Video Game Empire

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After the establishment of diplomatic relations between China and the United States, many American companies have coveted China, a huge market of one billion people. [First Release] The fastest mover was the Coca-Cola Company. On the second day after the communiqué on the establishment of diplomatic relations between China and the United States, they urgently airlifted a batch of cans of Coca-Cola from Hong Kong into China, returning to the market they had been away from for 30 years.

Of course, most American companies that entered the Chinese market in the 1980s did not achieve the success they expected. This is a completely different market from the United States.

But the company is still unclear, and its board hopes to rescue its moribund TV business by taking advantage of the newly opened Chinese market. American corporate executives have good calculations, but the Chinese government is undoubtedly smarter than them. If you want to enter the Chinese market, you can trade it for technology!

In addition, China's copycat piracy, the control of joint ventures, and the control of foreign exchange import and export are all thorny issues facing foreign companies. Volkswagen has been arguing with Shanghai Automobile Factory for six years just in the joint venture negotiation.

In the early 1980s, there were almost no large American companies that were willing to accept various Chinese restrictions. The only American car company ( ) that cooperates with China to produce Cherokee Jeeps, had a "Jeep storm" within three years of cooperation with the Beijing Automobile Factory, which almost became a major event affecting the prospects of all joint ventures.

Li Xuan believed that he and the director Peter Charlson explained the special circumstances of the Chinese market. It can dispel a lot of unrealistic fantasies of the other party. After dispelling the company's intention to invest directly in China, Li Xuan asked Dongfang Electronics to cooperate.

It has a part of its own production capacity for core components. It has always been the focus of Dongfang Electronics. For example, before the establishment of the motherboard factory, and the establishment of the Oriental Semiconductor Company in the United States. The motherboard is undoubtedly the most critical part of arcade machines and computers. The chip is the core component on the motherboard. Likewise, the picture tube is the most critical part of arcade displays and computer monitors.

After the explosive growth of the personal computer market in the next few years, the demand for computer monitors will also increase greatly, so it is very necessary for Dongfang Electronics to build a picture tube factory in advance. What's more, the Chinese mainland next to Hong Kong will also have huge demand for picture tubes in the next ten years.

Throughout the 1980s, the fastest-growing home appliance in China was definitely the TV, which was the first of the "three major items" that Chinese families yearned for most in this era. The picture tube is the core component of the TV. In the 1980s, the domestic production capacity of kinescopes was very backward, especially the color kinescopes needed to be imported in large quantities.

Therefore, even without considering Dongfang Electronics' own internal digestibility, investing in a picture tube factory is a sure-fire business. In fact, Americans are not as flexible in business as the Japanese. This may be the difference between Eastern and Western cultures. In the 1980s, when many Japanese companies set up joint ventures with domestic enterprises, it was clearly stipulated in the contracts that the products produced must have a proportion of export sales.

However, most of these so-called products sold abroad to earn foreign exchange actually only traveled around Hong Kong, and most of them were sold back to China in the name of imported goods. Throughout the eighties and nineties. This kind of re-export trade in Hong Kong is extremely popular.

And Japanese products in China in the 1980s were undoubtedly a symbol of high-end atmosphere. Even South Korean companies such as Samsung have benefited a lot from the Chinese market, but Americans can't figure out the twists and turns, and can only shout in the newspapers that China is not suitable for investment.

Li Xuan, as a local snake in Hong Kong, naturally has no reason to let this kind of low-hanging fruit profit. But he was not prepared to let Dongfang Electronics focus on it. After all, he has the aura of rebirth. It is easier to make money in the European and American markets.

This is also the reason why Li Xuan invited Lu Qintian to participate in the shares at the previous wine table. Compared with Dongfang Electronics, Lu Qintian's Lu's enterprise is undoubtedly the right person to come forward to handle these matters. Moreover, his relationship with the mainland is also closer, and he has successively cooperated with two state-owned electronics factories in China.

Land prices in Hong Kong are very high. After the immigration policy is tightened, the labor cost will also increase. And the picture tube factory is not like the motherboard assembly plug-in. The whole process is complex and requires the construction of a large-area workshop. It is not realistic to shrink in an industrial building like Hong Kong.

Since Hong Kong cannot build a factory, the Mainland Special Economic Zone across the sea is undoubtedly a good choice. But Li Xuan doesn't want to enter into joint ventures with domestic companies. Shekou Industrial Zone, which is vigorously attracting investment in Hong Kong, is just a good place to build a factory. This industrial zone, which was developed by the Hong Kong Merchants Group, was earlier than the establishment of the deep-sea special zone, and the basic three links and one leveling have been completed.

In Li Xuan's vision, the company is responsible for the technology, Dongfang Electronics is responsible for funding, and the Lu's Electronics Company, which has a good relationship with the mainland, is responsible for the specific construction work. Except for some of the produced picture tubes, which are supplied to Dongfang Electronics' arcade machines and computer monitors, the rest can be re-exported in Hong Kong and sold to TV factories in the Mainland.

But this matter is not in a hurry, it can be discussed slowly and in the long run.

After the Oriental Game Company contacted and coordinated the supply chain system, they soon ushered in another highlight - the dealer conference. Through the two arcade machines "Tank Wars" and "Hong Kong Cube", Dongfang Games has completely gained popularity, and there is no need to go to various exhibitions to promote itself as in the beginning.

With just a fax invitation letter, dealers from all over the world, big and small, are willing to fly across the world, and come to Hong Kong to see the goods in person.

In the past few days, the marketing team of Dongfang Game Company has been able to pick up a dozen or even dozens of dealers from various countries who came to Hong Kong to participate in the promotion conference on flights from various countries every day from Kai Tak Airport. Of course, the reason why Dongfang Electronics is so exciting is because this new arcade game deserves such a grand treatment.

North America, Japan and Europe are the three major markets of Dongfang Game Company. Australia and Southeast Asia are mosquito legs, and there is still a bit of meat. As for other markets such as South America, the Middle East, and South Asia, they can basically be ignored. Even so, Dongfang Games has built a global marketing network within a year. The total number of dealers who came to participate in this promotion meeting was as high as 200 people.

At nine o'clock in the morning, the game promotion meeting of "Mario Brothers" was held in the largest banquet hall of the Mandarin Hotel. At this time, all the tables and chairs in the banquet hall have been emptied. In the huge banquet hall, there are 100 "Mario Brothers" game arcades neatly placed in rows.

Without the red tape opening speech, without flowers and applause, compared to the previous global invitation action, the presentation seemed a bit anticlimactic. But Dongfang Games does not need these fake and empty sets. The reason why dealers are willing to travel all the way to this unfamiliar city is to find a game console that can bring them huge profits.

Therefore, the way Dongfang Game Company expresses its greatest sincerity to all dealers is to directly let them test the classic game that Dongfang Game Company has produced every year.

Wayne Rooney got up a little late, one of the few foreign journalists who came to Hong Kong specifically for the launch of the new arcade. His connection with Eastern Games can be traced back to last year's Electronic Show in the Western United States. That was after he just joined the cvg magazine. It was my first time to attend the exhibition as a reporter, and I was fortunate to witness the magical rise of Dongfang Electronics Co., Ltd. with my own eyes.

His interview report is also the first article in Europe to introduce "Tank Wars" and "Hong Kong Cube". The impact of this article is that two companies specializing in the distribution of game consoles in the UK have consulted Dongfang Electronics about agency matters. After that, Dongfang Electronics entered the European market logically.

In just one year, Wayne Rooney has been promoted to associate editor at cvg, a small game magazine. This time, he received an invitation again to come to Hong Kong to experience the fourth arcade machine to be launched by Dongfang Game Company first.

"Tank Wars", "Hong Kong Square", "Pac-Man", the three arcade games launched by Dongfang Games before, each of which is a recognized classic. This also makes Wayne Rooney look forward to the fourth game.

Before entering the banquet hall, Wayne Rooney had already heard the howling of ghosts and wolves at the door. He glanced at the strange expressions on the faces of the two beautiful oriental waitresses at the door, they must not understand the state of the men inside.

A smile appeared on Wayne Rooney's face. He has at least made sure that this is another good game after another, which is why the group of people inside is so excited, because a good game to them is pounds, dollars, francs...

Wayne walks into the ballroom, the game's soothing background music. It was in stark contrast to the excited cries of the dealers who tried it out for themselves. Looking around, none of the game consoles were empty, so he walked behind a player at will.

The first thing Wayne saw was a plumber in red overalls on the game screen. He quickly remembered the game information sent by Dongfang Electronics in advance. The first impression of the game protagonist named Mario was that he was kind and cute. Fat, with a mustache. It does look a bit Italian.

At this time, Mario jumped up and hit a brick with a question mark~www.readwn.com~ A mushroom appeared on the brick. After Mario ate the mushroom, it immediately became bigger. Players control the enlarged Mario to collect gold coins, avoid mushroom monsters, turtles and other monsters, and keep jumping to climb over ravines. Rooney only watched a few minutes to judge it was an interesting game.

Of course, not everyone who tried the game shouted and completely immersed in the game, and some calm people went out after playing for a while. Is it because the game is not fun? , they are just eager to sign the contract, because according to the practice of Dongfang Game Company, the order of delivery is in the order of signing! (The novel "Rebirth of the Electronic Empire" will have more fresh content on the official WeChat platform, and there will also be a 100% lucky draw gift for everyone! Open WeChat now, click the "+" sign on the upper right to "Add a friend", and search for the public Number "qdread" and pay attention, hurry up!) (To be continued..)

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