreign affairs and other public policies. It is broadcast live to the United States every day at 9 am ET. The show usually takes the form of a host and a special guest discussing a topic. Even Carter, Reagan and many other US presidents. All participated in the recording of "Meet the Media".

This is the first time that Li Xuan has been interviewed by the media since he came to the United States, and the reason why he chose nb TV station first. Naturally, it is to sell well to nb broadcasting company and the parent company ra group behind it. Because Li Xuan's next work focus this year is to acquire ra companies.

In another time and space, the company only spent 36 days in the entire annexation process from the first contact with ra executives to the acquisition of ra company at a cost of 6.3 billion US dollars. But that's because the company itself is one of the top ten large groups in the US Fortune 500, and it has a profound background in the US political and business circles.

As a foreign company, Li Xuan and his Dongfang Electronics Co., Ltd. cannot achieve such a large-scale acquisition as the company is so light-hearted. In addition to needing to convince the executives and shareholders of the ra company. It is also necessary to create a good external public opinion environment.

As the old saying goes, everything is foreshadowed, if not foreshadowed, it will fail. If Li Xuan wants to successfully complete this seemingly difficult merger, he must take a long-term view. He needs to consider every possible problem in advance as carefully as possible, and make corresponding arrangements and preparations.

And a very important part of this work is to eliminate the rejection and hostility of the American society towards Li Xuan and the Oriental Group as outsiders. To this end, Li Xuan specially hired Yabo, one of the world's largest public relations and communication consulting companies, as his public relations consultant.

According to the previous questionnaire survey conducted by the Yabo team, 20% of the respondents had an impression of him, benefiting from the hype of the American media about Li Xuan becoming the world's richest man last year. This ratio is already very insane. That is to say, one in every five Americans remembers Li Xuan.

Among the people who have an impression of Li Xuan, 35% have a favorable impression of him, 45% remain neutral, and only 20% have a bad impression of him. Especially among respondents aged 20-40. The proportion of people who have a favorable opinion of Li Xuan is as high as 60%, while the people who dislike him are only 10%.

Although Yabo has only distributed 10,000 random questionnaires in some major cities in the United States. The survey sample is too small, and there may be some errors between the results and the actual situation. But this data has shrunk in time. It is also inspiring enough, and Li Xuan's image among the American people can be described as very good.

America is actually a country that worships the strong. And Li Xuan's rise is as legendary as a fairy tale! If he were an American, he must have been regarded by all the American media as an excellent example of the modern American dream. Even though he is not American, American newspapers and television stations have spent a lot of energy covering him in the last year.

The United States is known as the beacon of democracy, and public opinion has a huge impact on the government, parliament and other power organs. Since Li Xuan has a good public foundation, he must make good use of it. The first step is to continue to deepen the good impression of Li Xuan in the American society, and to extend this impression to the entire Oriental Group.

"Oh, nn! I have to sigh again, seeing your young face, I think of my grandson again. He is only two years younger than you, but he is still a young student. He even confessed to girls in college. Not at all, my God, how could he do something to the Monroe family, it's too embarrassing! But he is your fan, ab computers and game consoles are his favorites!"

The host of "Meet the Media" is Bill Roman, a sixty-two-year-old old man, but he is not old-fashioned and speaks witty and humorous. He is one of the most famous hosts of nb. He is very good at controlling the rhythm. After the guests relax and enter the state, he inadvertently starts to introduce topics.

"nn, from an oriental perspective, what do you think of the United States?" Roman's first question was quite satisfactory.

"The United States is a powerful country, but in my opinion, its strength is not maintained by its political, economic and military strength, but by the unmatched education and technology of the United States!" Li Xuan said with a smile.

"So you came to New York and chose Columbia University?" Roman said with a smile.

"Yes!" Li Xuan nodded without hesitation, "Hong Kong, my birthplace, has only two universities in the whole city, and they are all unknown. Among the top 20 universities in the world , 15 are located in the United States! It is the first-class higher education that ensures that the United States can continuously cultivate the best talents in the world!”

Since he came to be a guest, Li Xuan naturally had to praise his host, the United States of America, and show his admiration. This praise must be combined with reality, so that the old beauties can feel his sincerity, in order to further improve the favorability.

"However, the United States failed to cultivate a talent named Xuan Li!" Luo Man pointed at Li Xuan, shook his head and smiled.

"Haha, there are exceptions to everything. After all, tigers also doze off! It is because of all kinds of unpredictable accidents that life becomes more interesting and exciting! For example, my accidental appearance will at least give everyone a chance to complain about those things. Monopoly! You have been beaten by a twenty-three-year-old boy, and the face of the United States of America has been disgraced!"

Li Xuan smiled happily: "Actually, I can get to this point, even I feel like a dream! My family conditions are not good, the whole family of five lives in a government-guaranteed house of less than 30 square meters! My parents They all work in a small garment factory, and the meager salary can barely support the family's food and clothing!

If I can't apply for a full scholarship with excellent grades, I have no chance to go to college at all! So my middle school life was no romance, no ball games, and no parties! Some are just books, and I spend all my free time absorbing all kinds of knowledge! God is fair to everyone, and there will be rewards only if you pay! "

As a morning live talk show, "Meet the Media" will only give guests a rough topic outline as a reference for preparation. The control of the show is more in the hands of the host.

In particular, Bill Loman has hosted this nb morning ace show for ten years. In his visiting career, making things difficult for guests is a common thing. And the audience especially wanted to see the embarrassed appearances of elites and celebrities from all walks of life, being left speechless when asked by Bill Roman.

But there are always exceptions to some guests, such as President Donald Reagan, who was interviewed just last year. The questions he answered were prepared in advance by the White House staff. Because Li Xuan deliberately reserved his first opportunity to be interviewed after he came to New York to nb TV station~www.readwn.com~, nb TV station will naturally not embarrass him. Li Xuan's public relations team negotiated with the production team of "Meet the Media" in advance on every issue of the recording script.

They want to try their best to portray Li Xuan as an aggressive young man from poor background. He is not the richest man in the world with countless dollars, but an ordinary person who, through his ingenuity and unremitting efforts, plus a little luck, finally changes his destiny and creates a miracle of wealth!

The originally prepared script was designed around this idea. But later, Monroe's problem has completely put aside the script set before. Fortunately, he did not bring up any sharp topics. Instead, he is interested in knowing how the daily life of the world's richest man is different from that of the average person.

Because the previous media reports on Li Xuan were mostly his business deeds, the description of his daily life was very little. So much so that today's live broadcast of "Meet the Media" has changed the style of serious political and economic interviews in the past, and instead looks like an entertainment gossip program.

Li Xuan is also very cooperative in giving various self-inflicted revelations. For example, he is very distressed why he drinks brandy and cognac instead of beer at the business reception. He also revealed that he hopes to add a little Sprite when drinking red wine, so that the taste is the best. This kind of **** approach made Bill Roman couldn't help laughing. (To be continued..)

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